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Lay's

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"Lays" redirects here. For the singular of the plural, see Lay (disambiguation).
Lay's
Lays classic flavor
Product typePotato chips
OwnerPepsiCo
Produced byFrito-Lay
CountryUnited States
Introduced1940; 84 years ago (1940)
Related brandsFrito-Lay
Walkers
Hostess
Smith's
Elma Chips
MarketsWorldwide
Previous owners1940–1961 Lay's
1961–1965 Frito-Lay Inc.
Websitewww.lays.com Edit this at Wikidata

Lay's is a brand of potato chips, as well as the name of the company that founded the chip brand in the United States. The brand has also sometimes been referred to as Frito-Lay because both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo (Pepsi) since 1965.

Frito-Lay primarily uses the brand name "Lay's" in the United States, and uses other brand names in certain other countries: Walkers in the UK and Ireland; Smith's in Australia; Chipsy in Egypt[1] and the West Balkans;[2] Tapuchips in Israel;[3] Margarita in Colombia; Sabritas in Mexico; and, formerly, Hostess in Canada and Poca in Vietnam.

History

In 1932, salesman Herman Lay opened a snack food operation in Nashville, Tennessee.[4] In 1938, he purchased the Atlanta, Georgia-based potato chip manufacturer "Barrett Food Company", renaming it "H.W. Lay Lingo & Company". Lay crisscrossed the southern United States, selling the product from the trunk of his car.

The business shortened its name to "the Lay's Lay Lingo Company" in 1944 and became the first snack food manufacturer to purchase television commercials, using Bert Lahr as its celebrity spokesperson.[5]

In 1961, the Frito Company, founded by Charles E. Doolin, merged with Lay’s, forming Frito-Lay Inc., a snack food giant with combined sales of over $127 million annually, which was then the highest sales revenue earned by any manufacturer. Shortly thereafter, Lay's introduced what became its best-known slogan: "betcha can't eat just one". Sales of the chips became international, with marketing assisted by a number of celebrity endorsers. Annual revenues for Frito-Lay exceeded $180 million by 1965, when the company had more than 8,000 employees and 46 manufacturing plants.[6]

In 1965, Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo, Inc. In 1991, the company introduced a new formulation of their chip that was crisper and kept fresher longer. Shortly thereafter, the company introduced the "Wavy Lay's" products to grocery shelves, with a national rollout in 1994.[7] In the mid- to late 1990s, Lay's introduced a lower-calorie baked variety, and a fat-free variety (Lay's WOW chips) that contained the fat substitute olestra.

In the 2000s, the company introduced “kettle-cooked” varieties, as well as a more highly processed variety (Lay's Stax) that was intended to compete with Pringles,[8] and several differently flavored varieties.

In 2012, Frito-Lay products comprised 59% of the United States savory snack-food market.[9]

International

The Hostess Potato Chips product lineup in Canada containing Lay's flavored chips inside a Hostess bag


