Zhejiang Geely Holding Group

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Geely Holding Group
Type Holding company
Industry Automotive
Founded Taizhou, China (1986)
Founder(s) Li Shufu
Headquarters Hangzhou, Zhejiang, China
Area served Worldwide
Key people Li Shufu (Chairman)
Yang Jian (President)
Products Automobiles, Engines, Transmission
Employees 12,000+[1]
Subsidiaries Shanghai Maple Guorun Automobile
Volvo Cars
Website geely.com

Geely Holding Group[2] (simplified Chinese: 吉利控股集团; traditional Chinese: 吉利控股集團; pinyin: Jílì Kònggǔ Jítuán) is a holding company and parent of Geely Automobile Holdings Ltd (simplified Chinese: 吉利汽车; traditional Chinese: 吉利汽車; pinyin: Jílì Qìchē) (SEHK: 0175) a private automobile manufacturer. It is one the 10 largest China-based automakers.[2]

Sales of automobiles and motorcycles in China and several South American nations comprise the majority of its business, and Geely has four brand names including its own. One of its models is named the Jingang or King Kong.[3]

In 2010, Geely sold less than its 680,000 units/year manufacturing capacity[4] and bought Volvo Cars from Ford.[5] Total sales in 2010 allowed the company a near 2% market share with 415,286 units.[6]

Contents

[edit] Name

Geely (Chinese: 吉利; pinyin: Jílì) means "auspicious" or "lucky" in Mandarin Chinese.[7]

[edit] History

Geely Panda

Founding Geely in 1986 as a refrigerator-maker with money borrowed from family,[7] Li Shufu transformed his company into a successful private automaker selling cheap products to inland Chinese consumers in tier-3 and 4 cities.

Geely started manufacturing motorcycles in 1994[8] after the purchase of a failing, state-run firm.[9] Small van production began in 1998,[10] and in 2001 Geely received state approval to make automobiles.[10]

Geely had its IPO on the Hong Kong Stock Exchange in 2004.[2]

Between 2006 and 2008 Geely expressed its desire to sell in the EU and United States markets,[citation needed] and in pursuit of this goal[citation needed] it presented at the 2005 Frankfurt Motor Show.[11] It followed with a 2006 showing at the Detroit auto show.[7] Export to the EU and United States has been postponed.

Geely may have renewed its push into developed markets, as the company recently stated its intention to sell in the UK and Italy.[12]

Geely approached Ford in mid-2008 about a possible takeover of Volvo Cars. On October 28, 2009, Geely was named as the preferred buyer of Volvo by the American automaker.[13] A deal was reached in late Marchand completed in early August, 2010.[5]

Volvo continues to operate independent of its new owners,[citation needed] but Geely wants to make Volvo-branded cars in China[14] something Volvo[15] (but not the Chinese state) has agreed to, desires synergy, and nowadays communicates with the company via a special, twice-yearly meeting.[16]

In December 2011 it was announced that Geely would begin selling Chinese designed and manufactured cars in the United Kingdom at the end of 2012 with the first model to go on sale the Emgrand EC7.[17][18]

[edit] Production bases and facilities

Headquartered in Hangzhou, Zhejiang, Geely has production bases located in: Lanzhou, Gansu (completed in 2006,[19] Geely construction in the region continued as of August 2010,[20] either for expanding the existing facility[19] or on a new semi-complete knock-down factory.[21]); Xiangtan, Hunan;[22] 40 minutes south of Shanghai;[23] Jinan, Shandong province;[19] and at Linhai, Luqiao and Ningbo, in Zhejiang.[2]

As of late 2011, work on a transmissions-making factory in Tongliang, Chongqing has been initiated.[24]

[edit] Overseas assembly

At least four overseas factories assemble Geely models[25] probably from semi-complete or complete knock-down kits.[citation needed] These facilities are located in: Indonesia[25] (some of its production has been imported back to China[26]), Sri Lanka (in collaboration with Micro Cars)[27][28], Malaysia,[25] Russia (controlled by local firm Derways[29]), and Ukraine.[25] These locations are not necessarily affiliated with or owned by Geely.

