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City of license Santa Barbara, California
Broadcast area Santa Barbara, California
Branding La Preciosa 1490
Frequency 1490 (kHz)
First air date April 1926
Format Spanish Adult Hits
Language(s) Spanish
Power 1,000 watts
Class C
Facility ID 61712
Transmitter coordinates 34°25′7.00″N 119°41′10.00″W / 34.4186111°N 119.6861111°W / 34.4186111; -119.6861111
Former callsigns KFCR (1926-1929) KDB (1929-1990)
KSPE (1990-1997)
KBKO (1997-2008)
KIST (2008-2010)
Owner Rincon Broadcasting
(Rincon Broadcasting License Subsidiary, LLC)
Sister stations KFYZ, KIST-FM, KSBL, KTMS, KTYD
Webcast Listen Live
Website santabarbara.lapreciosa.com

KSPE (1490 AM) is a Spanish adult hits radio station in Santa Barbara, California. It first began broadcasting in 1929 under the call sign KDB. The station is owned by Rincon Broadcasting.


The station had the call letters KFCR when it began operation on 720kHz in 1926, moving to 1420kHz the following year. It took the call letters KDB when it moved to 1500kHz in 1929, and kept those call letters when it moved to 1490kHz in 1941. In 1931, it became part of the Don Lee Network by virtue of being sold to Lee under the corporate name Santa Barbara Broadcasters. (See former sister station KDB (FM) for additional early history of the AM station.)

On January 11, 2007, Clear Channel Communications sold all of its radio stations in Santa Barbara to Rincon Broadcasting. On October 28, 2008, the KBKO call sign that had been used for 11 years were replaced with KIST, which had been dropped from 1340 AM (now KCLU).

On July 19, 2010, KIST changed their call letters to KSPE.

On September 15, 2010 the format was changed from progressive talk to Spanish adult hits under the name of "La Preciosa".


Classical (1980–1990)
Regional Mexican (1990–2007)
Progressive Talk (2007–2010)
Spanish Oldies (2010–Present)

External links[edit]