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FX (TV channel)

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FX
Ownership
OwnerFox Entertainment Group

FX (standing for Fox extended) is the name of a number of related subscription TV channels owned by News Corporation's Fox Entertainment Group. The network's most popular original shows are The Shield, Nip/Tuck, Rescue Me and Damages, as well as the comedy It's Always Sunny In Philadelphia. The networks mainly air re-runs originally broadcast on FOX in the 1990s and 2000s.

Programming

Main article: List of programs broadcast by FX

History

1994–1997

File:Originalfxlogo.png
fX logo used from June 1, 1994 to mid-1997

The first fX channel was launched in the United States on June 1, 1994. Broadcasting from a large "apartment" in Manhattan's Flatiron District, fX ushered in a new era of interactive television, but did not exist long enough to see the eventual success of such interactivity. The network centered around original programming, broadcast live every day from the "fX Apartment", and rebroadcasts of kitschy shows from the 1960s, 1970s, and 1980s.

fX had two taglines: "TV Made Fresh Daily" and "The World's First Living Television Network".[1] The "f" was lower-case to portray a type of relaxed friendliness. The stylized "X" represented the network's roots: the crossing searchlights of the 20th Century Fox logo.

The live shows were mostly focused one topic. Shows included Personal fX (collectibles), The Pet Department (pets), Under Scrutiny with Jane Wallace (news), and Sound fX (music). The network's flagship show, Breakfast Time(hosted by Laurie Hibberd and Tom Bergeron), was formatted like an informal magazine show, and was an Americanized version of Great Britain's The Big Breakfast. Breakfast Time and Personal fX would regularly feature the network's "roving reporters" visiting unique places around America. Suzanne Whang (now of HGTV), John Burke (now of E!) and Phil Keoghan (now of CBS's The Amazing Race) were some of the roving reporters.

The network prided itself on its interactivity with viewers. fX, in 1994, was an early adopter of the Internet, embracing e-mail and the World Wide Web as methods of feedback. Most of the shows would feature instant responses to e-mailed questions, and one show, Backchat (hosted by Survivor host Jeff Probst), was exclusively devoted to responding to viewer mail, whether e-mailed or mailed traditionally. Select viewers were allowed to spend a day at the "apartment" and take part in all of the network's shows.

fX's viewer base was very loyal, but the budget was simply too high for the clearance the network was receiving. Ironically, the first incarnation of fX was not even available on the local cable system in New York City, where programming originated. During the time the network launched in the mid-1990s, cable systems around the United States were upgrading their infrastructures to increase channel capacity and were not regularly adding channels until these upgrades were complete. The same problem plagued Fox News Channel around its early 1996 launch.

The live shows gradually disappeared one by one until only Personal fX remained. Breakfast Time was moved to the FOX network and renamed FOX After Breakfast in mid-1996. It underwent several format changes and never found a substantial audience, thus it was canceled less than a year later. Eventually, all live programming with the exception of Personal fX was dropped and the network focused entirely on its classic television shows until its relaunch in mid-1997. Personal fX remained on the refocused FX until May 1, 1998.

FX vacated the "apartment" in the summer of 1998 and the network's operations were streamlined with the other Fox-owned cable networks.

1997–2001

File:FX logo.svg
FX logo used from mid-1997 until December 18 2007. The lime green coloring was added in 2004 during an image campaign. The logo was recently seen as of April 13, 2008 when the network interrupted scheduled programming for a baseball game.

fX was relaunched as "FX: Fox Gone Cable"[2] in early 1997, targeting men aged 18 to 49. The network became known for original drama series and NASCAR programming.

During the first few years after its relaunch, FX was known for little else than airing reruns of such Fox shows as The X-Files and Married... with Children, as well as 20th Century Fox shows such as M*A*S*H and Buffy the Vampire Slayer. Soon after its relaunch, the tagline "Fox Gone Cable" was dropped. When the cable reruns of Ally McBeal and The Practice fumbled in primetime, FX predominantly ran movies in their more high-profile time periods.

After obtaining the spring broadcast rights to NASCAR, Fox Sports announced that for their inaugural 2001 season, FX would serve as their cable partner. This meant that FX would cover several races in the series then known as the Busch Series and Winston Cup (including the All-Star Race), as well as select qualifying and final practice sessions. The move was meant to promote the network and cause NASCAR fans to contact their cable providers to add the channel to their line-up. In 2002, network president Peter Liguori praised NASCAR for increasing the number of available homes from 58.5 million to 76.6 million.[3]

fX aired numerous Major League Baseball contests on Saturday nights in 2001, including Cal Ripken, Jr.'s final game at Camden Yards.

