Post to Be

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"Post to Be"
OmarionPTB.jpg
Single by Omarion featuring Chris Brown and Jhené Aiko
from the album Sex Playlist
Released November 11, 2014
Format Digital download
Recorded 2014
Genre
Length 3:47
Label
Songwriter(s)
Producer(s) DJ Mustard
Omarion singles chronology
"You Like It"
(2014)
"Post to Be"
(2014)
"I'm Up"
(2015)

"You Like It"
(2014)
"Post to Be"
(2014)
"I'm Up"
(2015)
Chris Brown singles chronology
"Only"
(2014) Only2014
"Post to Be"
(2014) Post to Be2014
"Waves (Robin Schulz Remix)"
(2014) Waves (Robin Schulz Remix)2014
Jhené Aiko singles chronology
"The Pressure"
(2014) The Pressure2014
"Post to Be"
(2014) Post to Be2014
"Spotless Mind"
(2014) Spotless Mind2014

"Post to Be" is a song by American recording artists Omarion, Chris Brown, and Jhené Aiko from Omarion's fourth studio album, Sex Playlist (2014). The artists co-wrote the song alongside Ty Dolla Sign and DJ Mustard; the latter is also the producer. The track was released as the album's second single on November 11, 2014.[1] Musically the song is a hip hop club track that is built over a clap-heavy West Coast production.[2] The song contains a "bouncy" production and samples Chaka Demus & Pliers’ 1994 song "Murder She Wrote".[3] The word "post" is a sensational spelling of the word "supposed."

Commercially, the song peaked at number thirteen on the US Billboard Hot 100 and number five on the US Billboard Hot R&B/Hip-Hop Songs chart and in doing so passed "Ice Box" as his highest peaking single. The track also made appearances on charts in Canada, Belgium and the UK. The song was later certified platinum by the Recording Industry Association of America (RIAA).

An accompanying music video was filmed in Los Angeles and was co-directed by Omarion along with Jay Ahn and Taz. The video premiered on February 17, 2015 and depicts the three musicians dancing on an all white backdrop.

Background[edit]

Omarion sent the song to Aiko asking if she would make an appearance on the track; Aiko agreed due to her friendship with Omarion and began "playing with the rhyme scheme". While writing with longtime collaborator Micah Powell, the lyric "Post To Be" reminded Aiko of rapper Kevin Gates, and she told Powell; 'Whatever we say, I really want to say something about eating the booty.' He keeps saying in the Vines—'You ’posed to eat the booty.'"[4] Prior to the release of the song, Omarion released snippets. The song was later leaked on November 11, 2014 by the LA Leakers.[2] The song was released as the album's second single on November 11, 2014, through Maybach Music Group and Atlantic Records.[1]

Composition[edit]

"Post to Be" is composed in the key of D major with a tempo of 98 beats per minute.[5] The song follows a chord progression of Bm–A–D–G.[citation needed]

Music video[edit]

On January 22, 2015, Omarion revealed via his official Instagram account that he was filming the song's accompanying video in Los Angeles. Via the Instagram account Omarion posted photos of himself, Brown, and Aiko alongside a white Ferrari and standing on set by an all-white backdrop.[6] On February 16, 2015 Omarion posted two clips of the video on instagram along with a caption saying "It’s coming…. #Posttobevideo", the clips depicted the three singers performing synchronized moves on an all-white set.[7] The video was co-directed by Omarion along with Jay Ahn and Taz,[8] and was released the following day on February 17, 2015. The video featured Omarion moon walking in front of a white Ferrari, accompanied by Brown dancing.[9] Naomi Zeichner of The Fader praised the video comparing it to a home abs workout stating it "is four pure minutes of perfectly crisp mirror-dancing that doubles as a home abs workout."[8] As of October 2018, this video has over 643 million views.

Remix[edit]

The official remix was released on May 8, 2015 featuring DeJ Loaf, Trey Songz, Ty Dolla Sign and Rick Ross.[10]

Credits[edit]

Credits adapted from AllMusic.[11]

  • Omarion - primary artist, composer
  • Jhené Aiko - featured artist, composer
  • Chris Brown - featured artist, composer
  • Tyrone Griffin - composer
  • Dijon McFarlane - composer, producer
  • Mikely Adam - composer
  • Bobby Turner - composer

Charts[edit]

Certifications[edit]

Region Certification Certified units/Sales
United Kingdom (BPI)[26] Gold 400,000double-dagger
United States (RIAA)[27] 3× Platinum 3,000,000[28]

double-daggersales+streaming figures based on certification alone

Release history[edit]

