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Alvarez Guitars

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Alvarez Guitars
Company typePrivate
IndustryMusical instrument
Founded1965; 59 years ago (1965)
FounderKazuo Yairi
Headquarters
St. Louis, Missouri
,
United States
Products
Number of employees
over 750 world wide
ParentSt. Louis Music
Websitealvarezguitars.com

Alvarez is a guitar brand founded in 1965 by the owner and distributor St. Louis Music.[1] Alvarez manufactures steel-strings, classical guitars, ukuleles and, for a time, solid and hollow-body electric guitars and basses.

History

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In the late 1960s, St. Louis Music's founder, Gene Kornblum, met Master Luthier Kazuo Yairi who produced handmade concert classical guitars in Japan. Together, St. Louis Music and the Yairi factory started to design and develop steel string acoustic guitars and imported them into the United States. The guitars took the brand name of St. Louis Music's Spanish guitar line “Alvarez”. Similar instruments were also sold under the factory brand of “K. Yairi” in Europe and other parts of the world.[1]

From 2005 to 2009, the brand was owned by LOUD Technologies, which also owned Mackie, Ampeg, Crate and other music-related brands. In 2009, Mark Ragin (owner of US Band & Orchestra and St. Louis Music) brought the management and distribution of the guitars back to St. Louis Music. As early as 2011, SLM senior vice president Chris Meikle has acted as Alvarez head of development,[2] overseeing the redesign of Artist Series and other models[3] and rolling out new instrument lines such as the 2014 Masterworks Series,[4] the Alvarez 50th anniversary 1965 Series,[5] Alvarez-Yairi Honduran Series[6] and the Grateful Dead Series.

While many of its models are produced in China, the acclaimed Alvarez-Yairi instruments are handmade at the Yairi factory in Kani, Gifu-Japan, part of the legacy of Kazuo Yairi, the late master luthier.[7] Every Alvarez guitar undergoes a full set up and inspection in their guitar shop in St. Louis, Missouri.[8]

Series

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[right] Alvarez Artist Series Jumbo size guitar

Alvarez Guitars manufactures many models of guitar which are categorized by price point and specialty into series.[9]

Regent Series

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Alvarez considers the Regent Series to be a high-quality line of entry-level guitars that provide a positive learning experience for younger or new players. With one of the best of the series; the RD8, being discontinued.[10] In 2018, Alvarez released the Regent School Series designed specifically for students. The nut width is slimmer than the standard size and the neck has been custom shaped to be comfortable for smaller hands.[11]

Artist Series

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Alvarez has stated that its goal with Artist Series is to deliver pro level guitars at excellent value through the close attention to detail.[12] Alvarez Artist Series has won several awards, including a 5/5 rating in Acoustic Guitar Magazine and a nomination for best guitar series from The Music and Sound Retailer.[13] In 2017, Artist Series began adding new key features and models including armrests,[14] travel guitars like the Delta DeLite and LJ2,[15] and ATR (Advanced Tonal Response) system.[16]

Masterworks Series

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An Alvarez Masterworks Series Parlor Guitar with shadowburst finish and inlays

In 2014, Alvarez introduced the Masterworks Series, featuring all solid wood construction and high end appointments such as gold tuners, ebony bridge pins, mother of pearl inlays and maple or koa binding.[17] In 2019, Alvarez introduced bluegrass focused Masterworks models, the MF60OM and the MD60BG, that feature construction that emphasizes response when playing with a plectrum and flatpicking.[18]

Alvarez-Yairi Series

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Alvarez Yairi Masterworks Dreadnought DYM70SB

Alvarez Yairi guitars are a handmade flagship series, crafted in the Yairi factory in Kani, Japan.[19] Alvarez Yairi have been the guitar of choice for many professional touring musicians including Jerry Garcia, Bob Weir, Ani DiFranco, and Joe Bonamassa.[1] Alvarez Yairi take the name of master luthier Kazuo Yairi(1932-2014) who partnered with St. Louis Music in the late 1960s to bring Alvarez Guitars to the market.[1] Kazuo Yairi inspired many innovations that are still used in Alvarez guitars today, including the Direct Coupled Bridge, careful selection of tonewoods, and manual carving; a practice that he referred to as "listening with your hands".[20] In 2017, the Alvarez team discovered a lost cache of Honduran Mahogany that Kazuo Yairi had purchased and stored on a plot of land near his factory in the mid-1970s.[21] Tonewood that has been naturally seasoning for this amount of time is coveted by luthiers around the world, and this discovery led to the release of the Yairi Honduran line of guitars which debuted in 2018.[21]

Alvarez Artists Past & Present

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Further reading

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  • Acoustic Guitars: The Illustrated Encyclopedia. New York: Chartwell Books. 2011. ISBN 978-0-7858-3571-4.

References

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  1. ^ a b c d "History Of Alvarez Guitars – Why Are They So Good?". PMT Online. 2018-11-07. Retrieved 2019-06-17.
  2. ^ "People". onlinedigeditions.com. Retrieved 2019-06-17.
  3. ^ "MSR 2013-Q4". Viewer.zmags.com. Retrieved 23 December 2017.
  4. ^ "Alvarez Announces Masterworks Series". Premierguitar.com. 8 January 2014. Retrieved 23 December 2017.
  5. ^ "Winter NAMM 2015: Alvarez Celebrates 50 Years in the Guitar Business / NAMM Sessions / Acoustic Guitar". Archived from the original on 2015-07-11. Retrieved 2015-07-11.
  6. ^ "Alvarez Launches 3 Honduran Mahogany Guitars at Winter NAMM 2018 | Acoustic Guitar". acousticguitar.com. 30 January 2018. Retrieved 2019-06-17.
  7. ^ "History - Alvarez Guitars". Archived from the original on 2015-12-09. Retrieved 2015-07-11.
  8. ^ "Best Acoustic Guitars Under $400". Mason Music. 2017-02-13. Retrieved 2019-06-17.
  9. ^ "Alvarez". House of Musical Traditions. Retrieved 2019-06-17.
  10. ^ "Regent Series". Alvarez Guitars. Retrieved 2019-06-18.
  11. ^ "Alvarez Introduces Regent School Series". St. Louis Music. 2018-03-07. Retrieved 2019-06-18.
  12. ^ "Artist Series". Alvarez Guitars. Retrieved 2019-06-18.
  13. ^ "The Wonder Wall". Alvarez Guitars. Retrieved 2019-06-18.
  14. ^ "Alvarez Debuts New Armrest Models for Artist Series". Alvarez Guitars. 2017-01-20. Retrieved 2019-06-18.
  15. ^ "Alvarez Unveils the Ultra Compact Delta DeLite". Alvarez Guitars. 2017-01-21. Retrieved 2019-06-18.
  16. ^ "Alvarez Implements ATR™ (Advanced Tonal Response) System". Alvarez Guitars. 2017-02-15. Retrieved 2019-06-18.
  17. ^ "Alvarez Announces Masterworks Series". www.premierguitar.com. 8 January 2014. Retrieved 2019-06-18.
  18. ^ "Alvarez Now Shipping Masterworks Bluegrass Model MD60BG". St. Louis Music. 2018-11-05. Retrieved 2019-06-18.
  19. ^ "Yairi Series". Alvarez Guitars. Retrieved 2019-06-18.
  20. ^ "Kazuo Yairi - obituary". Daily Telegraph. 2014-03-26. ISSN 0307-1235. Retrieved 2019-06-18.
  21. ^ a b "Alvarez Introduces New Honduran Mahogany Yairi Guitars". Alvarez Guitars. 2018-04-01. Retrieved 2019-06-18.
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