List of athletes on Wheaties boxes

In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box. The tradition has included hundreds of athletes from many different sports, and also team depictions.

This article lists the athletes or teams depicted on Wheaties boxes, along with the year(s) of depiction and sport played. This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Some athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties box (HFW) or that of Crispy Wheaties 'n' Raisins (CWR).

This is an incomplete list. It may never be fully completed or, because of its nature, it may be that it can never be completed. However, new and revised entries in the list are always welcome.

0-9

• 1987 Minnesota Twins - World Series Champions - baseball
• 1992 Dallas Cowboys - Super Bowl XXVII Champions - football (in 1993)
• 1993 Dallas Cowboys - Super Bowl XXVIII Champions - Football (in 1994)
• 1995 Northwestern Wildcats football team
• 1995 Cleveland Indians - American League Champions - baseball
• 1995 Dallas Cowboys - Super Bowl XXX Champions - Football (in 1996)
• 1998 Denver Broncos - Super Bowl XXXIII Champions - Football
• 2001 Dallas Cowboys - Football
• 2004 Boston Red Sox - World Series Champions - baseball
• 2005 Texas Longhorn football team
• 2005-2006 Miami Heat basketball team
• 2006 Detroit Shock basketball team
• 2007 Florida Gators basketball team

A

• Stone Cold Steve Austin - Wrestling, 1999
• Hank Aaron - baseball, 2002]]
• Kareem Abdul-Jabbar - basketball
• Troy Aikman - football, 1996, 1999
• Michelle Akers - soccer
• Muhammad Ali - Boxing, 1999
• Ethan Allen - Baseball
• Johnny Allen - Baseball
• Marcus Allen - football
• Sandy Alomar - Baseball
• Leonel Álvarez - soccer
• Ignacio Ambriz - soccer
• Ottis Anderson - football
• George Lee "Sparky" Anderson - Baseball
• Luke Appling - Baseball
• B.J. Armstrong - Basketball
• Jack Armstrong - Fictional, 1934
• Lance Armstrong - Cycling, 1999
• Morrie Arnovich - Baseball
• Arthur Ashe - Tennis, 1997
• Steve Atwater - football
• Arnold "Red" Auerbach - Basketball
• Earl Averill - Baseball, 1937

B

• Jeff Bagwell - baseball
• Max Baer - Boxing
• Chris Bailey - Tennis
• George Barclay - Baseball
• Tom Barrasso - Ice Hockey
• Marty Barry - 1930s - Ice Hockey
• Justin McCarthy "Sam" Barry - basketball
• Marlene Bauer - Golf
• Sammy Baugh - football
• Mark Bavaro - football
• Myriam Bédard - Biathlon
• Beau Bell - Baseball
• James "Cool Papa" Bell - Baseball
• Johnny Bench - 1989]] - Baseball
• Andy Benes - Baseball
• Brooke Bennett - Swimming
• Cornelius Bennett - football
• Edgar Bennett - football
• Patty Berg - Golf
• Wally Berger - Baseball
• Yogi Berra - Baseball
• Raymond Berry - 1967 - football
• Bernie Bierman - football
• Craig Biggio - Baseball
• Larry Bird - Basketball
• Drew Bledsoe - football
• Barry Bonds - 2001 - Baseball
• Zeke Bonura - Baseball
• Amanda Borden - Gymnastics
• Lou Boudreau - Baseball
• Phil Bourque - Ice hockey
• Claudio Branco
• Tommy Bridges - Baseball
• Johnny Mack Brown - football
• Tim Brown - Football
• Terry Bradshaw - football
• Isaac Bruce - football
• Don Budge - Tennis
• Mark Buehrle - Baseball
• Jay Buhner - Baseball
• Nick Buoniconti - football
• Ellis Burks - Baseball
• Dick Butkus - football
• Wally Butts - football
• Karyn Bye - Ice hockey
• Earnest Byner - football
• Kyle Busch - Nascar

C

• Dolph Camilli - baseball
• Ken Caminiti - Baseball
• Roy Campanella - Baseball
• Harry Caray - Baseball broadcaster
• Chris Carpenter - Baseball - 2006
• Cris Carter - Football
• Bill Cartwright - basketball
• Ron Cey - Baseball
• Sam Chagolla - Wrestling **Peoria High School**
• Wilt Chamberlain - Basketball
• Brandi Chastain - Soccer, 1999
• Amy Chow - Gymnastics
• Mark Chmura - Football
• Earl "Dutch" Clark
• Gary Clark
• Roberto Clemente - Baseball- 2005
• Harlond Clift - Baseball
• Ben Coates
• Mickey Cochrane - Baseball
• Paul Coffey - Ice hockey
• David Cone - Baseball
• Michael Cooper - Basketball
• Joey Cora - Baseball
• Bob Cousy - 1956 - Basketball
• Roger Craig - Football
• Joe Cronin - Baseball
• Jim Crowley
• (Speed) Cummings - 1936
• Kiki Cuyler - Baseball

