Mevius
Mevius previously called Mild Seven (Japanese: マイルドセブン Mairudo Sebun) is a brand of cigarettes produced by Japan Tobacco. Mevius cigarettes are the third widest smoked cigarette in the world with 76.5 billion around the world, behind Marlboro and Camel.[1]
Originally manufactured in Tokyo by Japan Tobacco Inc., as a variant of the popular Seven Stars brand, the Mevius under the Mild Seven name has been a top seller since its creation in 1977 and is the second largest cigarette brand in the world.[2][3]
On August 8, 2012, Japan Tobacco announced that the longtime Mild Seven brand name would be changed to (Japanese: メビウス Mevius), due to legislation around the branding of cigarettes as "mild" in some countries; and in an attempt to strengthen the brand's "premium image".[4] The name change began in Japan in February, followed by Singapore and Korea the following month.[5][6]
Mild Seven varieties
This section needs additional citations for verification. (July 2011) |
Current lineup
Name | Price | Quantity | Released | Tar | Nicotine | Sold area |
---|---|---|---|---|---|---|
Mevius Original | ¥ 410 | 20 | June 1, 1977 | 10 | 0.8 | All Japan |
Mevius Charcoal Filter | ¥ 410 | 20 | ? | ? | ? | All Japan |
Mevius Box | ¥ 410 | 20 | October 1, 1993 | 10 | 0.8 | All Japan |
Mevius FK | ¥ 410 | 20 | May 1, 1988 | 10 | 0.8 | All Japan |
Mevius Special Light Box | ¥ 410 | 20 | July 1, 1990 | 9 | 0.7 | All Japan |
Mevius Lights | ¥ 410 | 20 | July 1, 1985 | 8 | 0.7 | All Japan |
Mevius Light Box | ¥ 410 | 20 | October 3, 1994 | 8 | 0.7 | All Japan |
Mevius Lights Charcoal Filter | ¥ 410 | 20 | ? | 8 | 0.7 | All Japan |
Mevius Super Light | ¥ 410 | 20 | July 1, 1989 | 6 | 0.5 | All Japan |
Mevius Super Light Box | ¥ 410 | 20 | June 2, 1994 | 6 | 0.5 | All Japan |
Mevius Super Light 100's Box | ¥ 410 | 20 | December 1, 2006 | 6 | 0.5 | All Japan |
Mevius Extra Light | ¥ 410 | 20 | August 3, 1998 | 3 | 0.3 | All Japan |
Mevius Extra Light Box | ¥ 410 | 20 | June 2, 1995 | 3 | 0.3 | All Japan |
Mevius Extra Light 100's Box | ¥ 410 | 20 | June 3, 1996 | 3 | 0.3 | All Japan |
Mevius Impact Menthol Box | ¥420 | 20 | March 2012 | 5 | 0.4 | All Japan |
Mevius One | ¥ 410 | 20 | March 3, 2003 | 1 | 0.1 | All Japan |
Mevius One Box | ¥ 410 | 20 | December 1, 1999 | 1 | 0.1 | All Japan |
Mevius One 100's Box | ¥ 410 | 20 | February 2, 1998 | 1 | 0.1 | All Japan |
Mevius One Menthol Box | ¥ 410 | 20 | January 7, 2004 | 1 | 0.1 | All Japan |
Mevius One Menthol 100's Box | ¥ 410 | 20 | July 1, 2005 | 1 | 0.1 | All Japan |
Mevius Prime Super Light Box | ¥ 410 | 20 | November 4, 2003 | 6 | 0.4 | All Japan |
Mevius Prime Menthol Light Box | ¥ 410 | 20 | March 1, 2004 | 6 | 0.4 | All Japan |
Mevius Prime Slim Three | ¥ 410 | 20 | July 1, 2005 | 3 | 0.2 | Aichi |
Mevius AQUA Menthol | ¥ 410 | 20 | ? | 6 | 0.5 | All Japan |
Mild Turkey | ¥ 410 | 20 | November 5, 2006 | 8 | 0.5 | All Japan |
Mild Turkey Light | ¥ 410 | 20 | November 5, 2006 | 6 | 0.4 | All Japan |
