List of McDonald's ad programs

From Wikipedia, the free encyclopedia
Jump to: navigation, search

This is a list of promotions by McDonald's restaurants.

McDonald's
Type Public
Traded as NYSEMCD
Dow Jones Industrial Average Component
S&P 500 Component
Industry Restaurants
Founded May 15, 1940 in San Bernardino, California;
McDonald's Corporation, April 15, 1955 in Des Plaines, Illinois
Founder(s) Richard and Maurice McDonald; Ray Kroc (Corporation).
Headquarters Oak Brook, Illinois, U.S.
Number of locations 35,000+ worldwide[1]
Area served Worldwide
Key people Andrew J. McKenna
(Chairman)
Don Thompson
(President and CEO)
Products Fast food
(hamburgers • chicken • french fries • soft drinks • coffee • milkshakes • salads • desserts • breakfast)
Revenue
  • Increase US$ 28.1057 billion (2013) [2]
  • Increase US$ 27.567 billion (2012) [2]
Operating income
  • Increase US$ 8.7643 billion (2013) [2]
  • Increase US$ 8.6046 billion (2012) [2]
Net income
  • Increase US$ 5.5859 billion (2013) [2]
  • Decrease US$ 5.4648 billion (2012) [2]
Total assets
  • Increase US$ 36.6263 billion (2013) [3]
  • Increase US$ 35.3865 billion (2012) [2]
Total equity
  • Increase US$ 16.0097 billion (2013) [3]
  • Increase US$ 15.2936 billion (2012) [2]
Employees 1,800,000 (2013) [4]
Website Global Corporate Website

Slogans[edit]

Here is a partial list of slogans:[5]

Circle indicates the Golden Arches logo was used in place of a regular letter M.

Arab World[edit]

  • انا احبه (I'm lovin' it) (September 29, 2003–present)
  • تعرف جودة مأكولاتنا (Check our food quality) (2006–present)

Australia[edit]

  • You Deserve a Break Today (May 30, 1971 – 1975)
  • We got it all for you (1975–1980)
  • You deserve a Break Today (1980–1984)
  • Love a Burger, Love a McDonald's (1981)
  • It's a Good Time for the Great Taste (1984–1988)
  • McDonald's is cooking ... breakfast! (1987–1992, breakfast)
  • The Good Time, Great Taste of McDonald's (1988–1992)
  • It's MacTime (1992)
  • It's MacTime Now (1992)
  • It's MacTime Again (1994)
  • MacTime Rocks On (1994, Featured David Essex's song Rock On)
  • Only McDonald's (1998)
  • Mac your Day (2000-September 20, 2003)
  • Big McDonalds (2001)
  • I'm lovin' it (September 21, 2003–present)
  • Feed your inner child (2005)
  • Hand in hand with Australia (2006–present)
  • Bacon bacon bacon (2007, bacon menu)
  • It's a Little Bit Fancy. (2009–present, used for the "M Selections" line of products)
  • 2011 it! (2011–2012)
  • 2012 it! (2012–2013)
  • 2013 it! (2013–2014)
  • 2014 it! (2014-present)
  • It all comes together at Macca's. (2012–present)

Austria[edit]

  • McDonald's ist einfach gut
  • Everytime a good time (1999–September 1, 2003)
  • I'm lovin' it (September 2, 2003–present)

The Bahamas[edit]

  • We love to see you smile (June 30, 2000–September 28, 2003)
  • i'm lovin' it (September 29, 2003–present)

Brazil[edit]

  • É um bom momento para o delicioso sabor do McDonald's (It's a good time for the great taste of McDonald's) (1984–1994)
  • Esse é o momento que gostoso que é McDonald's (1987–1994)
  • Gostoso como a vida deve ser (Tasty like life should be) (1994–September 25, 2003)
  • Amo Muito Tudo Isso (I'm lovin' it) (September 26, 2003–present)

Bulgaria[edit]

  • i'm lovin' it (October 3, 2003–present)

Canada[edit]

English[edit]