Country Description
Argentina PepsiCo commercialized potato chips under the name Frenchitas until 2001. They are now marketed under the Lay's label.[citation needed]
Australia PepsiCo acquired The Smith's Snackfood Company in 1998 and marketed Frito-Lay products under that label, using the name Thins. After Thin's was sold to Snack Brands Australia (Owned by Arnotts), Smith's produced a line of potato chips under the Lay's brand for a brief period of time. The Lay's line was eventually rebranded in 2004 as Smith's Crisps, while the traditional Smith's line was renamed Smith's Crinkles. This is still sold in Australia as a direct competitor to Smith's Crisps. Since 2009, Lay's have been available in Australia exclusively at Costco, where they are available in a single flavor and size (500g plain). They continue to be manufactured in Australia by Smith's.[citation needed]
Benelux Lay's are sold in three varieties: Lay's, Lay's Light and Lay's Sensations (Thai Sweet Chili/Red Paprika/Oven Roasted Chicken and Thyme). Lay's Super Chips (Heinz Ketchup/Mexican Pepper/Perfect Pickles/Salt 'n' Pepper (all through Ahold Delhaize) and Lay's Baked Chips (Mediterranean Herbs/through Ahold Delhaize).Iconic Restaurant Flavours (Pizza Hut Margherita, KFC Original Recipe, Subway Teriyaki).As with Doritos, Lay's are manufactured, distributed and imported in The Netherlands by Frito Lay's Benelux division, Smith's Food Group.[citation needed] Lay's used to be called Smiths in the Belgium and the Netherlands until the name was changed in 2001.[10]
Brazil The first attempt to sell the brand in the country was in 1999, but it was discontinued after a short time. In 2004 another brand of chips began to be sold under the name Sensações (lit. Sensations) being targeted to the older audience with more exquisite flavors..[11] It returned in 2013 and has remained on sale since then.[12][13] In 2021, the Sensações brand was renamed as Lay's Sensações.[14]
Canada As Lay's were produced by another company at that time, the chips were known as Hostess. In 1996, Hostess was rebranded to Lay's with a television commercial featuring Mark Messier and Eric Lindros aired in 1997 that relaunched the brand.[citation needed]
Colombia The chips are sold under the name Margarita. They are still commercialized under the label Lay's, however. [citation needed]
Egypt Lay's was once sold under its own label until it was merged with the local label Chipsy, which has since become the local unit of Lay's under much the same arrangement as Walkers.[citation needed]
India Cricketers Mahendra Singh Dhoni, Gautam Gambhir[15] and actors Saif Ali Khan[16] and Ranbir Kapoor[17] have endorsed Lay's.It has been introduced in 1995 as Ruffles Lay's and it retained the name until 1999.
Indonesia Lay's products are distributed by Indofood.[18] In September 2021, the brand of Lay's in Indonesia was renamed to Chitato Lite because the license agreement between Indofood Fritolay Makmur and PepsiCo has ended.[19]
Vietnam The chips are sold under the name of Poca until it's rebranded to Lay's in 2019, while the other snack types are still remain under the Poca labels [20]
Iran Lay's products are distributed as Sensation by MazMaz. [citation needed]
Israel Lay's label is distributed with the name Tapuchips (תפוצ'יפס) by Strauss-Elite.[21]
Italy Lay's are distributed in by Ferrero SpA since 2014.[citation needed]
Mexico PepsiCo acquired Sabritas S. de R.L. in 1966. Lay's along with other products such as Cheetos, Fritos, Doritos and Ruffles are marketed under the Sabritas brand. The logo for the Mexican company sports the red ribbon, but it has a stylized smiling face instead of the sun. It controls around 80% of the market. [citation needed]
Pakistan In Pakistan, Lay's has been endorsed by renowned star of the country Ali Zafar.[22]
Romania Lay's is the best sold and the most bought chips brand in the country, being followed by Chio Chips. Lay's bought its own terrain to grow potatoes for chips on in early 2008, making chips out of their own potatoes. [citation needed]
Serbia Lay's are distributed as Chipsy, domestic company acquired by PepsiCo in 2008.[23]
South Africa Lay's are distributed by the Simba Chip company since 1998.[24]
United Arab Emirates Lay's and Walkers are sold as different labels. [citation needed]
United Kingdom and Ireland Lay's acquired Walkers in 1989. Walkers produce and distribute a wide range of snacks, and chip flavors include Cheese & Onion, Ready Salted, Salt & Vinegar. Walkers also makes Sensations-branded chips in the UK. The logo used by Walkers is noticeably similar to the Lay's logo, featuring a red ribbon around a yellow sun, and derives from the Walkers logo introduced in 1990. The other Frito-Lay brands are also distributed through the Walkers label.[25]

Flavors

Lay's variants
Barbecue flavored
Spanish Tomato Tango
Cooked Jalapeno
Kettle Cooked Mesquite
Salt and Vinegar
Sour Cream and Onion
Kettle Cooked Original
Country Description
Canada The following Lay's flavors are available nationally in Canada: Classic, Lightly Salted, Wavy Original, Dill Pickle, BBQ, Old fashion BBQ, Ketchup, Salt & Vinegar, Smoky Bacon, Sea Salt & Pepper, and Cheddar & Sour Cream. There are also a number of regional flavors, including Fries & Gravy and Roast Chicken (available in Atlantic Canada), Sour Cream & Onion (available in Ontario, Atlantic Canada, and Western Canada) and Wavy Smoky BBQ and Wavy Old Fashioned Ketchup (available in Western Canada).[citation needed]

Lay's made Canadian flavor "All Dressed" available in the United States that was launched in 2015.[26] The flavor combines the potato chip flavors of barbecue, sour cream and onion, ketchup, and salt and vinegar.[27]

In 2013, Lay's ran a "Do Us a Flavour" contest in Canada, with four flavors chosen as finalists: Creamy Garlic Caesar, Perogy Platter, Grilled Cheese & Ketchup, and Maple Moose. Maple Moose was chosen as the winner, but discontinued in February 2014 due to low sales.[28]

In 2014, Lay's ran a second "Do Us a Flavour" contest in Canada, with a new batch of finalists: Bacon Poutine, Cinnamon Bun, Jalapeño Mac n' Cheese, and Tzatziki.[29] Jalapeño Mac n' Cheese was chosen as the winner.[30]

