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Buena Vista (brand)

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Buena Vista
OwnerThe Walt Disney Company
CountryUnited States
Introduced1953; 71 years ago (1953)
Discontinued2009; 15 years ago (2009) (as a trade name)
MarketsUnited States
Asia Pacific
Registered as a trademark inUnited States

Buena Vista (Spanish for "good view")[1] is the brand name that has historically been used for divisions, subsidiaries, and assets of The Walt Disney Company, whose primary studios, the Walt Disney Studios, are located on South Buena Vista Street in Burbank, California.[2] The studio lot is also home to the company's corporate headquarters, the Team Disney Burbank building. The logos for the various Buena Vista brands featured the "Buena Vista" wordmark superimposed over the traditional Disney castle logo to signal the affiliation between Buena Vista and Disney.

History

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The brand was originally used for the Buena Vista Film Distribution Company, which had been established by Walt and Roy O. Disney to distribute The Living Desert (1953) after RKO Radio Pictures, Disney's longtime distributor, refused to. The company would go on to distribute all of Disney's future films, though some were still distributed by RKO until 1956 because of preexisting contracts.[3] Disney semi-retired the Buena Vista name in May 2007 and the company was designated Walt Disney Studios Motion Pictures.[2]

Portions of the Walt Disney World Resort are located in the city of Lake Buena Vista, Florida. The city's namesake lake was known as Black Lake before Walt Disney Enterprises acquired the land in the 1960s. The entrance area and themed land of Buena Vista Street at Disney California Adventure Park at the Disneyland Resort also makes reference to the brand and real-life street in Burbank.

In 1994, the first Spanish-language production emerged from Buena Vista Productions International, "Navidad en las Americas", a holiday program that aired on the Univision network.[4]

In 1996, Buena Vista International was described as the "international distribution division of the Walt Disney Company",[5] including "marketing and distribution" of films in the United Kingdom (as of 1995),[6] and Japan (as of 2005).[7]

Reorganization

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The following Buena Vista brands have been semi-retired, fully retired, or renamed to a Disney and/or ABC name, in accordance with the company's branding strategy. Buena Vista Home Entertainment, Buena Vista Records and Lake Buena Vista, however, have not legally changed their names.[2] Gaumont Buena Vista International, however, was a joint venture between Gaumont Film Company and the Walt Disney Company, established in January 1993. GBVI ensured the distribution of films of its two parent companies in France. After 11 years of existence, it was dissolved in 2004 as Disney prefers to distribute its own films as Buena Vista International (France).[8] Buena Vista was revived as a name, Buena Vista Theatrical, for the former Fox Stage Production as a Disney Theatrical Group division.[9][10]

Buena Vista Brand Corporate function Re-branding
Buena Vista Pictures Distribution (BVPD) Motion picture distributor in the United States Walt Disney Studios Motion Pictures[11][12][13]
Buena Vista International[note 1] (BVI) International distribution arm of Buena Vista Pictures Distribution. Name is still in use in some countries Walt Disney Studios Motion Pictures International
Buena Vista International (remains in use as a label for non-Disney and non-Star Studios theatrical movies in countries outside the United States)
Buena Vista Studios Entertainment (BVSE)
Buena Vista Studios International (BVSI) 		Formerly Saban Entertainment. After the acquisition, it was regrouped within the BVI brand. It continued to produce animation and live action productions with its semi-affiliated subsidiary SIP Animation until 2009. Remains in use as a legal entity.
Buena Vista International Latin America (BVILA)
Buena Vista International Brazil (BVIB) 		Latin American and Brazilian distribution branch of Walt Disney Studios Motion Pictures. Star Distribution
Buena Vista Original Productions Latin American and Brazilian film and television production company of Walt Disney Studios Motion Pictures and The Walt Disney Company Latin America. Star Original Productions[14]
Buena Vista Home Entertainment[note 1] (BVHE) Home media distribution arm of Buena Vista Pictures Distribution, Inc. / Disney's home video distributor. Walt Disney Studios Home Entertainment
Buena Vista International Television (BVIT) The international television distribution in countries and channels of Disney Disney–ABC International Television (May 14, 2007)[15]
Buena Vista International Television Latin America (BVITLA)[16] Disney Media Distribution Latin America (DMDLA)
Buena Vista Worldwide Television (BVWT) Disney–ABC Worldwide Television (May 14, 2007)[15]
Buena Vista International Television Asia Pacific (BVITAP) Disney Networks Group Asia Pacific (formerly Disney–ABC International Television Asia Pacific from May 14, 2007[15] to March 20, 2019 before merging with Fox Networks Group Asia Pacific Limited)
Buena Vista Games (BVG) Software company Disney Interactive Studios[2]
Buena Vista Music Group (BVMG) Disney's music division arm Disney Music Group
Buena Vista Concerts Live concert Disney Concerts
Buena Vista Productions (BVP) ABC Media Productions (2009)[17]
Buena Vista Publishing Group (BVPG) Disney Publishing Worldwide (1999)
Buena Vista Sound Studios (BVSS) Disney's sound department Disney Digital Studio Services Sound Department
Buena Vista Television (BVT) Disney's television syndication unit Disney–ABC Domestic Television
Buena Vista Theatrical Group Ltd.[note 1] (BVTG) Disney's stage play and musical production subsidiary Disney Theatrical Group

