Buena Vista (brand)

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Buena Vista International printed logotype featuring Sleeping Beauty Castle.

Buena Vista is a brand name which was historically often used for divisions and subsidiaries of The Walt Disney Company, whose primary studios, the Walt Disney Studios, are located on Buena Vista Street in Burbank, California.[1] (The studio lot is also home to the Company's corporate headquarters, the Team Disney Burbank building.) The logos for the various Buena Vista brands featured the "Buena Vista" wordmark superimposed over the Disney Castle image to signal the affiliation between Buena Vista and Disney. The name literally means "good view" in Spanish.

The brand was originally used for the Buena Vista Distribution company by Walt Disney in 1953 after the release of Peter Pan to distribute his film and television productions, thus ending a 16-year affiliation with RKO Pictures. Some films were distributed by RKO until 1956 because of preexisting contracts. Disney semi-retired the Buena Vista name in May 2007.[1]

The Walt Disney World Resort is located in the city of Lake Buena Vista, Florida. The city's namesake lake was known as Black Lake before Walt Disney Enterprises acquired the land in the 1960s. The entrance area and themed land of Buena Vista Street at Disney California Adventure Park at the Disneyland Resort also makes reference to the brand and real-life street in Burbank.

Reorganization[edit]

The following Buena Vista brands have been retired or renamed to a Disney and/or ABC name, in accordance with the company's branding strategy. Buena Vista Home Entertainment, Buena Vista Records and Lake Buena Vista, however, have not changed their names.[1] Gaumont Buena Vista International, however, was a joint venture between Gaumont Film Company and the Walt Disney Company, established in January 1993. GBVI ensured the distribution of films of its two parent companies in France. After 10 years of existence, it was dissolved in 2004 as Disney prefers to distribute its own films as Buena Vista International (France).

Buena Vista Brand Corporate function Re-branding
Buena Vista Pictures Distribution (BVPD) Motion picture distributor in the United States Walt Disney Studios Motion Pictures
Buena Vista International (BVI)° International distribution arm of Buena Vista Pictures Distribution. Walt Disney Studios Motion Pictures International
Buena Vista Home Entertainment° (BVHE) Home media distribution arm of Buena Vista Pictures Distribution, Inc. / Disney's home video distributor Walt Disney Studios Home Entertainment
Buena Vista International Television (BVIT) The international television distribution in countries and channels of Disney Disney–ABC International Television (May 14, 2007)[2]
Buena Vista Worldwide Television (BVWT) Disney–ABC Worldwide Television (May 14, 2007)[2]
Buena Vista International Television (Asia Pacific) (BVITAP) Disney–ABC International Television, Asia Pacific (May 14, 2007)[2]
Buena Vista Games (BVG) A software company Disney Interactive Studios[1]
Buena Vista Music Group (BVMG) Disney's music division arm Disney Music Group
Buena Vista Productions (BVP) ABC Media Productions (2009)[3]
Buena Vista Publishing Group (BVPG) Disney Publishing Worldwide (1999)
Buena Vista Television° (BVT) Disney's television syndication unit Disney–ABC Domestic Television
Buena Vista Theatrical Group Ltd.° (BVTG) Disney's stage play and musical production subsidiary Disney Theatrical Group

° Retained "Buena Vista" as its legal name[4]

References[edit]

  1. ^ a b c d Fixmer, Fixmer (April 25, 2007). "Disney to Drop Buena Vista Brand Name, People Say (Update1)". bloomberg.com. Retrieved 28 November 2012. 
  2. ^ a b c "Buena Vista International Television renamed Disney-ABC International Television". Asia Image. Reed Business Information, Inc. June 1, 2007. Retrieved June 2, 2014. 
  3. ^ Albiniak, Paige (May 8, 2009). "Aisha Tyler Developing Talker". Broadcasting & Cable. Retrieved May 12, 2014. 
  4. ^ "EX-21 SUBSIDIARIES OF THE COMPANY". sec.gov. SEC. November 24, 2010. Retrieved July 29, 2015.