Cadbury Mr. Big

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Mr. Big is the largest sized candy bar produced by Cadbury, hence the name. It is essentially a giant Snickers but with wafers instead of nougat. The standard bar is made of a layered vanilla wafer coated in caramel, peanuts and rice crisps covered in a chocolate coating. The bar is the length of two "standard"-sized bars – around 8 inches long (20 centimeters) long.[1][2]

They are common in Canada. Varieties include Mr. Chew Big, Mr. Big Fudge, and Mr. Big with Maple. They are available in Australia at the factory outlet in Hobart, Tasmania; Great Britain, Germany, Hungary, Poland and some areas of the United States.

Mr. Big is the only Cadbury chocolate bar to have an ice cream variant made by Nestlé. It was discontinued in May 2002 in the UK due to poor sales. An ice cream bar version produced by Nestlé is available in Canada, although other Cadbury ice cream products are made by Breyers.

The Mr. Big Brand name was originally owned by Nestlé and licensed by William Neilson (now Cadbury). This created the situation where the trademark of one of Neilson's largest brands was owned by its largest competitor. Neilson then bought the rights to the name Mr. Big for confectionery.


  1. ^ Tovrov, Daniel (2 September 2011). "5 Best Candy Bars You've Never Heard Of". International Business Times. International Business Times. Retrieved 4 March 2015. 
  2. ^ "Cadbury Products". Retrieved 4 March 2015. 

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