China Cool & Refreshing (Cucumber, Kiwi, Blueberry, Cherry Tomato, and Lime), Classic Flavors (American Classic, Italian Red Meat, Mexican Tomato Chicken, Texas Grilled BBQ, and French Chicken), Intense & Stimulating (Numb & Spicy Hot Pot, and Hot & Sour Fish Soup), and Stax (Authentic Original, Green Cucumber, Tomato, Sizzled Barbecue, Finger Licking Braised Pork, Black Pepper Rib Eye Steak, Sea Salt And Cheese, Sea Salt And Chocolate, Garden Tomato, Green Tea, and Lime).[31]
Egypt Since its acquisition of Chipsy (شيبسى [ˈʃibsi, ˈʃipsi, ˈʃebsi], shortened to [ʃebs]), Lay's chips (marketed as Chipsy) in Egypt inherited the Chipsy range of flavors as well as the pre-merger Lay's flavors. These flavors include salt and vinegar, cheese (most likely based on rumi cheese and the most popular flavor), seasoned cheese, tomato (a ketchup-based flavor), charcoal-grilled kebab, and chili & lime, peri peri flavor, Forno Fusion which included French Cheese, Tomato And Thyme, Cumin And Lemon, Black pepper And Salt, Playz which included Tomato And Pepper, Chicken And Herbs, Cheese And Chili, And Flamin' Hot And Flamin' Hot Lime. In 2010, a shrimp flavor was added after a national contest.[citation needed]
France About eight varieties of potato chips are marketed in a number of flavors for a total of approximately thirty products. Lay's flavors available in France include Barbecue, Cheeseburger, Bolognaise, Roasted Chicken, Cheese, Salt & Vinegar, Spicy and Nature. [citation needed]
Germany Lay's are sold in several varieties: Herbal Butter, Salt & Vinegar, Sour Cream & Black Pepper, Salted, Paprika, Sour Cream & Onion, Smoked Bacon, Sweet Paprika, Bugles (Nacho Cheese, Paprika, Original, Sour Cream & Black Pepper), Super Chips (Salt and Paprika), Light (Salted and Paprika), Iconic Restaurant Flavours (Pizza Hut Margherita, KFC Original Recipe, Subway Teriyaki)[32]
Greece, Cyprus Lay's are made and packed by Tasty Foods and Corina Snacks LTD, with Mediterranean flavors which include Feta cheese flavor, Tzatziki, Olive and Tomato, Oregano, Sea Salt & Black Pepper, Onion & Cheese, Prawn Cocktail, Salt, Salt & Vinegar, Barbeque and various more. There are hundreds of sub-variations in the Mediterranean line adjusted to each country's liking. [citation needed]
India Lay's was launched in India 1995.[33] In India Lay's has the following flavors- American style onion and sour cream, India's magic masala, Spanish tomato tango, classic salted, West indies' hot 'n' sweet Chilli, chille Limón, Lay's Crispz herb and onion.[34] In 2010 there was a competition in making new flavors and the flavor 'Mastana Mango' was selected.[35] In 2015 Lay's Maxx (Maxx Sizzling barbeque and Maxx Macho chilli) was launched.[36]
Indonesia, Malaysia, Brunei Darussalam The flavors are Salmon Teriyaki, Classic Salty, Nori Seaweed, Pizza, Grilled Chicken Paprika, and Fiesta BBQ. It is produced by Indonesian-based PT Indofood Fritolay Makmur, a joint venture between PT Indofood CBP Sukses Makmur with Seven-Up Nederland B.V.[37]
Mauritius Lay's flavours consist of barbeque, salt and vinegar, roasted chicken, paprika, onion and cheese. [citation needed]
Mexico The following Lay's (called Sabritas) are available nationally in Mexico: Original, Ruffles, Tostitos, Doritos, Cheetos, Pake-Taxo, Japoneses (peanuts), Cheetos Poffets, Rancheritos, Adobados, Frit-os, Churrumais, Caseras, Sabritones, Crujitos and Chicharrón Clásico. [citation needed]
Netherlands, Belgium The following flavors are marketed: Lay's Restaurant Flavours, Lay's Superchips Deep (American BBQ and Sweet Chilli), Lay's Naturel, Lay's Superchips, Lay's Oven Baked, Lay's Oven Baked Crispy Thins (Emmental Cheese and Olive Oil & Herbs), Lay's Oven Baked Crunchy Biscuits (Tomato & Spring Onion and Paprika & Mediterranean Herbs), Lay's Sensations (Thai Sweet Chilli, Red Sweet Paprika and Mexican Peppers & Cream), Lay’s Strong (Chilli and Lime, Hot Chicken Wings and Jalapeño and Cheese), Lay's Hamka's (only in the Netherlands), Lay's Bugles (Nacho Cheese, Roasted Paprika and Sweet Chilli), Lay's Mixups (Paprika, Naturel and Cheese), Lay's Wokkels (Paprika and Naturel), Lay's Grills, Lay's Mama Mia's, Lay's Pomtips, Lay's Light (Naturel and Paprika), Lay's Sticks (Naturel and Paprika), Lay's STAX (Original and Paprika).[38][39]
Pakistan Lay's been launched in 2007.[40] In the country Lay's are available in ‘Masala’, ‘Salted’, 'French cheese', 'Paprika' and ‘Yoghurt & Herb’ flavours. Another form of Lay's quite popular in Pakistan is their Wavy line, which is basically the wrinkle version of the chips.[41][42] Like India, Pakistan also had counterparts of Lay's Chaat Street flavors (Dahi Baray and Mint Chutney flavors) in 2013-2014.[43][44]
Peru Ruffles are a variant of the Lay's called "Lay's Ondas" (Lay's Waves).
Philippines, Thailand Flavors featured are Classic, Sour Cream & Onion, Cheese & Onion, Mexican Bar-B-Q, Japanese Nori Seaweed, Basil, Squid, Spicy Chili Squid, Seafood and Mayonnaise, and Spicy Seafood. Temporary international flavors have also been introduced, such as French Mayonnaise, Balsamic Vinegar and Salt (England), Garlic Soft Shelled Crab (Hong Kong), Soy Sauce, Salmon Teriyaki (Japan), Lobster, Bacon & Cheese (America). Other traditional "Thai" flavors include Tom Yum, Thai Chili Paste, Thai Seafood Dip, Chili and Lime.[citation needed]
Poland Chips flavors are: Cheese, Green Onion, Chicken with Spices, Salted, Paprika, Hot Green Peppers, Fromage, Cucumber and Guacamole. There are also the Lay's appetite flavors of Cheese and Onion, Classic Salted, Ham and Cheese, Ketchup and Cheese. Lay's Strong: Chilli and Knuckle of Pork and Horseradish. [citation needed]

