McDonald's sign (Pine Bluff, Arkansas)
McDonald's Store #433 Sign
|Location||2801 S. Olive St., Pine Bluff, Arkansas|
|Area||less than one acre|
|Architectural style||Single-arch McDonald's sign|
|NRHP Reference #||06000411|
|Added to NRHP||August 21, 2006|
The McDonald's Sign, also known as McDonald's Store #433 Sign, in Pine Bluff, Arkansas, United States, is the only known surviving example of a single-arch McDonald's sign in Arkansas. The sign was erected in 1962 and remained at its original location until 2007. That year, McDonald's Store #433 moved and the sign was renovated and moved to the new location. The McDonald's sign was added to the U.S. National Register of Historic Places in 2006.
Before McDonald's Store #433 was built on South Main Street in Pine Bluff, the neighborhood was mostly residential. The area began to change as the mid-20th century approached and commercial enterprises began to appear in the area. The McDonald's was constructed at 1300 South Main Street in 1962 and followed the standard corporate design for the era: a red, white and yellow motif with arches projecting through the roof (owned by Mike Retzer).
McDonald's Store #433 opened on July 3, 1962, and remained in operation until it was announced in August 2007 that the store would close by the end of the year. A new location was constructed in the 2800 block of South Olive Street, about two miles from the original location. Initially, it was unknown what the sign's fate would be; by September, it was announced that the sign would move to the new location.
The McDonald's sign in Pine Bluff represents a transition between the "Speedee" sign and the now-ubiquitous double golden arches. The design featured in Pine Bluff was used for one year and was relatively rare even when it was being used, even more so today. The first double golden arches sign appeared just three months after the Pine Bluff store opened.
Typical of the single-arch style from McDonald's early years, the Pine Bluff sign has plastic panels held in a metal frame and red advertising space midway up the sign. The sign was manufactured by Sign Crafters of Evansville, Indiana and the plastic sheeting was made by Rohm & Haas Company of Philadelphia.
Ray Kroc designed the sign after seeing an image of the McDonald family crest. The arch itself evokes modernism. In Orange Roofs, Golden Arches: The Architecture of American Chain Restaurants Phillip Langdon stated the arch was symbolic of a: "buoyant spirit: a feeling of skyward momentum, symbolic of an aerospace age in which man could hurtle himself into the heavens." Langdon goes on to state that the purpose of the McDonald's arch was to bring a sense of structural modernism in a roadside hamburger stand.
The U.S. National Register of Historic Places added the Pine Bluff McDonald's sign to its listings on August 21, 2006, as McDonald's Store #433 Sign. McDonald's has used a variety of designs for its signs; consequently, early examples are exceedingly rare. The sign in Pine Bluff, Arkansas' only known surviving example of an early single arch McDonald's sign, is also a good example of a rare early backlit plastic sign. Backlit plastic signs were popularized post-World War II and revolutionized the sign industry through the 1950s and 60s.
It remains unclear exactly how many single-arch McDonald's signs remain nationwide. Before Hurricane Katrina in 2005, one was still in use in Biloxi, Mississippi. The store on MacArthur Boulevard in Springfield, Illinois, also had a single arch up until 2006. Others exist in Lancaster, Pennsylvania, Magnolia, New Jersey , Green Bay, Wisconsin , St Clair Shores, Michigan; Warren, Michigan; Huntsville, Alabama; Independence, Missouri; Winter Haven, Florida; Belleville, Illinois; and Muncie, Indiana. The sign in Pine Bluff is the only such sign that has its own listing on the National Register, though a few others may exist as contributing properties within historic districts. It is likely that most single-arch signs were incorporated into private collections.
- Golden Arches
- Oldest McDonald's restaurant in Downey, California
- National Register of Historic Places listings in Jefferson County, Arkansas
- National Park Service (2010-07-09). "National Register Information System". National Register of Historic Places. National Park Service.
- "McDonald's Store #433 Sign," Property History & Architecture, Arkansas Historic Preservation Program, accessed January 1, 2013.
- Linn, Mike. "McDonald's gets one-arch, '62 sign to go", Arkansas Democrat Gazette, September 25, 2007, accessed April 22, 2008.
- Duke, Richard. "Historic sign may not move with restaurant," Pine Bluff Commercial (Pine Bluff, Arkansas), August 16, 2007, accessed April 22, 2008.
- Nugent, Jeannie. "Restoring the golden arch," Pine Bluff Commercial (Pine Bluff, Arkansas), October 27, 2007, accessed April 22, 2008.