  • The closest thing to home (1967–1969)
  • McDonald's is your kind of place (1967–1971)
  • You deserve a break today (1971–1975)
  • Enjoy the best food at McDonald's (1973, concurrent with 1971 slogan)
  • We do it all for you (also known as You, you're the one) (1975–1979)
  • Nobody can do it like McDonald's can (1979–1980)
  • You deserve a break today (1980–1983)
  • Nobody makes your day like McDonald's can (1980–1983)
  • That's My McDonald's (1981, concurrent with 1980 slogans)
  • Never Nasty, Your Dog Will Be Happy (1981–1982)
  • Nummy For Your Tummy (1982)
  • We cook it all for you at McDonald's (1982, concurrent with 1980 slogans)
  • McDonald's and you (1983–1984)
  • It's a good time for the great taste of McDonald's (1984–1988)
  • It's Mac Tonight (1985, Mac Tonight advertising)
  • McDonald's is your place to be (1986)
  • The good time, great taste of McDonald's (1988–1990)
  • There's nothing quite like a McDonald's (1988–1990)
  • You deserve a break today (1989–1990, concurrent with 1988 slogan)
  • Food, folks and fun (1990–1991)
  • McDonald's Today (1991–1992)
  • What you want is what you get (1992–1997)
  • Do you believe in magic? (1993–1997, Happy Meal advertising)
  • Have you had your break today? (1995–1997)
  • My McDonald's (1997)
  • Did somebody say McDonald's? (1997–2000)
  • We love to see you smile (2000–2003)
  • Put a Smile On (2000–2003)
  • Smile (2001–2003)
  • There's a little McDonald's in everyone (2002–2003)
  • Get Happy (2003)
  • I'm lovin' it (2003–present)
  • It's what I eat and what I do (2005)
  • What we're made of (2008–present)
  • Good things come in 3's (2011)
  • The celebrities eat it (2012)

French[edit]

  • Vous méritez une pause aujourd'hui (You deserve a break today) (1972–1975)
  • Nous faisons tout pour vous (We do it all for you) (1975–1979)
  • Personne ne peut le faire comme McDonald's (Nobody does it like McDonald's) (1979–1981)
  • Vous méritez une pause aujourd'hui (You deserve a break today) (1981–1983)
  • Moi J'm McDonald (Me I love McDonald's) (1982–2003)[6]
  • Pour vos p'tits bouts de sous (2000)
  • C’est ça que j’m[7] (It's that which I love) (2003–)

Chile[edit]

  • Un Momento Especial, Cada Dia (A special moment, every day) (1999–September 28, 2003)
  • Me Encanta Todo Eso (All that I love) (September 29, 2003-December 31, 2012)
  • Me Encanta (I'm lovin' it) (September 29, 2003 – December 31, 2012, secondary)
  • I'm lovin' it (January 1, 2013 – present)

China[edit]

  • 我就喜歡 (I'm lovin' it) (September 25, 2003–present)

El Salvador[edit]

  • Me Encanta ("I'm lovin' it) (September 29, 2003–present)
  • ¡McDonald's Está Chivisimo! (McDonald's is Cool!) (2009–present)

Finland[edit]

  • I'm lovin' it (September 22, 2003–present)

France[edit]

  • Ca se passe comme ca chez MacDonald's (It happens like that at Mc'Donalds) (1985 – September 28, 2003)
  • C'est Tout Ce Que J'aime (That's all I Like/I'm lovin' it) (September 29, 2003 – present)
  • Venez comme vous êtes (Come as You Are) (late-November 2008 – present)

Germany[edit]

  • Das etwas andere Restaurant (The somewhat different restaurant) (1971–1977)
  • Essen mit Spaß (Eating with fun) (1978–1982)
  • Gut, dass es McDonald's gibt (It's good that McDonald's exists) (1982–1987)
  • Der Platz, wo Du gern bist, weil man gut isst (The place where you like to be because you eat well) (1987–1991)
  • McDonald's ist einfach gut (McDonald's is simply good) (1991–1999)
  • Every time a good time (1999 – September 1, 2003)
  • Ich liebe es (I'm lovin' it) (September 2, 2003 – present)

Guatemala[edit]

  • Esse momento para gran sabor de McDonald's (1984–1995)
  • El sabor de la alegría (The Taste of Joy) (1995–September 28, 2003)
  • Me encanta (I'm lovin' it) (September 29, 2003–present)

Honduras[edit]

  • Me encanta (I'm lovin' it) (September 29, 2003–present)

Hong Kong[edit]

  • Nobody can do it like McDonald's can (1979–1984)
  • You deserve a break today (1981–1984)
  • Good Times and Great Tastes (1984–1985)
  • It's a good time for the great taste of McDonald's (1984–1988)
  • Good time, great taste (that's why this is our place) (1988–1993)
  • Only McDonald's (1993–1995)
  • Every time a good time (1999–2003)
  • I'm lovin' it (2003–present)
  • You are the sunshine of my life (2011–present)