D

• Harry Danning
• Bob Davies
• Curt Davis
• Eric Davis - 1990 - baseball
• Glenn Davis - 1952 - Football
• Terrell Davis - 1998 - Football
• Darryl Dawkins - basketball
• Dominique Dawes - 1996 - Gymnastics
• Dizzy Dean - 1935 - Baseball
• Paul Dean - Baseball
• De La Salle High School (Concord, California) - 1998 - High School football
• Jack Del Rio - 1993 - Football
• Frank Demaree
• Jack Dempsey - Boxing
• Leslie Deniz - 1984 - Discus
• Paul Derringer - Baseball
• Detroit Pistons - 1989 - Basketball
• Donna DeVarona - Swimming
• Bill Dickey - Baseball
• Joe DiMaggio - Baseball
• Babe Didrikson Zaharias - 1935 - American athlete, Golf
• Tom Dolan - 1996 - Swimming
• Chris Doleman - 1993 - Football
• Tony Dorsett - 2001 - Football
• Abner Doubleday - Baseball
• Stacy Dragila - 2000 - Pole Vault
• Clyde Drexler - 1993 - Basketball
• Joe Dumars - 1989 - Basketball
• Tricia Dunn - 1998 - Ice hockey
• Tim Duncan - 2007 - Basketball
• Leo Durocher - 1939 - Baseball

E

• Bill Elliott - 2001 (HFW), 2000 (CWR, Reg.) - NASCAR
• John Elway - 1993 - football
• Dale Earnhardt - 1996 - NASCAR
• Bob Errey - Ice hockey
• Julius Erving - 2006 - basketball
• Boomer Esiason - 1990 - football
• Chris Evert - 1987 - Tennis

F

• Marshall Faulk - Football
• Jane Fauntz - 1935 - Olympic diving
• Brett Favre - 1998 - Football
• Tom Fears - 1951 - Football
• Bob Feller - 1938 - baseball
• Lou Fette - 1938 - Baseball
• Lew Fonseca - Baseball
• Barry Foster
• Jimmie Foxx - 1934 - Baseball
• Gretchen Fraser
• Benny Friedman- 1935 - football Michigan New York Giants HOF
• Frankie Frisch - Baseball
• Walt Frazier - basketball
• Mal B. Freeburg

G

• Andrés Galarraga - baseball
• Justin Gatlin - Track, 2004
• Lou Gehrig - Baseball, 1992, 1999
• Charlie Gehringer - Baseball
• Althea Gibson - Tennis, 2001
• Josh Gibson - Baseball, 1995
• Kirk Gibson - Baseball
• Randy Gilhen - Ice hockey, 1991
• Terry Glenn - football, 1997
• Lefty Gomez - Baseball
• Juan González - Baseball
• Joe "Flash" Gordon - Baseball
• Goose Goslin - Baseball
• Otto Graham - Football
• Cammi Granato - Ice Hockey, 1998
• Red Grange - Football
• Horace Grant - basketball, 1991, 1992, 1993
• A.C. Green - 1988 - Basketball
• "Mean" Joe Greene - football, 1997 (CWR)
• Kevin Greene - football
• Hank Greenberg - Baseball
• Ken Griffey, Jr. - Baseball, 1996 (HFW), 1997 (twice Reg.), 1998 (twice HFW, once Reg.), 1999 (HFW), 2000
• Lefty Grove - Baseball
• Ralph Guldahl
• Tony Gwynn - Baseball, 1997, 2007

H

• Stanley Hack - baseball
• Odell Hale
• Franco Harris - football
• Gabby Hartnett - Baseball
• John Havlicek - basketball
• Eric Heiden - (CWR) Speed skating
• James "Chico" Hernandez - Sambo wrestling
• Billy Herman - Baseball
• Merril Hoge - football
• Ben Hogan - Golf
• Nat Holman - Basketball
• Mike Holmgren - football
• Joe Horlen - Baseball
• Desmond Howard - football
• Dixie Howell
• Carl Hubbell - Baseball
• Kent Hrbek - Baseball
• Don Hutson - football

