Fendi
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| Company type | Subsidiary of LVMH |
|---|---|
| Industry | Fashion |
| Founded | 1925 (Rome) |
| Founder | Adele Casagrande |
| Headquarters | , |
Number of locations | 117 stores worldwide (2005) |
Key people | Karl Lagerfeld Artistic Director Silvia Venturini Fendi, head of accessories Michael Allan Burke, Chairman & CEO |
| Products | Leather and other luxury goods |
| Revenue |  €277.3 million (2009) |
Number of employees | 438 (2009) |
| Parent | LVMH |
| Website | www.fendi.com |
Fendi is an Italian high fashion house best known for its "baguette" handbags. It was launched in 1925 as a fur and leather shop in Rome, but today is a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director.
Fendi lines
Furs
Naomi Campbell was fired from her position as a People for the Ethical Treatment of Animals spokesperson in 1997 for wearing fur at a Fendi fashion show.
Fragrances
Fendi launched its first perfume, Fendi for Women, in 1985. The line has been expanded to Theorema Uomo and Fendi Uomo (for men) and Celebration, Asja and Fantasia (for women). The latest, "Fan di Fendi", was released in August, 2010.
Eyewear
Fendi's eyewear line is licensed to Marchon Eyewear and includes prescription eyeglasses and sunglasses in addition to non-prescription sunglasses.
Timepieces
Fendi currently licenses the production of watches to Taramax in which it has a controlling interest, these feature Swiss movements.
Writing Instruments
Fendi licensed their name and logo to Cross Pens in 1989 but by 2000 this deal appeared to have lapsed.
Further reading
- Harpers Bazaar Interview with Fendi designer Silvia Venturini
- Fendi in Vogue's Style.com Designer Directory