YouTube Rewind 2018: Everyone Controls Rewind
"YouTube Rewind 2018: Everyone Controls Rewind" | |
---|---|
YouTube Rewind episode | |
![]() Thumbnail in YouTube Rewind 2018 | |
Directed by | Kai Hasson |
Featured music | The Hood Internet |
Original release date | December 6, 2018 |
Running time | 8:13 |
YouTube Rewind 2018: Everyone Controls Rewind (also known as YouTube Rewind 2018 or YouTube Rewind: Everyone Controls 2018) is a video uploaded to the YouTube Spotlight channel on December 6, 2018 as part of the YouTube Rewind series. The video prominently featured references to Fortnite Battle Royale and starred famous YouTubers and online celebrities such as Will Smith, Ninja, Trevor Noah and John Oliver.[1] It is the first video in the YouTube Rewind series to feature a combination of animation and live-action sequences.
YouTube Rewind 2018 was panned by critics, YouTubers and viewers, who subsequently dubbed it "the worst rewind ever".[2][3] The video was criticized for obscure trending, or unpopular YouTubers; lack of references to recent deaths such as Stephen Hawking, Stefán Karl Stefánsson, Avicii, TotalBiscuit and Stan Lee; and exclusion of many YouTubers such as Shane Dawson, MrBeast and PewDiePie, the most subscribed YouTube channel, as well as popular feuds such as KSI vs. Logan Paul and PewDiePie vs T-Series. However, the animation (especially Jaiden Animations' scene) was praised and Will Smith's reactions in the video became an Internet meme.
YouTube Rewind 2018 amassed 29.4 million views within 24 hours of release, making it the 13th most-viewed YouTube video in the first 24 hours. As of January 1st, 2019, it has over 155 million views and over 14.79 million dislikes, making it the most-disliked YouTube video.
YouTuber PewDiePie released his own version of YouTube Rewind titled "YouTube Rewind 2018 but it's actually good"[4], which within two days of its release became the most-liked non-music video on YouTube. With 6.41 million likes it is the 75th most liked video on YouTube and the only non-music video in top 100 most-liked videos.
Overview
The video is themed around everyone being able to control YouTube Rewind, with personalities first describing what they want before it happens. The video starts with Will Smith announcing “It's Rewind time”, and that he would want Fortnite and Marques Brownlee in the video. The video then cuts to Brownlee, other YouTubers and Twitch streamer Ninja in a Fortnite battle bus.
Soon, everyone but Ninja proceeds to jump off. The video then cuts to a group of YouTubers around a campfire. Some of them suggest that the video needs K-pop, after which the video cuts to the YouTubers performing the BTS music video "Idol".
The video then cuts back to the campfire when one YouTuber says she wants a royal wedding, but Michael Dapaah establishes that instead she's going to marry a bongo cat. After the wedding scene, someone else suggests a science experiment involving melting lipstick. The video then cuts to a group eating a mukbang in Korea.
Eventually, the scene shifts back to the campfire, when TheOdd1sOut suggests a so-called "My Feelings" challenge. It then rapidly cuts between scenes of YouTubers and celebrities dancing to Drake's song "In My Feelings", including a scene of John Oliver doing a Fortnite dance.[1] Here, animator Jaiden Animations included several Easter eggs, comprising references to other memes and events of the year, such as Ugandan Knuckles and the KSI vs. Logan Paul match, as well as PewDiePie's swivel chair.[5][6][7]
The video once again cuts back to the group sitting around the campfire, claiming that the video should be about "the people who managed to do something bigger than themselves". Then they decide to read comments for further suggestions.
As the YouTubers take suggestions from them, some take part in a fashion show, wearing the costumes from Kanye West and Lil Pump's "I Love It" music video until the video moves onto a scene of association football and Dame Tu Cosita. The 'Sister Squad' (James Charles, Dolan Twins and Emma Chamberlain) are then shown driving a car that resembles Elon Musk's Tesla Roadster in space. There are also scenes of YouTubers making ASMR sound effects and doing Fortnite dances in a forest.
