Grundig

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Grundig (brand)
Industry Home Appliances & Consumer Electronics
Founded 1930
Founder Max Grundig
Area served
65 countries
Products Domestic appliances, consumer electronics, personal care
Owner Arçelik A.S.
Parent Koç Holding
Website www.grundig.com

Grundig (German pronunciation: [ˈɡʁʊndɪç], English: /ˈɡrʌndɪɡ/ or /ˈɡrʊndɪɡ/) is a German manufacturer of consumer electronics, domestic appliances and personal care products. Established in 1945 by Max Grundig in Nuremberg. Since 2007, the Grundig brand has become part of Turkey's Arçelik A.S., the third largest company in the white goods industry in Europe and part of the Stock Exchange-listed Koç Holding, a global conglomerate with more than 80,000 employees. [1]

About[edit]

Grundig became one of the leading manufacturers in Europe offering the widest product range in home electronics after launching its white goods product range in 2013. Arcelik A.Ş. is the main shareholder of Grundig and has 27,000 employees worldwide. Grundig manufacturing plants are located in several European cities delivering Grundig products to more than 65 countries around the world.[2]

Early history[edit]

Grundig began in 1930 with the establishment of a store named Fürth, Grundig & Wurzer (RVF), which sold radios and was headquartered in Fürth, northern Bavaria. After the Second World War, Max Grundig recognized the need for radios in Germany, and in 1947 produced a kit, while a factory and administration centre were built at Fürth. In 1951, the first television sets were manufactured at the new facility. At the time Grundig was the largest radio manufacturer in Europe. Divisions in Nuremberg, Frankfurt and Karlsruhe were established.

Grundig in Belfast[edit]

A plant was opened in 1960 to manufacture tape recorders in Belfast, Northern Ireland, the first production by Grundig outside Germany. The managing director of the plant Thomas Niedermayer, was kidnapped and later killed by the Provisional IRA in December 1973.[3] The factory was closed with the loss of around 1000 jobs in 1980.[4]

Philips stake[edit]

In 1972, Grundig GmbH became Grundig AG. After this Philips began to gradually accumulate shares in the company over the years, and assumed complete economic control in 1993. Grundig pulled out of this partnership in 1998 owing to unsatisfactory performance and the decline in Philips consumer electronics presence around the world.

Later history[edit]

At the end of June 2000 the company relocated its headquarters in Fürth to Nuremberg-Langwasser. Grundig had a turnover of €1.281 billion the following year. In autumn 2002, Grundig's banks did not extend the company's lines of credit, leaving the company with an April 2003 deadline to announce insolvency. Grundig AG declared bankruptcy in 2003. In 2004 Britain's Alba plc and the Turkish Koç's Beko jointly took over Grundig Home InterMedia System, Grundig's consumer electronics division. In 2007 Alba sold its half of the business to Koç for US$50.3 million,[5] although it retained the license to use the Grundig brand in the UK until 2010, and in Australasia until 2012.[6]

In the United States, products marketed under the Grundig brand are manufactured by the Eton Corporation (formerly Lextronix), based in Palo Alto, California. Spain's Grupo Vitelcom is licensed to manufacture mobile telephones using the Grundig Mobile brand, and auto parts company Delphi manufactures car radios branded Grundig.

In 2007 Grundig Mobile announced the U900 Linux-based mobile phone.[7]

At the end of 2007 Turkey's Koç Holding, took full ownership of Grundig Multimedia, the parent company of Grundig Intermedia GmbH in Nuremberg. Since then Grundig manufactures television sets at its own plant in Turkey. Although the high-end appliances are produced in Turkey now, they are still developed and overseen by engineers from Nuremberg, Germany.

At its headquarters in Nuremberg, Germany Grundig Intermedia employs about 140 people working in Marketing, Sales, Product and Quality Management, Design and Service. Worldwide, the Grundig company employs an additional 1,600 people in production, R&D and Sales. The company is organised into three product groups – consumer electronics, small domestic appliances and large household appliances.

Sponsorship[edit]

Grundig has been the first, official technology partner of the German Bundesliga since 2011. In addition to that the Nuremberg football Stadium is called Grundig Stadium until the end of 2015.[8]

Grundig continued its German "Bundesliga Official Technology Partnership" in 2014. The Grundig logo has been a permanent display item during all Bundesliga and Bundesliga 2 broadcasts since 2012/13 until 2014/15.[9]

Grundig is also the name sponsor of Norwegian Women's and Men's Handball Leagues.[10]

Furthermore, Grundig continued its sponsorship with Fenerbahce Women's and Men's Volleyball Teams and sponsored many international golf tournaments in 2014.

Products[edit]

Grundig offers household appliances and electronic goods.

TV: Grundig offers a wide range of LED televisions.[11]

Audio: Grundig audiovisual product range offers HIFI Systems, Soundbars and Bluetooth speakers, radio as well as portable radio devices.

Home Appliances: manufactured by Grundig include fridges, freezers, ovens, stoves, hobs, hoods, microwaves, warming drawers, washing machines and dryers. Grundig's small domestic appliances include coffee machines, toasters, tea makers, kettles, mixers, blenders, other kitchen helpers, dishwashers, steam irons and vacuum cleaners.

Personal Care Products: Grundig extended its product range and offers hair dryers, hair stylers, shavers, body scales, foot massagers, manicure and pedicure sets, toothbrushes, facial saunas and ultrasonic cleaners.[12]

See also[edit]

References[edit]

External links[edit]