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{{Infobox company
{{Infobox company
| name = Monat Global Corp.
| name = Monat Global Corp.
| logo = File:Logo_for_Monat.png
| logo =
| type = [[Privately held company]]
| type = [[Privately held company]]
| industry = [[Multi-level marketing]]
| industry = [[Multi-level marketing]]
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| area_served = <!-- or: | areas_served = -->
| area_served = <!-- or: | areas_served = -->
| key_people = Luis Urdaneta, co-founder and [[chairperson]]<br>Rayner Urdaneta, co-founder and [[CEO]]
| key_people = Luis Urdaneta, co-founder and [[chairperson]]<br>Rayner Urdaneta, co-founder and [[CEO]]
| products = [[Hair care]], [[skin care]], [[Health|Wellness]], pet hygiene
| products = [[Hair care]], [[skin care]], pet hygiene
| owner = <!-- or: | owners = -->
| owner = <!-- or: | owners = -->
| num_employees =
| num_employees =
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}}
}}


'''Monat Global Corp.''', or simply '''Monat''', is a [[privately-held]] American [[multi-level marketing]] company<ref name="BFN">{{cite news |title=This Trendy Hair Company Is Suing A Woman Who Said Their Products Are A "Nightmare" |url=https://www.buzzfeednews.com/article/stephaniemcneal/monat |access-date=July 13, 2020 |publisher=[[Buzzfeed News]] |date=February 7, 2018}}</ref><ref name="TM070920">{{cite news |author1=Abby Vesoulis |author2=Eliana Dockterman |title=Pandemic Schemes: How Multilevel Marketing Distributors Are Using the Internet—and the Coronavirus—to Grow Their Businesses |url=https://time.com/5864712/multilevel-marketing-schemes-coronavirus/ |publisher=[[Time Magazine]] |date=July 9, 2020}}</ref><ref name="TG060119">{{cite news |last1=Tait |first1=Amelia |title='They have you in a cultish grip': the women losing thousands to online beauty schemes |url=https://www.theguardian.com/fashion/2019/jun/01/online-beauty-schemes-selling-social-media-younique-arbonne |access-date=July 13, 2020 |publisher=[[The Guardian]] |date=June 1, 2019}}</ref><ref name="pred">{{cite web|url=https://www.businessinsider.com/mlms-coronavirus-layoffs-monat-mary-kay-younique-recruit-social-media-2020-4|title='Predatory' companies like Monat and Mary Kay are using memes and coronavirus anxiety to target millions of newly unemployed Americans|publisher=Business Insider}}</ref> headquartered in [[Doral, Florida]]. It is a subsidiary of the Alcora Corporation. The company sells [[hair care]] products, [[Skin care|skincare]] products, and hygiene products for [[pet]]s
'''Monat Global Corp.''', or simply '''Monat''', is a [[privately-held]] American [[multi-level marketing]] company<ref name="BFN">{{cite news |title=This Trendy Hair Company Is Suing A Woman Who Said Their Products Are A "Nightmare" |url=https://www.buzzfeednews.com/article/stephaniemcneal/monat |accessdate=July 13, 2020 |publisher=[[Buzzfeed News]] |date=February 7, 2018}}</ref><ref name="TM070920">{{cite news |author1=Abby Vesoulis |author2=Eliana Dockterman |title=Pandemic Schemes: How Multilevel Marketing Distributors Are Using the Internet—and the Coronavirus—to Grow Their Businesses |url=https://time.com/5864712/multilevel-marketing-schemes-coronavirus/ |publisher=[[Time Magazine]] |date=July 9, 2020}}</ref><ref name="TG060119">{{cite news |last1=Tait |first1=Amelia |title='They have you in a cultish grip': the women losing thousands to online beauty schemes |url=https://www.theguardian.com/fashion/2019/jun/01/online-beauty-schemes-selling-social-media-younique-arbonne |accessdate=July 13, 2020 |publisher=[[The Guardian]] |date=June 1, 2019}}</ref><ref name="pred">{{cite web|url=https://www.businessinsider.com/mlms-coronavirus-layoffs-monat-mary-kay-younique-recruit-social-media-2020-4|title='Predatory' companies like Monat and Mary Kay are using memes and coronavirus anxiety to target millions of newly unemployed Americans|publisher=Business Insider}}</ref> headquartered in [[Doral, Florida]]. It is a subsidiary of the Alcora Corporation. The company sells [[hair care]] products, [[Skin care|skincare]] products, and hygiene products for [[Pet|pets]].