Geely models are sold in Turkey and may be assembled there as well.[25]

[edit] Foreign acquisitions and joint ventures

Geely has made several major foreign acquisitions and participates in a joint venture.

[edit] Manganese Bronze joint venture

Established in 2007, Shanghai LTI Automobile Components Co Ltd makes the TX4, a licensed London Black Cab, in China and is a joint venture with Manganese Bronze Holdings (MBH).[30] Geely also holds part ownership of MBH (19.97 percent).[31] The company exports semi-complete knock-down kits for assembly in the UK.[30]

[edit] Drivetrain Systems International

In 2009 Geely bought Drivetrain Systems International Pty Ltd,[4] a global transmission developer headquartered in Australia.

[edit] Brand names

Geely brand names include: Emgrand, Englon, Gleagle, and its own.[1]

[edit] Emgrand

Geely's medium to high-end luxury brand, Emgrand (Chinese: 帝豪品牌; pinyin: dì háo pǐnpái) was launched in 2009.[32]

[edit] Englon

Launched in 2010,[33] and replacing the Shanghai Maple brand,[34] Englon (Chinese: 英伦; pinyin: yīng lún) emulates classic, British style, and its model line includes a TX4 sold on the Chinese market.[35] Some of its cars are built by Geely subsidiary Shanghai LTI.[36]

[edit] Gleagle

Considered a "goofy" word by native English speakers,[37] [38] Gleagle (Chinese: 全球鹰; pinyin: quánqiú yīng)) is Geely's mid-range[39] to entry-level[40] brand with inexpensive models.

Gleagle cars, such as the Gleagle Panda, are available for sale on the Internet in China via the Taobao Mall, a popular e-commerce site.[41][42] While Geely will deliver the car to your address, buying one of the Panda models on offer does necessitate a trip to a traditional dealer.[43]

[edit] Shanghai Maple

No longer used by Geely[34] this was the brand name of a Geely subsidiary company, Shanghai Maple Automobile, established in 1999.[44] It was replaced by the Englon brand in 2010.[34]

[edit] Dealer network

Geely refers to its dealer network as 4S stores and also sells some models online.[43]

[edit] Exports

Car markets Geely has entered include the Australian,[45] Bahraini,[46] Chilean,[47] Costa Rican,[48] Indonesian,[49] Iranian,[50] Nepal,[51] New Zealand,[52] Nigerian,[53] Oman,[54] Romanian,[55] Russian,[56] South African,[57] Syrian,[58] Taiwanese,[59] Turkish,[60] Ukrainean,[61] Uruguayan,[62] and Venezuelan[63] ones. These exports may be in the form of complete knock-down kits to be assembled in small local factories.

[edit] Cuba

Cuba's government has purchased a considerable number of Geely vehicles. Among several ministries, they have become the choice for police patrol cars[9] or tourist taxis throughout Havana.[64][65]

[edit] Models

Main article: List of Geely models

Geely makes SUVs and passenger cars. Some include engine technology from Robert Bosch GmbH[66] and seatbelts provisioned from Autoliv.[67]

[edit] Copying claims

Like many private Chinese automakers, some Geely models are criticised for too-closely resembling those of famous-name foreign manufacturers.

In Western media, the Geely GE has seen such opprobrium for looking like a Rolls-Royce[68][69] and the LC, a Toyota Aygo.[70][71]

[edit] Electric black cabs

Geely is involved in determining the feasibility of developing electric-powered London black cabs. The maker of these taxis, which Geely holds part ownership of and a joint venture with, Manganese Bronze, says it has held talks with UK government officials about this[72] and has signed a research and development agreement with Tanfield Group.[73]

[edit] Motorcycles

Main article: List of Geely motorcycles

Geely manufactures a number of motor scooters and motorcycles from 50 to 250 cc displacement.

