The constituency covers much of urban and suburban Swindon, but also incorporates a substantial portion of the surrounding area, including Blunsdon and the market town of Highworth. North Swindon has an electorate of 79,488, the majority of whom live in the suburbs or close to Swindon's town centre. In 2001 52.9% of homes were into the categories of semi-detached or detached in the Swindon Local Authority area and seeing a 5.0% increase in flats/apartments in 2011 this figure had fallen slightly to 50.3%. In North Wiltshire a higher proportion of homes are detached (35.1%). In the same period those registered unemployed rose from 2.5% to 4.2% and those self-employed rose from 6.2% to 7.8%. By contrast to Swindon South, unemployment in 2010, stood however at only 2.6% whereas in the South it stood at 3.5%. This is one indicator of social deprivation and compares to the highest seat's figure, 11.0% in Birmingham Ladywood.