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'''Duke and Sons Pvt. Ltd''' was established in 1889 in [[Mumbai]] (now Mumbai), [[India]], as a company that manufactured aerated waters, and fruit drinks.<ref name=toi72>{{cite book|last=Reed|first=Sir Stanley|title=The Times of India directory and year book including who's who|year=1972|publisher=[[Bennett, Coleman & Co.]]|pages=xxi}}</ref> It was originally owned by the Pandole family, a well-known [[Parsi]] business name.<ref name=etjune02>{{cite news|title=Ratan Tata is richest Parsi in India|url=http://articles.economictimes.indiatimes.com/2002-06-16/news/27361301_1_parsi-community-market-capitalisation-ratan-tata/2|accessdate=21 February 2012|newspaper=''[[The Economic Times]]|date=16 June 2002}}</ref> Duke and Sons was founded by ''Dinshwaji Cooverji Pandole''. The company used to manufacture Tango, Raspberry, Ginger, Pineapple, [[Duke's Lemonade|Lemonade]] and [[Duke's Mangola|Mangola]] drinks under the ''Duke's'' brand. The Pandole family ran the company until 1994, when it was sold to [[PepsiCo]].<ref name=iedec11>{{cite news|title=The Duke Returns|url=http://www.indianexpress.com/news/the-duke-returns/883756/0|accessdate=21 February 2012|newspaper=''[[The Indian Express]]''|date=4 December 2011}}</ref> When sold, Duke's had a 55% market share in the segments it operated in Mumbai and [[Maharashtra]].<ref name=bw94>{{cite journal|title=Ananda Bazar Patrika Ltd|journal=[[Businessworld]]|year=1994|volume= 14|pages=65|accessdate=21 February 2012}}</ref>
'''Duke and Sons Pvt. Ltd''' was established in 1889 in [[Mumbai]] (now Mumbai), [[India]], as a company that manufactured aerated waters, and fruit drinks.<ref name=toi72>{{cite book|last=Reed|first=Sir Stanley|title=The Times of India directory and year book including who's who|year=1972|publisher=[[Bennett, Coleman & Co.]]|pages=xxi}}</ref> It was originally owned by the Pandole family, a well-known [[Parsi]] business name.<ref name=etjune02>{{cite news|title=Ratan Tata is richest Parsi in India|url=http://articles.economictimes.indiatimes.com/2002-06-16/news/27361301_1_parsi-community-market-capitalisation-ratan-tata/2|accessdate=21 February 2012|newspaper=''[[The Economic Times]]|date=16 June 2002}}</ref> Duke and Sons was founded by ''Dinshwaji Cooverji Pandole''. The company used to manufacture Tango, Raspberry, Ginger, Pineapple, [[Duke's Lemonade|Lemonade]] and [[Duke's Mangola|Mangola]] drinks under the ''Duke's'' brand. The Pandole family ran the company until 1994, when it was sold to [[PepsiCo]].<ref name=iedec11>{{cite news|title=The Duke Returns|url=http://www.indianexpress.com/news/the-duke-returns/883756/0|accessdate=21 February 2012|newspaper=''[[The Indian Express]]''|date=4 December 2011}}</ref> When sold, Duke's had a 55% market share in the segments it operated in Mumbai and [[Maharashtra]].<ref name=bw94>{{cite journal|title=Ananda Bazar Patrika Ltd|journal=[[Businessworld]]|year=1994|volume= 14|pages=65|accessdate=21 February 2012}}</ref>


