WJHM

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WJHM
City of license Daytona Beach, Florida
Broadcast area Greater Orlando
Branding 101.9 Amp Radio
Slogan All the Hits
Orlando's New Hit Music Station!
Orlando's Hit Music!
Frequency 101.9 MHz (also on HD Radio)
101.9 HD-2 for Gospel
First air date November 1, 1967 (as WMFJ-FM)
Format Top 40 (CHR)
ERP 90,000 watts
HAAT 483 metres (1,585 ft)
Class C
Facility ID 73137
Transmitter coordinates 28°55′10″N 81°19′08″W / 28.91944°N 81.31889°W / 28.91944; -81.31889
Callsign meaning We're Jammin' Hit Music (previous format)
Former callsigns WMFJ-FM (1967-1973)
WQXQ (1973-1980)
WDOQ (1980-1984)
WCFI (1984-1986)
WORZ (1986-1988)
Owner CBS Radio
Sister stations WOCL, WOMX-FM
Webcast WJHM Webstream
Website WJHM Online

WJHM (101.9 FM), also known as 101.9 AMP Radio, is a Top 40 (CHR) radio station that is licensed to Daytona Beach but primarily serves the Orlando and Space Coast areas of Central Florida. It is owned by CBS Radio. Its studios are located in Maitland and the transmitter tower is in Orange City.

From 1988 to 2014, it was "102 Jamz," an urban-leaning rhythmic contemporary hit station with a playlist consisting of a heavy-emphasis on hip-hop and R&B and reported to BDS' Urban Contemporary Airplay panel until it was moved to the BDS' Rhythmic Airplay panel in February 2012, then to the BDS' Mainstream Top 40 Airplay panel in 2014 due to a sudden decrease in Rhythm and Hip Hop-oriented songs to its playlist in favor of a Mainstream Top 40 sound. Its signal can be picked up as far north as St. Augustine, Florida, south as Sebastian, Florida, as far west as Spring Hill, Florida (which is north of Tampa) as well as in the Lakeland area, although it interferes with WWGR Gator Country in Ft. Myers (also on 101.9), which usually affects the Tampa and St. Petersburg areas. As of 2014 Mediabase has swithched WJHM from the Rhythmic panel to the Top 40 panel.

History[edit]

Early years[edit]

101.9 began as WMFJ-FM on November 1, 1967. Sister to AM 1450 in Daytona Beach, WMFJ-FM was an automated beautiful music station known as Stereo 102. The station's calls were changed to WQXQ in 1973 and the format became automated Album Oriented Rock as Q102. Despite the rock format's success, management felt that a Top 40 hit station would have more mass appeal, and so Q102 changed from rock to Top 40 in 1976; initially the station remained automated, but by the end of the 1970s it employed a staff of live and local announcers. The station changed its calls to WDOQ in 1980, but the format remained Top 40, the moniker remained Q102, and the ratings remained high. Due to new competition in the Daytona market from WNFI-FM in 1982, Q102 began to more aggressively target the Orlando market as opposed to only Daytona Beach. Although plans for a big 100,000-watt signal that would have extended to St. Augustine, Gainesville and Ocala were scrapped, WDOQ's listenership continued to grow.

In 1984, WDOQ was sold and adopted the new calls WCFI, with a satellite-fed adult contemporary format from Transtar (now Dial Global), using the "I-4" (a tribute to Miami's WINZ-FM) and later Sunny 102 monikers. In 1985, the station was purchased by Duffy Broadcasting for $7.7 million. By 1986, the format and calls changed again to WORZ, "Z-102FM", a classic rock station. In 1987, it was sold to Beasley-Reed Broadcasting for $9.2 million. In early 1988, the call letters were changed to WJHM and the station adopted an CHR/Urban format targeting a multicultural audience as "102 Jamz" under the direction of Program Director Duff Lindsey and consultant Jerry Clifton. The station was an immediate success with listeners and within two years, ascended to the top of the 12+ Arbitron Ratings. Some of the DJs included Joe Nasty doing mornings and Cedric Hollywood as mid-day jock (also Music Director). WJHM was purchased by Chancellor Media in 1997. In late 1998, longtime music director Cedric Hollywood, who had been with the station since its inception in 1988, left "102 Jamz" to go to WEDR in Miami. Soon after, it started adding urban based songs to its playlist. Although the station was labeled as "Rhythmic", WJHM remained an Urban station at its core, but would later drop rhythmic-based songs when it got competition when WCFB acquired an urban AC format, resulting in WJHM shifting to Urban altogether.

