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! Color
! Color
! Description
! Description
! North American Name
! American Name
! Canadian Name
! European Name
! European Name
! Russian Name
! Russian Name
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| Blue
| Blue
| Cooling peppermint
| Cooling peppermint
| Cobalt
| Cobalt
| Cobalt
| Cobalt
| Cobalt
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| Green
| Green
| Tingling spearmint
| Tingling spearmint
| Rain
| Rain
| Rain
| Electro
| Electro
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| Red
| Red
| Warming cinnamon
| Warming cinnamon
| Flare
| Flare
| Flare
|
|
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| Magenta
| Magenta
| Mouthwatering berry
| Mouthwatering berry
| Elixir
| Elixir
| Elixir
| Flood (Germany)<ref>{{cite web|url=http://brandnooz.de/id-5-gum-flood.html|title=5 Gum Flood|accessdate=15 February 2010}}</ref>
| Flood (Germany)<ref>{{cite web|url=http://brandnooz.de/id-5-gum-flood.html|title=5 Gum Flood|accessdate=15 February 2010}}</ref>
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| Yellow
| Yellow
| Crisp tropical
| Crisp tropical
| Lush
| Lush
| Lush
| Pulse
| Pulse
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| Teal
| Teal
| Warm and cool winter
| Warm and cool winter
| Solstice
| Solstice
| Solstice
|
|
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| Light pink
| Light pink
| Sour to sweet bubble
| Sour to sweet bubble
| Zing (Evolve in Canada)
| Zing
| Evolve
|
|
|
|
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Electric Watermelon (US)
Electric Watermelon (US)
| Prism<ref>{{cite web|url=http://www.cs-retailing.com/Articles/Cover_Story/2010/07/20/Flavor-InFUSION|title=New sugar-free chewing gums place flavorful innovations inside fashion-forward, user-friendly packs.|accessdate=2 August 2010}}</ref>
| Prism<ref>{{cite web|url=http://www.cs-retailing.com/Articles/Cover_Story/2010/07/20/Flavor-InFUSION|title=New sugar-free chewing gums place flavorful innovations inside fashion-forward, user-friendly packs.|accessdate=2 August 2010}}</ref>
|
| Turbulence (Spain)
| Turbulence (Spain)
| Cyclone<ref name="Russia"/>
| Cyclone<ref name="Russia"/>
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| A unique mint flavor experience
| A unique mint flavor experience
| React<ref>{{cite web|url=https://www.wegmans.com/webapp/wcs/stores/servlet/ProductDisplay?langId=-1&storeId=10052&catalogId=10001&productId=686245|title=Wegmans - 5 Gum React Mint|accessdate=3 March 2010}}</ref>
| React<ref>{{cite web|url=https://www.wegmans.com/webapp/wcs/stores/servlet/ProductDisplay?langId=-1&storeId=10052&catalogId=10001&productId=686245|title=Wegmans - 5 Gum React Mint|accessdate=3 March 2010}}</ref>
| React
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| A unique fruit flavor experience
| A unique fruit flavor experience
| React<ref>{{cite web|url=https://www.wegmans.com/webapp/wcs/stores/servlet/ProductDisplay?langId=-1&storeId=10052&catalogId=10001&productId=686246|title=Wegmans - 5 Gum React Berry|accessdate=3 March 2010}}</ref>
| React<ref>{{cite web|url=https://www.wegmans.com/webapp/wcs/stores/servlet/ProductDisplay?langId=-1&storeId=10052&catalogId=10001&productId=686246|title=Wegmans - 5 Gum React Berry|accessdate=3 March 2010}}</ref>
| React
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Revision as of 20:09, 3 August 2010

Sticks of 5 gum (Left to right: Cobalt, Rain, Flare, Lush, Elixir, Solstice, Zing, React Mint, and React Fruit)

5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company. It was introduced to United States markets in March 2007, in Canada in January 2008, in Russia in May 2009, in Europe and Australia in June 2009, and China in February 2010, in Italy in January 2010 and in Israel in April 2010. Advertisements for the gum suggest it stimulates the five human senses. It uses the slogan "Stimulate your senses."[1]

There are fewer than five calories in a piece of 5 gum. The gum contains aspartame (with phenylalanine), acesulfame-potassium, soy lecithin, sorbitol, mannitol and other sweeteners.

Flavors and names

The brand features ten flavors of chewing gum, all of which are available in the United States as of August. The first three flavors introduced were Spearmint, Cinnamon, and Peppermint; second came Tropical and Berry; and in 2009, Winter mint and Bubble.[2] In March 2010, two new flavors, both named "React" were introduced in the United States. In May 2010, the flavor was released in Canada as well. "React" comes in both mint and fruit flavors.[3] There is also a watermelon flavor called "Cyclone" in Russia[4], "Turbulence" in Spain ,"Tempest" in Australia and New Zealand, and "Prism" in the United States. "Prism", as well as its packaging, are said to be slightly different from their foreign counterparts.

Flavor Color Description American Name Canadian Name European Name Russian Name Australian Name Chinese Name
Peppermint Blue Cooling peppermint Cobalt Cobalt Cobalt Frost Cobalt Cobalt (透心涼薄荷味)
Spearmint Green Tingling spearmint Rain Rain Electro Electro Electro/Rain Rain (電感薄荷味)
Cinnamon Red Warming cinnamon Flare Flare Flare
Berry Magenta Mouthwatering berry Elixir Elixir Flood (Germany)[5]
Tropical Yellow Crisp tropical Lush Lush Pulse Pulse Pulse (爽甜熱果味)
Wintermint Teal Warm and cool winter Solstice Solstice
Bubble Light pink Sour to sweet bubble Zing Evolve
Watermelon Red/Light Green (US) Mouthwatering watermelon/

Electric Watermelon (US)

Prism[6] Turbulence (Spain) Cyclone[4] Tempest[7]
Mint Black A unique mint flavor experience React[8] React
Fruit Black A unique fruit flavor experience React[9] React

Packaging

A package of 5 gum contains 15 sticks in the United States and Canada, and 12 in Europe and Australia. It is a slim packet with three rows of five in North America, or three rows of four in other countries. Ingredients, nutrition facts, and description of the flavor aren't on the box, instead they are printed on the outer plastic wrap, to keep the box itself simple. The original 5 gum variety pack contained three packs of Rain, Cobalt, Lush and Elixir. A new variety pack was introduced in fall 2009 containing the flavors Rain, Cobalt, Solstice and Zing, and another with three packs of Cobalt, Rain, Solstice, and Elixir. The pack has a Tidy Man logo which the human figure's body is in the shape of the 5 logo. The gum wrapper can be soaked and have its paper backing peeled off; the resulting foil can then be adhered to various objects.

References

  1. ^ "Wrigley 5". Retrieved 23 January 2010.
  2. ^ "Wrigley.com - 5 Gum". Retrieved 2009-03-15.
  3. ^ "Wegmans - 5 Gum". Retrieved 3 March 2010.
  4. ^ a b "5 gum official Russian website". Retrieved 25 January 2010.
  5. ^ "5 Gum Flood". Retrieved 15 February 2010.
  6. ^ "New sugar-free chewing gums place flavorful innovations inside fashion-forward, user-friendly packs". Retrieved 2 August 2010.
  7. ^ "Wrigley Australia - 5 Gum".
  8. ^ "Wegmans - 5 Gum React Mint". Retrieved 3 March 2010.
  9. ^ "Wegmans - 5 Gum React Berry". Retrieved 3 March 2010.
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