Wave (financial services and software)

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Wave Financial Inc.
Private
Industry Small business software
Founded Canada (2009)
Headquarters Toronto, Canada
Key people
Kirk Simpson (co-founder and CEO),
James Lochrie (co-founder)
Les Whiting (SVP Financial Services)
Number of employees
175 (February 2018)
Website www.waveapps.com
Accounting by Wave
Wave Accounting Software Logo
Developer(s) Wave
Type Accounting software
License Proprietary
Website https://www.waveapps.com/accounting
Invoice by Wave
Wave Invoice Software Logo
Developer(s) Wave
Type Invoice software
License Proprietary
Website https://www.waveapps.com/invoice

Wave is a company that provides a suite of financial services and online software for small businesses. Wave is headquartered in the Leslieville neighbourhood in Toronto, Canada. The company manages more than $244 billion in income and expense transactions for its customers, including $16 billion in annual invoicing.[1]

The company's first product was a free online accounting software designed for businesses with 1-9 employees, followed by invoicing, personal finance and receipt-scanning software (OCR).[2]. In 2012, Wave began branching into financial services, initially with Payments by Wave (credit card processing) and Payroll by Wave, followed by Lending by Wave[3] in February 2017.

In 2010, Wave launched the first free double-entry accounting platform in the cloud, which included unlimited bank data downloads. [4]


Features and integrations[edit]

The company's initial product, Accounting by Wave, is a double entry accounting tool. Services include direct bank data imports, invoicing and expense tracking, customizable chart of accounts, and journal transactions. Accounting by Wave integrates with expense tracking software Shoeboxed, and e-commerce website Etsy.

The next product launched was Payroll by Wave, which was launched in 2012 after the acquisition of SmallPayroll.ca.[5] Payroll by Wave is only available in U.S.A. and Canada.

Invoicing by Wave is an offshoot of the company's earlier accounting tools.

Additional products launched on or shortly after the company's rebrand[6] in December 2012 include:

  • a credit card processing tool, Payments by Wave, built initially on an integration with Stripe credit card processing. However wave does not report merchant fees correctly for countries where Stripe charges a tax such as GST. In these cases the merchant fees are reported without tax and do not match your Stripe account.
  • a receipt scanning tool, Receipts by Wave[7]

Wave also produces free mobile applications that integrate with the online functionality:

  • Invoice by Wave for iPhone[8]
  • Invoice by Wave for Android
  • Payments by Wave for iPhone[9]
  • Receipts by Wave for iPhone[10]
  • Receipts by Wave for Android[11]
  • Payroll by Wave for iPhone[12]

In 2017, Wave signed an agreement to provide it's platform on RBC's online business banking site. The RBC-Wave service will be co-branded.[13]

Taxes supported[edit]

Wave currently supports adding custom taxes via settings. However you must manually apply the tax for every transaction as they come in, there is no way to automate it.

It currently only supports tax exclusive pricing, such as US Sales tax, where taxes are added on top of prices quoted. This has two effects:

  • When scanning receipts you must manually add the tax, and input the tax amount.
  • When making an invoice, you must put in a price before tax, and it will add the tax on top.

This makes it unable to handle taxes countries like Australia where prices must be quoted inclusive of all taxes such as GST. There is no way to set an invoice total and have Wave calculate the tax portion by %. While this is fine for B2B businesses, this makes the software unsuitable for any B2C businesses.

Pricing and business model[edit]

Wave provides its software for free[14] to over 3 million customers in more than 200 countries worldwide.[15]

Revenue from the company comes from the paid financial services the company offers:

  • Payments by Wave: Card Processing which includes Debit, Credit and Prepaid Cards as well as ACH (Bank Payments) - Fees are a percentage of the transaction.
  • Payroll by Wave: Monthly subscription fee plus usage fees

Wave previously included advertising on its pages as a source of revenue. Advertising was removed in January 2017.

Wave’s software is free, as opposed to freemium in that the tools can be used without tiers or limits indefinitely.

Wave does not currently disclose its revenue or financial statements publicly. However, media reports in 2016[16] indicated annual revenues of $20 million at that time. In 2017 Wave raised $24m (USD) in funding led by NAB Ventures.[17]

History[edit]

CEO Kirk Simpson and CPO James Lochrie launched Wave Accounting Inc. in July 2009. Wave Accounting launched to the public on November 16, 2010.[18] In June 2011 Series A funding led by OMERS Ventures[19] was closed. In September 2011, FedDev Ontario invested one million dollars in funding.[20] In October 2011, a $5-million investment led by U.S. venture capital firm Charles River Ventures was announced.[21] In May 2012, Wave Accounting closed its series B financing round led by The Social+Capital Partnership, with follow-on participation from Charles River Ventures and OMERS Ventures.[22]

Wave acquired a company called Small Payroll in November 2011,[23] which was later launched as a payroll product called Wave Payroll. In February 2012, Wave officially launched Wave Payroll to the public in Canada,[24] followed by the American release in November of the same year.