[edit] Safety

A small Geely sedan, the CK, performed badly in an informal crash test done by a Russian magazine[74] sometime prior to 2008.[74]

A 2009 1.3-liter Geely CK 1 model without airbags earned a zero-star rating in a Latin-NCAP crash test on protecting adult occupants in front seats.[75]

In 2010 the Geely LC scored 45.3 points of a possible 51 in the China-NCAP crash tests, making it China's first locally researched and developed mini car to be awarded a 5-star rating,[76] and the safest Chinese hatchback[77] as of 2011.[78]

In 2011, the Geely Emgrand EC7 earned a 4-star rating in an Euro-NCAP crash test[79].

[edit] References

  1. ^ a b "Our Business". Geely. http://www.geely.com/global/our_business/our_business.html. 
  2. ^ a b c d "About Geely". Geely. http://www.geely.com/global/about_geely/about_geely.html. 
  3. ^ "Shedding its skin". 2010-12-31. Global Times. http://www.globaltimes.cn/business/comment/2010-12/607609.html. 
  4. ^ a b "China Geely on track to meet target". Reuters. 2010-11-12. http://www.reuters.com/article/2010/11/12/us-summit-auto-geely-idUSTRE6AA12Z20101112. 
  5. ^ a b "Ford reaches agreement to sell Volvo cars and related assets to Geely". Ford Motor Company. 2010-03-28. http://media.ford.com/article_display.cfm?article_id=32294. 
  6. ^ "China Car Market 101: Who Makes All Those 18 Million Cars?". The Truth About Cars. 2011-01-19. http://www.thetruthaboutcars.com/2011/01/china-car-market-101-who-makes-all-those-18-million-cars/. 
  7. ^ a b c "SPECIAL REPORT-Saving Volvo:Geely buys brand and management test". Reuters. 2010-07-22. http://www.reuters.com/article/idUSSGE66M02920100723. 
  8. ^ "Geely Automobiles". Al Hashar Group of Companies. http://www.alhashargroup.com/auto/geely_index.asp. 
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  19. ^ a b c "Geely gets in high gear". Global Times. 2010-01-20. http://autos.globaltimes.cn/china/2010-01/499741.html. 
  20. ^ "Geely Group donated 1 million yuan to Zhouqu". Global Times. 2010-08-16. http://auto.globaltimes.cn/automakers/geely/2011-03/564030.html. 
  21. ^ "Chinese Vice Premier speaks highly of Geely's investment in Lanzhou". Global Times. 2010-07-14. http://auto.globaltimes.cn/automakers/geely/2011-03/551131.html. 
  22. ^ "Zhou Tienong inspects Geely's Xiangtan plant". Geely. 2010-06-10. http://www.geely.com/news/global/mediacentre/pressreleases/31579.html. 
  23. ^ "Shanghaied: Things are going awry for foreign carmakers in China". The Economist. 2005-04-21. http://www.economist.com/node/3899068. 
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  25. ^ a b c d e "Geely mulling production in Turkey". Global Times. 2010-10-21. http://www.globaltimes.cn/business/industries/2010-10/584136.html. 
  26. ^ "Geely to invest $30 million in Indonesia". Global Times. 2009-06-26. http://autos.globaltimes.cn/china/2009-06/440266.html. 
  27. ^ "Handing over 1st Batch of PANDAs to customers". Micro Cars. 2011-02-28. http://www.microcars.lk/News20110226.html. 
  28. ^ "New Micro Sedan from GEELY". Micro Cars. 2010-04-30. http://www.microcars.lk/News3004.html. 
  29. ^ "China automaker Geely inaugurates assembly line in Russia". Global Times. 2010-01-18. http://autos.globaltimes.cn/china/2010-01/499179.html. 
  30. ^ a b "Shanghai LTI Starts Supplying SKD TX4 to the UK". ChinaAutoWeb. 2010-08-25. http://chinaautoweb.com/2010/08/shanghai-lti-starts-supplying-skd-tx4-to-the-uk/. 