Pepsico manufactured the drinks until 2004, when it discontinued all the drinks apart from Lemonade and Mangola.<ref name=iedec11/> The decision was based on the fact that the drinks were marketed only in western India, while Pepsico wanted to concentrate on its national brands.<ref name=etoct11>{{cite news|title=PepsiCo plans to relaunch Duke's beverages|url=http://articles.economictimes.indiatimes.com/2011-10-18/news/30295860_1_lemon-flavoured-pepsico-plans-pepsico-india|accessdate=21 February 2012|newspaper=''[[The Economic Times]]''|date=18 October 2011}}</ref> In December 2011, Pepsico announced that it was reviving the old flavours under the Duke's brand. Apart from reviving old drinks Raspberry soda, Gingerade and Ice-Cream soda, Pepsico announced the launch of a new drink, ''Mumbai Masala Soda'' under the Duke's brand.<ref name=cnn11>{{cite news|title=Odd local drink: Duke's Mumbai masala soda|url=http://www.cnngo.com/mumbai/drink/dukes-retro-indian-pop-sodas-are-back-business-011455|accessdate=21 February 2012|newspaper=''[[CNN]]''|date=24 October 2011}}</ref> The relaunch included a bright new [[Polyethylene terephthalate|PET packaging]] as well as retro glass bottles in addition to an increased margin for small retailers, enticing them to prominently display the bottles in their shops.<ref name=thbln11>{{cite news|title=Retailers find more fizz in Pepsi's Duke soda|url=http://www.thehindubusinessline.com/industry-and-economy/marketing/article2671550.ece|accessdate=21 February 2012|newspaper=''[[The Hindu Business Line]]''|date=30 November 2011}}</ref> Pepsi relaunched Duke's Soda as well, as part of a strategy to increase market share with the help of regional brands.<ref name=bsfeb12>{{cite news|title=Bisleri takes a shot at soda again|url=http://www.business-standard.com/india/news/bisleri-takesshot-at-soda-again/465090/|accessdate=21 February 2012|newspaper=''[[Business Standard]]''|date=19 February 2012}}</ref>
Pepsico manufactured the drinks until 2004, when it discontinued all the drinks apart from Lemonade and Mangola.<ref name=iedec11/> The decision was based on the fact that the drinks were marketed only in western India, while Pepsico wanted to concentrate on its national brands.<ref name=etoct11>{{cite news|title=PepsiCo plans to relaunch Duke's beverages|url=http://articles.economictimes.indiatimes.com/2011-10-18/news/30295860_1_lemon-flavoured-pepsico-plans-pepsico-india|accessdate=21 February 2012|newspaper=''[[The Economic Times]]''|date=18 October 2011}}</ref> In December 2011, Pepsico announced that it was reviving the old flavours under the Duke's brand. Apart from reviving old drinks Raspberry soda, Gingerade and Ice-Cream soda, Pepsico announced the launch of a new drink, ''Mumbai Masala Soda'' under the Duke's brand.<ref name=cnn11>{{cite news|title=Odd local drink: Duke's Mumbai masala soda|url=http://www.cnngo.com/mumbai/drink/dukes-retro-indian-pop-sodas-are-back-business-011455|accessdate=21 February 2012|newspaper=''[[CNN]]''|date=24 October 2011}}</ref> The relaunch included a bright new [[Polyethylene terephthalate|PET packaging]] as well as retro glass bottles in addition to an increased margin for small retailers, enticing them to prominently display the bottles in their shops.<ref name=thbln11>{{cite news|title=Retailers find more fizz in Pepsi's Duke soda|url=http://www.thehindubusinessline.com/industry-and-economy/marketing/article2671550.ece|accessdate=21 February 2012|newspaper=''[[The Hindu Business Line]]''|date=30 November 2011|deadurl=yes|archiveurl=https://web.archive.org/web/20120203023858/http://www.thehindubusinessline.com/industry-and-economy/marketing/article2671550.ece|archivedate=3 February 2012|df=}}</ref> Pepsi relaunched Duke's Soda as well, as part of a strategy to increase market share with the help of regional brands.<ref name=bsfeb12>{{cite news|title=Bisleri takes a shot at soda again|url=http://www.business-standard.com/india/news/bisleri-takesshot-at-soda-again/465090/|accessdate=21 February 2012|newspaper=''[[Business Standard]]''|date=19 February 2012}}</ref>


Originally, Duke's manufactured lemonade from a shed in [[Byculla]] and later at ''Khetwadi'' areas of Mumbai. Its products were distributed by [[bullock cart]] and distribution was limited to Mumbai until 1940, when the company acquired [[Ford]] trucks. By 1989, the company had 90 distribution trucks. In 1970, the company established a manufacturing unit in the suburb of [[Chembur]], with a production capacity of 19,000 crates per shift.<ref name=bi89>{{cite journal|last=Advani|first=A.H.|journal=[[Business India]]|year=1989|issue=291-299|pages=94|accessdate=21 February 2012}}</ref> When [[Coca-Cola]] first launched in India in the 1950s, Duke's launched Mangola, a mango flavoured juice drink to survive competition.<ref name=iedec11/> Duke's Gingerade was popularly used when people had eaten too much or had an upset stomach, while the Raspberry drink was a favourite at Parsi weddings as well as a children's favourite. The Duke's brand is synonymous with [[Irani café]]s in Mumbai.<ref name=fpoct11>{{cite news|title=Duke’s brings back the sodas, but will it be the same?|url=http://www.firstpost.com/mumbai/dukes-brings-back-the-sodas-but-will-it-be-the-same-111091.html|accessdate=21 February 2012|newspaper=''Firstpost.com''|date=19 October 2011}}</ref>
Originally, Duke's manufactured lemonade from a shed in [[Byculla]] and later at ''Khetwadi'' areas of Mumbai. Its products were distributed by [[bullock cart]] and distribution was limited to Mumbai until 1940, when the company acquired [[Ford]] trucks. By 1989, the company had 90 distribution trucks. In 1970, the company established a manufacturing unit in the suburb of [[Chembur]], with a production capacity of 19,000 crates per shift.<ref name=bi89>{{cite journal|last=Advani|first=A.H.|journal=[[Business India]]|year=1989|issue=291-299|pages=94|accessdate=21 February 2012}}</ref> When [[Coca-Cola]] first launched in India in the 1950s, Duke's launched Mangola, a mango flavoured juice drink to survive competition.<ref name=iedec11/> Duke's Gingerade was popularly used when people had eaten too much or had an upset stomach, while the Raspberry drink was a favourite at Parsi weddings as well as a children's favourite. The Duke's brand is synonymous with [[Irani café]]s in Mumbai.<ref name=fpoct11>{{cite news|title=Duke’s brings back the sodas, but will it be the same?|url=http://www.firstpost.com/mumbai/dukes-brings-back-the-sodas-but-will-it-be-the-same-111091.html|accessdate=21 February 2012|newspaper=''Firstpost.com''|date=19 October 2011}}</ref>

