Rakuten DX

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Rakuten DX
FormerlyRakuten Aquafadas
Company typeSubsidiary
IndustryComputer software
Digital Publishing
  • Claudia Zimmer
  • Matthieu Kopp
Area served
Key people
Number of employees

Rakuten DX[1] is a software company specialising in no-code development platforms to build mobile apps for smartphones, tablets and web designed for enterprises and digital publishers. Headquartered in Montpellier, France, Rakuten DX is a major subsidiary of Rakuten.


Rakuten DX provides mobile application tools & digital experience services for enterprises designed to support businesses in their digital transformation. With Rakuten DX software companies can build smartphone, tablet and web apps for their sales reps, investors and communications teams. Aquafadas also specialises in solutions for digital newspapers, magazines and e-text books.

Company history[edit]

The founders[edit]

Claudia Zimmer (CEO), previously an architect, and Matthieu Kopp (CTO) with a degree of engineering (École Centrale Paris) and PhD in astrophysics. With 11 years of software development experience, they previously spent 5 years running the Application Networks startup in London and founded Aquafadas in 2006.


Rakuten DX headquarters are in Montpellier, France, and also has offices in Paris.

Key dates[edit]

  • 2004: Creation of the first software, iDive
  • 2006: Aquafadas founded as a company by Claudia Zimmer and Matthieu Kopp. PulpMotion, the second software, launches.
  • 2007: BannerZest – software designed to create Flash banners – enters the market. The same year Ave!Comics, book store for digital comic books owned by Aquafadas, starts to gain attention in the comic books world.
  • 2008: VideoPier launch
  • December 2008, the latest Lucky Luke comic book on iPhone goes on sale thanks to the Ave!Comics3 tools
  • 2009: SnapFlow launch
  • May 2009, creation of Ave!Comics3 Production
  • 2010: BannerZest for Windows goes live. BannerZest Fun Pics Facebook app launches. Plug-in PulpFx created in partnership with Noise Industries goes live. Digital publications for Fnac and Orange enter the market. Launch of mobile apps for: RMC Sport, La Tribune and Reader's Digest.
  • 2011: Partnership with Quark to make Aquafadas technology compatible with Quark 9 et Quark QPS. Adobe InDesign 4 Plugin designed for digital publishing goes live. New clients using Aquafadas tools for their digital publications: La Réunion des Musées Nationaux – Grand Palais, Reader's Digest, La Tribune, Bayard, and Carlsen.
  • 2012: The Canadian e-reading company Kobo Inc. acquires Aquafadas.
  • 2017: Aquafadas becomes a major subsidiary of the Rakuten Group, appointing Yasufumi Hirai as Chairman and Koichiro Takahara as CEO.[2]
  • July 2017: Aquafadas becomes Rakuten Aquafadas as a part of corporate rebranding and integration within the Rakuten Group
  • November 23, 2020: Rakuten Aquafadas becomes Rakuten DX.[1]

International presence[edit]

Partner network[edit]

Rakuten DX has an international presence with 25 partner companies across the world:

  • Latin America: Panama; Mexico; Brazil; San Salvador; Argentina; Costa Rica.
  • North America: Canada; USA.
  • EMEA : Emirates; Kuwait; Turkey; France; Spain; Italy.
  • Asia : Japan (3 partners), China (3 partners), Thailand.

Kobo acquisition in 2012[edit]

With the acquisition by the Canadian e-reading company in 2012, Aquafadas became part of the Rakuten group.


  1. ^ a b "Rakuten Launches 'Rakuten DX' to Drive Creativity and Innovation in Digital Experiences Ahead of Expected App Boom". MarTech Series. 23 November 2020. Retrieved 2020-11-24.
  2. ^ "Aquafadas Announces Corporate Rebranding, Becomes Rakuten Aquafadas - EContent Magazine". www.econtentmag.com. Archived from the original on 2017-07-09.