PBS Wisconsin

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PBS Wisconsin
In a blue san-serif font called PBS Sans, the current PBS logo, rendered with a circle featuring its 'head' logo within, then "PBS" in bold text, is followed by the word "Wisconsin" in a lighter typeface.
Affiliations.1: PBS (1970–present)
.2: Wisconsin Channel
.3: Create
.4: PBS Kids
Wisconsin Public Radio
First air date
May 3, 1954 (68 years ago) (1954-05-03)
Former call signs
Wisconsin Educational Television Network (1972–1986)
Wisconsin Public Television (1986–2019)
NET (1954–1970)
Call sign meaning
see table below
Technical information
Facility IDsee table below
ERPsee table below
HAATsee table below
Transmitter coordinatessee table below

PBS Wisconsin (formerly Wisconsin Public Television or WPT) is a state network of non-commercial educational television stations operated primarily by the Wisconsin Educational Communications Board and the University of Wisconsin–Madison. It comprises all of the Public Broadcasting Service (PBS) member stations in the state outside of Milwaukee (which has its own PBS stations.)

The state network is available via flagship station WHA-TV in Madison and five full-power satellite stations throughout most of Wisconsin. As of April 5, 2009, all stations have converted to digital-only transmissions. PBS Wisconsin is also available on most satellite and cable television outlets. WHA-TV, along with Chicago, Illinois-based public television station WTTW-TV, serve the Rockford, Illinois television market exclusively through cable television and satellite television, as Rockford is one of a few television markets in the United States that lacks a PBS station of its own.

Until the gradual move of instructional broadcasting to IPTV services, the network, as Wisconsin Public Television, was the main conduit of educational television, GED preparation and instructional television programming produced by the WECB, which aired through PBS, Annenberg Media, those stations serving portions of Wisconsin without a WPT station, and other educational television distributors. As of October 2014, the WECB now distributes this programming exclusively online, allowing the over-the-air network to carry PBS programming full-time.


WHA-TV signed on the air on May 3, 1954 as the first educational station in Wisconsin and the seventh in the United States. WHA-TV is the only public television station in the country that maintains a three-letter callsign, and one of only three analog-era UHF stations altogether (along with WHP-TV in Harrisburg, Pennsylvania and WWJ-TV in Detroit) with a three-letter callsign.

Wisconsin was a relative latecomer to educational television, despite its earlier leading role in educational radio. Channel 21's radio sister, WHA-AM, is one of the oldest educational radio stations in the world. By the time channel 21 signed on, UW had already launched a radio network that evolved into today's Wisconsin Public Radio. However, for most of the time from the 1950s through the 1970s, it was one of only three stations in the state that was a member of National Educational Television and its successor, PBS. The others were WMVS (channel 10) and WMVT (channel 36) in Milwaukee. The only other areas of the state outside of Milwaukee and Madison that had a clear signal from an NET/PBS member station were the northwest (from Duluth, Minnesota's WDSE-TV) and the southwest (from the Twin Cities's KTCA-TV). During the late 60s and into the early 70s, commercial station KFIZ-TV in Fond du Lac was contracted by the UW-Madison Board of Regents to simulcast portions of WHA-TV's broadcast day, bringing WHA's programming into the Green Bay and Milwaukee markets.[1]

Wisconsin Public Television's logo from 1986 to 2019.

In 1971, the state legislature created the Wisconsin Educational Communications Board, activating five stations as semi-satellites of WHA-TV during the 1970s. The first was WPNE-TV in Green Bay in 1972, ending KFIZ-TV's part-time affiliation with WHA (and hastening its demise only two months after WPNE went on the air). This was followed by WHWC-TV in Menomonie and WHLA-TV in La Crosse in 1973; WHRM-TV in Wausau in 1975 and WLEF in Park Falls in 1977, most taking call signs that originated from their co-owned radio counterparts. Originally, programming origination was split between WHA-TV and WPNE-TV. The stations adopted the on-air name of Wisconsin Public Television in 1986, and by then WHA-TV had become the sole originating station. Transmission and station identification is based out of ECB's Madison facility; all stations still maintain studios at their respective universities, but have generally been deprecated with the evolution of public broadcasting and technology.