Monat has been the subject of numerous lawsuits and hundreds of complaints to the [[U.S. Food and Drug Administration]] and [[Better Business Bureau]], with customers reporting hair damage, balding, and scalp sores, and difficulty ceasing product purchases.<ref>{{cite web|url=https://www.cosmeticsbusiness.com/news/article_page/Monat_files_another_defamation_lawsuit_but_FDA_complaints_flood_in/140672|title=Monat files another defamation lawsuit but FDA complaints flood in |publisher=Cosmetics Business}}</ref><ref name="WXYZ">{{cite news |last1=Spears |first1=Darcy |title=Complaints, class action lawsuits pile up against hair care company Monat |url=https://www.wxyz.com/news/national/complaints-class-action-lawsuits-pile-up-against-hair-care-company-monat___ |accessdate=July 13, 2020 |publisher=[[WXYZ-TV]] |date=Mar 14, 2018}}</ref><ref name=":0">{{cite web|title=Monat Global loses bid to dismiss lawsuit over trendy haircare products|url=https://www.reuters.com/article/products-liability-monat/monat-global-loses-bid-to-dismiss-lawsuit-over-trendy-haircare-products-idUSL2N2791LP|publisher=Reuters}}</ref><ref name="KTNV">{{cite news |last1=Spears |first1=Darcy |title=FDA inspection finds 'insanitary conditions' at Monat manufacturing facility |url=https://www.ktnv.com/news/contact-13/fda-inspection-finds-insanitary-conditions-at-monat-manufacturing-facility |accessdate=July 13, 2020 |publisher=[[KTNV-TV]] |date=Aug 20, 2018}}</ref><ref name="WH031418">{{cite news |last1=Miller |first1=Korin |title=People Say This Hair-Care Product Causes Balding And Scalp Sores |url=https://www.womenshealthmag.com/beauty/a19430729/monat-lawsuit-hair-loss/ |accessdate=July 13, 2020 |publisher=[[Women's Health]] |date=March 14, 2018}}</ref><ref name="TIA">{{cite news |title=Monat global class actions piling up |url=https://www.truthinadvertising.org/monat-global-class-actions-piling-up/ |accessdate=July 13, 2020 |publisher=[[Truth in Advertising]] |date=May 15, 2018}}</ref> Monat retaliated against some of the complainants by filing defamation lawsuits.<ref name=":0" />
== History ==
Monat was founded in 2014.<ref>{{Cite web|title=Getting Real with MONAT President Stuart MacMillan|url=https://socialsellingnews.com/to-show-at-featured-box/getting-real-with-monat-president-stuart-macmillan/|access-date=2020-10-29|website=Social Selling News|language=en}}</ref> Ray Urdaneta is the company's CEO, Stuart MacMillian is the President, and Marc Juan Lopez is the CFO.<ref>{{Cite web|date=2019-08-30|title=MONAT Global welcomes Marc Juan Lopez as Chief Financial Officer|url=https://www.directsellingnews.com/monat-global-welcomes-marc-juan-lopez-as-chief-financial-officer/|access-date=2020-10-29|website=Direct Selling News|language=en-US}}</ref><ref>{{Cite web|title=Monat Welcomes New CFO|url=https://www.happi.com/contents/view_breaking-news/2019-08-30/monat-welcomes-new-cfo/|access-date=2020-10-29|website=HAPPI}}</ref>


In March 2019, a federal report filed by the FDA after inspecting Monat's Florida manufacturing facility found that multiple products were "prepared, packed, or held under unsanitary conditions whereby (they) may have become contaminated with filth".<ref name="KTNV"/> In October 2019, a ruling by the [[U.S. district court]] in [[Miami, Florida]] allowed a consumer [[class action]] lawsuit against Monat<ref name="TIA2">{{cite web |title=Hoffpauir et al v. Monat Global Corp., Case No. 18-cv-21606, S. D. FL. |url=https://www.truthinadvertising.org/wp-content/uploads/2018/03/Hoffpauir-v-Monat-Global-complaint.pdf |website=[[Truth in Advertising]] |accessdate=July 13, 2020}}</ref> to proceed. The judge in the case ruled that Monat's products had been defectively designed using contaminated chemicals and that the company had failed to inspect their ingredients for contamination.<ref name=":0"/>
In 2017, the company released 21 new products, including Rejuvabeads, designed to target and mend split ends.<ref name=":1">{{Cite web|title=Monat Global|url=https://www.happi.com/contents/view_top-companies-report/2018-07-02/38-monat-global/|access-date=2020-11-12|website=HAPPI}}</ref> In 2018, Monat was the 4th fastest growing, Hispanic-owned business, as ranked by the South Florida Business Journal.<ref>{{Cite web|title=South Florida Hispanic-owned Businesses|url=https://www.bizjournals.com/southflorida/subscriber-only/2019/08/30/south-florida-hispanic-owned-businesses.html?iana=hpt_hp2018_01_promo_list|access-date=2020-11-12|website=Bizjournals}}</ref>


