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Pan-Indian film

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Pan-India film
Years active2015–present
LocationIndia
Major figuresS. S. Rajamouli, Prashanth Neel, S. Shankar
InfluencedIndian cinema

Pan-Indian film is a term related to Indian cinema that started off with the Telugu cinema.[1] The term gained popularity since 2015, post the success of Baahubali: The Beginning (2015). The term "Pan-Indian film" is used for a film that is simultaneously released in Telugu, Tamil, Malayalam, Kannada and Hindi languages, with an aim to maximise the target audience and increase the revenues.[2] Such films make an attempt to appeal to the audiences across the country, cutting across the linguistic and cultural barriers.[3]

Development

Indian cinema is composed of various language film industries. A film made in a language was usually remade in other languages. Dubbing of a film into other language is not a regular practice in Indian cinema. Few films such as Dilwale Dulhania Le Jayenge, Enthiran, etc. were dubbed in other Indian languages and were released along with their original versions, but only in Telugu, Hindi and Tamil.[4]

According to The Times of India. the first pan-Indian film from Kannada cinema is Dr. Rajkumar-starrer Mahishasura Mardini released in 1959.[5] It was dubbed and released in seven other languages. But, no other film was released in more than four languages, since then.

Since 2010s, dubbing and telecasting of South Indian films (primarily Telugu and Tamil) in Hindi became a regular practice by which films from Telugu cinema and Tamil cinema gained popularity nationwide. Majority of the films were dubbed after few weeks or months of the original version release.[6] Similarly, Hindi films were frequently dubbed in Telugu and Tamil languages, but didn't gain as much popularity as Telugu/Tamil films received, expect a few (Dangal (2016), M.S. Dhoni: The Untold Story (2016), etc.).[7] Over the time, Kannada and Malayalam films were also been dubbed.

Two Telugu films Baahubali: The Beginning (2015) and Baahubali 2: The Conclusion (2017), directed by S. S. Rajamouli changed the face of Indian cinema.[8] The film was released in various languages across the world. Filmmakers started a new film movement, that is, rather than remaking the same film in various languages, they are dubbing the same film in various languages.[9] Srivatsan S of The Hindu wrote that Telugu cinema has excelled in marketing Pan-Indian films. It primarily employed two strategies – promoting the film outside their home territory and collaborating with other regional stars for more visibility.[10]

Growth

Kannada film K.G.F: Chapter 1 (2018) directed by Prashanth Neel also released in five languages, thereby becoming the first major Pan-Indian film from Kannada cinema.[11][12] Success of other films like 2.0 (2018), Saaho (2019), Sye Raa Narasimha Reddy (2019) made Pan-Indian films widespread to other major Indian film industries.[13][14] Marakkar: Lion of the Arabian Sea (2021) is the first major Pan-Indian film from Malayalam cinema.[15]

Pan-Indian films also employ actors from different language industry to increase their visibility and bring a universal appeal.[16] Rajamouli, however, says, "A pan Indian film does not mean that actors from different languages come together. That's all part of it. A pan Indian film means a story and emotion that connects to everyone irrespective of the language."[17] In an interview with Film Companion, filmmaker Karan Johar said: "Pan-India is a phenomenon we cannot diminish or dilute."[18]

Criticism

In an interview with Deadline Hollywood, actor N. T. Rama Rao Jr. expressed his disapproval for the term: "I hate referring to it as 'pan-Indian', it sounds like a frying pan. We just mean it is a film that can travel into all the Indian languages".[19] Speaking with PTI, Dulquer Salmaan said: "The word pan-India really irks me. I just don't like hearing it. I love that there is so much exchange of talent happening in cinema, it's great, but we are one country. I don't think anyone says pan-America."[20] Prabhas, who played the protagonist of Baahubali series, opined that the industry should make "Indian" films instead of "pan-Indian" films.[21] Actor Siddharth echoed the same. He felt the term pan-Indian was a "very disrespectful word" as it's use was limited to non-Hindi films.[22]

Tracking portal Box Office India stated that the term "pan India" means nothing in Hindi film circuits and it is only Hollywood films that cater to all of India.[23] Bharti Dubey and Hemachandra Ethamukkala of The Times of India stated that the pan-Indian films have mostly been action films and criticised the perceived violence in such films.[24]

Notable films considered to be pan-Indian

This is a list of Pan-Indian films which are only notable.

