KAMA-FM

KAMA-FM

Deer Park, Texas
Broadcast area	Greater Houston
Frequency	104.9 MHz (HD Radio) 104.9 HD-2 Spanish Celestial
Branding	104.9 Latino Mix
Programming
Format	Latin Pop
Ownership
Owner	Univision Radio (Tichenor License Corporation)
Sister stations	KLAT, KLTN, KOVE-FM, KQBU-FM Also part of the Univision Cluster: TV Stations KFTH-DT and KXLN
History
First air date	1970s (as KFRD-FM Rosenberg)
Former call signs	KFRD-FM (?–1990) KMIA (1990–1993) KMPQ-FM (1993–1995) KLTO (1995–1998) KOVA (1998–2001) KPTY (2001–2007)
Call sign meaning	K AMor A
Technical information
Facility ID	57806
Class	C2
ERP	10,500 watts
HAAT	300 meters (980 ft)
Links
Webcast	Listen Live
Website	KAMA-FM Online

KAMA-FM (104.9 FM, "104.9 Latino Mix") is a Latin pop radio station serving the Houston, Texas, USA area. The Univision-owned station is licensed to Deer Park, Texas, and is a class C2 FM (equivalent to 50,000 watts at 500 feet). Its transmitter was previously located on the Wells Fargo building (across the street from One Shell Plaza) in Downtown Houston. When it upgraded to a class C2 station, the transmitter was moved to the 315 North Ennis Street site of 102.9 KLTN & 1230 KCOH in Houston's east end. The stations studios are at the Univision building in Uptown Houston, on the Southwest Freeway (U.S. Highway 59).

Programming

Originally, KAMA was licensed to Rosenberg, Texas in the 1970s. It operated as KFRD-FM 105 with a country music format. 104.9 was the original FM sister to 980 KFRD (now KQUE).

104.9, since being owned by Univision, and its Tichenor predecessor, has switched formats many times. 104.9 was once in simulcast with KQBU-FM as both Spanish Adult Contemporary "K-Love" and Regional Mexican "Estereo Latino". After it broke off the simulcast with 93.3, 104.9 became an English language station once again, the first time since moving from Rosenberg, as "The House Party, 104.9" featuring a Rhythmic CHR format targeting second and third generation Hispanics. Once the 104.9 facility was moved from Missouri City to the Wells Fargo building, 104.9 simply rebranded as "Party 104.9".

The 104.9 facility has also moved its Community of License (or COL) on 2 separate occasions. Having originated in Rosenberg, it then was moved to the Wells Fargo building in downtown Houston, and relicensed to Missouri City, Texas. After a few years, Univision moved 104.9 once again, as well as increased power of the station to 10.5 kilowatts. This time, 104.9 would move to the historic East End of downtown Houston's Ennis Street tower, which has historically housed both Univision co-owned 102.9 KLTN, as well as the original sister to 102.9, 1230 KNUZ (now KCOH). With the change to physical location at the Ennis tower, KAMA also changed COL again to its current Deer Park, Texas license. 104.9 also gained a simulcast partner as 105.3, licensed to Crystal Beach, Texas would become Party as well, however there was never a mention of the station except for at the required hourly identification for the two. Univision applied for and was granted a similar call sign to 104.9's KPTY, as it became KPTI during the simulcast and remained so until it assumed the KPTY calls after the demise of the Party format on 93.3.

On December 4, 2007, the station dropped the Rhythmic format and became "Amor", a Latin pop format. "Party 104.9", and the KPTY calls were moved to 93.3 FM in Port Arthur, Texas, replacing Regional Mexican KQBU-FM. 104.9 remained in simulcast with 105.3 KPTI Winnie (now KXXF) until 105.3 was to Excel Media.

In January 2008, Univision rebranded KAMA-FM from "Amor 104.9" to "104.9 Tu Musica".

On September 28, 2014, KAMA rebranded as "104.9 Latino Mix".

Callsign history

• KFRD
• KMIA - 10/05/1990
• KMPQ-FM - 10/04/1993
• KLTO - 03/06/1995
• KOVA - 08/01/1998
• KPTY - 11/20/2001
• KAMA - 12/4/2007

• Logo 2006-2007
  Logo 2006-2007

External links

• Official Website
• KAMA in the FCC FM station database
• KAMA in Nielsen Audio's FM station database