Skittles (confectionery): Difference between revisions

From Wikipedia, the free encyclopedia
[pending revision][pending revision]
Content deleted Content added
Revert to revision 335581230 dated 2010-01-03 04:35:37 by Gogo Dodo using popups
Line 16: Line 16:


Additionally, Skittles contains apple juice derivatives which might pose an allergen issue for sensitive people.
Additionally, Skittles contains apple juice derivatives which might pose an allergen issue for sensitive people.
They will also make you fat like Hillary Clinton.


==References==
==References==

Revision as of 04:52, 3 January 2010

Skittles
File:Skittles Original.jpg
A package of Original Fruit Skittles

Skittles is a brand of chewy fruit flavoured sweets currently produced and marketed by Mars, Inc. They have hard sugar shells which carry the letter S. The inside is mainly sugar and hydrogenated vegetable oil along with fruit juice, citric acid and natural and artificial flavours.

Skittles were first made in 1974 by a British company.[1] They were first introduced in North America in 1979 as an import candy.[2] In 1982, domestic production of Skittles began in the United States.[1][3] Skittles sold in the European market are made in the Czech Republic.[citation needed] Skittles distributed in the Australian and New Zealand markets are made in Victoria, Australia.[citation needed]

The main Skittles advertising theme is "Taste the rainbow", which has been reworked for different campaigns.[4] On March 2, 2009, Skittles launched a web-based marketing campaign where their official website became a small overlay with options to view different social media sites in the main area, including its official YouTube page, a Facebook site, the Twitter feed for the word "Skittles" and the Skittles article on Wikipedia.[5] The move was debated by people interested in social media.[6][7]

Skittles varieties

File:Wild Berry Skittles.JPG
A package of Wild Berry Skittles, a variety of Skittles.

Skittles are produced in a wide variety of flavours and colours. Some varieties are released for a limited time, sold only in some markets worldwide or packaged differently everywhere.

Dietary restrictions

Skittles used to be unsuitable for vegans because they contain shellac and gelatin, which are both derived from animals. Recently,[when?] however, Mars appears to have begun removing gelatin from some of their products, including Skittles.[8] However, the products may still contain shellac, and the gelatin removal may not apply in all countries.

Additionally, Skittles contains apple juice derivatives which might pose an allergen issue for sensitive people. They will also make you fat like Hillary Clinton.

References

  1. ^ a b SKITTLES Bite Size Candies Backgrounder, company press release, August 23, 2005
  2. ^ Mars - Skittles, company website, accessed in May 2009
  3. ^ Skittles Product Info, company website, 2002
  4. ^ "Skittles overhauls a familiar theme to encourage experiencing the candy, not just tasting it", New York Times, July 9, 2004
  5. ^ "Skittles Cozies Up to Social Media", Wall Street Journal, March 3, 2009
  6. ^ "When Skittles Met Twitter", BusinessWeek, March 8, 2009
  7. ^ "Skittles' Stupid Social Media Trick", Forbes, March 12, 2009
  8. ^ Mars Healthy Living

External links