  31. ^ "Geely Drops MBH Buy". Global Times. 2010-08-16. http://www.globaltimes.cn/business/industries/2010-08/563776.html. 
  32. ^ "Geely Emgrand brand-----to build new image of automobile in China". Geely. 2009-07-28. http://www.geely.com/Brands/international/news/international_news/29224.html. 
  33. ^ "Geely to launch Englon brand". Global Times. 2010-04-14. http://autos.globaltimes.cn/china/2010-04/522186.html. 
  34. ^ a b c "Englon brand to get major boost in 2011". China Car Times. 2010-11-29. http://www.chinacartimes.com/2010/11/29/englon-brand-to-get-major-boost-in-2011/. 
  35. ^ "The first user of Shanghai Englon TX4 came out into view in Shanghai Auto Show". Geely. http://www.geely.com/Brands/international/news/international_news/28824.html. 
  36. ^ "Geely Releases All-New Englon SC5-RV Subcompact". ChinaAutoWeb. http://chinaautoweb.com/2010/11/geely-releases-all-new-englon-sc5-rv-subcompact-2/. 
  37. ^ "Notes From the Trademark World: “Gleagle”? Really?". 2010-05-25. China Hearsay. http://www.chinahearsay.com/notes-from-the-trademark-world-gleagle-really/. 
  38. ^ "Geely goes Logo Loco". China Car Times. 2009-04-25. http://www.chinacartimes.com/2009/04/25/geely-goes-logo-loco/. 
  39. ^ "Beijing 2010: Geely Gleagle GS". Autoblog. 2010-04-24. http://www.autoblog.com/2010/04/24/beijing-2010-geely-gleagle-gs/. 
  40. ^ "Short Torque". China Daily. 2010-12-06. http://www.chinadaily.com.cn/cndy/2010-12/06/content_11654942.htm. 
  41. ^ "China's Geely opens online car store on Taobao". Reuters. 2010-12-06. http://www.reuters.com/article/2010/12/06/geely-taobao-idUSTOE6B505I20101206. 
  42. ^ "China's Geely now selling cars online". China Daily. 2010-12-07. http://www.chinadaily.com.cn/bizchina/2010-12/07/content_11663351.htm. 
  43. ^ a b "Geely nets online store". China Daily. 2010-12-08. http://www.chinadaily.com.cn/bizchina/2010-12/08/content_11670643.htm. 
  44. ^ "Brand Introduction of Shanghai Maple" (in Chinese). Geely. http://www.geely.com/brands/sma/brand/. 
  45. ^ "Geely MK now Australia’s cheapest car". The Sunday Times. 2011-01-05. http://www.carsguide.com.au/news-and-reviews/car-news/geelymk_australias_cheapest_car. 
  46. ^ "Mannai Motors is a Bahraini Establishment specialized in trading in Automobiles". Mannai Motors. http://www.mannaimotors.com/geely.htm. 
  47. ^ "Geely's Boundless Care for Earthquake-hit Chile". Geely. http://www.geely.com/Brands/international/news/international_news/31207.html. 
  48. ^ "Geely Costa Rica". Dragon Motors Costa Rica. http://www.geely.cr/. Retrieved 2012-01-03. 
  49. ^ "Geely Indonesia". http://www.geely.co.id/index.php/home. Retrieved 2012-01-03. 
  50. ^ "Geely". Al Khayyat Motors Group. http://www.khayyatgroup.com.jo/Geely.htm. Retrieved 2012-01-03. 
  51. ^ "Geely Nepal". Saakha & Universal Autmobiles Pvt Ltd. http://www.geely.com.np/. Retrieved 2012-01-03. 
  52. ^ "Geely NZ". Geely New Zealand. http://www.geely.co.nz/. Retrieved 2012-01-03. 
  53. ^ "Beijing Auto Show is Geely's Strategic Point of Blow-out". Geely. http://www.geely.com/Brands/international/news/international_news/25772.html. Retrieved 2012-01-03. 
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  55. ^ "Geely Automobile Romania". http://www.geelyromania.ro/. Retrieved 2012-01-03. 
  56. ^ "Geely's CKD Assembling of MK Launches in Russia". Geely. http://www.geely.com/Brands/international/news/international_news/30263.html. Retrieved 2012-01-03. 
