KMLM-FM

KMLM-FM
Grover Beach, California;
Broadcast area	San Luis Obispo, California
Frequency	107.3 MHz
Branding	La M 107.3
Programming
Format	Regional Mexican (KMLA simulcast)
Ownership
Owner	Gold Coast Radio, LLC
Sister stations	KMLA
History
First air date	1989 (as KWCD)
Former call signs	KWCD (1989-1992); KIXT (5/1992-8/1992); KIXT-FM (1992-1998); KQJZ (1998-2000); KURQ (2000-2016)
Technical information
Facility ID	54364
Class	B
ERP	3,500 watts
HAAT	503 meters (1,650 ft)
Links
Webcast	Listen Live
Website	lam1037.com

KMLM-FM (107.3 MHz) is a commercial FM radio station licensed to Grover Beach, California and broadcasting to the San Luis Obispo, California area.

History

New Rock 107.3

Until June 30, 2016, KURQ was a modern rock station branded as "New Rock 107.3". KURQ aired the syndicated morning program The Bob & Tom Show Monday to Saturday. During the nightly "Mandatory Metallica" segment, three Metallica songs played back to back. Another syndicated show, Loveline, aired Sunday through Thursday late nights.

KURQ continuously promoted local rock and modeling talent. Local artists from the San Luis Obispo area on the station's playlist included Still Time, Entoven, Malo Culo, New Tomorrow, 3's & 9's, and Siko. Each spring, KURQ released a CD titled "SLO & Dysfunctional" featuring local rock from the San Luis Obispo area. Each fall, New Rock 107.3 released a calendar, "The Ladies of The Central Coast"; the 2008 edition featured a variation, the "Hottest Bartenders on the Central Coast". KURQ's website featured "The Babe of The Day Page", which included assorted pictures of women wrestling in such substances as Jell-O, mashed potatoes, and K-Y Jelly.

La M

On July 1, 2016 at midnight, KURQ dropped the modern rock format without warning and flipped to regional Mexican music branded as "La M 107.3", simulcasting sister station KMLA in Oxnard, California. This move resulted from a new local management agreement between El Dorado Broadcasting, which was in the process of divesting its Central Coast stations, and KMLA owner Gold Coast Radio LLC.^[1]^[2] The New Rock website was replaced with a black screen, with the New Rock logo and the words "New Rock... out. It's been a great ride. Thanks for everything." In October, Gold Coast purchased KURQ from El Dorado for $600,000.^[3] The station changed its call sign to the KMLM-FM on December 1.

Previous logo

References

^ Venta, Lance (July 1, 2016). "New Rock 107.3 San Luis Obispo Signs-Off". RadioInsight. RadioBB Networks. Retrieved May 18, 2018.
^ Venta, Lance (July 11, 2016). "M103.7 Ventura Expands To San Luis Obispo". RadioInsight. RadioBB Networks. Retrieved May 18, 2018.
^ Venta, Lance (October 7, 2016). "Station Sales Week Of 10/7". RadioInsight. RadioBB Networks. Retrieved May 18, 2018.

External links

La M 103.7 FM (KMLA)
New Rock 107.3
Facility details for Facility ID KMLM ({{{2}}}) in the FCC Licensing and Management System
{{{2}}} in Nielsen Audio's FM station database

35°21′36″N 120°39′22″W / 35.360°N 120.656°W / 35.360; -120.656

[1] Venta, Lance (July 1, 2016). "New Rock 107.3 San Luis Obispo Signs-Off". RadioInsight. RadioBB Networks. Retrieved May 18, 2018.

[2] Venta, Lance (July 11, 2016). "M103.7 Ventura Expands To San Luis Obispo". RadioInsight. RadioBB Networks. Retrieved May 18, 2018.

[3] Venta, Lance (October 7, 2016). "Station Sales Week Of 10/7". RadioInsight. RadioBB Networks. Retrieved May 18, 2018.

[1]

[2]

[3]

v t e Spanish-language radio stations in the state of California
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Defunct	KDBV – Salinas KDDF – Mecca KESQ – Indio KFVR – Crescent City KNCR – Fortuna KSKD – Livingston
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