The video ends with Smith laughing and watching the Fortnite battle bus through a pair of binoculars. While the credits are playing, Primitive Technology is featured, sculpting the YouTube Rewind logo with clay.[1]
Cast
Below is a list of starring cast members in YouTube Rewind 2018, derived from the video's description:
- 10Ocupados[n]
- Adam Rippon[n]
- Afros e Afins por Nátaly Neri
- Alisha Marie
- Ami Rodriguez[n]
- Anwar Jibawi
- AsapSCIENCE
- AuthenticGames
- BB Ki Vines
- Bearhug[n]
- Bie The Ska
- Bilingirl Chika[n]
- Bongo Cat (@StrayRogue and @DitzyFlam)[a][n]
- Bokyem TV[n]
- CajuTV[n]
- Casey Neistat
- Caspar
- Cherrygumms[n]
- Collins Key[n]
- Dagi Bee[n]
- Desimpedidos[n]
- Diva Depressão[n][n]
- Dolan Twins
- Domics[a][n]
- Dotty TV[n]
- Elle Mills[n]
- Emma Chamberlain[n]
- Enes Batur
- EnjoyPhoenix
- EroldStory[a]
- FAP TV
- FavijTV
- Fischer's
- Furious Jumper[n]
- Gabbie Hanna
- GamingWithKev[n]
- Gen Halilntar [n]
- Gongdaesang
- gymvirtual
- Hannah Stocking[n]
- HikakinTV
- How Ridiculous[n]
- illymation[a]
- ItsFunneh[n]
- JaidenAnimations[a]
- James Charles[n]
- John Oliver
- Jordindian[n]
- Jubilee Media[n]
- JukiLop[n]
- julioprofe[n]
- Katya Zamolodchikova
- Kaykai Salaider[n]
- Kelly MissesVlog[n]
- Krystal Yam & family
- LA LATA
- Lachlan
- LaurDIY
- Lele Pons
- Life Noggin[a][n]
- Lilly Singh
- Liza Koshy
- LosPolinesios
- Lucas the Spider[a][n]
- Luisito Comunica (Rey Palomo)
- Luzu
- Lyna
- Manual do Mundo
- Markiplier
- Marques Brownlee
- Marshmello
- Mason Ramsey[n]
- Me Poupe!
- Merrell Twins
- Michael Dapaah
- MissRemiAshten
- mmoshya
- Molly Burke
- Ms Yeah[n]
- Muro Pequeno
- Nick Eh 30[n]
- NikkieTutorials
- Ninja[n]
- Noor Stars
- Pautips
- Pinkfong Baby Shark[n]
- Pozzi
- Primitive Technology[n]
- RobleisIUTU[n]
- Rosanna Pansino
- Rudy Mancuso
- Safiya Nygaard
- Sam Tsui
- SamHarveyUK
- SHALOM BLAC
- Simone Giertz
- skinnyindonesian24
- Sofia Castro[n]
- sWooZie
- Tabbes[a]
- Technical Guruji
- The Try Guys
- TheKateClapp
- TheOdd1sOut[a]
- Tiền Zombie v4
- Trevor Noah
- Trixie Mattel
- Wengie[n]
- WhinderssonNunes
- Will Smith[n]
- Yammy
- Yes Theory[n]
- a Animation only
- n Debut in YouTube Rewind
Reception
![](http://upload.wikimedia.org/wikipedia/commons/thumb/8/86/PewDiePie_at_PAX_2015_crop.jpg/220px-PewDiePie_at_PAX_2015_crop.jpg)
Upon its release, Everyone Controls Rewind was overwhelmingly panned, receiving extensive backlash from critics, YouTubers and viewers alike, with many YouTubers deeming it the "Worst Rewind ever".[8][9][10][11][12][13][14] Criticisms ranged from the inclusion of celebrities and personalities who are not affiliated with YouTube (such as Will Smith, Ninja, John Oliver, and Trevor Noah) as well as the exclusion of certain controversial acts, such as Shane Dawson, KSI, Logan Paul, MrBeast and PewDiePie,[15] and popular feuds such as KSI vs. Logan Paul and PewDiePie vs. T-Series.[16]
Other criticisms viewers voiced with the video included what they had seen as the video's overuse of some trends, many of which were classified as outdated or unpopular, including Fortnite, as well as the lack of variety in references.[17] It was also prominently criticized for its social commentary, which some felt was shoehorned into the video.[17] A point of specific criticism was that Everyone Controls Rewind was seen by some to promote the behavioral health services of BetterHelp, despite the controversy surrounding the company.[18] Others were angered that the video never brought up the deaths of Dolores O'Riordan, Stephen Hawking, Craig Mack, Avicii, Verne Troyer, TotalBiscuit, Anthony Bourdain, XXXTentacion, Stefán Karl Stefánsson, Aretha Franklin, Mac Miller, R. Lee Ermey, Stan Lee and Stephen Hillenburg, despite each of their deaths having made a major impact on the YouTube community. Many people were also angered with PewDiePie's exclusion, as his channel is the most-subscribed on the platform.[19][20][21]
Everyone Controls Rewind incorporated user comment suggestions as a part of the video, although many viewers stated that the trends that the video included were unpopular to majority of the community, calling YouTube "out of touch" with its viewers and their interests. Julia Alexander of The Verge suggested that YouTube Rewind had intentionally left out the biggest moments on the platform in 2018 in an attempt to appease worried advertisers over controversies that had plagued the platform over the past 2 years: "it's [...] increasingly apparent, however, that YouTube is trying to sell a culture that's different from the one millions of people come to the platform for, and that's getting harder for both creators and fans to swallow".[22] Meira Gebel of Business Insider shared a similar sentiment, saying that "The video appears to be an attempt for the company to keep advertisers on its side following a rather rocky 2018."[23]
