César Cernuda

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César Cernuda
Born1971/1972 (age 46–47)[1]
NationalitySpanish
EducationB.S., ESIC University
PDD (Program for Management Development), IESE Business School, University of Navarra[2][3][4]
OccupationPresident of Microsoft Latin America and corporate vice president of Microsoft[3]

César Cernuda is president of Microsoft Latin America and corporate vice president of Microsoft.[3] He is Spanish and oversees 2,500 employees in his region.

Career[edit]

Early in his career, Cernuda worked at Software AG and Banco 21.[5] In 1997, he joined Microsoft Spain.[6][7] During his career at Microsoft, Cernuda has served as the company's vice president of sales, marketing and services for Latin America.[8] He became president of Microsoft's business in the Asia Pacific region in 2013.[9] In 2014, he received the "100 Españoles" award given to Spaniards who achieve international recognition.[10]

In June 2016, Microsoft appointed Cernuda as a corporate vice president and its president of Latin America,[8] a position in which he oversees 2,500 employees, and 80,000 business partnerships.[11] He is the first person of Spanish heritage to reach the level of corporate vice presidency in the company.[12] Cernuda stated in October 2016 that he has three goals in this role: to make technology more integrated into daily life, to boost productivity in the workplace, and to promote smarter cloud storage.[13] As part of his leadership style, he advocates for flexible work arrangements, and he does not have his own office or desk.[14] In June 2018, ESIC Business & Marketing School awarded him an Aster Award for Best Professional Career.[15]

Personal life[edit]

Cernuda holds a bachelor's degree in business administration and marketing from ESIC University and completed a Management Development Program at the IESE Business School at the University of Navarra in Spain.[16][17][3] He has also completed the Leadership for Senior Executives program at the Harvard Business School.[10] He is married and has two children.[2]

References[edit]

  1. ^ Lagar, Eduardo (8 August 2016). ""Microsoft comete cero fraude fiscal: pagamos impuestos religiosamente y cumplimos la ley"". La Opinión de Málaga. Retrieved 16 September 2018.
  2. ^ a b Purnell, Newley (4 May 2014). "Microsoft Sees Asia Markets Expanding". The Wall Street Journal. Retrieved 16 September 2018. (Registration required (help)). Cite uses deprecated parameter |registration= (help)
  3. ^ a b c d "César Cernuda". News Center Latin America. Microsoft. Retrieved 12 October 2018.
  4. ^ "Program for Management Development". IESE Business School. University of Navarra. Retrieved 16 October 2018.
  5. ^ "El español César Cernuda, nuevo presidente de Microsoft Latinoamérica". EFE Empresas. 30 June 2016. Retrieved 16 September 2018.
  6. ^ Cortés, Mireya (4 July 2016). "César Cernuda dirigirá Microsoft LATAM". CIO México. Retrieved 10 September 2018.
  7. ^ "El español César Cernuda, vicepresidente de Ventas y Operaciones de Microsoft Business Solutions". La Información. 25 February 2016. Retrieved 16 September 2018.
  8. ^ a b "César Cernuda, nuevo vicepresidente corporativo de Microsoft para AL". Forbes México. 30 June 2016. Retrieved 10 September 2018.
  9. ^ Dudley, Brier (31 May 2014). "Microsoft finds fertile ground for growth in Asia". The Seattle Times. Retrieved 16 September 2018.
  10. ^ a b "El presidente de Microsoft Asia-Pacífico, César Cernuda, galardonado como uno de los 100 Españoles de éxito internacional". TechWeek.es. 27 June 2014. Retrieved 15 October 2018.
  11. ^ Martin, Rosa (4 July 2016). "Microsoft confía en César Cernuda para la dirección de Latinoamérica". Newsbook.es. Retrieved 16 September 2018.
  12. ^ Barrera, José (14 May 2018). "César Cernuda: El líder a cargo de la reinvención de Microsoft en Latinoamérica". Estrategia&Negocios. Retrieved 16 September 2018.
  13. ^ Caputo, Victor (28 October 2016). "4 perguntas para o presidente da Microsoft para a América Latina". Exame. Retrieved 10 September 2018.
  14. ^ Sáez, Sergio; O'Ryan, Felipe (9 December 2016). ""No me gusta que mis trabajadores vengan a la oficina"". La Segunda. Retrieved 10 September 2018.
  15. ^ "Montserrat Tarrés, presidenta de Dircom, recibe el premio ASTER de Comunicación". Dircomfidencial. 6 June 2018. Retrieved 15 October 2018.
  16. ^ "César Cernuda, presidente de Microsoft Asia-Pacífico, apadrina a los alumnos de postgrado de ESIC". ESIC Business & Marketing School. 10 February 2015. Retrieved 16 September 2018.
  17. ^ Javier, Zamora (2014). César Cernuda: "We need to harness the energy, innovation and speed of the start-up.". IESE Insight. Retrieved 16 September 2018.

External links[edit]