The chain originated in Norman, Oklahoma in May 1978. By 1980, Taco Mayo had expanded into franchising by establishing three stores in the Oklahoma City metropolitan area. Over the years, Taco Mayo has expanded from a single store in Norman, Oklahoma into a regional operation with franchise locations throughout Oklahoma, northern Texas, southern Kansas, and western Arkansas. Currently there are approximately 80, Taco Mayo locations. Taco Mayo is owned by Taco Mayo Franchise Systems, Inc.
Taco Mayo's most recent TV and radio campaign has garnered many awards for its irreverent humor and a surprising announcer, with a heavy Scottish accent, selling Mexican Food. The current Taco Mayo slogan is "An Attitude For Great Mexican Food!". The campaign was created by the advertising agency Ackerman McQueen located in Oklahoma City.
Most Taco Mayo locations are located within Oklahoma; however, there are also locations in Arkansas, Kansas, Missouri, and Texas. The majority of Taco Mayo's locations are franchised.
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