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Web address
Commercial? Yes
Type of site
Social networking
Registration Required
Available in English
Launched June 2010 (2010-06) (as GetGlue)
Alexa rank
negative increase 30,324 (April 2014)[1]
Current status Online

tvtag (formerly GetGlue)[2] is a social networking website and mobile app for television fans. Users "check in" to the shows, movies and sports that they consume using a website, a mobile website, or a mobile app.[3]

GetGlue’s service was launched in June 2010, with headquarters in New York City.[4] GetGlue has received investments from venture capital firms including Union Square Ventures (backer of Twitter, Tumblr, and others), RRE Ventures, Rho Ventures, Time Warner Investments, and others.[5]

In November 2013, GetGlue was acquired by second screen company i.TV.[6] Mashable called the merger “a solid meld between two platforms with similar goals — helping users find and engage with the best TV content — but different strengths.”[7]

GetGlue's partners include 20th Century Fox, The CW, AMC, ABC Family, Disney Theatrical Productions, Discovery Channel, ESPN, FOX Network, Food Network, HBO, HGTV, MTV, MSNBC, Penguin Books, PBS, WWE, Random House, Showtime, Simon and Schuster, Syfy, Sony Pictures, Travel Channel, USA Network, Universal Pictures, and Warner Bros. theatrical.[8][9]

In January 2014, GetGlue changed its name to tvtag. Along with the new name the site also got a "new look, feel, and direction". The website and app received an update. The color scheme changing from blue to red. The new experience will allow you to "check in, unlock digital stickers, comment, doodle, and react to TV moments with other fans while watching your favorite shows". [10]


After checking in, users receive points and may earn virtual stickers,[11] receive recommendations,[12] and can earn discounts for entertainment companies.[13]

Since March 2011, GetGlue included Foursquare check-ins, enabling users to say what they're watching and where.[14]

In September 2011, GetGlue partnered with DirecTV to enable users to check in via on-screen controls, its first partnership with a pay-TV service. Users can also see their friends' streams and switch to their channels.[15]

Users could request physical versions of the stickers they earned online to be mailed to them at no cost, although limited to a batch of no more than twenty each month,[16] though in November 2013, this functionality was removed.[17]


In January 2010, GetGlue reported 1.3 million check-ins. In January 2011, the service accumulated nearly 10 times that figure with 12.1 million check-ins and ratings. On February 27, 2011, GetGlue saw over 31,000 check-ins at the Oscars.[18] In June 2011, the record for Most Check-Ins to a TV show was broken during the premiere of True Blood Season 4 on HBO. Over 38,000 people checked in and earned a sticker.[citation needed] The record was broken yet again by the season 2 premiere of "Once Upon a Time", with 93,774 check-ins.[19] In August 2012, GetGlue announced it has reached three million users, adding one million users since January 2012. GetGlue users had contributed a total of 500 million check-ins, likes and reviews on the site since its launch in 2008, with 100 million of those check-ins happening in 2011. During the 2013 Super Bowl, GetGlue had more than 200,000 check-ins and 400,000-plus total activities (likes, replies, votes, etc.). In addition, 15% of all Pepsi mentions on Twitter during the halftime show came from GetGlue. The 2013 Oscars saw 210,000 in total activity on GetGlue: 410,000 for Les Misérables, and 190,000 for Argo.


From its initial round in 2007 to 2013, GetGlue raised a total of over $25 million in venture capital, from VC firms including Union Square Ventures (backer of Twitter, Foursquare and others), Rho Ventures, RRE Ventures, and Time Warner Investments.[5][20]


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ Williams, Owen (January 25, 2014). "TV social network GetGlue is rebranding to tvtag and will get a major update next week". The Next Web. Retrieved January 25, 2014. 
  3. ^ GetGlue: The Foursquare of Entertainment?
  4. ^ "GetGlue Stares Down the Facebook Behemoth". GigaOM. April 26, 2010. 
  5. ^ a b "GetGlue Raises $12M From Rho, Union Square, Others". PE Hub. January 11, 2012. 
  6. ^ "i.TV Is Buying GetGlue; Here's What That Means for Social TV". AdAge. November 6, 2013. 
  7. ^ "TV Discovery Company i.TV Acquires GetGlue". Mashable. November 6, 2013. 
  8. ^ Check-in Apps a Win-Win for TV Viewers and Networks – Advertising Age – MediaWorks
  9. ^ "The top 10 tech trends of 2010". CNN. December 27, 2010. 
  10. ^ justinw (2014-01-28). "GetGlue is now tvtag". Retrieved 2014-04-25. 
  11. ^ HBO Sinks Its Teeth Into GetGlue To Reward Fans For Checking-In To Hit Shows
  12. ^ Kirkpatrick, Marshall (26 April 2010). "GetGlue Adds New Releases to Recommendations Made by Human & Machine". ReadWriteWeb. Retrieved 3 November 2011. 
  13. ^ HBO Offers Discounts for "True Blood" Checkins
  14. ^ Chartier, David (30 March 2011). "GetGlue for iPhone gets Foursquare, sports check-ins". Retrieved 3 November 2011. 
  15. ^ Nededog, Jethro (29 September 2011). "GetGlue and DirecTV Partner for Integrated On-Screen Check-In". The Hollywood Reporter. Retrieved 3 November 2011. 
  16. ^ "GetGlue – Frequently Asked Questions – Stickers". Retrieved April 7, 2012. 
  17. ^ "A New Direction For Stickers". November 26, 2013. Retrieved November 28, 2013. 
  18. ^ "And the Winner of the Academy Award Goes to... Real-Time Social Streams?". February 27, 2011. 
  19. ^ "‘Once Upon a Time’ Sets Record on Get Glue - Ratings | TVbytheNumbers". 2012-10-01. Retrieved 2013-07-03. 
  20. ^ "Social Entertainment Network GetGlue Raises $12 Million In New Financing". TechCrunch. January 12, 2012. 

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