Jump to content

Prasoon Joshi

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Ab 18 (talk | contribs) at 07:17, 21 January 2013 (→‎Advertising for public service campaigns). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Prasoon Joshi
Background information
Born (1971-09-16) 16 September 1971 (age 52)
Uttarakhand, India
Occupation(s)Poet, Lyricist, Copywriter
Years active1992–present
Websitewww.prasoonjoshi.com

Prasoon Joshi (born 16 September 1971)[citation needed] is an Indian lyricist, screenwriter and advertising copywriter. A prolific writer and poet, he published the first of his three books, Main Aur Woh, when he was just 17.[citation needed] He has won the Filmfare Best Lyricist Award twice consecutively: in 2007 and 2008.

He is the chairman of McCann Worldgroup India.[citation needed] Prasoon has worked with musicians like A R Rahman, Shankar-Ehsaan-Loy and Jatin-Lalit.[1] He wrote the tune for the popular TV show, Satyamev Jayate[citation needed]

Early life and education

Prasoon Joshi spent his earliest years in Almora, Uttarakhand, India. His father, D K Joshi, served as a PCS officer with the Civil Service of the state government and later became the additional director of the state's Education Service. These early years all across the North — and spending time in culture and art-soaked places like Almora, Nainital (where his extended family and relatives still live), Tehri, Chamoli Gopeshwar, and later Rampur, Meerut and Dehradun[2][3] — gave Prasoon a remarkable feel for the real Indian pulse that he is now celebrated for in his lyrics and advertising. His mother, Sushma Joshi, a lecturer in political science, performed for the All India Radio for over three decades.[4] His parents are qualified classical vocalists and daily home life for the young Prasoon was marked with academic discipline, a rich vein of the artistic life and a strong sense of music and culture.[citation needed]

He started writing early in life and published his first book at age 17, Main Aur Woh, a ‘conversation with himself’, inspired by Frederich Nietzsche’s Thus Spake Zarathustra.[4] Two more books followed, establishing him as an author.

Prasoon did his B. Sc. and post graduation in Physics, then elected to pursue an MBA from Institute of Management Technology, Ghaziabad, India.[citation needed] During his MBA education he decided to fuse his love for culture and art and his faculty for the commercial dynamic and make his career in advertising.[citation needed]

Advertising

He started his career with one of the world's leading agencies, Ogilvy & Mather, in Delhi. Over 10 years, he became a creative star and rose to be executive creative director of the flagship Mumbai office. In early 2002, he joined McCann-Erickson as executive vice president and national creative director. By 2006, he was regional creative director, South and South East Asia. In December 2006 he was elevated to executive chairman for McCann Worldgroup India and regional creative director for Asia Pacific.[5]

Prasoon has a string of highly-acclaimed advertisements to his credit. Notable are his campaigns for NDTV India (Sach dikhate hain hum), Saffola (Abhi to main jawan hoon) LG, Marico, Perfetti (Alpenliebe, Chlormint), and the Cannes-winning Thanda matlab Coca-Cola campaign with Aamir Khan. His Happydent television commercial is considered by experts as India's best ad till date and was that year[when?] listed by the authoritative Bob Garfield of AdvertisingAge as one of his personal choices for the Cannes Gold. He has rightfully earned the title of "The Ad Guru of India".[2]

Prasoon has created other acclaimed and award-winning advertising pieces in press and TV for a wide roster of brands:[6]

  • Asian Paints
  • Cadbury
  • CNN IBN: India Rising[7]
  • Vacao Scooty
  • Close-up
  • Ponds
  • ING
  • Coke: Ummeedon wali dhoop

Advertising for public service campaigns

Prasoon has offered his services for public service campaigns, which include

  • Breakthrough Trust's Anti-HIV Campaign
  • Pulse Polio
  • National Literacy Mission: child education films
  • UN Millennium Goals: Anti-Poverty Campaign
  • Anti Child Abuse
  • Cancer Patients Society: against tobacco consumption

Film career

He made his debut as film lyricist with Rajkumar Santoshi's Lajja, a critical and commercial success, and this soon led to Yash Chopra's Hum Tum and a string of highly successful Bollywood films like Fanaa, Rang De Basanti, Taare Zameen Par, Black and Delhi 6. With Rang De Basanti (2006), he also became a dialogue writer.[8]

He won the Filmfare Best Lyricist Award for "Chand Sifarish" from the film Fanaa in 2007 and for "Maa" from Taare Zameen Par in 2008.