J

• Peter Jacobsen - Golf
• Joe Jacoby - football
• Jaromir Jagr - Ice hockey
• Ned Jarrett - NASCAR
• Bruce Jenner - Decathlon
• Lynn Jennings
• Derek Jeter - baseball
• Lee Johnson
• Magic Johnson - Basketball
• Michael Johnson - Athletics (track and field)
• Pepper Johnson - football
• Randy Johnson - Baseball
• Robert Johnson
• Vinnie Johnson - Basketball
• Brent Jones - football
• Howard Jones - football
• K.C. Jones - Basketball
• Tom Jones – football
• Michael Jordan - Basketball

K

• George Kell - baseball
• Jim Kelly - football
• Steve Kerr - basketball
• Ralph Kiner - Baseball
• Katie King
• Harry Kipke
• Chuck Klein - Baseball
• Kit Klein
• Bernie Kosar - football
• Jack Kramer - Tennis

L

• Jim Lachey – football
• Bill Laimbeer - basketball
• Sean Landeta - football
• Carnell Lake - football
• Steve Largent - football
• Barry Larkin - baseball
• Ty Law - football
• Bobby Layne - football
• Bill Lee - Baseball
• Mario Lemieux - Ice hockey
• Bob Lemon - Baseball
• Darrell Lester
• Lawson Little
• Greg Lloyd
• Kenny Lofton - Baseball
• Vince Lombardi - football
• Ernie Lombardi - Baseball
• Troy Loney
• Luc Longley - Basketball
• Ronnie Lott - (HFW) - football
• John Lugbill
• Johnny Lujack - football
• Todd Lyght - football

M

• George Maddox
• Greg Maddux - baseball
• Phil Mahre - Alpine skiing
• Steve Mahre - Alpine skiing
• Rick Mahorn - basketball
• Gus Mancuso
• Tony Manero
• Lloyd Mangrum - Golf
• Charles Mann – football
• Mickey Mantle - Baseball
• Heinie Manush - Baseball
• Alice Marble - Tennis
• Dan Marino - football
• Marty Marion - Baseball
• Johnny "Pepper" Martin - Baseball
• Edgar Martinez - Baseball
• Tino Martinez - Baseball
• Tom Matte - football
• Willie Mays - Baseball
• Tim McCarver - Baseball
• Tim McCoy
• Michael McCrary
• Mark McGwire - Baseball
• Dave McMillan
• Bo McMillin
• Mary T. Meagher - Swimming
• Joe Medwick - Baseball
• José Mesa - Baseball
• Shannon Miller - Gymnastics
• Billy Mills - Running
• Johnny Mize - Baseball
• Dominique Moceanu - Gymnastics
• Art Monk - football
• Joe Montana - football
• Warren Moon - football
• John Moore
• Byron "Bam" Morris - football
• Hal Morris - Baseball
• Wally Moses - Baseball
• Van Lingle Mungo - Baseball
• George Murray
• Stan Musial - Baseball
• Mike Mussina - Baseball
• Randy Myers - Baseball

N

• Joe Namath - football
• Bronko Nagurski - football
• Steve Nash - basketball
• Byron Nelson - Golf
• Cindy Nelson - Alpine skiing
• Ernie Nevers - football
• Hal Newhouser - baseball
• Bobo Newsom - Baseball
• Hideo Nomo - Baseball
• Ken Norton - Boxing
• Jay Novacek - football

O

• Bart Oates - football
• Dan O'Brien - Track and field (decathlon)
• Davey O'Brien - football
• Neil O'Donnell - football
• Jonathan Ogden - football
• Apolo Anton Ohno - Short track speed skating
• David Ortiz (Representing 2004 Boston Red Sox) - baseball
• Tom Osborne - football
• Mel Ott - baseball

P

• Orlando Pace - football
• LeRoy "Satchel" Paige - baseball
• Jim Palmer - Baseball
• Arnold Palmer - Golf
• Brad Park - Ice hockey
• Benny Parsons - NASCAR
• Joe Paterno - College Football Coach (Penn State)
• Lynn Patrick
• Carly Patterson - Gymnastics, 2004
• Walter Payton - Football
• John Paxson - basketball
• David Pearson - NASCAR
• Drew Pearson - football
• Lee Petty - NASCAR
• Richard Petty - NASCAR
• Jaycie Phelps - Gymnastics
• Michael Phelps - Swimming, 2004
• Mike Piazza - Baseball
• Frank Pietrangelo
• Andy Pilney
• Scottie Pippen - Basketball
• Jim Pollard - Basketball
• Kirby Puckett - Baseball
• Albert Pujols - Baseball, 2005