Iceland[edit]

  • I'm lovin' it (2003–2009)

India[edit]

  • McDonald's mein hai kuch baat. (Oct. 13, 1996–1999)
  • Toh aaj, Mmmmmmmmmm! McDonald's ho jaye. (1999–2003)
  • I'm lovin' it (2003–present)

Indonesia[edit]

  • Manalagi selain di McD (Where else but McDonald's?) (1999–September 27, 2003)
  • I'm lovin' it (September 28, 2003–present)

Israel[edit]

  • I'm lovin' it (2003–present)

Italy[edit]

  • Sorridi di gusto con McDonald's(1990–?)
  • Succede solo da McDonald's (?–2002)
  • Nessuno è come McDonald's (2002–2003)
  • I'm lovin' it (2003–present)

Jamaica[edit]

  • I'm lovin' it (2003–2005)

Japan[edit]

  • 味なことやる! マクドナルド! (The taste that does it... McDonald's!) (1975–1978)
  • 世界のことば! マクドナルド! (The world's word... McDonald's!) (1978–1985)
  • おいしい笑顔! マクドナルド! (A delicious smile from... McDonald's!) (1985–1989)
  • だから, マクドナルド! (Because... McDonald's!) (1989–1995)
  • いい顔いっぱい、バリューがいっぱい。 (Full of goodness, full of value) (1995–1998)
  • みんなはマクドナルドを愛して (Everyone loves McDonald's) (1998–2003)
  • 私はそれを愛している (I'm lovin' it) (2003–present)

Malaysia[edit]

  • It's a good time for the great taste of McDonald's (1984–1988)
  • Masa riang, rasa hebat (1984–2003)
  • The good time, great taste of McDonald's (1988–1992)
  • Makan di McD (2002-September 27, 2003)
  • I'm lovin' it (September 28, 2003–present)

New Zealand[edit]

  • We've got it all (June 7, 1976 – 1980)
  • You deserve a Break Today (1980–1984)
  • Love a Burger, Love a McDonald's (1981)
  • It's a Good Time for the Great Taste (1984–1988)
  • The good time, great taste of McDonald's (1988–1990)
  • Grab the Moment (early 1990s)
  • It's gonna be a lovely day (1994-2000, breakfast weekdays)
  • It's gonna be a great weekend (1994-2000, breakfast weekends)
  • It's Mac Time (late 1990s)
  • That's our tucker (1990s & 2005)
  • Make every time a good time (2000–October 3, 2003)
  • I'm lovin' it (October 4, 2003–present)
  • Proud to be part of the change (2006–2009)
  • It's a Little Bit Fancy. (2009, used for the "M Selections" line of products)
  • More than you expect (2011)
  • Just because (August 17, 2011 – present)

Netherlands[edit]

  • “U verdient een pauze vandaag.” (“You deserve a break today.”) (1971–1981)
  • “McDonald's maakt meer van lekker uit eten.” (“McDonald's makes more of eating out.”)
  • “Ze zei meneer tegen me.” (“She called me Sir!”)
  • “Je mag hier met je handjes eten” (“You can eat with your hands here”)
  • “McDonalds is altijd goed” (“McDonalds is always good”) (early 1990s)
  • “Welkom” (“Welcome”) (mid 1990s)
  • “Gek op Mac” (“Crazy about Mac”)
  • “Every time a good time” (2000-September 17, 2003)
  • “I'm lovin' it” (September 18, 2003–present)
  • “Vinden we leuk” (“We like it”) (2012)

Norway[edit]

  • Spis den beste maten! (Eat the best food!) (1999–April 2003)
  • Må få min smak! (Must get my taste!) (April 2003-September 24, 2003)
  • I'm lovin' it (September 25, 2003–present)
  • Hvis Du Vil (If You Want) (2004, Greek Salad commercials)

Panama[edit]

  • Me encanta (I'm lovin' it) (September 29, 2003-December 31, 2012)
  • I'm lovin' it (January 1, 2013 – present)

Paraguay[edit]

  • Me encanta! (I'm lovin' it) (2003–present)

Peru[edit]

  • Me encanta (I'm lovin' it) (September 2003-December 31, 2012)
  • I'm lovin' it (January 1, 2013 – present)

Philippines[edit]

