Gexa Energy Pavilion

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Gexa Energy Pavilion
Gexa Energy Pavilion.JPG
Former names Coca-Cola Starplex Amphitheatre (1988-98)
Starplex Amphitheatre (1998-2000)
Smirnoff Music Centre (2000-08) Center (2008-2011)
Location 3839 S. Fitzhugh Ave.
Dallas, Texas
Coordinates 32°46′31.55″N 96°45′23.90″W / 32.7754306°N 96.7566389°W / 32.7754306; -96.7566389
Owner City of Dallas
(operated by Live Nation)
Type Amphitheatre
Capacity 20,000
Opened 1988

Gexa Energy Pavilion (originally Coca-Cola Starplex Amphitheatre) is an outdoor amphitheatre located in Fair Park, Dallas, Texas. The venue opened in 1988 as the Coca-Cola Starplex Amphitheatre. After Coca-Cola's naming rights expired in 1998, the venue was known simply as Starplex Amphitheatre. In 2000, naming rights were sold to the Smirnoff vodka company, as a result of a corporate sponsorship agreement with The House of Blues. The center was then called Smirnoff Music Centre. The name changed again in January 2008 when naming rights were awarded to Center.[1] It was renamed in 2011 to Gexa Energy Pavilion.[2]

The venue is operated by Live Nation Concerts, an entity of Live Nation Entertainment.


See also[edit]


  1. ^ Christensen, Thor (January 30, 2008). "Smirnoff Music Centre is now Center". The Dallas Morning News. Retrieved February 14, 2008. 
  2. ^ "Dallas’ Center renamed again | Dallas Morning News". 2011-01-28. Retrieved 2015-04-24. 

External links[edit]