Revision as of 15:43, 14 September 2017

Duke and Sons
File:Dukes logo.jpg
The Duke's logo
TypeCola
ManufacturerPepsiCo
Country of origin India
Introduced1889
The Duke's plant in Chembur
File:Dukes Soda.JPG
A PET bottle of Duke's Soda

Duke and Sons Pvt. Ltd was established in 1889 in Mumbai (now Mumbai), India, as a company that manufactured aerated waters, and fruit drinks.[1] It was originally owned by the Pandole family, a well-known Parsi business name.[2] Duke and Sons was founded by Dinshwaji Cooverji Pandole. The company used to manufacture Tango, Raspberry, Ginger, Pineapple, Lemonade and Mangola drinks under the Duke's brand. The Pandole family ran the company until 1994, when it was sold to PepsiCo.[3] When sold, Duke's had a 55% market share in the segments it operated in Mumbai and Maharashtra.[4]

Pepsico manufactured the drinks until 2004, when it discontinued all the drinks apart from Lemonade and Mangola.[3] The decision was based on the fact that the drinks were marketed only in western India, while Pepsico wanted to concentrate on its national brands.[5] In December 2011, Pepsico announced that it was reviving the old flavours under the Duke's brand. Apart from reviving old drinks Raspberry soda, Gingerade and Ice-Cream soda, Pepsico announced the launch of a new drink, Mumbai Masala Soda under the Duke's brand.[6] The relaunch included a bright new PET packaging as well as retro glass bottles in addition to an increased margin for small retailers, enticing them to prominently display the bottles in their shops.[7] Pepsi relaunched Duke's Soda as well, as part of a strategy to increase market share with the help of regional brands.[8]

Originally, Duke's manufactured lemonade from a shed in Byculla and later at Khetwadi areas of Mumbai. Its products were distributed by bullock cart and distribution was limited to Mumbai until 1940, when the company acquired Ford trucks. By 1989, the company had 90 distribution trucks. In 1970, the company established a manufacturing unit in the suburb of Chembur, with a production capacity of 19,000 crates per shift.[9] When Coca-Cola first launched in India in the 1950s, Duke's launched Mangola, a mango flavoured juice drink to survive competition.[3] Duke's Gingerade was popularly used when people had eaten too much or had an upset stomach, while the Raspberry drink was a favourite at Parsi weddings as well as a children's favourite. The Duke's brand is synonymous with Irani cafés in Mumbai.[10]

References

  1. ^ Reed, Sir Stanley (1972). The Times of India directory and year book including who's who. Bennett, Coleman & Co. pp. xxi.
  2. ^ "Ratan Tata is richest Parsi in India". The Economic Times. 16 June 2002. Retrieved 21 February 2012. {{cite news}}: Italic or bold markup not allowed in: |newspaper= (help)
  3. ^ a b c "The Duke Returns". The Indian Express. 4 December 2011. Retrieved 21 February 2012. {{cite news}}: Italic or bold markup not allowed in: |newspaper= (help)
  4. ^ "Ananda Bazar Patrika Ltd". Businessworld. 14: 65. 1994. {{cite journal}}: |access-date= requires |url= (help)
  5. ^ "PepsiCo plans to relaunch Duke's beverages". The Economic Times. 18 October 2011. Retrieved 21 February 2012. {{cite news}}: Italic or bold markup not allowed in: |newspaper= (help)
  6. ^ "Odd local drink: Duke's Mumbai masala soda". CNN. 24 October 2011. Retrieved 21 February 2012. {{cite news}}: Italic or bold markup not allowed in: |newspaper= (help)
  7. ^ "Retailers find more fizz in Pepsi's Duke soda". The Hindu Business Line. 30 November 2011. Archived from the original on 3 February 2012. Retrieved 21 February 2012. {{cite news}}: Italic or bold markup not allowed in: |newspaper= (help); Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  8. ^ "Bisleri takes a shot at soda again". Business Standard. 19 February 2012. Retrieved 21 February 2012. {{cite news}}: Italic or bold markup not allowed in: |newspaper= (help)
  9. ^ Advani, A.H. (1989). Business India (291–299): 94. {{cite journal}}: |access-date= requires |url= (help); Missing or empty |title= (help)
  10. ^ "Duke's brings back the sodas, but will it be the same?". Firstpost.com. 19 October 2011. Retrieved 21 February 2012. {{cite news}}: Italic or bold markup not allowed in: |newspaper= (help)
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