  • It's A Good Time for the Great Taste. (1984–1988)
  • The Good Time, Great Taste of McDonald's. (1988–1994)
  • Ulitin Ang Sarap! (Repeat the deliciousness!) (1994–1997)
  • Kita Kits sa McDo (See you at McDo) (1997 – September 14, 2003)
  • Love ko 'to (I'm lovin' it) (September 15, 2003 – present)
  • Love ko' 5 (I'm lovin' 5) (2004–present, orientation videos)

Poland[edit]

  • W McDonald's spotkajmy się (Let's meet in McDonald's) (1991–1999)
  • Každý den, skvelý den (Every time a good time) (1999-September 25, 2003)
  • I'm lovin' it (September 26, 2003–present)

Russia[edit]

  • Великие моменты каждый день в McDonald's (Great moments every day at McDonald's) (1990–2002)
  • Великие моменты в McDonald's (Great moments at McDonald's) (2002)
  • Каждый раз, когда хорошее время (Every time a good time) (2002-September 21, 2003)
  • Bот что я люблю (September 22, 2003–present)
  • I'm lovin' it (September 22, 2003–present, secondary)

South Africa[edit]

  • Make every day a McDonald's day (1995–September 28, 2003)
  • i'm lovin' it (September 29, 2003–present)

Spain[edit]

  • Sabemos lo que te gusta (We know what you like) (1998–September 28, 2003)
  • I'm lovin' it (September 29, 2003–present)

Sweden[edit]

  • It's a Good Time for the Great Taste (1984)
  • The Good Time, Great Taste of McDonald's (1988)
  • Kom till McDonald's – vi ger mer (1993) (Come to McDonald's – We give more)
  • Livet har sina goda stunder (1996) (Life has its good moments)
  • Every Time a Good Time (1999–July 2003)
  • Gotta Get My Taste (July 2003-September 21, 2003)
  • i'm lovin' it (September 22, 2003–present)

Taiwan[edit]

  • 麥當勞簡直是不錯的 (McDonald's is simply good) (1993–1999)
  • 每一次的好時機 (Every time a good time) (1999–September 24, 2003)
  • I'm lovin' it (September 25, 2003–present)

Trinidad and Tobago[edit]

  • i'm lovin' it (2003, 2011–present)

Turkey[edit]

  • McDonald's Gibisi Yok! (1995–present)
  • İşte Bunu Seviyorum (2003–present)

United Kingdom[edit]

  • You'll enjoy the difference (1974)
  • There's a difference at McDonald's You'll Enjoy (1974–1986)
  • It's a Good Time for the Great Taste (1986–1988)
  • At McDonald's we've got time for you (1985–1988)
  • A Visit To McDonald's Makes Your Day (1988–1992)
  • There's nothing quite like a McDonald's (1992–1997)
  • Enjoy more (1997–2001)
  • Only McDonald's (2001–2003)
  • Things that make you go MMMMMM! (2002 – September 16, 2003)
  • i'm lovin' it (September 17, 2003–present)
  • It's What I eat and what I do
  • The Sign of a Good Burger (2006)
  • Make Up Your Own Mind (2006)
  • Oh! Burger (2007)
  • That's what makes McDonald's (2008–present)
  • That's McDonald's...and then some (2009–present) (this phrase was voted #2 most irritating piece of British advertising likely to deter custom after the Moonpig.com cards jingle in an independent March 9 survey by RM)
  • That's McDonald's...but cozy (Used for the Winter Menu in 2009)
  • That's McDonald's...with Yee-Hah! (Used for the Tastes of America series in 2009)
  • That's McDonald's...but Summery (Summer 2009)
  • That's McDonald's...but Merrier (Used for the Festive Menu in 2009)
  • There's a McDonald's for everyone (2009–present)

Ukraine[edit]

  • Великі моменти в McDonald's. (1997–2003)
  • Я це люблю (I'm lovin' it) (2003–present)

Uruguay[edit]

  • Valor delicioso. (Delicious value.) (1991-2003)
  • Me Encanta! (I love it!) (2003-December 31, 2012)
  • I'm lovin' it (January 1, 2013 – present)

United States[edit]

