Dongfeng Yulon

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Dongfeng Yulon Motor Co., Ltd.
Native name
东风裕隆汽车有限公司
Private joint venture
Industry Automotive
Founded 14 December 2010
Headquarters Hangzhou, Zhejiang, China
Area served
China
Products Automobiles
Owner Dongfeng Motor (50%)
Yulon Motor (50%)
Website www.dfyl-luxgen.com (Chinese)
Dongfeng Yulon Motor Co., Ltd.
Simplified Chinese 东风裕隆汽车有限公司
Traditional Chinese 東風裕隆汽車有限公司
Dongfeng Yulon
Simplified Chinese 东风裕隆
Traditional Chinese 東風裕隆

Dongfeng Yulon Motor Co., Ltd. (Dongfeng Yulon) is an automobile manufacturing company headquartered in Hangzhou, China and a 50:50 joint venture between the Chinese automaker Dongfeng Motor and the Taiwanese automaker Yulon Motor. Its principal activity is the production, distribution and sale of Luxgen passenger cars in mainland China.

History[edit]

On 29 July 2010 Dongfeng Motor obtained approval from the National Development and Reform Commission of China for the establishment of a joint venture with Yulon Motor.[1]

Dongfeng Yulon was formally established on 14 December 2010, with the two partners agreeing to invest an initial 3.4 billion yuan (US$510 million) in the venture.[2][3]

Dongfeng Yulon began production of its first model, the Luxgen 7 SUV, on 28 July 2011.[4] Mainland China sales of the Luxgen 7 began in October 2011.[5]

Products[edit]

Dongfeng Yulon currently produces the following vehicles:[6]

A Luxgen CEO MPV 
A Luxgen 7 SUV 

Operations[edit]

Dongfeng Yulon operates manufacturing facilities in the Linjiang Industrial Zone of Xiaoshan which have an annual production capacity of 120,000 vehicles and 120,000 engines.[3]

Sales[edit]

Dongfeng Yulon sold a total of 31,106 vehicles in 2011, the majority of which were Luxgen 7 models.[7]

A total of 31,270 Luxgen brand vehicles were sold in China in 2013, making it the 49th largest-selling car brand in the country in that year.[8]

References[edit]

  1. ^ "Yulong to exploit the Chinese Mainland market with Dongfeng". Global Times. 10 August 2010. Retrieved 23 March 2013. 
  2. ^ "Leading car makers across Taiwan Strait set up JV". China Daily. 15 December 2010. Retrieved 23 March 2013. 
  3. ^ a b "Cross-Straits partnership links Dongfeng and Yulon". People's Daily. 20 December 2010. Retrieved 23 March 2013. 
  4. ^ "Production gears up at Dongfeng Yulon". China Daily. 1 August 2011. Retrieved 23 March 2013. 
  5. ^ "Dongfeng-Yulong Luxgen 7 listed & priced in China". Car News China. 5 October 2011. Retrieved 23 March 2013. 
  6. ^ "Dongfeng Yulon". China Auto Web. Retrieved 23 March 2013. 
  7. ^ "Separate sales for Dongfeng Yulon". China Daily. 18 February 2013. Retrieved 23 March 2013. 
  8. ^ "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. Retrieved 6 March 2014. 

External links[edit]