Swedish YouTuber PewDiePie (Felix Kjellberg), who has the most subscribers of all time, criticized Everyone Controls Rewind, stating: "I'm almost glad I'm not in it, because it's such a cringy video at this point",[24][25] adding that "Rewind [used to be] something that seemed like a homage to the creators that year [...] It was something cool to be a part of". He further criticized the over-saturation of the video game Fortnite and the inclusion of people that aren't YouTube personalities, and not mentioning the outpouring of support on YouTube for those who died during the year, including actor Stefán Karl Stefánsson.[26] On top of his criticism, he uploaded his own take of YouTube Rewind on December 27, 2018,[27] titled "YouTube Rewind 2018 but it’s actually good". It received more than 6 million likes in less than 2 days, making it the most liked non-music video on YouTube, while also having almost 3 times the amount of likes compared to the official YouTube Rewind video.[28]
Marques Brownlee, who was prominently featured in the video, said Rewind had once been a "big celebration of YouTubers and the biggest events that had happened on the site in a particular year. [...] It became an honor to be included in Rewind. But now YouTube saw Rewind as a way to showcase all the best stuff that happens on YouTube for advertisers." He concluded that "[I]nstead of honoring creators, it is now a list of advertiser-friendly content. Rewind has turned into a giant ad for YouTube".[29][30][31]
Many viewers applauded JaidenAnimations for incorporating PewDiePie's chair into her segment of YouTube Rewind, as well as other easter eggs.[5][32]
Dislikes
![](http://upload.wikimedia.org/wikipedia/commons/thumb/9/9b/YouTube_Rewind_2018_and_Baby_dislikes.svg/220px-YouTube_Rewind_2018_and_Baby_dislikes.svg.png)
On December 13, 2018, it became the most-disliked video in the history of the website, beating the previous record-holder: the music video for Justin Bieber's "Baby".[33][34] Everyone Controls Rewind currently has 14.0 million dislikes in comparison to its 2.3 million likes. It is also the first video to reach 10 million dislikes.
In a statement given to media outlets, YouTube spokeswoman Andrea Faville said that “dethroning ‘Baby’ in dislikes wasn’t exactly our goal this year.” She added: “Honest feedback can suck, but we are listening and we appreciate how much people care. Trying to capture the magic of YouTube in one single video is like trying to capture lightning in a bottle. We also learned that creating content can be really hard and this underscores our respect and admiration for YouTube creators doing it every day.” adding in a tweet that "We hear what you're saying, and we want to make next year better for all of you."[34][35]
See also
References
- ^ a b c Spotlight, YouTube. "YouTube Rewind 2018: Everyone Controls Rewind | #YouTubeRewind". YouTube. YouTube. Archived from the original on 2018-12-06. Retrieved 8 December 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Rodriguez, Ashley (December 13, 2018). "YouTube made the most-hated YouTube video ever". Quartz. Archived from the original on 2018-12-14. Retrieved December 18, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Silver, Curtis (December 14, 2018). "YouTube Rewind 2018 is the worst acid trip your dad can't remember". KnowTechie. Retrieved December 18, 2018.
- ^ "YouTube Rewind 2018 but it's actually good - YouTube". YouTube. December 27, 2018. Retrieved December 31, 2018.
- ^ a b Animations, Jaiden, 'What my trip to Japan was like" (The external link goes to the timestamp of the video where Jaiden herself explains what she hid in her segment of YouTube Rewind) (YouTube video), retrieved December 25, 2018
- ^ Griffon, Louise. "Inside the world of JaidenAnimations: The animator who hid PewDiePie memes in YouTube Rewind". Metro.co.uk. Archived from the original on 2018-12-18. Retrieved 18 December 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Animations, Jaiden (December 6, 2018). "Youtube Rewind broke my animation up so I thought I'd share with you the entire clip so the hard work doesn't go to waste and you can see it :] (and the process steps as well) Thanks for watching and hope you enjoy my memes". Twitter.com. Retrieved December 25, 2018.
{{cite web}}
: Cite has empty unknown parameter:|dead-url=
(help) - ^ Desk, Trends (December 8, 2018). "With more downvotes, YouTube Rewind 2018 is being dubbed the "worst ever"". The Indian Express. Archived from the original on 2018-12-08. Retrieved December 8, 2018.