R

• Raymond Radcliff - baseball
• Andre Reed - football
• Harold "Pee Wee" Reese - Baseball
• Mary Lou Retton - Gymnastics
• Jerry Rice - Football
• Bob Richards - Track and field (pole vault)
• Bobby Richardson - Baseball
• Mark Richt - College Football Coach (University of Georgia)
• Freddy Rincon
• Cal Ripken, Jr. - Baseball
• Jose Rijo - Baseball
• Phil Rizzuto - Baseball
• Brooks Robinson - Baseball
• David Robinson - Basketball
• Jackie Robinson - Baseball
• Bill Rodgers - Track and field (marathon)
• Dennis Rodman - basketball
• Alex Rodriguez - Baseball
• Elwin "Preacher" Roe - Baseball
• Pete Rose - Baseball
• Al Rosen - Baseball
• Norman Ross
• Charles "Red" Ruffing - Baseball
• Bill Russell - Basketball 2007
• Babe Ruth - Baseball
• Nolan Ryan - (CWR) - Baseball
• Mark Rypien - football

S

• Chris Sabo - baseball
• Joan Benoit Samuelson - Marathon
• Riley Sandberg - soccer
• Deion Sanders - (HFW) - football
• Ricky Sanders
• Cael Sanderson - Wrestling
• Gene Sarazen - Golf
• Wes Schulmerich
• Barbara Ann Scott
• Byron Scott - basketball
• Todd Scott
• Briana Scurry - Soccer
• Shannon Sharpe - football
• Wilbur Shaw - Auto racing
• Don Shula - football
• Al Simmons - Baseball
• Phil Simms - football
• Bruce Smith - football
• Emmitt Smith - football
• Lee Smith - baseball
• Neil Smith - football
• John Smoltz - Baseball
• Sam Snead - Golf
• Duke Snider - Baseball
• Paul Sorrento – Baseball
• Warren Spahn - Baseball
• Chris Spielman - football
• Eddie Stanky - Baseball
• Bart Starr - football
• Roger Staubach - football
• Kevin Stevens
• Dave Stockton - Golf
• Elvis Stojko - Figure skating
• Kerri Strug - Gymnastics
• Harry Stuhldreher - football
• Pat Summitt - Basketball coach

T

• Peter Taglianetti
• Joe Theismann - football
• Yancey Thigpen - football
• Frank Thomas - (CWR) - baseball
• Isiah Thomas - basketball
• Thurman Thomas - football
• Reyna Thompson
• Cecil Travis - Baseball
• Tom Tresh - Baseball
• Lee Trevino - Golf
• Harold "Hal" Trosky - Baseball

U

• Johnny Unitas - football

V

• Carlos Valderrama - Soccer
• Amy Van Dyken - Swimming
• Jimmy Vasser - Auto racing (Champ Car)
• Arky Vaughan - baseball
• Steve Veltman - Bicycle Motocross racing, 1983
• Zoilo Versalles - Baseball
• Ellsworth Vines - Tennis
• Maribel Vinson
• Joe Vosmik - Baseball

W

• Wallace Wade - football
• Lynn Waldorf - football
• Doak Walker - Football
• Gerald "Gee" Walker - baseball
• Wallenda Troupe - High wire performers
• Bucky Walters - Baseball
• Paul Waner - Baseball
• Cotton Warburton - football
• Lon Warneke - Baseball
• Glenn S. "Pop" Warner - football
• Bob Waterfield - football
• Ricky Watters - football
• Tom Weiskopf - Golf
• Johnny Weissmuller - Swimming
• David Wells - Baseball
• Billy Welu - Bowling
• Jerry West - basketball
• Jo Jo White - Basketball
• Reggie White - football
• Pinky Whitney - Baseball
• Laura Wilkinson - Diving
• Bernie Williams - Baseball
• Ted Williams - Baseball
• Esther Williams - Swimming
• Dan Wilson - Baseball
• Hack Wilson - Baseball
• Dave Winfield - Baseball
• Tiger Woods - Golf
• Rod Woodson - football
• James Worthy - Basketball

Y

• Kristi Yamaguchi - (HFW) - Figure skating
• Cale Yarborough - NASCAR
• Rudy York - baseball
• Steve Young - (CWR) - football

Z

• Alex Zanardi - Auto racing (Champcars)

Sources

• List of athletes and teams on Wheaties boxes
• Sports Cereal Boxes 1984-2001 (link dead as of April 8 2007)
• Wheaties Official Site Champions List
• Individuals Honored on Wheaties Package Fronts (.doc file) (link dead as of April 8 2007)