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Latino Mix Houston 2017 logo.png
CityDeer Park, Texas
Broadcast areaGreater Houston
BrandingAnalog/HD-1: Latino Mix 104.9 y 93.3
HD-2: Amor Celestial
Slogan¡El Sonido de Hoy!
Frequency104.9 MHz (also on HD Radio)
Repeater(s)KQBU-FM (Port Arthur)
First air dateJanuary 7, 1969 (as KFRD-FM Rosenberg)
FormatAnalog/HD-1: CHR/Latin Pop
HD-2: Christian
ERP10,500 watts
HAAT300 meters (980 ft)
Facility ID57806
Transmitter coordinates29°45′26″N 95°20′18″W / 29.75722°N 95.33833°W / 29.75722; -95.33833
Callsign meaningAMor Celestial A (current HD2 branding; originally used for "Amor" AC branding on main signal)
Former callsigns
  • KFRD-FM (1969–1990)
  • KMIA (1990–1993)
  • KMPQ-FM (1993–1995)
  • KLTO (1995–1998)
  • KOVA (1998–2001)
  • KPTY (2001–2007)
OwnerUforia Audio Network
(Tichenor License Corporation)
Sister stationsRadio: KLAT, KLTN, KOVE-FM, KQBU-FM
WebcastListen Live
WebsiteKAMA-FM Online

KAMA-FM (104.9 FM, "104.9 y 93.3 Latino Mix") is a Spanish CHR radio station serving the Houston, Texas, United States, area. The Univision-owned station is licensed to Deer Park, Texas, and is a class C2 FM (equivalent to 50,000 watts at 500 feet). The transmitter is located on the historic (1948) KNUZ tower, along with sister station KLTN, at 315 N. Ennis Street in the East End. The studios are located in the Univision building in Uptown Houston, on the Southwest Freeway (U.S. Highway 59).

Early History[edit]

Originally, KAMA-FM was licensed to Rosenberg, Texas on January 7, 1969 as KFRD-FM, the sister to AM 980 KFRD, and originally utilized the AM counterpart's country music format.

104.9, since being owned by Univision, and its Tichenor predecessor, has switched formats many times. 104.9 was once in simulcast with KQBU-FM as both Spanish Adult Contemporary "K-Love" and Regional Mexican "Estereo Latino". After it broke off the simulcast with 93.3, 104.9 became an English language station once again, the first time since moving from Rosenberg, as "The House Party, 104.9" featuring a Rhythmic CHR format targeting second and third generation Hispanics. Once the 104.9 facility was moved from Missouri City to the Wells Fargo building, 104.9 simply rebranded as "Party 104.9".

The 104.9 facility has also moved its Community of License (or COL) on 2 separate occasions. Having originated in Rosenberg, it then was moved to the Wells Fargo building in downtown Houston, and relicensed to Missouri City, Texas. After a few years, Univision moved 104.9 once again, as well as increased power of the station to 10.5 kilowatts. This time, 104.9 would move to the historic East End of downtown Houston's Ennis Street tower, which has historically housed both Univision co-owned 102.9 KLTN, as well as the original sister to 102.9, 1230 KNUZ (now KCOH). With the change to physical location at the Ennis tower, KAMA also changed COL again to its current Deer Park, Texas license. 104.9 also gained a simulcast partner as 105.3, licensed to Crystal Beach, Texas would become Party as well, however there was never a mention of the station except for at the required hourly identification for the two. Univision applied for and was granted a similar call sign to 104.9's KPTY, as it became KPTI during the simulcast and remained so until it assumed the KPTY calls after the demise of the Party format on 93.3.

Spanish Pop era[edit]

"Amor" and "Tu Musica"[edit]

On December 4, 2007, the station dropped the Rhythmic format and became "Amor", a Latin pop format. "Party 104.9", and the KPTY calls were moved to 93.3 FM in Port Arthur, Texas, replacing Regional Mexican KQBU-FM. 104.9 remained in simulcast with 105.3 KPTI Winnie (now KXXF) until 105.3 was to Excel Media. “Amor” competed with KLOL and KQQK.

In January 2008, Univision rebranded KAMA-FM from "Amor 104.9" to "104.9 Tu Musica".

Current "Latino Mix" branding[edit]

On September 28, 2014, KAMA rebranded as "104.9 Latino Mix". The new branding focuses more on Spanish Urban music (like Reggaeton) as well as Bachata.

On December 1, 2017, sister station KQBU-FM changed their Regional Mexican format to simulcast with KAMA-FM. This gives KAMA-FM a strong signal to the Houston market, as well as serving the Golden Triangle (Beaumont, Port Arthur, and Orange) a Spanish Pop format.[1]

Callsign history[edit]

  • KFRD
  • KMIA – May 10, 1990
  • KMPQ-FM – April 10, 1993
  • KLTO – June 3, 1995
  • KOVA – January 8, 1998
  • KPTY – November 19, 2001
  • KAMA – December 3, 2007


  1. ^ KQBU Houston Flips to Latino Mix Simulcast Radioinsight – December 1, 2017

External links[edit]

Coordinates: 29°45′25″N 95°20′20″W / 29.757°N 95.339°W / 29.757; -95.339