  • Lets eat out! (1960–1965)
  • Look for the Golden Arches! (1960–1967)
  • Go for the Goodness at McDonald's (1962–1969)
  • The closest thing to home (1966–1969)
  • McDonald's is your kind of place (1967 – January 22, 1971)
  • You deserve a break today (January 23, 1971 – April 23, 1975)
  • Enjoy the best food at McDonald's (1973, concurrent with 1971 slogan)
  • McDonald's Sure is Good to Have Around (1974, concurrent with 1971 slogan)
  • We do it all for you (also known as You, you're the one) (April 24, 1975 – May 6, 1979)[8]
  • Nobody can do it like McDonald's can (May 7, 1979 – January 19, 1983)
  • Nobody can say good night like McDonald's can (1979)
  • You deserve a break today (August 21, 1981 – January 19, 1983)
  • Nobody makes your day like McDonald's can (1980 – January 19, 1983)
  • That's My McDonald's (1981, concurrent with 1980 slogans)
  • We cook it all for you at McDonald's (1982, concurrent with 1980 slogans)
  • McDonald's and you (January 20, 1983 – April 15, 1984)
  • It's a good time for the great taste of McDonald's (April 16, 1984 – April 10, 1988, this slogan was used on newspapers from April 16, 1984 until March 6, 1990 and in November 1993)
  • 30 years of good times and great taste (1985, 30th anniversary)
  • It's Mac Tonight (1985, Mac Tonight advertising)
  • McDonald's is your place to be (1986, also used by NBC between 1990 and 1992 as NBC is the place to be)
  • The good time, great taste of McDonald's (April 11, 1988 – March 6, 1990)
  • You Deserve A Break Today (1989–1990, concurrent with 1988 slogan)
  • Food, folks and fun (February 1990, March 7, 1990 – March 18, 1991)
  • McDonald's Today (March 19, 1991 – March 16, 1992)
  • What you want is what you get (March 17, 1992 – October 15, 1997)
  • What you want is what you get at RocDonald's today (1994, The Flintstones promotion)
  • McDonald's, where what you want is what you get (1994, Sonic the Hedgehog promotion)
  • What you want is what you get, delievered from McDonald's today (1994, McDelivery trial)
  • Do you believe in magic? (March 17, 1992 – October 15, 1997, Ronald McDonald and Happy Meal McDonald's ads)
  • Have you had your break today? (February 17, 1995 – February 18, 1997)
  • One Two Three Four... Big Mac burger! (1997)
  • My McDonald's (February 19 – October 1, 1997)
  • Did somebody say McDonald's? (October 2, 1997 – June 29, 2000)
  • We love to see you smile (June 30, 2000 – September 28, 2003) (On September 11, 2001, this commercial[9] aired before NBC's 4-day coverage of the 9/11 attacks. After the words "We love to see you smile", NBC returned to the Today Show with Katie Couric telling viewers a plane crashed into the World Trade Center.)
  • Put a Smile On (June 30, 2000 – September 28, 2003)
  • Smile (2001 – September 28, 2003)
  • I'm lovin' it (September 29, 2003–present)
  • It's what I eat and what I do (2005, combined with 2003 slogan to make It's what I eat and what I do...I'm lovin' it)
  • What we're made of (2008–present)
  • Gimme Back that Filet-O-Fish (2009–present, Filet-O-Fish advertising)
  • You want it, need it, you gotta have a taste of McDonald's burgers (December 1, 2010 – present, Big Mac, Quarter Pounder, Angus Burger advertising)
  • The simple joy of McDonald's (2010–2013)
  • A whole new way to love McDonald's (2013–present)
  • There's something for everyone to love at McDonald's (2013–present)

Jingles[edit]

Perhaps the best-known jingle was "You deserve a break today" a song sometimes incorrectly attributed to a young Barry Manilow,[10] (who did sing it in one version of the commercial and thus included it in his "Very Strange Medley" of product theme songs, with others he had written) was in fact, written by jingle singer/song writer Kenny Karen. In the accompanying TV commercial,[11] there was almost no mention of food. Instead, the ad featured an all-male McDonald's cleaning crew, singing after-hours about their individual tasks, and emphasizing that "at McDonald's it's clean!" just before launching into the almost operatic chorus: "You deserve a break today / So get up and get away / To McDonald's!" Another well known jingle was the "McDonald's is your kind of place / It's such a happy place / Hap, hap, hap, happy place..." from 1967, sung to the tune of "Down by the Riverside".[12]

Big Mac[edit]

English (1974-)[edit]

Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.

[13]

Portuguese (1987-)[edit]

Dois hambúgeres, alface, queijo, molho especial, cebola, e picles num pão com gergelim.

Russian (1990-)[edit]

Две мясных котлеты гриль, специальный сосус, сыр, огурцы, салат и лук - всё на булочке с кунжутом. Только так, и это БигМаг.

McDonald's and You! (1983-1984)[edit]

McDonald's and you. McDonald's and you. Sharing good times together wherever with you. McDonald's and you, and you, and you! Sharing the good time and no matter where we do. Remember there's only one McDonald's and there's only one you. You! Together, McDonald's and you!

