Life Is Beautiful Music & Art Festival

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Life Is Beautiful Music & Art Festival
GenreHip Hop, Indie Rock, Experimental Rock, EDM, Alternative Rock, Pop
DatesLate September
Location(s)Downtown Las Vegas, Nevada
Years active2013–present
Founded byRehan Choudhry [1]
Websitewww.lifeisbeautiful.com
2 Chainz performs on Downtown Stage during day 1 of the 2017 Life Is Beautiful Festival in Las Vegas.

Overview[2][edit]

Life Is Beautiful Music & Art Festival is an annual music, culinary, art, and learning festival held in Downtown Las Vegas, Nevada. Over the past six years, Downtown Las Vegas has undergone a major transformation thanks to the revitalization of East Fremont as a cultural hub. During this movement, Life is Beautiful was born. Debuting in 2013, the three-day event broke into the festival scene. The hottest acts, artists, influencers and culinary talent flowed into the streets of DTLV and what started as an event, became something more: a symbol of unity, optimism and creativity. A refreshing reprieve from our complicated world, now more than 175,000 attendees are part of this beautiful social takeover NV. From the moment the gates open, the Life Is Beautiful festival is a celebration, uniting people who love music, art, food and ideas.

Life is Beautiful 2018 entrance.
Brad Shultz of Cage the Elephant at the Life Is Beautiful Music & Art Festival in 2017.

Backstory[edit]

Life is Beautiful is a festival held annually in downtown Las Vegas, Nevada. WWD reported that “the festival has focused on building a brand aimed at uniting people around artistic experiences ranging from music to street artists such as Shepard Fairey, brands pooling together for experiences, small businesses and food, among other thing”.[3] When you put that many like-minded individuals together in the streets of Downtown Las Vegas, there’s a surge of electricity that courses through the city: positivity prevails, culture and creativity thrive, and transformation occurs. Experience the stages, dance to the music, hear stories, try the food, hug a new friend, explore the art and meet people who will change your life.[2]

Art & Ideas[edit]

In addition to music, Life is Beautiful has a heavy focus on art providing its attendees with massive murals and interactive sculpture exhibits.  These pieces have become a staple of the festival, providing a colorful, eclectic background for the urban setting. The art features both local and international artists, as well as recycled installations from Burning Man. In 2017, art collective Meow Wolf created the fan favorite “Art Motel”  converting the abandoned motel at 225 North Seventh Street into a digital wonderland of art, custom-made sound, lighting and projections. The collective revamped 17 rooms and the space’s 5,900-square-foot courtyard.[4] While the art motel did not return in 2018, that space was transformed into a new exhibit by Portuguese artist Bordalo. The new installation focused on collecting and arranging 10,000 ft of recycled trash which was then used to create six enormous animal structures, accurately named “Wild Wild Waste”. The purpose behind Bordalo’s vision: to shed light on human's waste impact on the environment.[5]

The Life is Beautiful Ideas series began 2015, with the idea of spreading positivity and inspiring messages to attendees. The list of speakers has included Bill Nye,  IN-Q, Joe De Sena, Stacy London, Ru Paul, and Karamo Brown. [6]

Comedy & Culinary[edit]

Comedy also plays a huge part in the Life is Beautiful lineup drop, providing a top tier selection of comedians to draw attendees to the festival, and out of the heat during those hot Las Vegas afternoons. Utilizing Vegas’ very own Venue Vegas, the 2018 lineup included SNL’s Pete Davidson, Michelle Wolf, and Hannibal Buress, along with Trixie Matell from Ru Paul’s Drag Race, and Jimmy O. Yang from HBO’s Silicon Valley.

