Make Up For Ever

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Make Up For Ever
Division of holding company (LVMH)
IndustryConsumer goods
FounderDany Sanz
HeadquartersParis, France
ProductsCosmetics and beauty
ParentLVMH Moët Hennessy • Louis Vuitton S.A.

Make Up For Ever is a French cosmetics brand owned by LVMH.[2] It was created in 1984 by make-up artist Dany Sanz.[3][4] LVMH acquired the brand in 1999 and accelerated its growth.


In 1984, Make Up For Ever was created by make-up artist Dany Sanz to offer quality products to professional make-up artists in the fashion and movie industries. LVMH acquired the brand in 1999 as a complement to its high-end make up offering and develop the offering to its fashion customer base. In 2004, Nicolas Cordier was named CEO and formed a manager/creator team with Sanz.

Make Up For Ever is sold at Sephora and Make Up For Ever boutiques worldwide, with flagship stores in Paris, New York, Montreal, Shanghai, Tokyo, Singapore, Hong Kong, Kuala Lumpur and other cities. Make Up for Ever also offers full professional make-up trainings in its academies since 2002 in Paris, and expanded in New York, Shanghai, Hong Kong, Seoul, Singapore, Brussels, Helsinki and Nice.


  1. ^ "About Sephora". Sephora. Archived from the original on 17 July 2011. Retrieved 5 June 2011.
  2. ^ Wendlant, Astrid; Denis, Pascale (7 October 2013). "Analysis: Brand-hungry LVMH seeks new niche as Vuitton flags". Reuters. Retrieved 8 November 2013.
  3. ^
  4. ^ Wellington, Elizabeth (1 August 2013). "Mirror, Mirror: Joy! Make Up For Ever comes to King of Prussia". Retrieved 8 November 2013.