Global and national recognition

In 2008, he was invited as the Cannes Jury Chairman and in 2009, he was named among the exclusive 10-member Cannes Titanium and Integrated Jury at the Cannes Lions International Advertising Festival.[9] In 2006, he was chosen a 'Young Global Leader 2006' by the Forum of Young Global Leaders, an affiliate of the World Economic Forum,[10] In 2007, he was asked to be a judge of the nationally popular reality singing competition Dhoom Macha De on NDTV Imagine.[11] Joshi was part of the select three-member Core Creative Advisory Committee for the Commonwealth Games 2010 opening and closing ceremonies, with Shyam Benegal and Javed Akhtar.[citation needed]

Filmography

When Prasoon watched the film Sikander, he was inspired by it and wrote a song called "Dhoop ke sikke". Later, this song was incorporated in the film.[12]

Private albums

He has been the lyricist for several Indipop albums which have been hits:

Short films on malnutrition

Prasoon and Aamir Khan have decided to prepare 50 short films on malnutrition on being invited by the prime minister of India. According to Prasoon, Aamir and he gel well because they do not compromises their work.[13]

Writer-musician

Other notable work

His poetic outburst Iss baar nahin in the wake of the Mumbai terror attacks in 2008 gave voice to the angst of millions of Indians.[citation needed]

Awards

Advertising

Prasoon has won more than 200 national and international awards.

Lyricist

Personal life

Prasoon met his wife Aparna, also an advertising professional, while working at O&M Delhi.[citation needed] They have been married for over a decade and have a daughter named Aishaanya.[citation needed]

References

  1. ^ http://www.youtube.com/watch?v=iWdUTrT93nY
  2. ^ a b c Meet Prasoon Joshi, India's ad guru by Shyamal Majumdar. Rediff.com, 19 October 2005.
  3. ^ Prasoon Joshi Interview creativeuttarakhand (Myor Pahad).
  4. ^ a b Breakfast With Prasoon Joshi, The Economic Times', 3 May 2008.
  5. ^ McCann top deck gets a new look The Economic Times, 16 December 2006.
  6. ^ See [1] euttaranchal.
  7. ^ Prasoon Joshi. Rising Indian Business Line, The Hindu, 8 February 2007.
  8. ^ Adman Prasoon Joshi has now turned dialogue-writer! The Times of India, 12 December 2005.
  9. ^ http://www.canneslions.com/lions/videos.cfm?media_id=1367&tag=107 Prasoon Joshi on Cannes Titanium jury The Economic Times, 27 February 2009.
  10. ^ Prasoon Joshi chosen Young Global Leader Rediff.com, 13 January 2006.
  11. ^ NDTV ropes in Shankar Mahadevan and Prasoon Joshi Wednesday, 28 November 2007.
  12. ^ Subhash K. Jha 17 Mar 2009 Prasoon Joshi gets inspired after watching Sikandar, pens down a poetry Bollywood Hungama, accessed on 10 April 2012
  13. ^ IANS May 7, 2012Aamir, Prasoon Joshi to make 50 short films on malnutrition (Accessed on 26 May 2012)
  14. ^ http://www.glamsham.com/movies/scoops/12/jan/16-irds-awards-vidya-balan-wins-best-actress-for-the-dirty-picture-011208.asp
Wikimedia Commons has media related to Prasoon Joshi.

Template:Persondata

Retrieved from "https://en.wikipedia.org/w/index.php?title=Prasoon_Joshi&oldid=534126500"