Country Date Format Label
United States[1] November 11, 2014 Digital download

See also[edit]

References[edit]

  1. ^ a b c "Post To Be (feat. Chris Brown & Jhene Aiko)". United States: 7digital. Retrieved February 28, 2015.
  2. ^ a b Goddard, Kevin (November 11, 2014). "Omarion - Post To Be Feat. Chris Brown & Jhene Aiko (Prod. By DJ Mustard)". HotNewHipHop. Retrieved January 27, 2015.
  3. ^ Marcus, Ezra (November 11, 2014). "Omarion Gets Sultry with Jhene Aiko, Chris Brown for 'Post to Be'". Radio.com. CBS Local Media. Retrieved February 23, 2015.
  4. ^ Harris, Christopher (February 9, 2015). "Jhene Aiko Says Kevin Gates Inspired "Eat The Booty" Lyric From "Post To Be"". HipHopDX. Cheri Media Group. Retrieved February 12, 2015.
  5. ^ Post To Be Feat. Chris Brown and Jhene Aiko by Omarion Sheet Music chromatik.com
  6. ^ Goddard, Kevin (January 22, 2015). "BTS Photos: Omarion, Chris Brown and Jhene Aiko's "Post To Be" Video". HotNewHipHop. Retrieved February 12, 2015.
  7. ^ "Sneak Peak: Omarion feat. Chris Brown & Jhené Aiko - 'Post to Be'". Rap-Up. Devin Lazerine. February 16, 2015. Retrieved February 16, 2015.
  8. ^ a b Zeichner, Naomi (February 17, 2015). "Omarion, Jhené Aiko, And Chris Brown Premiere "Post To Be" Video". The Fader. Andy Cohn. Retrieved February 17, 2015.
  9. ^ "Video: Omarion feat. Chris Brown & Jhené Aiko - 'Post to Be'". Rap-Up. Devin Lazerine. February 17, 2015. Retrieved February 17, 2015.
  10. ^ Diep, Eric (May 8, 2015). "Hear Omarion's Star-Studded Remix to 'Post to Be'". BET.
  11. ^ "Post To Be - Omarion | Credits". AllMusic. All Media Network. Retrieved March 18, 2015.
  12. ^ Ryan, Gavin (April 4, 2015). "ARIA Singles: Major Lazer Has No 1 Song". Noise11. Retrieved April 4, 2015.
  13. ^ "Ultratop.be – Omarion feat. Chris Brown & Jhene Aiko – Post to Be" (in Dutch). Ultratip. Retrieved February 28, 2015.
  14. ^ "Ultratop.be – Omarion feat. Chris Brown & Jhene Aiko – Post to Be" (in Dutch). Ultratop Urban. Retrieved February 28, 2015.
  15. ^ "Omarion Chart History (Canadian Hot 100)". Billboard. Retrieved December 31, 2014.
  16. ^ "Dutchcharts.nl – Omarion feat. Chris Brown & Jhene Aiko – Post to Be" (in Dutch). Single Top 100.
  17. ^ Zywietz, Tobias. "Chart: CLUK Update 20.12.2014 (wk50)". Zobbel.de. Retrieved February 28, 2015.
  18. ^ "Official R&B Singles Chart Top 40". Official Charts Company. Retrieved December 31, 2014.
  19. ^ "Omarion Chart History (Hot 100)". Billboard. Retrieved April 30, 2015.
  20. ^ "Omarion Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved May 28, 2015.
  21. ^ "Omarion Chart History (Dance Mix/Show Airplay)". Billboard. Retrieved August 11, 2015.
  22. ^ "Omarion Chart History (Pop Songs)". Billboard. Retrieved August 4, 2015.
  23. ^ "Omarion Chart History (Rhythmic)". Billboard. Retrieved June 25, 2015.
  24. ^ "Hot 100: Year End 2015". Billboard. billboard.com. Retrieved 9 December 2015.
  25. ^ "Year-end - US Hot R&B/Hop-hop Songs". Billboard.com. Retrieved 2015-12-09.
  26. ^ "British single certifications – Omarion – Post to Be". British Phonographic Industry. Retrieved August 11, 2018. Select singles in the Format field. Select Gold in the Certification field. Type Post to Be in the "Search BPI Awards" field and then press Enter.
  27. ^ "American single certifications – Omarion – Post to Be". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
  28. ^ "40 Under 40: Music's Top Young Power Players Revealed". Billboard. October 20, 2016. Retrieved October 20, 2016.

External links[edit]