|Headquarters||East Hanover, New Jersey, United States|
|Parent||Leo Corp (Mondelēz International)|
Ritz Crackers are a brand of snack cracker introduced by Nabisco in 1934. Outside of the United States, the Ritz Cracker brand is made by a subsidiary of Mondelēz International. They are circular in shape, salted lightly on one side, and have a small scalloped edge. A single serving (approximately 5 crackers) contains 79 calories, 1 gram of protein and 4 grams of fat, or 70 calories and 2.5 grams of fat for the Whole Wheat variety.
Ritz Crackers varieties are: Original, Low Sodium, Reduced Fat, Whole Wheat, Roasted Vegetable, Bacon, Garlic Butter, Honey Butter, Hint of Salt and Fresh Stacks.
In the U.S. and Canada, Ritz Bits Sandwiches are sold. They are miniature-sized Ritz sandwiches with several types of filling between the two crackers. The flavors of filling used to be: Cheese, Peanut Butter, S'mores, and Peanut Butter and Jelly. A pizza version was sold in the early 1990s and again in the early 2000s. Plain Ritz Bits were also sold. Ritz Crackers were also available in a toasted crisp chip called Ritz Toasted Chips and in an elongated form known as Ritz Sticks.
For a while, there were two Ritz Bits flavors including Peanut Butter and Fudge, which consisted of half peanut butter and the other half fudge, and the other Extreme Cheese. Extreme Cheese is similar to regular cheese flavor, except the cracker also contains cheese flavor in it.
There is also a variety of Ritz crackers which are actually pretzels designed to resemble miniature Ritz crackers.
In early 2012, Nabisco introduced Ritz Crackerfuls, a cracker sandwich approximately six inches in length filled with various fillings such as cheddar cheese and other varieties thereof.
Ritz Crackers are available in the United Kingdom in three varieties. Original and Cheese flavor are sold in 200 g boxes, and Ritz Cheese Sandwich (a cheesy filling sandwiched between two Ritz Crackers) is available in 125 g roll packs and 33 g snack packs.
Mondelez is bringing together savoury Ritz crackers and Cadbury Dairy Milk in its “biggest launch” of 2014, the firm says the launch follows the success of combinations such as Cadbury Dairy Milk with Oreo and, more recently, Daim.
Ritz Crackers are available in Australia in a number of varieties including Original and Low Fat.
Ritz Crackers can be found in plain, cheese filled, strawberry, and peanut butter filled at many stores across Japan. Additionally, flavors such as custard filled, Camembert pepper, and many others can be found seasonally.
In popular culture
Ritz Crackers were featured in the 1991 movie Regarding Henry. Henry, who suffered from amnesia, could only recall the word "Ritz" from his past. This was taken to mean Ritz Crackers, but actually referred to the Ritz Carlton.
The US-Rapper Rittz got his moniker from the Ritz Crackers.
A number of digitally-modified images are circulating on the internet, showing President Vladimir Putin of Russia riding on a giant Ritz Cracker with the caption "Putin on the Ritz", or of a normal-sized cracker with Mr Putin's face superimposed and the same caption.
- Bowers, Simon (July 11, 2006). "Shake-up in ownership of food brands". The Guardian (London). Retrieved May 22, 2010.
- RITZ IT UP! - NabiscoWorld