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Benefit Cosmetics

From Wikipedia, the free encyclopedia
Benefit Cosmetics LLC
Company typeWholly owned subsidiary
Founded1976; 48 years ago (1976)
FounderJean and Jane Ford
Area served

Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California. It is a subsidiary of LVMH Moët Hennessy Louis Vuitton.


Benefit stand in Debenhams department store in Sutton, London

Benefit was founded by the twin sisters Jean and Jane Ford.[2] Born in Indiana, they attended Indiana University before moving to San Francisco.[3] In 1976, the twins opened a beauty boutique named "The Face Place" in San Francisco's Mission District. The Face Place later moved to Kearny Street in downtown San Francisco in the 1980s.[4]

In 1989, the Face Place product catalog was developed. The Fords then focused on department store distribution and renamed the company Benefit Cosmetics in 1990.[5] In 1991, Benefit opened its first U.S. department store in Henri Bendel, located in New York City. In 1997, Benefit went international with its expansion into Harrods in London. Soon after,[when?] the Benefit Cosmetics product website was launched. The new generation of sisters officially joined Benefit in 2008 and have since become our Global Beauty Authorities. [citation needed]

LVMH acquired Benefit Cosmetics on September 14, 1999.[6] In 2001, Benefit launched its first bath and boudoir line, Bathina. Benefit opened its first "Brow Bar" (a boutique specializing in brow shaping) in 2003, at Macy's Union Square, San Francisco.[7][8]

Boots chemist London

Notable events[edit]

On April 21, 2012, Benefit Cosmetics won a Guinness World Record for accomplishing the most eyebrow waxes performed in 8 hours by a team, completing 382 treatments. This record was broken again on May 20, 2017, by a team in Melbourne, completed 435 waxes.[9]

In 2022, Marks and Spencer announced their partnership with Benefit Cosmetics which would feature more than 200 products. Benefit Cosmetics products would be available online at M&S.com and in-store at 5 locations in Camberley, Cheshire Oaks, Handforth Dean, Hedge End, and Lisburn.[10][11]

In 2023, Yasmin Benoit was also the first asexual person to be in a Benefit Cosmetics Campaign, alongside intersex activist Anick Soni.[12]


  1. ^ "Benefit Cosmetics, makeup, beauty, skincare - Perfumes & Cosmetics - LVMH". LVMH. Retrieved 24 October 2016.
  2. ^ Collins, Allison (2020-12-07). "Jane Ford: A Rule-Breaker Who Helped Define the Modern Beauty Industry". WWD. Retrieved 2023-02-26.
  3. ^ Flaherty, Somer (22 April 2011). "The Tiburon Twins Behind Benefit Cosmetics | Marin Magazine". www.marinmagazine.com. Retrieved 24 October 2016.
  4. ^ "Benefit Cosmetics". fashionabc. Retrieved 2023-02-26.
  5. ^ "Meet Benefit - Benefit Cosmetics". www.benefitcosmetics.com. Retrieved 24 October 2016.
  6. ^ "Benefit Cosmetics LLC: Private Company Information - Businessweek". www.bloomberg.com. Retrieved 24 October 2016.
  7. ^ "Benefit Cosmetics Brows". Archived from the original on July 6, 2011. Retrieved July 1, 2011.
  8. ^ "How Benefit Cosmetics Became a Household Name". latana.com. Retrieved 2023-02-26.
  9. ^ "Most eyebrow waxes performed in 8 hours by a team". Guinness World Records. Retrieved 24 October 2016.
  10. ^ D, Wightman-Stone (19 July 2022). "Marks & Spencer launches beauty partnership with Benefit Cosmetics". FashionUnited. Retrieved December 28, 2022.
  11. ^ "M&S dives deeper into beauty with Benefit link-up". FashionNetwork. Retrieved December 28, 2022.
  12. ^ "Rainbrows | Benefit Cosmetics". www.benefitcosmetics.com. Retrieved 2023-08-04.

External links[edit]