  57. ^ "Geely SA". Geely South Africa. http://www.geelysa.co.za/. Retrieved 2012-01-03. 
  58. ^ "GEELY Awarded as "Best China's Automobile Brand in the Syrian Market"". Geely. 2009-07-30. http://www.geely.com/Brands/international/news/international_news/29332.html. 
  59. ^ "Tobe M'car Makes a Splash in Taibei". Geely. http://www.geely.com/Brands/international/news/international_news/30261.html. Retrieved 2012-01-03. 
  60. ^ "Turkey Welcomes Geely's Manufacturing". Geely. http://www.geely.com/Brands/international/news/international_news/32263.html. Retrieved 2012-01-03. 
  61. ^ "Geely Украина" (in Russian). AIS Group. http://www.geely.ua/. Retrieved 2012-1-03. 
  62. ^ "Geely – Gruppo Fiancar". http://www.geely.com.uy/. Retrieved 2012-01-03. 
  63. ^ "Geely de Venezuela". http://www.geely.com.ve/livecms/index.php. Retrieved 2012-01-03. 
  64. ^ "“Geely” Prevails in Cuba’s Street". Geely. 2010-02-06. http://www.geely.com/Brands/international/news/international_news/30264.html. 
  65. ^ "Geely car models three large-scale exports of Cuban exports". Agile News. 2011-10-25. http://www.agile-news.com/news-181176-Photo:-Geely-car-models-three-large-scale-exports-of-Cuban-exports.html. 
  66. ^ "Focus". Geely. http://www.geely.com/brands/international/SMA_C51.html. 
  67. ^ "Autoliv starts building new factory in China". Gasgoo. 2011-04-04. http://autonews.gasgoo.com/china-news/autoliv-starts-building-new-factory-in-china-110404.shtml. 
  68. ^ "Geely says Rolls Royce's copy claims are baseless". MotorAuthority. 2009-04-24. http://www.motorauthority.com/news/1032983_geely-says-rolls-royces-copy-claims-are-baseless. 
  69. ^ "China's Geely denies copying Rolls Royce". Drive.com.au. 2009-04-24. http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=62401&vf=26. 
  70. ^ "JAC also planning Toyota Aygo mini car". China Car Times. 2009-02-05. http://www.chinacartimes.com/2009/02/05/jac-also-planning-toyota-aygo-mini-car/. 
  71. ^ "Geely Panda 2009, the Chinese Aygo". Bum Cars. 2008-11-08. http://www.boocars.com/11273/geely-panda-2009-the-chinese-aygo/. 
  72. ^ "Geely: We'll make an electric London cab". China Car Times. 2008-10-20. http://www.chinacartimes.com/2008/10/20/geely-well-make-an-electric-london-cab/. 
  73. ^ "Geely aims to electrify black cabs". Financial Times. 2008-10-20. http://www.ft.com/cms/s/0/79089ff4-9e3f-11dd-bdde-000077b07658.html?nclick_check=1. 
  74. ^ a b "The home team:Indigenous carmakers are working their way up". The Economist. 2008-11-13. http://www.economist.com/node/12544893. 
  75. ^ "Geely CK Gets Zero-Star Latin-NCAP Rating". ChinaAutoWeb. http://chinaautoweb.com/2010/11/geely-ck-gets-zero-star-latin-ncap-rating/. 
  76. ^ "US Geely's growth: Appliances to autos in 13 years". China Daily. 2010-05-04. http://www.chinadaily.com.cn/usa/2010-05/04/content_11018409.htm. 
  77. ^ "Five Star in Collision Test: Geely Panda Appraised as the safest Minicar in China". Geely. 2010-01-09. http://www.geely.com/Brands/international/news/international_news/29855.html. 
  78. ^ "Auto Special: Safety test proves Geely has the right path to improved performance and competitiveness". China Daily. 2011-01-14. http://www.chinadaily.com.cn/usa/2011-01/14/content_11855559.htm. 
  79. ^ "Geely Emgrand EC7". Euro-NCAP. 2012-03-01. http://www.euroncap.com/results/geely_emgrand/ec7/2011/462.aspx. 

[edit] External links

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