Key
† Denotes films that have not yet been released
Year Film Director Original language(s) Ref.
2015 Baahubali: The Beginning S. S. Rajamouli Telugu, Tamil [25]
2017 Baahubali 2: The Conclusion S. S. Rajamouli Telugu, Tamil [26]
2018 2.0 S. Shankar Tamil [27]
K.G.F: Chapter 1 Prashanth Neel Kannada [28]
2019 Saaho Sujeeth Telugu, Hindi, Tamil [29]
Sye Raa Narasimha Reddy Surender Reddy Telugu [30]
2021 Marakkar: Lion of the Arabian Sea Priyadarshan Malayalam [31]
Pushpa: The Rise Sukumar Telugu [29]
2022 Radhe Shyam Radha Krishna Kumar Telugu, Hindi [32]
RRR S. S. Rajamouli Telugu [33]
K.G.F: Chapter 2 Prashanth Neel Kannada [33]
Brahmāstra Part One: Shiva † Ayan Mukerji Hindi [34]
2023 Adipurush † Om Raut Telugu, Hindi [32]
Salaar † Prashanth Neel Telugu, Kannada [35]

See also

References

  1. ^ Mehrotra, Suchin (19 September 2019). "What Does It Take To Make A Pan-India Movie?". Film Companion.
  2. ^ "'Pan-India' films make a comeback". Telangana Today. 17 April 2021. Archived from the original on 27 August 2021. Retrieved 27 August 2021.
  3. ^ Hrishikesh, Sharanya; Sebastian, Meryl (20 April 2022). "KGF 2, RRR, Pushpa: The southern Indian films winning on Bollywood's turf". BBC News. Archived from the original on 22 April 2022. Retrieved 22 April 2022.
  4. ^ "'Enthiran' rewrote South's place in Indian cinema". Deccan Herald. 10 October 2020. Archived from the original on 22 April 2022. Retrieved 22 April 2022.
  5. ^ "Did you know? The very first pan-Indian Kannada film is this 1959 classic starring Dr. Rajkumar". The Times of India. 3 February 2021. Archived from the original on 16 December 2021. Retrieved 16 December 2021.
  6. ^ Prem. "Top 30 South Indian Movies Dubbed in Hindi". FilmTimes. Archived from the original on 24 June 2021. Retrieved 21 June 2021.
  7. ^ "MS Dhoni biopic to release in 4,500 screens across 60 countries". The Indian Express. 25 September 2016. Archived from the original on 16 December 2021. Retrieved 16 December 2021.
  8. ^ "How Baahubali changed the face of Telugu cinema worldwide". India Today. Archived from the original on 24 June 2021. Retrieved 21 June 2021.
  9. ^ Kumar, Manoj; Kumar, Gabbeta Ranjith (11 July 2020). "Baahubali turns 5: How SS Rajamouli's film changed Indian cinema forever". The Indian Express. Archived from the original on 17 October 2021. Retrieved 17 October 2021.
  10. ^ S, Srivatsan (7 January 2022). "The 'pan-Indian' strategy of Telugu cinema". The Hindu. Archived from the original on 10 January 2022. Retrieved 10 January 2022.
  11. ^ Hooli, Shekhar H. (21 December 2018). "KGF movie review: This is what Hindi, Telugu, Tamil, Malayalam audience say about Yash starrer". ibtimes.co.in. Archived from the original on 13 November 2021. Retrieved 21 June 2021.
  12. ^ "KGF to be amultilingual, will release in five languages". The Times of India. Archived from the original on 26 June 2021. Retrieved 21 June 2021.
  13. ^ Nanisetti, Serish (2 October 2019). "Chiranjeevi's 'Sye Raa Narasimha Reddy' hits screens amid noisy welcome by fans". The Hindu. Archived from the original on 8 January 2021. Retrieved 21 June 2021.
  14. ^ "2.0 All India Update – Crosses 400 Crore NETT". Box Office India. Archived from the original on 25 December 2018. Retrieved 21 June 2021.
  15. ^ "To be history, the Maraikas; Released in more than 50 countries : Cinema News". deepika.com. Archived from the original on 24 June 2021. Retrieved 21 June 2021.
  16. ^ Pecheti, Prakash (17 June 2021). "New mantra for pan-India stories". Telangana Today. Archived from the original on 29 August 2021. Retrieved 29 August 2021.