Notes

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  1. ^ a b c Retained "Buena Vista" as its legal name[18]

References

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  1. ^ "Buena vista". SpanishDict. Curiosity Media. Retrieved August 15, 2018.
  2. ^ a b c d Fixmer, Andy (April 25, 2007). "Disney to Drop Buena Vista Brand Name, People Say (Update1)". Bloomberg News. Archived from the original on September 18, 2011. Retrieved November 28, 2012.
  3. ^ "D23: The Official Disney Fan Club".
  4. ^ "Hispanic producers making inroads in TV industry". The Star. Marion, Ohio: Thomson Corporation. The Associated Press. December 6, 1994. p. 17. Retrieved August 15, 2018.
  5. ^ "Financial Analyst". Classified Advertisements. Los Angeles Times. July 21, 1996. p. 12R. Retrieved August 15, 2018 – via Newspapers.com.[self-published source]
  6. ^ "Publicist: West London". Creative, Media & Sales. The Guardian. London. April 8, 1995. p. 18. Retrieved August 15, 2018 – via Newspapers.com.[self-published source]
  7. ^ Woods, Ginney Parker; Inada, Miho (December 25, 2005). "Distributors use 'Geisha' miscues to sell movie in Japan". Business. Honolulu Star-Bulletin. p. D6. Retrieved August 15, 2018 – via Newspapers.com.
  8. ^ "Walt Disney Studios Motion Pictures International (ex-Buena Vista International France)". UniFrance. Retrieved July 22, 2021.
  9. ^ Rooney, David (July 3, 2019). "Fox Stage Execs Exit Under New Disney Theatrical Structure". The Hollywood Reporter. Retrieved July 16, 2019.
  10. ^ Evans, Greg (July 3, 2019). "Fox Stage Productions Execs Exit After Disney Theatricals Takeover; 'Mrs. Doubtfire' Proceeds On Schedule". Deadline. Retrieved July 16, 2019.
  11. ^ "Disney Launches 'Wish Together' Campaign To Celebrate Wish and Long-Standing Relationship with Make-A-Wish®". The Walt Disney Company. October 4, 2023. Archived from the original on October 6, 2023. Retrieved April 24, 2024.
  12. ^ "FIRST and Star Wars: Force for Change Launch 'Build My Droid' Contest". StarWars.com. October 22, 2019. Archived from the original on October 23, 2019. Retrieved April 24, 2024.
  13. ^ "AMC Rebellion Prize Pack Sweepstakes". AMC Theatres. Archived from the original on May 14, 2023. Retrieved April 24, 2024.
  14. ^ "Buena Vista Original Productions de Disney pasó a llamarse Star Original Productions". 19 May 2021.
  15. ^ a b c "Buena Vista International Television renamed Disney-ABC International Television". Asia Image. Reed Business Information, Inc. June 1, 2007. Archived from the original on June 6, 2014. Retrieved June 2, 2014.
  16. ^ "'Housewives' to be produced for Latin America". The News-Press. Fort Myers, Florida: Gannett. The Associated Press. February 24, 2006. p. B9. Retrieved August 15, 2018 – via Newspapers.com.
  17. ^ Albiniak, Paige (May 8, 2009). "Aisha Tyler Developing Talker". Broadcasting & Cable. Bath, Somerset, England: Future Publishing Limited. Retrieved May 12, 2014.
  18. ^ "EX-21 SUBSIDIARIES OF THE COMPANY". sec.gov. SEC. November 24, 2010. Retrieved July 29, 2015.
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