'Lay's Prosto z pieca' ('Lay's Straight from the Oven') flavors are: Natural Salted, Mediterranean Herbs, Tomato with Basil and Grilled Paprika and lastly the '4 Pory Roku' ('4 Seasons of the Year') which change flavor every Season. Lay's Appetite Stix: Ketchup, Garlic and Sour Cream Dip. Lay's with flavors: Winter Onion, Piquant Paprika, Creamy Forest Mushroom, Cheese, Salted, Grilled Bacon, Tomato, Onion, Fromage. Lay's Strong: Chilli & Lime, Wasabi, Piri Piri. Lay's Max: Paprika, Salted, Grilled Meat, Cheese & Onion. Oven Baked: Cheese & Onion, Natural.[citation needed]

Romania Lay's flavors are Salt, Paprika, Cheese, Barbecue, Sour Cream & Dill; the Lay's Sensations flavors are: Thai Chili, Baked chicken with lemon and thyme; Lay's Max and Lay's Sticks flavors are: Paprika and Salt.
Russia Both international and local flavors are available, including Bacon, Cheese, Onion, Paprika, as well as Crab, Mushroom & Sour Cream, and Salted Cucumber. In addition to regular potato chips, Lay’s MAX and Lay’s Strong series are offered. [citation needed]
Saudi Arabia and the Gulf Cooperation Council countries It is available in several flavors, including Salt, Salt & Vinegar, Chilli, Chilli-Lemon, Ketchup, French cheese, Pizza, and Flaming Hot. Lay's Max is available in flavors: Chili, Cheese and Italian Blend. Lay's Forno, which has less fat by 60%, is available in six flavors: Authentic Cheese, Black Pepper, Lemon & Black Pepper, Labneh & Mint, Italian Mix (a spicy tomato flavor) and Za’atar.[citation needed]
United Kingdom, Ireland The flavors are: Ready Salted, Salt & Vinegar, Prawn Cocktail, Cheese & Onion, Pickled Onion, and Marmite. Walkers also ran a 'Do Us A Flavour' promotion wherein the public vote for the flavor they like the best. Flavors included in the 2010 promotion were: Spanish Chicken Paella, Japanese Teriyaki Chicken, German Bratwurst Sausage, Italian Spaghetti Bolognese, French Garlic Baguette, American Cheeseburger, Brazilian Salsa, Scottish Haggis, Irish Stew, English Roast Beef and Yorkshire Pudding, Dutch Edam Cheese, Australian BBQ Kangaroo, South African Sweet Chutney, Argentinian Flame Grilled Steak and Welsh Rarebit. [citation needed]