The Culinary lineup has recently become an add-on that is attractive to attendees, organized by culinary director Lee Flint, with the intention of “working with the local talent and making it more accessible to restaurants that may not have been able to participate in the past”[7]. The 2018 culinary lineup included Justin Kingsley Hall of the Kitchen at Atomic, Brian Howard of Sparrow + Wolf, Harvest’s Royd Ellamar, Hemant Kishore from the Toddy Shop and Good Pie’s Vincent Rotolo. [7]

Eataly at Life Is Beautiful
Whole roasted porcini mushroom-rubbed Creekstone Farms prime rib from Eataly

Location & Impact[edit]

Life is Beautiful takes place in Downtown Las Vegas, Nevada and transforms 18 blocks of the city[8]. Temperatures during the festival range an average from 69º F to 94º F. Due to the urban landscaping of the surroundings, the festival rolls out 280,000 square ft of sod[8], providing attendees with cool spots to lay down in the shade and get out of the sun.

In the first five years of the festival, Life is Beautiful has contributed over $185 million of economic impact for the city of Las Vegas measured by a third party.[8] Year after year the festival features unforgettable headlining musicians; prominent visual artists adding installations to Downtown Las Vegas’ collection of murals; and thought-provoking speakers who inspire. CEO, Justin Weniger, explains that, “We don’t do the festival as a profit center. Our only real metric, our only real KPI, is how much we’re developing a community.”[8] What makes Life is Beautiful stand out are the people who attend, “each festival goer and artist alike have had beautiful moments to celebrate. What makes life beautiful to us is individual and unique. The attendees and artist both cultivated an environment of love and celebration of life.”[9]

Music line-ups (2018)[edit]

Line-up
Friday, September 21[10] Saturday, September 22[10] Sunday, September 23[10]
  • The Weeknd
  • Death Cab For Cutie
  • Justice
  • CHVRCHES
  • RL Grime
  • French Montana
  • Slyvan Esso
  • Daniel Caesar
  • The Neighbourhood
  • What So Not
  • Lane 8
  • Bazzi
  • DVBBS
  • The Presets
  • Robert De Long
  • Denzel Curry
  • Sir Sly
  • Ravyn Lenae
  • Elohim
  • Two Feet
  • Elderbrook
  • HINDS
  • Amy Shark
  • Wallows
  • Young Bombs
  • Mike Xavier
  • Florence + The Machine
  • Travis Scott
  • Galantis
  • N.E.R.D.
  • Miguel
  • St. Vincent
  • Foster the People
  • Cold War Kids
  • Alison Wonderland
  • Blood Orange
  • Wolfmother
  • Gramatik
  • Flight Facilities
  • Sabrina Claudio
  • The Drums
  • Tribal Seeds
  • AJR
  • Party Favor
  • Sam Feldt
  • Welshy Arms
  • Yungblud
  • Chet Porter
  • Knox Fortune
  • Morgan Saint
  • Brasstracks
  • Harry Hudson
  • Arcade Fire
  • DJ Snake
  • ODESZA
  • Tyler the Creator
  • Bastille
  • A$AP Ferg
  • Goldlink
  • Jungle
  • Blackbear
  • SOFI TUKKER
  • 3lau
  • Santigold
  • T-Pain
  • Cashmere Cat
  • Lizzo
  • Superorganism
  • Fletcher
  • Mt. Joy
  • Mikky Ekko
  • Graves
  • Neil Frances
  • O Wildly
  • Lovely The Band
  • The Dirty Hooks

Music line-ups (2017)[edit]

Line-up
Friday September 22 [11] Saturday September 23 [11] Sunday September 24 [11]

Music line-up (2016)[edit]

Line-up
Friday September 23 [12] Saturday September 24 [12] Sunday September 25 [12]

Music line-ups (2015)[edit]

In 2015 Life is Beautiful announced a partnership with Insomniac Events to increase the presence of electronic music offerings on the line-up. Insomniac curated the Troubadour stage with headlining acts Porter Robinson, Carnage, and Knife Party.[13][14]

Line-up
Friday, September 25[15] Saturday, September 26[15] Sunday, September 27[15]

Music line-ups (2014)[edit]