Mevius Coklat | ¥ 410 | 20 | June 1, 1977 | 10 | 0.8 | All Japan |
Mevius Premium | ¥ 410 | 20 | ? | ? | ? | All Japan |
Mevius Ijo | ¥ 410 | 20 | October 1, 1993 | 10 | 0.8 | All Japan |
Mevius Istimewa | ¥ 410 | 20 | May 1, 1988 | 10 | 0.8 | All Japan |
Mevius Gold | ¥ 410 | 20 | July 1, 1990 | 9 | 0.7 | All Japan |
Discontinued
Name | Quantity | Released | Tar | Nicotine | Sold area |
---|---|---|---|---|---|
Mild Seven 5 | 5 | n/a | n/a | n/a | Coffee shops only |
Mild Seven Select | 20 | October 1982 | 12 | 0.8 | All Japan |
Mild Seven Menthol | 20 | July 1985 | 10 | 0.8 | All Japan |
Mild Seven International | 20 | July 1, 1990 | 11 | 1.0 | All Japan |
Mild Seven Slim Light Menthol | 20 | n/a | 6 | 0.4 | In limited areas |
Mild Seven Ice Blue Super Light Box | 20 | July 1, 1997 | 6 | 0.5 | All Japan |
Mild Seven Prime Box | 20 | July 1, 2004 | 10 | 0.7 | Osaka |
Mild Seven Prime Light Box | 20 | July 1, 2004 | 8 | 0.6 | Fukuoka, Osaka |
Mild Seven Super Light Eco Style | 20 | February 1, 2005 | 6 | 0.5 | Mie |
Mild Seven Black Menthol | 5 | n/a | n/a | n/a | Coffee shops only |
Mild Seven Gold Lights | 20 | October 1982 | 12 | 0.8 | All Japan |
Mild Seven Ice Blast | 20 | July 1985 | 10 | 0.8 | All Japan |
Mild Seven Menthol Lights | 20 | July 1, 1990 | 11 | 1.0 | All Japan |
Formula One sponsorship
Japan Tobacco was, through Mild Seven, the title sponsor of the Benetton Formula One team beginning with the 1994 Formula One season. This association continued after Benetton was acquired by Renault. It was to remain with Renault F1 until the end of the 2009 Formula One season, but due to European Tobacco Regulations, the company had to end their association with Renault at the end of the 2006 Formula One season.[7]
Next to Benetton and Renault, Mild Seven sponsored both Tyrrell Racing, from 1994 to 1996, and Minardi in 1997 as a result of a sponsorship deal with Japanese driver Ukyo Katayama.
See also
Notes
- ^ "Japan Tobacco Takes on Marlboro". Wall Street Journal. August 8, 2012. Retrieved 28 January 2014.
- ^ "Cheap Mild Seven Cigarettes Online made under authority of JT International at Smokinf4Free.com!". Smokin4free.com. Retrieved 2012-08-05.
- ^ "Buy Mild Seven cigarettes. Cheap discount Mild Seven cigarettes at". 4cigarettes.net. Retrieved 2012-08-05.
- ^ "JT changes the "Mild Seven" brand name to "Mebius"". Reuters. Retrieved 2012-08-08.
- ^ Yi, Whan-woo (March 20, 2013). "JTI renames Mild Seven as Mevius". The Korea Times. Retrieved 28 January 2014.
- ^ "Mild Seven evolves to Mevius With the new name and design, the brand is evolving, aiming to become the number one global premium brand" (PDF). Japan Tobacco. 2012-08-08. Retrieved 2012-08-09.
- ^ "Renault and tobacco". GPUpdate.net. 2005-02-05. Retrieved 2011-01-30.
References
- Assunta, M., Chapman, S., "A 'clean cigarette' for a clean nation: a case study of Salem Pianissimo in Japan", Tobacco Control 2004;13:ii58-ii62. This research paper has comparative information on the Mild Seven product.
External links