|Launched||1 November 2005|
|Owned by||ITV Digital Channels Ltd
|Picture format||16:9 576i (SDTV)
(April 2013, BARB)
|Replaced||ITV News Channel|
|Timeshift service||ITV4 +1|
Channel 118 (+1)
|Channel 228 (HD)
Channel 206 (+1)
Channel 120 (SD)
|Astra 1N||10758 V 22000 5/6
10832 H 22000 5/6 (+1)
|Virgin Media||Channel 118
Channel 175 (+1)
Channel 178 (HD)
|Smallworld Cable||Channel 125|
|UPC Ireland||Channel 132|
|TalkTalk TV||Channel 29|
|itv.com||Watch live (UK only)|
|TVCatchup||Watch live (UK only)
Watch live (+1) (UK only)
|ITV Player||Catch up|
ITV4 is a British television station which was launched on 1 November 2005. It is owned by ITV Digital Channels Ltd, a division of ITV plc, and is part of the ITV network. The channel has a male-oriented line-up, including sport, cop shows and US comedies and dramas, as well as classic ITV action series of the 1960s and 1970s. ITV4 is broadcast on digital terrestrial, satellite, cable and IPTV platforms.
It was expected that ITV4 would replace the existing Men & Motors channel in the same way Granada Plus was rebranded into ITV3, until ITV plc stated that the two channels would run alongside each other, forcing the ITV News Channel on Freeview to timeshare with ITV4. ITV replaced the failing News Channel with CITV. Both channels were on Freeview until ITV plc took Men & Motors off Freeview (although it remained on other platforms for some time until April 2010) and replaced it with the live quiz channel ITV Play. Some programming from Men & Motors were transferred to ITV4. ITV4 was the first channel to use the new on-screen look that was rolled out across the rest of ITV plc's channels on 16 January 2006. Red Bee Media designed the new logos and presentation for the entire corporation that saw the end of the yellow and blue squared look designed for ITV, ITV2 and the cube look for ITV3. An ITV annual report revealed that an old style logo was designed for the channel but was never used on air.
ITV4 was launched on UPC Ireland in the Republic of Ireland on 4 January 2010, marking the first time the channel has been officially available in the country. The channel had already been (and remains) available to Irish viewers on free-to-air satellite for some time, however it has not been listed in the Sky electronic programme guide since its removal on 25 January 2006. On 1 April 2011, ITV4 was removed from UPC Ireland along with ITV2 and ITV3 due to the expiry of a carriage agreement between UPC and ITV. UPC Ireland claim that ITV is not in a position to renegotiate the deal because ITV had struck a deal with another channel provider to provide it with exclusive rights to air certain content from the channels. Conversely, UPC Ireland also claims to have been in discussions right up to the last moment in order to continue broadcasting the channels. ITV2, ITV3 and ITV4 were restored to the UPC Ireland line-up on 20 December 2011. TV3 and its sister channel 3e already hold carriage agreement to air certain ITV content within the Republic of Ireland, alternatively UTV is available within the Republic. ITV2 is available along with ITV3 and ITV4 within Switzerland, all three channels are available on SwisscomTV and UPC Cablecom.
ITV4's launch night was on Freeview channel 30. Although it was broadcast on the Astra 2D satellite used by Sky, so users could manually tune it in. It was launched on Sky channel 120, after ITV2 and ITV3 in the listings, on 7 November. Prior to this date, some sporting content was simulcast on Men & Motors in an ITV4 on M&M strand.
ITV4 +1 
In late October 2008, it was announced that a timeshifted (+1) version of ITV4 would be launched by the end of the year. ITV4 +1 was launched on Sky on 1 December 2008, on Freesat on 9 December 2008 and on Virgin Media on 25 March 2010. It was removed from Sky on 11 January 2011, due to the launch of ITV +1 taking up space on the EPG; the channel continued to be available on Freesat and Virgin Media. On 31 May 2012, ITV4 +1 returned to Sky, to channel 206.
ITV4 HD 
A high-definition simulcast of ITV4, ITV4 HD, was launched on 15 November 2010 on Sky. The channel was initially available through Sky's pay subscription service in a non-exclusive deal, before being added to Virgin Media's service on 14 March 2013. ITV4 HD's high definition content includes films, and sports events such as the British Touring Car Championship, 2010-11 Ashes Series, Tour de France, Players Championship Finals, UEFA Europa League, and Indian Premier League Cricket.
2013 rebranding 
In line with the corporate rebranding of ITV, ITV4 received a new look on 14 January 2013. The channel adopted a "slate grey" logo and became the "home of sport and cult classics". Channel promotion includes pub factoids and idents featuring viewer nominated "dreams come true".
As Freeview announced plans for a retune on 30 September 2009, ITV4 moved to an alternative multiplex. Viewers in areas that have completed switchover who receive their signal from a local relay transmitter and receive 'Freeview Lite', are no longer able to receive ITV4.