In August, 2012, the company announced the acquisition of Vuru.co,[25] an online stock-tracking service. Terms of the deal were not disclosed.

In December 2012 the company rebranded itself as Wave to emphasize its broadened spectrum of services.[26]

See also[edit]

References[edit]

  1. ^ "Wave's New App Makes Mobile Invoicing and Accepting Credit Card Payments Faster and Easier Than Ever". waveapps.com. Wave Accounting Inc. Retrieved 19 June 2014. 
  2. ^ "Wave's newest features". ZipBooks.com. ZipBooks. Retrieved 18 May 2017. 
  3. ^ "OnDeck Partners with Wave to Launch "Lending by Wave" Small Business Financing Powered by OnDeck". OnDeck. Retrieved 7 April 2017. 
  4. ^ "Wave History". /www.waveapps.com. Wave. 
  5. ^ Canada (2011-11-02). "Wave Accounting acquires Small Payroll and relaunches as Wave Payroll". Techvibes.com. Retrieved 2012-10-31. 
  6. ^ "With 500K Users, Wave Rebrands To Tell The World It Isn't Just About Free Accounting Anymore". TechCrunch. December 17, 2012. Retrieved April 23, 2013. 
  7. ^ Etherington, Darrell. "Wave Debuts Free Receipt Scanning And Management Tool To Add To Its Free Accounting Platform". Retrieved 10 April 2013. 
  8. ^ Lazanis, Ryan. "Wave Accounting Releases New Mobile App for Invoicing". Techvibes.com. Retrieved 19 June 2014. 
  9. ^ "iTunes App Store". iTunes App Store. Apple. Retrieved 19 June 2014. 
  10. ^ "Receipts by Wave". iTunes App Store. Apple. Retrieved 2 June 2017. 
  11. ^ "Google Play". play.Google.com. Google. 
  12. ^ "Payroll by Wave". iTunes App Store. Apple. Retrieved 2 June 2017. 
  13. ^ "Digital Accounting Service Wave Signs Deal with Royal Bank of Canada". Bank Innovation. 2017-09-14. Retrieved 2017-12-04. 
  14. ^ "Wave Accounting Pricing". Wave. Wave. Retrieved 7 April 2017. 
  15. ^ "Wave Overview". Crunchbase. Crunchbase Inc. Retrieved 8 November 2017. 
  16. ^ Galang, Jessica. "WAVE RAISES $14.6 MILLION WITH GOAL TO GROW TEAM TO 150 AND CONTINUE MOBILE DEVELOPMENT". betakit. BetaKit. Retrieved 7 April 2017. 
  17. ^ "Canadian fintech firm Wave raises $24M in Series D funding led by NAB Ventures". econotimes. Retrieved 2 June 2017. 
  18. ^ Canada (2010-11-20). "Wave Accounting launches free service for small businesses". Techvibes.com. Retrieved 2012-10-31. 
  19. ^ "Home". OMERS Ventures. Retrieved 2012-10-31. 
  20. ^ "Toronto startups get $1M in federal funding | Growth Strategies | Resource Centre | Entrepreneur | Financial Post". Business.financialpost.com. Retrieved 2012-10-31. 
  21. ^ "Toronto startup raises $5M in latest 'Wave' of funding | FP Tech Desk | Financial Post". Business.financialpost.com. 2011-10-14. Retrieved 2012-10-31. 
  22. ^ Wednesday, May 16, 2012 (2012-05-16). "Wave Accounting Raises $12M from Social+Capital Partnership, Charles River Ventures & OMERS Ventures". TechCrunch. Retrieved 2012-10-31. 
  23. ^ Canada (2011-11-02). "Wave Accounting acquires Small Payroll and relaunches as Wave Payroll". Techvibes.com. Retrieved 2012-10-31. 
  24. ^ Canada (2012-02-01). "Wave Accounting launches Wave Payroll in Canada". Techvibes.com. Retrieved 2012-10-31. 
  25. ^ "Vuru.co is now part of the Wave family - Wave Accounting - Free Small Business Accounting Software". Wave Accounting. 2012-08-21. Retrieved 2012-10-31. 
  26. ^ "With 500K Users, Wave Rebrands To Tell The World It Isn't Just About Free Accounting Anymore". TechCrunch. December 17, 2012. Retrieved April 23, 2013.