It's a good time for the great taste (1984-1988)[edit]

It's a good time for the great taste of McDonald's.

Good Time, Great Taste (1988-1990)[edit]

Good Time, Great Taste. That's why this is our place! The Good Time, Great Taste of McDonald's.

There is also a full version sung by Ronald McDonald, some kids, and the McDonaldland gang in one commercial.

What a great day for singing our new song. Good Time, Good Time. Great Taste, Great Taste. That's why this is our place. Our place! The Good Time, Great Taste of McDonald's. Good Time, Great Taste. Rabba rabba. That's why this is our place! Our place! The Good Time, Great Taste of McDonald's. Rabba-rabba burger rabba shake stomp de domp. Rabba-rabba fries rabba shake stomp de domp. Rabba-rabba shake rabba shake stomp de domp. Good time, Great Taste, McDonald's! Here's the spot! Good Time, Great Taste. That's why this is our place! The Good Time, Great Taste of Mc-D-o-n-a-l-d-s, Mc-D-o-n-a-l-d-s. The Good Time, Great Taste of McDonald's. McDonald's! Yay!

Food, Folks and Fun (1990-1991)[edit]

It's food, folks and fun. Food, folks and fun. You know the one, McDonald's, for food, folks and fun.

There is also a full version used in one commercial.

There's a new ankled daddy comin' down the street, a modern mama, who the two compete in a high-tech world, complete an oasis, a place where you can get back to basics. It's food, folks and fun. (You'll like it for fun!) Food, folks and fun. (McDon-McDon-McDonald's!) You know the one, McDonald's, (You know the one!) for food, folks and fun.

McDonald's Today (1991-1992)[edit]

Here today, here to stay. You deserve a break today. McDonald's today.

What you want is what you get (1992-1997)[edit]

What you want is what you get at McDonald's today.

There was also an extended version used in one commercial which goes like this:

What you want is what you get, every day in every way. What you want is what you get at McDonald's today. What you want is what you get, every day in every way. What you want is what you get at McDonald's today. At McDonald's today.

Have you had your break today? (1995-1997)[edit]

Have you had your break today? We all need to get away. There's one place that's on your way, McDonald's is your break today, Have you had your break today? Oh, feast yourself the McDonald's way. Spend a little money for a smile in your tummy. Have you had your break today? Eat a nibble, you deserve breaks today. Oh Yeah! La, La! Go to McDonald's too with your ki, kid. Have you had your break today? You deserve the McDonald's way. There's a place with a smile in your face. Have you had your break today? Have you had your break today?

Have you had your break today? (Big Mac/Canadian version, 1995-1997)[edit]

There was also a Canadian version that also promoted the Big Mac.

Have you had your break today? Easy does it on your way. So much to love, so little to pay, McDonald's is your break today, Have you had your break today? Fun on the run and it's coming your way. Save a little money, put a smile in your tummy, have you had your break today? Feed me, please me, tempt me, tease me. I'm havin' a Big Mac Attack. Two all beef patties, special sauce, lettuce, cheese, rush me down to Mickey D's. Have you had your break today? Keep your eyes on the fries don't let 'em get away. Nothin', nothin', like an Egg McMuffin, have you had your break today? Have you had your break today?

Livet har sina goda stunder[edit]

This campaign was used in Sweden in 1996 and was recorded by Swedish band Ultima Thule.

Leva livet fritt och glatt, man vill inte sitta still...

...en plats, som alltid är ljus och varm och bara finnas till...

...träffa dom man tycker om, och göra vad man vill...

Livet har sina goda stunder.

Doo wap ap ap a doo den do den doo wap ap ap a do den doo...

Dagar kan passera fort som en våg på öppet hav...

...på McDonalds varva ner, hos oss finns inga krav...

...träffa dom man tycker om och bara koppla av...

Livet har sina goda stunder.

i'm lovin' it (2003-present)[edit]

ba-da-ba-ba-ba... i'm lovin' it.

i'm lovin' it

There are also two full versions sung by Justin Timberlake. The first one was used in one commercial.