The late 1990s brought a time of mergers with Chancellor merging with Evergreen and forming AMFM, Inc., who hold ownership of WJHM until it merged with Clear Channel in 2000. In 2001, Clear Channel sold WJHM to Infinity Broadcasting (now CBS Radio), and they have held ownership since. It briefly reverted to rhythmic by 2005 to go up against another rhythmic station, WPYO, although this was unsuccessful due to WCFB (who happen to be WPYO's sister station) having almost no competitor during the rhythmic experiment. WJHM shortly reverted to urban to challenge WCFB. Given WJHM's Urban heritage status in Orlando, it is in current competition with both WCFB and WPYO (both owned by Cox Radio). Although it is still one of the top ranking radio stations in the market, in recent months, WJHM has suffered the rare setback of ranking behind WPYO in the Arbitron ratings - rare to have an Urban format rank behind a Rhythmic.

102 Jamz[edit]

In the of fall 2011, WJHM began adding Rhythmic product again. Despite its continued urban contemporary tenure per Nielsen BDS reports rather than being a rhythmic, it is still on Mediabase's rhythmic panel. Since the shift back to Rhythmic, WJHM added more pop tracks, such as You Make Me Feel... by Cobra Starship[1] & Moves Like Jagger by Maroon 5.[2] This move was due to WJHM looking at challenging WXXL, the market's only Top 40/CHR and former sister station. However, Cox-owned WPYO, whose Rhythmic direction slightly favored Hip-Hop but whose playlist was almost identical to WJHM until WPYO itself shifted to Urban format about the same time WJHM moved to Top 40, already continues to surpass WJHM in the ratings. In late January 2012, WJHM made more changes by dropping Rickey Smiley's syndicated morning show in favor of a more music-intensive morning block,[3] terminated 18-year airstaffer Jay Love from the roster,[4] and began transitioning to a Rhythmic Top 40 direction altogether, as their playlist now includes artists like Jessie J, Avicii, Kelly Clarkson, fun., The Wanted & Adele. It also dropped their longtime slogan "Non-Stop Hip-Hop and R&B," replacing it with "102 Minutes of Commercial-Free Music." The non-urban content that WJHM plays also receives airplay at both WXXL and adult top 40 WOMX, WJHM's sister station. By February 22, 2012, the station completed the shift to Rhythmic Top 40, joining the market's existing rhythmic WPYO as Nielsen BDS moved it to the Top40/Rhythmic panel citing a low emphasis on urban contemporary tracks and since making the transition adding more Pop tracks. Along with these changes, it no longer airs the Sunday morning gospel programming syndicated out of WVEE, although WJHM's HD2 subchannel broadcasts a Gospel format full-time.

Between 2000 and early 2012, WJHM was one of CBS Radio's only young demographic-targeting Urban stations along with Atlanta's WVEE-FM and Charlotte's WPEG, although all of them are in the southern United States. Its sister station WPGC-FM in Washington, D.C./Baltimore, Maryland was an urban contemporary reporter per Nielsen BDS and CBS Radio [5] from 1997 to 2012, while they reported to the rhythmic contemporary panel at Mediabase, due to being a hybrid of both formats (also known as "Churban"), despite Radio One having WKYS and WERQ-FM directly competing in the area. WPGC returned to the BDS Rhythmic reporting panel in June 2012.

101.9 AMP Radio[edit]

On February 11, 2014, in the early morning hours, 101.9 dropped its "Jamz" branding after 26 years and began stunting with a loop of the song Get Lucky by Daft Punk. At 10:19 AM that morning, WJHM rebranded as "101.9 AMP Radio". The first song on "AMP Radio" was Timber by Pitbull.[6]

Despite the format change, WJHM continues to lag in Arbitron ratings behind CHR competitor WXXL and its previous Urban competitor, rhythmic CHR station WPYO.[7]

[edit]

WJHM logo.jpg (WJHM's logo under previous "102 JAMZ" branding)

References[edit]

  1. ^ Mediabase Add Board (Cobra Starship feat. Sabi - You Make Me Feel)
  2. ^ Mediabase Add Board (Maroon 5 feat. Christina Aguilera - Moves Like Jagger)
  3. ^ "Smiley Out As 102 Jamz Makes Changes" from All Access (January 30, 2012)
  4. ^ "Jay Love And WJHM Split After 18 Years In Orlando" from All Access (January 27, 2012)
  5. ^ "http://www.cbsradio.com/stations/index.html". CBS Radio. 
  6. ^ WJHM Relaunches as 101.9 Amp Radio
  7. ^ http://ratings.radio-online.com/cgi-bin/rol.exe/arb131

External links[edit]