The previous winner of this promotion was Builders Breakfast. 2014 competition flavor choices included Chip Shop Chicken Curry, Pulled Pork in sticky BBQ sauce, Sizzling Steak Fajita, Cheesy Beans on Toast, Hotdog with Tomato Ketchup and Ranch Raccoon. Pulled Pork in sticky BBQ sauce won, with the winning suggestion receiving a £1,000,000 prize. [citation needed]

United States Lay's Barbecue-flavored potato chips, which appeared in 1958, was the only flavor available in the United States other than the conventional salted chip until the introduction of Sour Cream & Onion in the late 1970s. [citation needed]

In the United States, Lay's offers a number of flavor combinations, in addition to the classic chips. Flavored products in the traditional fried varieties include Classic, Sour Cream & Onion, Barbecue, Salt & Vinegar, Chipotle Ranch, Cheddar & Sour Cream, Hidden Valley Ranch, Salt & Pepper, Flamin' Hot, Limón, and a thicker "Deli style" chip. The WOW! brand was rebranded in 2004 as Lay's Light after the olestra formula was altered and the U.S. Food and Drug Administration allowed removal of warnings about various health consequences of the fat substitute. Other potato chip flavors offered by Lay's are Garden Tomato and Basil, Honey Barbecue, Sweet Southern Heat Barbecue, Tapatio Limon, Simply Sea Salt Thick Cut, Fiery Habanero, and Dill Pickle Brand. [citation needed]

Lay's has occasionally solicited new flavor ideas through its "Do Us a Flavor" promotions. The 2013 contest produced three new flavors: sriracha, chicken and waffles, and cheesy garlic bread. Cheesy garlic bread was chosen as the winner and was added to the lineup, however the other flavors remain on sale in some regions. The 2016 "Do Us a Flavor" was rebranded "Passport to Flavor" for the 2016 Summer Olympics. The four finalists were Chinese Szechuan Chicken, Greek Tzatziki, Brazilian Picanha, and Indian Tikka Masala.[45]

The 2017 contest produced four flavors: Crispy Taco, Bacon Wrapped Jalapeño Popper, Everything Bagel with Cream Cheese, and Fried Green Tomato. [citation needed]

Vietnam Lay's: Natural Classic, Brazil BBQ Pork Rib, Cheddar Cheese, Manhattan Rib Eye Steak, Nori Seaweed, Texas Tenderloin Steak, Sour Cream & Onion, Thai Spicy Squid[46]

Lay's Stax (Imported from Thailand[46]): Original, Extra Cheese, Hot Chili Squid, Sour Cream & Onion, Spicy Lobster

Nutritional information

As with most snack foods, the Lay's brands contain very few vitamins and minerals in any variety. At ten percent of the daily requirement per serving, vitamin C is the highest. Salt content is particularly high, with a serving containing as much as 380 mg of sodium.

A one-ounce (28 gram) serving of Lay's regular potato chips has 160 Calories, and contains ten grams of fat, with one gram of saturated fat. Kettle-cooked brands have seven to eight grams of fat and one gram of saturated fat, and are 140 Calories. Lay's Natural has nine grams of fat, two grams of saturated fat and 150 Calories. Stax chips typically contain ten grams of fat, 2.5 grams saturated fat and are 160 calories per serving. Wavy Lay's are identical to the regular brand, except for a half-gram less of saturated fat in some combinations. Now the various brands do not contain any trans fats.

A 50 gram serving of Lay's BarBQ chips contains 270 calories, and 17 grams of fat. It also contains 270 mg of sodium, and 15% of the daily recommended dose of Vitamin C.

The baked variety, introduced in the mid 1990s, feature 1.5 grams of fat per one ounce serving, and have no saturated fat. Each serving has 110 to 120 Calories. Lay's Light servings are 75 Calories per ounce and have no fat.

Lay's Classic Potato chips were cooked in hydrogenated oil until 2003.[47] Currently, the chips are made with sunflower, corn and/or canola oil.

Baked Lay's are produced in cheddar, barbecue, sour cream and onion (with chives), and original flavors.

Controversy

In April 2019, PepsiCo's Indian subsidiary sued four farmers in Gujarat, India for copyright infringement, claiming they were growing a variety of potatoes trademarked by the company for exclusive use in its Lay's potato chips.[48][49] Two years later, the ruling was done in the farmers' favour under the Protection of Plant Varieties and Farmers' Rights Act, 2001.[50]

References

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