From 1960 to 2007, WHA-TV/WPT aired same-day tape-delayed coverage of some Wisconsin Badgers football and men's basketball home games, which was produced in association with UW-Madison's athletic department. This ended in 2007 with the Big Ten Conference's new media rights deals (including the new Big Ten Network cable channel).[2] The state network offers tape-delayed broadcasts of Badgers men's and women's hockey, women's basketball and volleyball throughout the year over the secondary Wisconsin Channel.[3]

In 2018, Wisconsin Public Television collaborated with the American Archive of Public Broadcasting to preserve digitized items in the WPT collection.[4]

On November 4, 2019, Wisconsin Public Television was renamed PBS Wisconsin, aligning itself with the new national PBS brand identity unveiled the same day.[5]


Full-power stations[edit]

There are six full-power stations in the state network, each located in major cities throughout the state, and all are broadcast on the UHF band. On April 5, 2009, the state network ended analog service for all stations, which map via PSIP to their former analog channel location. All digital facilities and channels in the network except for WLEF were designed for pre- and post-transition use.[6]

Station City of license
(Other cities served)
First air date Call letters' meaning ERP HAAT Facility ID Transmitter coordinates Public license information
WHA-TV[note 1] Madison 21
20 (UHF)
May 3, 1954 (68 years ago) (1954-05-03) Taken from sister station WHA radio 200 kW 453 m (1,486 ft) 6096 43°3′21″N 89°32′6″W / 43.05583°N 89.53500°W / 43.05583; -89.53500 (WHA-TV) Public file
WHLA-TV1[note 2] La Crosse 31
15 (UHF)
March 17, 1975 (47 years ago) (1975-03-17) WHA La Crosse 400 kW 345.5 m (1,134 ft) 18780 43°48′18.3″N 91°22′5.1″W / 43.805083°N 91.368083°W / 43.805083; -91.368083 (WHLA-TV) Public file
WHRM-TV Wausau 20
24 (UHF)
January 20, 1976 (46 years ago) (1976-01-20) WHA Rib Mountain
(transmitter site)
172 kW 387 m (1,270 ft) 73036 44°55′12.0″N 89°41′28.7″W / 44.920000°N 89.691306°W / 44.920000; -89.691306 (WHRM-TV) Public file
WHWC-TV[note 3] Menomonie2
(Eau Claire)
27 (UHF)
June 10, 1975 (47 years ago) (1975-06-10) WHA West Central Wisconsin 291 kW 350 m (1,148 ft) 18793 45°2′49.2″N 91°51′47.3″W / 45.047000°N 91.863139°W / 45.047000; -91.863139 (WHWC-TV) Public file
WLEF-TV[note 4] Park Falls 36
36 (UHF)
December 15, 1976 (45 years ago) (1976-12-15) Lee E. Franks
former WECB executive director
277 kW 244 m (801 ft) 63046 45°56′42.1″N 90°16′23.6″W / 45.945028°N 90.273222°W / 45.945028; -90.273222 (WLEF-TV) Public file
WPNE-TV1[note 5][7] Green Bay
25 (UHF)
September 12, 1972 (50 years ago) (1972-09-12) Public Broadcasting for Northeastern Wisconsin 212 kW 375 m (1,230 ft) 18798 44°24′34.6″N 88°0′6.7″W / 44.409611°N 88.001861°W / 44.409611; -88.001861 (WPNE) Public file
  1. ^ WHA-TV was carried on Time Warner Cable systems in the Milwaukee area as a second choice for viewers alongside Milwaukee PBS (then known as Milwaukee Public Television) until January 2009. It also serves as one of two default PBS member stations via cable for the Rockford, Illinois market south of Madison, sharing that market with Chicago's WTTW, as the Rockford area lacks a PBS member station of its own. WHA-TV is also carried on Spectrum in Jefferson County (on the Milwaukee market's western fringe) with Madison's other commercial stations under the FCC's significantly viewed station classification.
  2. ^ WHLA moved its physical channel from 30 to 15 on September 7, 2018 as part of the FCC's spectrum repacking, but continues to use PSIP channel 31.
  3. ^ WHWC serves the Wisconsin side of the Minneapolis–Saint Paul television market, and is carried by some cable systems in southeastern Minnesota, providing a second choice to viewers in addition to Twin Cities PBS' stations.
  4. ^ WLEF's analog signal was terminated on February 3, 2009, with WLEF's digital signal moving from channel 47 to channel 36. WLEF is carried on many cable systems in northwestern Wisconsin that are in the Duluth–Superior television market, providing a second choice to viewers in addition to WDSE.
  5. ^ WPNE moved its physical channel from 42 to 25 on July 1, 2018 as part of the FCC's spectrum repacking, but continues to use PSIP channel 38.


