Twix

The North American Twix wrapper as of 2010.

The bars as they look when removed from the wrapper.

A Twix in cross section.

Twix is a candy bar made by Mars, Inc., consisting of a biscuit finger, topped with caramel and coated in milk chocolate. Being somewhat smaller in width than other confectionery bars, Twix bars are typically packaged in pairs. Twix was first produced in the UK in 1967, and introduced in the United States in 1979.

Twix was called Raider in Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, and Switzerland for many years before its name was changed in 1991 (2000 in Finland, Denmark, Norway, Sweden and Turkey) to match the international brand name. In North America Twix is produced in Cleveland, Tennessee.

Flavour and product variants

File:Twix-PB-Wrapper-Small.jpg

A peanut butter Twix wrapper, from North America.

• Twix PB (1983 – 1997 and 2000 – present, US), peanut butter replaces the caramel and the cookie is vanilla flavored (since 2007). Introduced in North America in 1983 with the standard (non-chocolate) fudge, it was available until 1997, only to make a permanent return in 2000 and the cookie changed to chocolate later. Introduced for the first time in Canada in 2006.
• Twix Tea Breaks (introduced around 1980s, UK). Single bars in between the size of a standard bar and a miniature bar (though having the same dimensions as a standard bar). Available loose in Twix bags from supermarkets. Re-named around 1990s.
• Twix Miniatures (introduced in 1990s, Europe), Twix mini sweets. Were available in UK Celebrations boxes but later removed. Now only available in Europe (occasionally in UK as import). Relaunched and repackaged around 2004 as Twix Mini Biscuits.
• Cookies-n-Creme Twix (1990), cookies and cream filling in place of the Caramel. The bar wrapper contained a maroon (or dark red) 'Twix' logo. Released at the same time (only in the US) as Chocolate Fudge Twix. Advertisements appeared in magazines with them both together during 1990.
• Chocolate Fudge Twix (1990), chewy filling in place of the caramel. The bar wrapper contained a blue waffle logo. Released at the same time (only in the US) as Twix Cookies-n-Creme. A rectangular portable radio was made to promote them both. It had Twix Fudge on one side and Cookies-n-Creme on the other.
• Triple chocolate (First released in 1991 in the UK as limited edition. US, Australia, limited edition). First released in the UK in 1991 and subsequently in 2003 and 2007 also as limited editions. It contains chocolate flavoured butter cookie and chocolate flavoured caramel. Released in North America in 2006, also as a limited edition. Newly released in Australia as a limited edition as of May, 2008
• Choc 'N' Orange Twix (1992 and 1999 limited edition, UK).
• King Size Twix (1994 – present, UK). An 85 g (3.0 oz) bar introduced on top of the standard 58 g (2.0 oz) bar. This bar was also later introduced in Europe and the US. A standard 62 g (2.2 oz) 'Bigger Bar' replaced the 58 g (2.0 oz) bar between 1996 and 1999. This size included all limited edition flavours. From 2000 the original 58 g (2.0 oz) bar replaced this size.
• Ice Cream Twix (Bars) (1995 – present, UK & US). First available individually in newsagents and in boxes of 4 from supermarkets. This size was reduced to 42 g (1.5 oz) in 1999. The US has an ice cream bar like the UK version, but with milk chocolate.
• Chocolate Ice Cream Twix (Bars) (1999 limited edition, UK). This bar was released to promote the new size Twix bar 42.5 g (1.50 oz) in 1999. It had a dark chocolate coating with a chocolate buscuit and chocolate caramel inside.
• Twix Top (1999 to 2005, UK). A single rectagular biscuit bar introduced in multi-packs for supermarkets. In 2005 this product was relaunched as bisc& Twix. It is no longer available in the UK but is still available in Europe.
• Twix 100 Calorie Bars (2000s, US). Of a similar size (20 g (0.71 oz)) to Twix Tea Break bars, it is packed in boxes of 7 bars.
• New Twix (2000 – present, UK, Europe). From 2000 Mars changed the biscuit to a crunchier less dense texture. The bars were also repackaged in a new bright gold foil type wrap. These bars replaced all old bars and wrappers (including the King Size and subsequent smaller sizes) and are the standard everywhere today including in the US.
• Twix Mint (2001 limited edition, UK).
• Ice Cream Twix (Pot) (2001 – ?, Europe). This was available for a few years from supermarkets. It came in a round 345g pot of caramel ripple ice cream with raisin sized chocolate covered biscuit / cookie. It was imported into the UK.
• Orange Twix (2003 limited edition, Poland).
• White Chocolate Twix (2004 limited edition, UK). Introduced a made in the UK during 2004 as limited edition. White chocolate coating instead of milk chocolate. Available in several countries, including Australia, Ireland and the UK. In Europe and the US, this was a limited edition. A slogan can be commonly said: "Twix Fits."
• Dark Chocolate Twix (2004 limited edition, US), with a dark chocolate coating instead of milk chocolate.
• White Chocolate Twix (2005 and 2008 limited edition, Europe), with a white chocolate coating instead of milk chocolate.
• White Chocolate Twix (2005 limited edition, US), with a white chocolate coating instead of milk chocolate.
• Coffee Twix (?2000s, Asia), includes coffee flavoured caramel.
• bisc& Twix (2005 – ?2006, UK). This was the relaunch of Twix Top. Other flavours included M&Ms, Bounty as well as others. This product is no longer available in the UK, but was / is still available in Europe.
• bisc& Twix Top Choco (2006 – ?Present, Europe). Contains chocolate biscuit and chocolate caramel. Also available in standard biscuit and caramel.
• Twix Pods (2006 – present, Australia). Round biscuit shells with caramel inside and topped with milk chocolate. Also available in Mars, Dove Mint and Bounty flavours.
• Twix Topix (2007, Europe). Wafer bars replacing biscuit. Available in 3 flavours: Milk Cream, Macchiato and Creamy Caramel.
• Mint Slice Twix (2006 – 2007 limited edition, Australia). Chocolate butter cookie, chocolate mint caramel and dark chocolate.
• Twix PB (2007 – present, US), similar to Peanut Butter Twix but with a chocolate cookie base rather than the standard sugar cookie.
• Twix Super Thick Shake (2007 – present, UK, Ireland). Creamy caramel milkshake (200 ml (7.04 imp fl oz; 6.76 US fl oz)). Comes with a separate mini bag of raisen sized biscuit / cookie chocolate covered balls to add to the shake if desired.

