|Genre||Gaming (video game, tabletop, CCG, role-playing)|
|Inaugurated||August 28–29, 2004|
|Most recent||September 12–20, 2020|
|Organized by||Penny Arcade|
PAX (originally known as Penny Arcade Expo) is a series of gaming culture festivals involving tabletop, arcade, and video gaming. PAX is held annually in Seattle, Boston, Philadelphia, and San Antonio in the United States; and Melbourne in Australia.
PAX was originally created in 2004 by Jerry Holkins and Mike Krahulik, the authors of the Penny Arcade webcomic, because they wanted to attend a show exclusively for gaming. Defining characteristics of the shows include an opening keynote speech from an industry insider, game-culture inspired concerts, panels on game topics, exhibitor booths from both independent and major game developers and publishers, a LAN party multiplayer, tabletop gaming tournaments, and video game freeplay areas.
The first PAX, known at the time as the Penny Arcade Expo, was held on August 28–29, 2004, in Bellevue, Washington, at the Meydenbauer Center, and was attended by approximately 3,300 people. The event was then held annually in August, at the same venue, for the next two years. Attendance grew rapidly, with over 9,000 attendees in 2005, and over 19,000 in 2006.
By 2007, the event had outgrown its previous venue, and moved to the Washington State Convention and Trade Center, with a total attendance of 39,000. Attendance continued to grow to 58,500 in 2008, and 60,750 in 2009, and 70,000 in 2011. The show stopped reporting attendance numbers in 2011, citing difficulties in tracking attendance in a multi-day event.
PAX Prime 2013 was the first four-day PAX and took place from August 30 to September 2, 2013. Passes for PAX Prime 2013 sold out within six hours.
Expansion to additional cities
In 2010, Penny Arcade hosted its first event outside of Seattle. PAX East was held in Boston, from March 26–28, 2010, at the Hynes Convention Center. With an attendance of 52,290, PAX East rivaled the newly dubbed "PAX Prime" in Washington, which saw 67,600 attendees in 2010. This venue was moved to Boston Convention and Exhibition Center in 2011. An agreement reached in early 2012 committed Boston as the home of PAX East until 2023.
2013 marked the first international expansion for PAX. PAX Australia 2013 was held July 19–21, 2013 at the Melbourne Showgrounds. The following year it moved to the Melbourne Convention and Exhibition Centre, where it has been confirmed to remain until at least 2019.
In 2011, Penny Arcade launched PAX Dev, a new event exclusive to the game developer community to "speak freely and focus entirely on their trade". Differentiating itself from other game developer events like GDC, PAX Dev does not allow press. 750 people attended in 2011.
At PAX South 2017, Penny Arcade and ReedPop announced that a new event type, PAX Unplugged, would be held on November 17–19, 2017 at the Pennsylvania Convention Center, in Philadelphia. The event was designed as a tabletop-exclusive convention, a gaming segment which was only incidental in other PAXes.
Name of PAX in Seattle
PAX was originally known as the "Penny Arcade Expo," a Seattle-only event, but quickly became known by its acronym "PAX". As part of an expansion into new cities, Seattle's PAX was renamed "PAX Prime" in 2010. On November 18, 2015, it was silently confirmed that PAX Prime was being renamed to PAX West.
PAX consists of the following activities:
- Freeplay, further broken into: Console, Classic Console, Handheld, PC, VR, and Tabletop.
- Tournaments, further broken into: Console and Tabletop. Some PAXes feature additional tournaments hosted by vendors.
- "Bring Your Own Computer" or BYOC, a LAN Party.
- Panels, talks, signings, and similar events.
- PAX Arena, an eSports tournament.
- The Omegathon.
- An Exhibition Hall, which includes game studios, merchandise, and the Indie Megabooth.
Each PAX features an event called the "Omegathon," a festival-long tournament consisting of a group of randomly selected attendees competing in a game bracket for a grand prize (which has varied from a large game bundle, to a trip to Japan, to a trip to any PAX in the world). The final round of the Omegathon makes up part of the closing ceremonies of PAX. Past games for the final round of the Omegathon have included Tetris, Pong, Halo 3, and skee-ball.
Early PAXes were largely run by a large group of volunteers, which the show calls "Enforcers". Now a paid role, most Enforcers are still not professional conference organizers or temps, but rather selected from an application available to attendees on the PAX website.
- "PAX East History". PAX East. Archived from the original on March 1, 2016.
- Magrino, Tom (August 29, 2009). "PAX 2010 descends on Boston". Gamespot. CBS Interactive. Archived from the original on November 24, 2009. Retrieved September 7, 2009.
- Ellis, Tim. "How Penny Arcade manages PAX ticket sales — and why your crazy idea to fix them won't work". Geekwire. Retrieved July 11, 2019.
- Herald Staff (February 15, 2012). "PAX East commits to Boston for 10 more years". Boston Herald. Retrieved December 8, 2020.
- "PAX Australia on Twitter". Twitter. October 27, 2014. Retrieved December 31, 2014.
- PAX South Attendance Breaks Records. IGN. January 25, 2015.
- "PAX Dev FAQs". dev.paxsite.com. Archived from the original on March 31, 2012. Retrieved April 7, 2012.
- "PAX Unplugged - Philadelphia, PA Nov. 17 - 19, 2017". unplugged.paxsite.com. Retrieved March 14, 2017.
- Khoo, Robert (November 18, 2015). "Robert Khoo on Twitter: "@skelevader b/c if i make an announcement people will read too much into it. Besides, press releases are lame. PAX WEST FOR LIFE."". Twitter. Archived from the original on February 26, 2016. Retrieved February 26, 2016.
- "PAX West 2017 Guidebook". Guidebook. Retrieved July 11, 2019.
- "Enforcers - PAX West". PAX. Retrieved July 11, 2019.