  17. ^ "Allu Arjun, Tovino Thomas, Fahadh Faasil added southern spice to Indian cinematic fare in 2021". The Economic Times. 31 December 2021. Archived from the original on 10 January 2022.
  18. ^ "Allu Arjun's Pushpa shows Telugu films have pan-India audience. Step aside, Bollywood". ThePrint. 16 January 2022. Archived from the original on 8 February 2022. Retrieved 8 February 2022.
  19. ^ Grater, Tom (12 May 2021). "'RRR' Star Jr NTR Gives First Interview About Mega-Budget Action Pic From 'Baahubali' Director S.S. Rajamouli". Deadline Hollywood. Archived from the original on 27 October 2021. Retrieved 29 August 2021.
  20. ^ "Dulquer Salmaan: You can't engineer a pan-India film". The Times of India. PTI. 19 March 2022. Archived from the original on 12 April 2022. Retrieved 12 April 2022.
  21. ^ Rajaraman, Kaushik (7 March 2022). "How about making Indian films rather than pan-Indian ones?". DT Next. Archived from the original on 26 March 2022. Retrieved 12 April 2022.
  22. ^ "Drop use of 'pan Indian,' just call it an Indian film: Actor Siddharth". The News Minute. 1 May 2022. Archived from the original on 1 May 2022. Retrieved 1 May 2022.
  23. ^ "Pushpa (Hindi) Shows Growth On The Second Day". Box Office India. 19 December 2021. Archived from the original on 19 December 2021. Retrieved 19 December 2021.
  24. ^ "#BigStory: Are pan-India films promoting too much violence?". The Times of India. 23 April 2022. Archived from the original on 23 April 2022.
  25. ^ "Rise of the pan-Indian film, from Rajamouli's RRR to Vijay Devarakonda's Liger". News9live. 20 October 2021. Archived from the original on 14 November 2021. Retrieved 14 November 2021.
  26. ^ Cornelious, Deborah (4 May 2017). "How to make a pan-India film". The Hindu. Archived from the original on 14 November 2021. Retrieved 14 November 2021.
  27. ^ "Indian 2 and 2.0 director Shankar to collaborate with THIS Tollywood star for his next pan-India project?". Bollywood Life. 12 February 2021. Archived from the original on 14 November 2021. Retrieved 14 November 2021.
  28. ^ Otv, News Desk. "KGF Chapter 1 Revisit: Yash Took KGF Pan India, Was Treated As Salesman". KGF Chapter 1 Revisit: Yash Took KGF Pan India, Was Treated As Salesman. Archived from the original on 14 November 2021. Retrieved 14 November 2021.
  29. ^ a b "RRR, Pushpa, Liger, Radhe Shyam, Adipurush: Are pan India films the way forward?". Hindustan Times. 23 April 2021. Archived from the original on 14 November 2021. Retrieved 14 November 2021.
  30. ^ "Making of Sye Raa Narasimha Reddy: How the Chiranjeevi, Tamannaah-starrer became a pan-Indian film". Firstpost. 2 October 2019. Archived from the original on 14 November 2021. Retrieved 14 November 2021.
  31. ^ "Hypermasculinity, execution and marketing: How south cinema has cracked the Hindi market". The News Minute. 13 April 2022. Archived from the original on 19 April 2022. Retrieved 19 April 2022.
  32. ^ a b "5 Gigantic & sensational upcoming Pan-Indian films of Prabhas!". The Times of India. 4 October 2021. Archived from the original on 14 November 2021. Retrieved 14 November 2021.
  33. ^ a b "'RRR', 'Radhe Shyam', 'KGF: Chapter 2': Pan-India multilingual movies to look forward to". The Times of India. 5 May 2021. Archived from the original on 14 November 2021. Retrieved 14 November 2021.
  34. ^ "Brahmastra Confirmed To Release On A Pan India Level! See How". Binged. 18 December 2021. Archived from the original on 18 December 2021. Retrieved 12 January 2022.
  35. ^ Vyas (2 December 2020). "Hombale Films to make pan-India movie 'Salaar' with Prabhas". The Hans India. Archived from the original on 5 March 2022. Retrieved 5 March 2022.
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