File:Twix-Java-Wrapper-Small.jpg

A Twix Java wrapper.

• Twix Java (2008 US). Coffee flavoured Twix available in the US during February 2008. It contains a chocolate cookie with coffee flavoured caramel and milk chocolate.
• Dark Chocolate Twix (2008 limited edition, UK, 2009 limited edition, Europe). Individual bars available in UK only in multipacks of 14 from selected supermarkets. Available in Europe individually in 2009.
• Twix Cappuccino (2007 limited edition, Poland).
• Twix Fino (2010, Europe). Wafer bar launched in September 2010.
• Shit Twix (2011, US). Shit mixed with caramel and VERY crunchy and delicious!

Advertising Campaigns

File:Twix wrapped.jpg

North American Twix wrapper used until 2010

North America

• Current (as of 2010) North American Twix advertisements use the slogan "chew it over with Twix". A variety of commercials feature a common plot: After being caught in a compromising position, characters eat a Twix bar to freeze time, using that time to come up with an explanation for their actions.
• A campaign from the late 1990s used the slogan "two for me, none for you".
• A campaign from the mid-1980s used the slogan "Keep on, keep on, keep on moving with Twix" and including such lines as "...chocolate caramel, satisfaction/light crispy cookie brings you back in the action..." in commercials featuring a marching band.
• North American television advertisements listed the ingredients in Twix, and would end with the slogan, "Twix: It's all in the mix." Some commercials featured beatboxer Rahzel.

South America

• A 2006 Brazilian and Portuguese Twix advertisement featured a character who has said 'Caramelo' (caramel) all the time since he was born. One day he decides to go to a psychiatrist. In the waiting room he meets two men, one who screams "biscoito" (cookie) and the other "chocolate" (chocolate). They hug and become very good friends. By combining their words they invent the Twix, becoming world famous.

United Kingdom

• In the UK, Twix sponsored the Afternoon Tea show on Absolute Radio, using the slogan, "Liam and Jake, happy together."
• A seasonal campaign used the slogan, "Ho ho ho, merry Twixmas," running at Christmas.
• Another campaign used the slogan, "Twix without tea? It's like horseriding without the horse! The Queen without her Corgis!"
• Twix sponsored the ITV Chart Show during the early 1990s.

External links

• Twix Brand Homepage