Ba da ba ba ba. I'm lovin' it. Is this the place to eat? Since I don't cook, I'll just rock to the beat. I'm lovin' it. At the end of the day, to relieve the stress, we add a little play. I'm lovin' it. Sometimes, we have mishaps. You should overcome and adapt to said facts. I'm lovin' it. You know you're in my world. You know you're in my world. I kick and I love taps from my girl. McDonald's. Ba da ba ba ba. I'm lovin' it. Move your feet, rock to the beat, hungry for the music, gotta eat. I'm lovin' it. I'm lovin' it. No guts, no glory. Seems like I've stumbled in the wrong territory. I'm lovin' it Who'd want to mock me? Run around the edges, a tad bit sloppy. I'm lovin' it. My car's way too clean. If only I could start this fine piece of machine. I'm lovin' it. Ba da ba ba ba. McDonald's, ba da ba ba ba, I'm lovin' it.

The second one was used in one commercial.

Ba da ba ba ba. I'm lovin' it. Is this the place to eat? Since I don't cook, I'll just rock to the beat. I'm lovin' it. At the end of the day, to relieve the stress, we add a little play. I'm lovin' it. Sometimes, we have mishaps. You should overcome and adapt to said facts. I'm lovin' it. You know you're in my world. You know you're in my world. I kick and I love taps from my girl. McDonald's. Ba da ba ba ba. I'm lovin' it. Move your feet, rock to the beat, hungry for the music, gotta eat. I'm lovin' it. I'm lovin' it. No guts, no glory. Seems like I've stumbled in the wrong territory. I'm lovin' it Looks can't be deceiving. There's a slight change of plans for the evening. I'm lovin' it. My car's way too clean. If only I could start this fine piece of machine. I'm lovin' it. Ba da ba ba ba. McDonald's, ba da ba ba ba, I'm lovin' it.

McDonald's menu song[edit]

The McDonald's $1,000,000 Menu Song was an instant-win promotion created as part of an advertising campaign, which ran from 1988 to early 1989. As the name suggests, the song, which was a remake of Reunion's 1974 hit single "Life Is a Rock (But the Radio Rolled Me)", incorporates all of the items (at that time) on the McDonald's menu: sandwiches, other lunch/dinner items, breakfast items, dessert items, and drinks, in that order.

Promotion overview[edit]

Either Eva-Tone Soundsheets or cardboard records containing the song were attached to advertising inserts and distributed within newspapers across the United States. On all but one of the issued recordings, the singers were not able to recite the song perfectly from start to finish; when the singers made a mistake, the record was over. On the unique, prize-winning recording, the singers were able to complete the song; this record was a $1,000,000 instant winner.

Approximately 80,000,000 records were distributed, and only one of them was a winner.[14] The promotion was won by Galax, Virginia, resident Charlene Price, who used the money to purchase the convenience store where she worked.[15]

United States lyrics[edit]

The lyrics read as follows:

Big Mac, McDLT, a Quarter-Pounder with some cheese, Filet-O-Fish, a hamburger, a cheeseburger, a Happy Meal. McNuggets, tasty golden french fries, regular or larger size, and salads: chef or garden, or a chicken salad oriental. Big Big Breakfast, Egg McMuffin, hot hot cakes, and sausage. Maybe biscuits, bacon, egg and cheese, a sausage, danish, hash browns too. And for dessert hot apple pies, and sundaes three varieties, a soft-serve cone, three kinds of shakes, and chocolatey chip cookies. And to drink a Coca-Cola, Diet Coke, and orange drink, A Sprite and coffee, decaf too, A lowfat milk, also an orange juice. I love McDonald's, good time great taste, and I get this all at one place...

Canada[edit]

In Canada, the lyrics read as follows:

Big Mac, McDLT, a Quarter-Pounder with cheese, Filet-O-Fish, a hamburger, a cheeseburger, McChicken, and McNuggets, tasty golden french fries, regular or larger size, and salads: chef or garden, or a chicken salad oriental, and for breakfast: Egg McMuffin, hot hot cakes, and sausage. Maybe Omelette McMuffins all 3 kinds of danish, hash browns too. And for dessert hot apple pies, and sundaes three varieties, a soft-serve cone, three kinds of shakes, and chocolatey chip cookies. And to drink a Coca-Cola, Diet Coke, and orange drink, A Sprite and coffee and hot chocolate, also apple, orange, and grapefruit juice. I love McDonald's, good time great taste, and I get this all at one place...