''[[Business Insider]]'' described the company's activities during the 2020 [[coronavirus pandemic]] as "predatory" and noted that it was using "memes and coronavirus anxiety to target millions of newly unemployed Americans".<ref name="pred"/>
In 2018, Monat entered the U.K.<ref name=":1" /> In 2019, the company expanded into Ireland and Poland and launched into the skincare market.<ref>{{Cite web|date=2019-09-17|title=MONAT Global Launches Skincare Line; Expands into Ireland, Poland|url=https://www.directsellingnews.com/monat-global-launches-skincare-line-expands-into-ireland-poland/|access-date=2020-11-13|website=Direct Selling News|language=en-US}}</ref> Its new skincare line sold $4 million worth of product in its first 36 hours.<ref>{{Cite web|last=London|first=Bianca|title=This new skincare line sold £1.6m worth of glow-giving products in under 5 hours, so what's all the hype about?|url=https://www.glamourmagazine.co.uk/article/monat-uk-beauty-products|access-date=2020-11-20|website=Glamour UK|language=en-GB}}</ref> Later in the year, Monat introduced a new ingredient for its skincare products, the kakadu plum.<ref>{{Cite web|title=Monat Expands Skin Care Stable|url=https://www.happi.com/contents/view_breaking-news/2019-12-02/monat-expands-skin-care-stable/|access-date=2020-11-20|website=HAPPI}}</ref>

During the [[COVID-19 pandemic]], Monat decided to address the shortage of hand sanitizer and shifted productions at its Miami-Dade plant to make bottles of hand sanitizer.<ref name=":2">{{Cite web|date=2020-05-04|title=Get the hell outta here|url=https://sfbwmag.com/get-the-hell-outta-here/|access-date=2020-11-30|website=SFBW|language=en-US}}</ref> Bottles and additional hand sanitizer were donated to the Florida Division of Emergency Management and nonprofit organizations across the U.S.<ref name=":2" />

Monat has been the subject of numerous lawsuits and hundreds of complaints to the [[U.S. Food and Drug Administration]] and [[Better Business Bureau]], with customers reporting hair damage, balding, and scalp sores, and difficulty ceasing product purchases.<ref>{{cite web|url=https://www.cosmeticsbusiness.com/news/article_page/Monat_files_another_defamation_lawsuit_but_FDA_complaints_flood_in/140672|title=Monat files another defamation lawsuit but FDA complaints flood in |publisher=Cosmetics Business}}</ref><ref name="WXYZ">{{cite news |last1=Spears |first1=Darcy |title=Complaints, class action lawsuits pile up against hair care company Monat |url=https://www.wxyz.com/news/national/complaints-class-action-lawsuits-pile-up-against-hair-care-company-monat___ |access-date=July 13, 2020 |publisher=[[WXYZ-TV]] |date=Mar 14, 2018}}</ref><ref name=":0">{{cite web|title=Monat Global loses bid to dismiss lawsuit over trendy haircare products|url=https://www.reuters.com/article/products-liability-monat/monat-global-loses-bid-to-dismiss-lawsuit-over-trendy-haircare-products-idUSL2N2791LP|publisher=Reuters}}</ref><ref name="KTNV">{{cite news |last1=Spears |first1=Darcy |title=FDA inspection finds 'insanitary conditions' at Monat manufacturing facility |url=https://www.ktnv.com/news/contact-13/fda-inspection-finds-insanitary-conditions-at-monat-manufacturing-facility |access-date=July 13, 2020 |publisher=[[KTNV-TV]] |date=Aug 20, 2018}}</ref><ref name="WH031418">{{cite news |last1=Miller |first1=Korin |title=People Say This Hair-Care Product Causes Balding And Scalp Sores |url=https://www.womenshealthmag.com/beauty/a19430729/monat-lawsuit-hair-loss/ |access-date=July 13, 2020 |publisher=[[Women's Health]] |date=March 14, 2018}}</ref><ref name="TIA">{{cite news |title=Monat global class actions piling up |url=https://www.truthinadvertising.org/monat-global-class-actions-piling-up/ |access-date=July 13, 2020 |publisher=[[Truth in Advertising (organization)|Truth in Advertising]] |date=May 15, 2018}}</ref> Monat retaliated against some of the complainants by filing defamation lawsuits.<ref name=":0" />