  • 1. WHLA-TV used the callsign WWWG during its construction permit from April 19 to October 1, 1973.[8]
  • 2. WHWC-TV was licensed to Colfax until July 20, 1976.[9]
  • 3. WPNE-TV used the callsign WPNE (without the -TV suffix) until June 18, 2009.

Technical information[edit]

The state network carries four digital subchannels:[10]


PBS Wisconsin multiplex[11]
(## = local channel)
Programming service
(PSIP identification)
Res. Aspect Programming description
##.1 PBS Wisconsin 2019 Logo.svg WPT-HD
720p 16:9 The network's traditional schedule; as of November 2019, transmitted in forced 16:9 widescreen for non-HD cable and satellite viewers. A SAP channel with Descriptive Video Service or alternate language audio is also provided.
##.2 WI Channel Logo.png Wisconsin Channel
Features PBS WI's and MPTV's programming about state issues and state history, university lectures, new local programs and performances from Wisconsin arts groups, along with alternate scheduling of lifestyle and drama programming.
##.3 Create TV network logo.svg WPT Create
480i Airs the full schedule of Create.
##.4 PBS Kids 2022.svg PBS Kids
Carries the national 24-hour PBS Kids Channel; subchannel launched on January 16, 2017.
  • The programming schedule of all three channels over-the-air depends on the main network schedule; before October 2014, on late nights without overnight instructional programming, WPT went off the air at 1 a.m. and signed back on at 6 a.m. However, after a January 2010 transmitter problem took down WPNE and commercial station WBAY-TV in Green Bay during an off the air period for two weeks, the network switched from turning off their transmitters to mainly airing a network station identification card with an outline map of the network's service in the state during off-the-air hours.
    • Beginning in October 2014, the network began 24-hour service using the late night national PBS feed or network programming to fill the overnight hours, and discontinued most instructional programming outside of one overnight hour of UW-Madison/Wisconsin Public Radio programming under the title University Place.
  • A previous locally programmed PBS Kids 24/7 service aired on WPT's .2 subchannel until 2007, when PBS discontinued the service due to their interest in Sprout until 2013; subsequently the Wisconsin Channel launched in its place, along with a modified children's programming schedule across both services.
  • Since converting all their operations to digital in April 2009, PBS Wisconsin has broadcast their programming in the 720p high definition format, reduced from PBS' master 1080i resolution.

Network translator stations[edit]

A translator network also serves portions of the state where over-the-air reception for a full-power station is hindered by area topography (or in the case of Door County, distance from Green Bay), and to fill in holes between full-power stations. All of the listed translators are owned by the WECB, and flash-cut from analog to digital in the first two weeks of November 2008, including adding the subchannel services.[12] Each translator has its virtual channel mapped via PSIP to the channel number of the closest full-power station to the translator.[13]

