5 (gum)

Sticks of 5 gum (Left to right: Cobalt, Prism, Flare, Lush, Elixir, Solstice, Zing, React Mint, and React Fruit)

5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company. It was introduced to United States markets in March 2007, in Canada in January 2008, in Russia in May 2009, in Europe and Australia in June 2009, and China in February 2010, in Italy in January 2010 and in Israel in April 2010 and Malaysia in August 2010. Advertisements for the gum suggest it stimulates the five human senses. It uses the slogan "Stimulate Your Senses." But the 5 REACT gum uses the slogan: "Everyone Experiences It Differently".

There are fewer than five calories in a piece of 5 gum. The gum contains aspartame (with phenylalanine), acesulfame-potassium, soy lecithin, sorbitol, mannitol and other sweeteners.

Flavors and names

The brand features ten flavors of chewing gum, all of which are available in the United States as of August. The first three flavors introduced were Spearmint, Cinnamon, and Peppermint; second came Tropical and Berry; and in 2009, Winter mint and Bubble. In March 2010, two new flavors, both named "React" were introduced in the United States. In May 2010, the flavor was released in Canada as well. "React" comes in both mint and fruit flavors. There is also a watermelon flavor called "Cyclone" in Russia, "Turbulence" in Spain ,"Tempest" in Australia and New Zealand, and "Prism" in the United States. "Prism", as well as its packaging, are said to be slightly different from their foreign counterparts.

Flavor	Color	Description	American Name	Canadian Name	European Name	Russian Name	Australian Name	Chinese Name
Peppermint	Blue	Cooling peppermint	Cobalt	Cobalt	Cobalt	Frost	Cobalt	透心涼薄荷味 (Cobalt)
Spearmint	Green	Tingling spearmint	Rain	Rain	Electro	Electro	Electro/Rain	電感薄荷味 (Rain)
Cinnamon	Red	Warming cinnamon	Flare	Flare
Berry	Magenta	Mouthwatering berry	Elixir	Elixir	Flood (Germany)		Tempest
Tropical	Yellow	Crisp tropical	Lush	Lush	Pulse		Pulse	爽甜熱果味 (Pulse)
Wintermint	Teal	Warm and cool winter/ Warm and cool mint (Germany)	Solstice	Solstice	Instinct (Germany)		Solstice
Bubble	Light pink	Sour to sweet bubble	Zing	Evolve			Zing
Watermelon	Red/Light Green (US)	Mouthwatering watermelon/ Electric Watermelon (US)	Prism	Prism	Turbulence (Spain)	Cyclone	Tempest	激酷西瓜味 (Tempest)
Mint	Black	A unique mint flavor experience	React	React
Fruit	Black	A unique fruit flavor experience	React	React

Packaging

A package of 5 gum contains 15 sticks in the United States and Canada, and 12 in Europe and Australia. It is a slim packet with three rows of five in North America, or three rows of four in other countries. Ingredients, nutrition facts, and description of the flavor aren't on the box (except for the European versions), instead they are printed on the outer plastic wrap, to keep the box itself simple. The foil that the gum is wrapped in is glossy and covered with 5 logos. The wrappers all match the color of the gum inside (except for the American Prism flavor, which has a lime green wrapper with red-orange gum). The original 5 gum variety pack contained three packs of Rain, Cobalt, Lush and Elixir. A new variety pack was introduced in fall 2009 containing the flavors Rain, Cobalt, Solstice and Zing, and another with three packs of Cobalt, Rain, Solstice, and Elixir. The pack has a Tidy Man logo which the human figure's body is in the shape of the 5 logo.

• 
  Inside a package of 5 gum Cobalt.
• A 5 gum variety pack.
  A 5 gum variety pack.
• 
  Packages of 5 gum.
• Packages of 5 Gum React. (Top: Mint, Bottom: Fruit)
  Packages of 5 Gum React. (Top: Mint, Bottom: Fruit)

External links

• Official website
• Wrigley's page on 5 Gum