Québec[edit]

Around the same time (1989–90), a French version of the ad campaign was produced for Quebec; however, no promotion was attached. [1]

The order given in this version was sandwiches, other lunch/dinner items, dessert items, drinks, and breakfast. The Québec lyrics read as follows:

Big Mac, McDLT, un quart de livre avec fromage, filet de poisson, un hamburger, un cheeseburger, un McPoulet, des McCroquettes, des frites dorées en deux formats. Salade du chef, ou du jardin, ou de poulet à l'orientale voilà sûrement un vrai régal. Et pour dessert: chausson aux pommes, biscuits aux brisures chocolatées, des laits frappés en trois saveurs, un sundae y a rien de meilleur, suivi d'un Coke diet, d'un Sprite, d'un Coke, d'une délicieuse root-beer, chocolat chaud, un, lait, un thé, ou un café en deux formats. Ommelette, McMuffin au jambon, rôties un frits avec bacon, œuf McMuffin, muffin anglais, crêpes, et saucisses danoise au pommes, servez-moi donc un jus d'orange, de pamplemousse, ou bien de pommes. J'aime McDonald, j'ai le goût c'est l`heure de savoir mon menu par cœur.


McDonald's Canada: "Le menu chanté, 1989

Media tie-ins[edit]

Scratch-off games and sweepstakes promotions[edit]

United States[edit]

  • 1972 – Munich Olympics Scratch-off game; this differed from later ones in that if USA won more than one medal in an event, the player could win multiple prizes (e.g. a sweep won a Big Mac, fries, and a drink)
  • 1976 – Montreal Olympics Scratch-off game.
  • 1982 – Taste the thrill of Atari at McDonald's.
  • 1984 – Los Angeles Olympics Scratch-off game.
  • 1987-present (annually) – Monopoly Game collect-and-win sweepstakes
  • 1988 – Seoul Olympics Scratch-off game. Customers received a card for an Olympic event. If the USA won gold in that event, you won a Big Mac. If the USA got Silver, you won a medium fries. If the USA got bronze, you won a small drink.
  • 1989 - Scrabble promotion
  • 1989 – Million-Dollar McDonald's song contest for Big Mac.
  • 1991 – Dick Tracy Scratch-off game. This one was easily broken and many people essentially cheated to win as folding the card in half and rubbing a coin on the crease allowed you to see the winnings. Upon finding the winning circle, you just folded it back up, scratched off the winner, and the associate didn't have a clue.
  • 1996–2000, 2004, 2009 – Teenie Beanie Babies
  • 1999 – Disney's Inspector Gadget Code Name Game
  • 2001 - Who Wants to Be a Millionaire scratch-off game. Players would scratch off what they thought was the correct answer on their game card, and could log onto ABC.com for a special 50:50 lifeline to narrow their choices down.
  • 2006 – FIFA World Cup 2006 Meal
  • 2006 – Pirates of the Caribbean Sweepstakes
  • 2013 - Xbox One
  • 2014 - FIFA World Cup 2014 Peel. Play. Olé Olé Sweepstakes

References[edit]

  1. ^ McDonald's publication. "Corporate FAQ". McDonald's Corporation. Retrieved 2012-11-27. 
  2. ^ a b c d e f g h "MCDONALDS CORP 2013 Annual Report Form (10-K)" (XBRL). United States Securities and Exchange Commission. February 24, 2014. 
  3. ^ a b "MCDONALDS CORP 2014 Q1 Quarterly Report Form (10-Q)" (XBRL). United States Securities and Exchange Commission. May 6, 2014. 
  4. ^ McDonald Corporation. "Corporate Info". 
  5. ^ "Advertising Slogans, "M"". TV Acres.com. August 4, 2006. Retrieved October 31, 2007. 
  6. ^ This happens to be the longest running slogan in Quebec and was teamed up with U.S. campaign slogan themes from 1982 until 1995 and the Have you had your break today? theme from 1995 until 2003.
  7. ^ The letter "m" has the same sound in French than "aime" (love). This slogan was coined by an ad agency back in late-1982.
  8. ^ This slogan is mentioned in an episode of Scare Tactics.
  9. ^ Today Show with McDonald's "We Love To See You Smile" commercial airing before the 9/11 attacks
  10. ^ Barry Manilow
  11. ^ http://www.youtube.com/watch?v=XKR1ScQUpcA
  12. ^ http://www.youtube.com/watch?v=RFEkfipbI3Q&NR=1
  13. ^ http://www.bigmacmuseum.com/#
  14. ^ Michael Gitter and Erika Glazer (1999). Do You Remember TV? The Book That Takes You Back. Chronicle Books. p. 51. 
  15. ^ "Va. Contest Winner Buys Bosses Out | Article from The Washington Post | HighBeam Research". Retrieved June 4, 2009.