{{cite web}}
:|last=
has generic name (help); Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ "YouTube Rewind 2018 turned out to be the worst rewind video ever". Gizbot. December 8, 2018. Archived from the original on 2018-12-09. Retrieved December 8, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Adnan, Nashmia (December 7, 2018). "Why YouTube Rewind 2018 Sucks". Dankanator. Archived from the original on 2018-12-09. Retrieved December 7, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Flowers, Shaunee (December 7, 2018). "YouTube Rewind 2018 sucks, according to A LOT of fans". Monsters and Critics. Archived from the original on 2018-12-08. Retrieved December 7, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Simons, Hadlee (December 7, 2018). "YouTube Rewind 2018 is out now and people absolutely hate it". Android Authority. Archived from the original on 2018-12-07. Retrieved December 7, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ "YouTube Rewind 2018 is Out and Netizens are Calling it the Worst Ever". News 18. Archived from the original on 2018-12-09. Retrieved December 7, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ "Fans call YouTube Rewind 2018 "the worst ever"". We The Unicorns. Archived from the original on 2018-12-09. Retrieved December 7, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Griffin, Louise (December 8, 2018). "YouTube faces backlash over Will Smith starring in Rewind while stars like Shane Dawson are nowhere to be seen". Metro. Archived from the original on 2018-12-09. Retrieved December 8, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Alexander, Julia (December 6, 2018). "YouTube Rewind hides its community's biggest moments to appease advertisers". The Verge.
- ^ a b "YouTube Rewind 2018 is out now and people absolutely hate it". www.androidauthority.com. Archived from the original on 2018-12-09. Retrieved 2018-12-09.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ PewDiePie, We need to talk about YouTubers promoting this... (BetterHelp), archived from the original on 2018-12-16, retrieved 2018-12-09
{{citation}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Alexander, Julia (December 6, 2018). ]]vid-dobrik-boxing-ksi "YouTube Rewind hides its community's biggest moments to appease advertisers". The Verge. Retrieved December 7, 2018.
- ^ Gerken, Tom (December 17, 2018). "YouTubers make unofficial Rewind videos". BBC News. Archived from the original on 2018-12-17. Retrieved December 18, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Romano, Aja (December 14, 2018). "How the "Subscribe to PewDiePie" meme could determine the future of YouTube". Vox. Archived from the original on 2018-12-17. Retrieved December 18, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Alexander, Julia (December 6, 2018). "YouTube Rewind hides its community's biggest moments to appease advertisers". The Verge. Archived from the original on 2018-12-07. Retrieved December 7, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Gebel, Meira (December 12, 2018). "The 7 most-hated YouTube videos of all time". Business Insider. Archived from the original on 2018-12-13. Retrieved December 12, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Glaze, Virginia (December 7, 2018). "PewDiePie roasts YouTube Rewind 2018 in brutal reaction video". Dexerto. Archived from the original on 2018-12-09. Retrieved December 7, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Kjellberg, Felix. "YouTube Rewind 2018 review". YouTube. PewDiePie. Archived from the original on 2018-12-07. Retrieved 8 December 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Gerken, Tom (December 10, 2018). "YouTube Rewind 2018 becomes site's most disliked video". BBC. Archived from the original on 2018-12-10. Retrieved December 10, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ PewDiePie, YouTube Rewind 2018 but it's actually good, retrieved 2018-12-29
- ^ Griffon, Louise (December 28, 2018). "PewDiePie's alternative YouTube Rewind receives more likes than official video". Metro.co.uk. Retrieved December 29, 2018.
- ^ "Bieber fans help YouTube Rewind become 'most disliked'". BBC. December 13, 2018. Archived from the original on 2018-12-13. Retrieved December 14, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Alexander, Julia (December 13, 2018). "YouTube Rewind 2018 is officially the most disliked video on YouTube". The Verge. Archived from the original on 2018-12-13. Retrieved December 14, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Browne, Ryan (December 13, 2018). "YouTube's 2018 recap becomes most disliked video ever posted on the site". CNBC. Archived from the original on 2018-12-13. Retrieved December 14, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ "PewDiePie May Not Have Made it to YouTube Rewind 2018 But His Chair Did". News18. Retrieved 2018-12-28.
- ^ Keach, Sean (December 13, 2018). "YouTube Rewind is now most DISLIKED video ever with 10MILLION downvotes – overtaking Justin Bieber song". The Sun. Archived from the original on 2018-12-17. Retrieved December 18, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ a b Roose, Kevin (December 13, 2018). "How YouTube's Year-in-Review 'Rewind' Video Set Off a Civil War". The New York Times. Archived from the original on 2018-12-14. Retrieved December 14, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help) - ^ Spangler, Todd (December 13, 2018). "YouTube Rewind 2018 Officially Becomes Most-Disliked Video Ever". Variety. Archived from the original on 2018-12-13. Retrieved December 14, 2018.
{{cite web}}
: Unknown parameter|dead-url=
ignored (|url-status=
suggested) (help)