In 2014, the festival expanded to 3 days:

Line-up
Friday, October 24[16] Saturday, October 25[16] Sunday, October 26[16]

Music line-ups (2013)[edit]

Inaugural headliners were The Killers and Kings of Leon.[17] Beck, Vampire Weekend, Passion Pit, Empire of the Sun, Childish Gambino, Pretty Lights, Jurassic 5, STS9, Purity Ring, Earl Sweatshirt, Danny Brown, Portugal. the Man, Dawes, Imagine Dragons, The Joy Formidable, Charli XCX, Haim, Capital Cities, Poolside, Janelle Monáe, Alabama Shakes, Joey Bada$$, Cults, Smith Westerns, Nico Vega, Zedd, Living Colour, Youngblood Hawke, Family of the Year, Robert Delong, Cayucas, Wallpaper, Twenty One Pilots.

Culinary line-ups[edit]

Food Line-up
Chefs[16] Restaurants[16]

Art line-up[edit]

Art Line-up
Artists[16]

Learning line-up[edit]

Learning Line-up
Speakers[16]

References[edit]

  1. ^ https://lasvegassun.com/vegasdeluxe/2013/jul/26/life-beautiful-festival-founder-rehan-choudhry-lif/
  2. ^ a b "About - 2018 Life Is Beautiful Music & Art Festival". 2018 Life Is Beautiful Music & Art Festival. Retrieved 2018-10-20.
  3. ^ Hamanaka, Kari (2018-07-26). "Life Is Beautiful Enters New Phase in Festival's Growth". WWD. Retrieved 2018-10-30.
  4. ^ "Exploring World-Class Music and Art at Life Is Beautiful 2018". EDM Identity. 2018-10-02. Retrieved 2018-10-30.
  5. ^ "Exploring World-Class Music and Art at Life Is Beautiful 2018". EDM Identity. 2018-10-02. Retrieved 2018-10-30.
  6. ^ "Life is Beautiful | Ideas Series - YouTube". YouTube. Retrieved 2018-10-30.
  7. ^ a b "Life Is Beautiful's culinary adventures await". LasVegasWeekly.com. Retrieved 2018-10-30.
  8. ^ a b c d "Q's With Life Is Beautiful's Justin Weniger". Retrieved 2018-10-30.
  9. ^ "The Life Is Beautiful 2018 Music Festival had an insane lineup, and even better energy". Galore. 2018-09-30. Retrieved 2018-10-30.
  10. ^ a b c "Life is Beautiful Announces Daily Lineups; Single Day Tickets on Sale May 17". EDM Identity. 2018-05-15. Retrieved 2018-10-30.
  11. ^ a b c "Daily lineup released for 2017 Life is Beautiful festival in Downtown Las Vegas". KTNV.com Las Vegas. Retrieved 2017-05-27.
  12. ^ a b c "The Life Is Beautiful 2016 Lineup by Day Is Available Now". Insomniac.com. Retrieved 2017-05-21.
  13. ^ McCarthy, Zel (12 May 2015). "Insomniac Doubles Down on Vegas with Life is Beautiful Festival". Thump / Vice. Retrieved 13 April 2016.
  14. ^ Insomniac (5 August 2015). "Insomniac and Life Is Beautiful Festival Announce the Debut of the Troubadour Stage and Artist Lineup". MarketWired. Retrieved 13 April 2016.
  15. ^ a b c Herrera, Dave (16 September 2015). "Life is Beautiful 2015 day-to-day schedule announced". Las Vegas Review Journal. Retrieved 13 April 2016.
  16. ^ a b c d e f g "Life is Beautiful Festival - September 21-23, 2018". lifeisbeautiful.com. Retrieved 17 December 2017.
  17. ^ "Life Is Beautiful lineup includes The Killers, Kings of Leon, Beck, Imagine Dragons". Las Vegas Weekly. 2013-06-03. Retrieved 2017-07-27.

External links[edit]