Some programmes shown on ITV4 
Past programmes on ITV4 
In a change of pace, in June 2007, ITV4 aired The Winner.
Sports coverage 
Before ITV4's launch in 2005, ITV's digital sports coverage was on ITV2, but after its launch all sports coverage has moved to ITV4.
Current coverage 
- UEFA Europa League (Live and Highlights 2005 until at least 2015)
- International Friendlies and Play-Offs - 2010–present
- Champions League, England internationals and FA Cup (highlights and reruns of matches shown on ITV)
- Legends Football - 2008–present
- Bundesliga - Weekly highlights
In addition, ITV4 shows goal and match compilations as well as old editions of The Big Match from the 1970s.
- Tour de France (from 2005 until at least 2013)
- Tour of Ireland
- Tour of Britain Cycling (Until 2013)
- Vuelta a España (2011–present)
- Tour of California (2011–present)
- Rugby World Cup in 2007, 2011 and 2015
- Rugby union's Aviva Premiership highlights (2008–present) (Live on ESPN and Sky Sports)
- Heineken Cup highlights (2010–present) (Live on Sky Sports)
- LV Cup Highlights (2010–present) (Live on Sky Sports)
- Isle of Man TT (from 2009–present)
- British Touring Car Championship (from 2005–present)
- DTM (from 2012 - highlights)
- British Superbikes (from 2005-2007 Live) and (from highlights from 2009–present) (Live on British Eurosport)
- Motorsport UK (Highlights 2005–present)
- European Championship (darts) - 2008, 2011 
- Players Championship Finals (2009-2010, 2011–present)
- French Open Tennis (From 2012)
- Masters Tennis from the Royal Albert Hall
- Power Snooker 2010–present
Former coverage 
- UEFA Champions League (2nd exclusive match on ITV4 2005-2008) (Now just 1 match on ITV and highlights on ITV4)
- FA Cup replays (2009-2010)
- FA Community Shield - Highlights (Since 2008)
- FA Trophy final (2009) (Now on Sky Sports)
- 2006 FIFA World Cup - Live and highlights
- Euro 2008 - Live and Highlights
- 2010 FIFA World Cup - Live and highlights
- African Cup of Nations (2012 and 2013) - Live and highlights
- Euro 2012 - Live and highlights
- The Boat Race (2005-2009 highlights) (Now on BBC)
- Big Fight Live
- Frank Warren fights 2005-2008 (Now on BoxNation)
- Hennessey fights 2008-2010 (Now on Channel 5 and Primetime)
- Undercard of main fight usually shown on ITV4 with main event on ITV with all fights from 2008-2010 on ITV4
- Ashes Cricket (Highlights 2010-2011)
- Grand Slam of Darts (2007-2010) (Now on Sky Sports)
- Formula One (2005-2008 - Highlights and reruns) (Now on BBC and Sky Sports F1)
- GP2 Series (2005-2008 Live and highlights) (Now on Sky Sports F1)
- World Rally Championship (2005-2008 - Highlights) (Now on ESPN)
- "Bad news for fans of Poirot: UPC is losing ITV2, 3 and 4". Business ETC. 31 March 2011.
- "ITV2, ITV3, & ITV4 channels are no longer available". UPC Ireland. 1 April 2011.
- "UPC lose ITV's digital channels". TheAirwaves. 1 April 2011.[dead link][dead link]
- "Channels - Television". UPC Cablecom. Retrieved 2013-05-05.
- "ITV4 +1 returns to Sky". Entertainment Interactive. 31 May 2012.
- "ITV plc 2010 Interim Results & Sky deal". ITV plc. 3 August 2010.
- "ITV3 HD and ITV4 HD go live on Sky". Digital Spy. 15 November 2010.
- Sweney, Mark (2 March 2011). "ITV earmarks £12m to hire new talent to break international hit drought". London: The Guardian.
- Sweney, Mark (3 August 2010). "ITV unveils pay-TV push". London: The Guardian.
- "Virgin Media introduces HDelightful ITV channels". Virgin Media. 2013-03-14. Retrieved 2013-03-14.
- "ITV to air British Touring Cars in HD". Digital Spy. 11 October 2010.
- ITV4 to broadcast Indian Premier League The Independent, 5 March 2010.
- Laughlin, Andrew (16 November 2012). "ITV1 to become 'ITV' in major corporate rebrand". Digital Spy. Retrieved 9 December 2012.
- What changes happen after I re-tune?
- Sweney, Mark (17 October 2011). "ITV snatches Europa League from Channel 5". The Guardian (London).
- Jessica Hodgson (30 July 2001). "ITV pays £5m for Tour de France". London: The Guardian. Retrieved 23 July 2009.
- Kate McMahon (2008). "ITV4 secures Tour De France to 2013". Broadcast Now. Retrieved 23 July 2009.
- "European Championship On ITV4". PDC. 24 June 2011. Retrieved 24 June 2011.[dead link]