In March 2019, a federal report filed by the FDA after inspecting Monat's Florida manufacturing facility found that multiple products were "prepared, packed, or held under unsanitary conditions whereby (they) may have become contaminated with filth".<ref name="KTNV"/> In October 2019, a ruling by the [[U.S. district court]] in [[Miami, Florida]] allowed a consumer [[class action]] lawsuit against Monat<ref name="TIA2">{{cite web |title=Hoffpauir et al v. Monat Global Corp., Case No. 18-cv-21606, S. D. FL. |url=https://www.truthinadvertising.org/wp-content/uploads/2018/03/Hoffpauir-v-Monat-Global-complaint.pdf |website=[[Truth in Advertising (organization)|Truth in Advertising]] |access-date=July 13, 2020}}</ref> to proceed. The judge in the case ruled that Monat's products had been defectively designed using contaminated chemicals and that the company had failed to inspect their ingredients for contamination.<ref name=":0"/>

''[[Business Insider]]'' described the company's activities during the [[COVID-19 pandemic]] as "predatory" and noted that it was using "memes and coronavirus anxiety to target millions of newly unemployed Americans".<ref name="pred"/>


== References ==
== References ==
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[[Category:Multi-level marketing companies]]
[[Category:Multi-level marketing companies]]
[[Category:Hair care products]]
[[Category:Skin care brands]]
[[Category:Companies based in Florida]]

Revision as of 20:38, 16 April 2021

Monat Global Corp.
Company typePrivately held company
IndustryMulti-level marketing
FoundedOctober 2014; 10 years ago (2014-10)
Headquarters,
Key people
Luis Urdaneta, co-founder and chairperson
Rayner Urdaneta, co-founder and CEO
ProductsHair care, skin care, pet hygiene
Websitemonatglobal.com

Monat Global Corp., or simply Monat, is a privately-held American multi-level marketing company[1][2][3][4] headquartered in Doral, Florida. It is a subsidiary of the Alcora Corporation. The company sells hair care products, skincare products, and hygiene products for pets.

Monat has been the subject of numerous lawsuits and hundreds of complaints to the U.S. Food and Drug Administration and Better Business Bureau, with customers reporting hair damage, balding, and scalp sores, and difficulty ceasing product purchases.[5][6][7][8][9][10] Monat retaliated against some of the complainants by filing defamation lawsuits.[7]

In March 2019, a federal report filed by the FDA after inspecting Monat's Florida manufacturing facility found that multiple products were "prepared, packed, or held under unsanitary conditions whereby (they) may have become contaminated with filth".[8] In October 2019, a ruling by the U.S. district court in Miami, Florida allowed a consumer class action lawsuit against Monat[11] to proceed. The judge in the case ruled that Monat's products had been defectively designed using contaminated chemicals and that the company had failed to inspect their ingredients for contamination.[7]

Business Insider described the company's activities during the 2020 coronavirus pandemic as "predatory" and noted that it was using "memes and coronavirus anxiety to target millions of newly unemployed Americans".[4]

References

  1. ^ "This Trendy Hair Company Is Suing A Woman Who Said Their Products Are A "Nightmare"". Buzzfeed News. February 7, 2018. Retrieved July 13, 2020.
  2. ^ Abby Vesoulis; Eliana Dockterman (July 9, 2020). "Pandemic Schemes: How Multilevel Marketing Distributors Are Using the Internet—and the Coronavirus—to Grow Their Businesses". Time Magazine.
  3. ^ Tait, Amelia (June 1, 2019). "'They have you in a cultish grip': the women losing thousands to online beauty schemes". The Guardian. Retrieved July 13, 2020.
  4. ^ a b "'Predatory' companies like Monat and Mary Kay are using memes and coronavirus anxiety to target millions of newly unemployed Americans". Business Insider.
  5. ^ "Monat files another defamation lawsuit but FDA complaints flood in". Cosmetics Business.
  6. ^ Spears, Darcy (Mar 14, 2018). "Complaints, class action lawsuits pile up against hair care company Monat". WXYZ-TV. Retrieved July 13, 2020.
  7. ^ a b c "Monat Global loses bid to dismiss lawsuit over trendy haircare products". Reuters.
  8. ^ a b Spears, Darcy (Aug 20, 2018). "FDA inspection finds 'insanitary conditions' at Monat manufacturing facility". KTNV-TV. Retrieved July 13, 2020.
  9. ^ Miller, Korin (March 14, 2018). "People Say This Hair-Care Product Causes Balding And Scalp Sores". Women's Health. Retrieved July 13, 2020.
  10. ^ "Monat global class actions piling up". Truth in Advertising. May 15, 2018. Retrieved July 13, 2020.
  11. ^ "Hoffpauir et al v. Monat Global Corp., Case No. 18-cv-21606, S. D. FL" (PDF). Truth in Advertising. Retrieved July 13, 2020.