City of license Callsign Translating Channel ERP HAAT Facility ID Transmitter coordinates
Bloomington W16DU-D WHLA 31 16 4.58 kW 121 m (397 ft) 63057 42°54′08.7″N 90°56′47.5″W / 42.902417°N 90.946528°W / 42.902417; -90.946528 (W16DU-D)
Coloma W29ET-D WHRM 20 29 4 kW 168 m (551 ft) 62183 44°01′12.8″N 89°33′31.3″W / 44.020222°N 89.558694°W / 44.020222; -89.558694 (W29ET-D)
Fence W30DZ-D WLEF 36 30 3.22 kW 189 m (620 ft) 63038 45°44′07.2″N 88°25′38.3″W / 45.735333°N 88.427306°W / 45.735333; -88.427306 (W30DZ-D)
Grantsburg W24CL-D WHWC 28 24 3.71 kW 153 m (502 ft) 63034 45°50′28.8″N 92°28′14.5″W / 45.841333°N 92.470694°W / 45.841333; -92.470694 (W24CL-D)
River Falls W19EN-D WHWC 28 19 6 kW 131 m (430 ft) 63054 44°54′10.0″N 92°41′28.0″W / 44.902778°N 92.691111°W / 44.902778; -92.691111 (W19EN-D)
Sister Bay W17DZ-D WPNE 38 17 9.36 kW 203 m (666 ft) 63062 45°14′16.3″N 87°05′28.6″W / 45.237861°N 87.091278°W / 45.237861; -87.091278 (W17DZ-D)

Network programming in Milwaukee and Superior–Duluth[edit]

PBS Wisconsin's public affairs programming is carried by WMVS in Milwaukee, including Here and Now, while Duluth's WDSE airs the shows in northeast Minnesota and northwest Wisconsin. The two stations also air the state network's live teen issues program Teen Connection quarterly with PBS Wisconsin, along with political debates and other important events originating from the Capitol such as the State of the State address and biennial budget address produced by the state network; in turn some Milwaukee PBS programming (such as Outdoor Wisconsin) and MPTV-produced debates air on PBS Wisconsin, with programs such as Wisconsin Foodie in turn airing on WMVS. Some of the state network's tape-delayed sports coverage airs in Milwaukee on WMVT.

In March 2021, PBS Wisconsin, by way of WHA-TV, was quietly added to Dish Network's Duluth–Superior local feed in standard definition.[14]

National presentations[edit]

See also[edit]


  1. ^ AP (November 29, 1972). "Fond du Lac to Lose Station". Wisconsin State Journal. Retrieved May 26, 2018 – via Newspapers.com.
  2. ^ "Sports". www.madison.com. Archived from the original on June 11, 2011. Retrieved January 11, 2022.
  3. ^ "WPT Sports: UW Men's Hockey on Wisconsin Public Television". Wisconsin Public Television. Retrieved December 13, 2018.
  4. ^ "PBS Wisconsin". americanarchive.org. Retrieved May 27, 2020.
  5. ^ Goldsmith, Jill. "PBS begins rollout of electric-blue brand refresh". Current. Retrieved December 3, 2019.
  6. ^ Richgels, Jeff. "WHA-TV ending analog broadcasts April 5". 77 Square. Retrieved April 6, 2009.
  7. ^ "Wisconsin Public Television Contact US (Programming and station notes)". November 15, 2012. Retrieved June 1, 2018.
  8. ^ "FCC History Cards for WHLA-TV".{{cite web}}: CS1 maint: url-status (link)
  9. ^ "FCC History Cards for WHWC-TV".{{cite web}}: CS1 maint: url-status (link)
  10. ^ "Wisconsin Public Television to Launch New Digital Broadcast Lineup". October 6, 2008. Retrieved April 6, 2009.
  11. ^ "RabbitEars TV Query for WHA". www.rabbitears.info. Retrieved December 13, 2018.
  12. ^ "Translators Conversion Schedule". Wisconsin Public Television. Archived from the original on April 5, 2009. Retrieved April 6, 2009.
  13. ^ "Antennas and Reception". Wisconsin Public Television. Archived from the original on April 5, 2009. Retrieved April 6, 2009.
  14. ^ Ellis, Jon (April 11, 2021). "PBS Wisconsin Available in Superior for First Time". Northpine.com. Retrieved April 13, 2021.
  15. ^ "Chemistry Professor Bassam Z. Shakhashiri Is Making Science Fun for the Holidays".

External links[edit]