The Mail on Sunday
|Owner||Daily Mail and General Trust|
|Political alignment||Conservative Right-wing|
|Circulation||1,979,701 (September 2011)|
|Official website||Mail Online|
The Mail on Sunday is a British conservative newspaper, published in a tabloid format. First published in 1982 by Lord Rothermere, it became Britain's biggest-selling Sunday newspaper following the closing of News of the World in July 2011. Its sister paper, the Daily Mail was launched in 1896.
It is owned by Associated Newspapers, but the editorial staff are entirely separate from the Daily Mail. It had an average daily circulation of 1,979,701 in September 2011. In July 2011, with the closure of the News of the World the Mail on Sunday sold some 2.5 million copies a week but by September that had fallen back to just under 2 million.
The Mail on Sunday was launched on 2 May 1982, to complement the Daily Mail. The first story on the front page was the RAF's bombing of Port Stanley airport in the Falklands. The Daily Mail and General Trust (DMGT) had come up with some tough targets for the paper to produce. Initially DMGT wanted to sell a target of a circulation of 1.25 million. But the launch of The Mail on Sunday was not a success, as by the sixth week sales were just peaking at 700,000. The newspaper's sports coverage was seen to be among its weaknesses at the time of its launch. The Mail on Sunday's first back-page splash was a report from Holland on the rollerskating world championships, which led to the paper being ridiculed in the industry.
Lord Rothermere, then the proprietor, brought in the Daily Mail's editor David English, later Sir David who, with a task force of new journalists, redesigned and re-launched The Mail on Sunday. Over a period of three and a half months, Sir David managed to halt the decline and circulation increased to 840,000. There were three new sections introduced, first was a sponsored partwork the initial one to be a cookery book; then a colour comic supplement (an innovation in the British Sunday newspaper market); and lastly, a magazine – You magazine. Circulation for the paper is now around 2.3 million, an increase of more than 1.5 million.
The newspaper's reputation was built on the back of its next editor, Stewart Steven. The newspaper's circulation grew from around 1m to just under 2m during his time in charge. Although its sister paper the Daily Mail has invariably supported the Conservative party, Steven backed the Social Democratic Party in the 1983 General Election. The subsequent editors were Jonathan Holborow, Peter Wright and now Geordie Greig.
- You – You magazine is a women's magazine featured in The Mail on Sunday. Its mix of in-depth features plus fashion, beauty advice, practical insights on health and relationships, food recipes and interiors pages make it a regular read for over 3 million women (and 2.3 million men) every week. The Mail markets it, with Live magazine, as the only paper to have a magazine for him (Live) and for her (You). The Mail on Sunday is read by over six million a week.
- Live – this magazine is aimed at men although it also includes the TV listings section for the newspaper. The main features are columns by well-known people such as Piers Morgan, and has a particular stance towards gadgets, and as such has been criticised for brand favouritism.
- Review – this pullout includes articles on the arts, books and culture and it consists of reviews of all media and entertainment forms and interviews with sector personalities, property, travel and health.
- Sport on Sunday – a separate 24 page section plus the back three pages of the Mail. It features coverage of the Premier League, Championship and Football League games from Saturday and important international football games as well as rugby (union and league), cricket, motor racing and many other sports.
Notable writers 
- 1982: Bernard Shrimsley
- 1982: David English
- 1982: Stewart Steven
- 1992: Jonathan Holborow
- 1998: Peter Wright
- 2012: Geordie Greig
See also