2002–2007

In recent years, however, the network has emerged as a major force in original cable programming, gaining both acclaim and notoriety for edgy dramas. This began in 2002 with the release of its breakout hit, police drama The Shield. This trend continued the following year with Nip/Tuck, a drama about two plastic surgeons in Los Angeles (originally set in Miami, Florida), and the Denis Leary-helmed Rescue Me, about FDNY firemen and their lives and in 2007 with Dirt, a show starring Courteney Cox about a ruthless tabloid editor who seeks out the truth. Unlike many broadcast networks, FX is willing to take risks with their programming and push the envelope of what can be shown on television, having high, TV-MA ratings. Opinions on these shows are mixed. Some organizations, like the Parents Television Council and American Family Association, have asked advertisers to boycott these shows due to their graphic content.[4][5] However, the shows are also critically acclaimed for their strong storylines and characters.

Capitalizing on the success of the hit documentary Super Size Me, creator Morgan Spurlock launched a new series, 30 Days, on FX in June 2005. The series puts its subjects in situations uncomfortable to them for 30 days, such as making millionaires work for minimum wage, and having Christians live in a Muslim community.

In the summer of 2005, FX debuted two new comedy series, Starved, about the daily lives of four friends with eating disorders who live in New York, and It's Always Sunny in Philadelphia, about four people who own a bar in the titular city and somehow always wind up having comic misadventures, usually very un-PC. Both of these shows feature frank sexual dialogue and strong language, pitched as "The Dark Side of Comedy". While Starved gained low ratings and was derided by groups that sought to publicize eating disorders, being canceled after its first season, Sunny quickly became a critics' darling, consistently achieved high ratings and was picked up for a second season within days of its first season finale. An edited version of Sunny was aired by Fox for a three-episode run in the summer of 2006, in an effort to promote it on FX.

In 2006, FX debuted two new series, the reality television show Black. White. and the drama Thief but neither were picked up for a second season. After 2006, FX also no longer broadcast NASCAR, as sister network Speed Channel became the new cable partner for NASCAR on Fox.

Throughout 2007, FX inroduced three new dramas, Dirt starring Courteney Cox, The Riches starring Eddie Izzard and Minnie Driver, and Damages starring Glenn Close and Ted Danson. All three did well in the ratings and were renewed for second seasons.

On October 15, 2007 a high definition feed was launched on DirecTV and many U.S. cable systems.

As of 2008, the channel was available in 90.6 million U.S. homes.

2008–present

In 2008, the network launched a new branding campaign built around the theme There Is No Box, which was influenced by the phrase "outside the box" and refers to how the network's programming goes beyond the box concept, as well as a pun on the network competing against premium channels such as HBO, with its original programming. The network's logo changed on December 18, 2007 and uses only the FX letters for branding by removing the klieg light logo box to the left. As of January 2009, a new on-screen graphics package has replaced the previous scheme with the klieg lights. The new branding includes an advertising campaign, featuring a post-game ad for the network during Fox's coverage of Super Bowl XLII.[6] The song that is used in the promo commercial is "You Give Me Something" by James Morrison.[7]

Over the last year, competition between other cable networks has increased, evident in the second season ratings for less successful series, Dirt and The Riches, which have had ratings decrease significantly since their first seasons last year. Some weeks viewers were barely over 1 million.

John Landgraff told Entertainment Weekly that things are slow at the network because "It's a combination of the strike having us scrambling, and trying to figure out what shows are compatible where." He also said that Damages will debut its second season in January the earliest and the next season of Rescue Me will premiere in the spring with minisodes airing during summer 2008 to hold fans over.

In 2008, the network picked up Sons of Anarchy, about a notorious outlaw motorcycle club bent on protecting their sheltered California town from corporate developers and drug dealers. It is from The Shield executive producer, Kurt Sutter, and premiered in September, coinciding with The Shield's final season. Sons of Anarchy stars Charlie Hunnam, Katey Sagal and Ron Perlman.

On May 19, 2008, FX president John Landgraff signed a contract to be head of the network for at least three more years. He intends to expand the lineup to include more comedies in addition to their award-winning dramas as well as the launch of a new website. He also announced that FX would start airing Two and a Half Men starting next year and that they have enough episodes of It's Always Sunny In Philadelphia to start syndicating it.

On June 8, 2008, Courteney Cox announced herself that FX has chosen not to renew Dirt for a third season and that it had been cancelled.

In July 2008, several announcements were made regarding FX's series. It's Always Sunny In Philadelphia has been picked up for an additional 39 episodes, giving it 3 more seasons. Nip/Tuck will end after its sixth season. The 8 episodes will act as the remainder of season five and will air in 2009 while 19 more episodes will be split in half for season six. It will possibly go into syndication after ending with a total of 100 episodes. Also announced was a new comedy called Testees about two friends who act as test subjects.

In July 2008, they removed Dharma and Greg, Buffy the Vampire Slayer, Married... with Children and Fear Factor from the schedule.

The Riches experienced a major hit in ratings this year. The second season wrapped up on April 29, 2008 and while fans expected an answer on season three quickly, FX couldn't make a decision. Landgraff said "We're really struggling with the decision. On the one hand, I love the show. I'm tremendously proud of it. It's a very challenging tone to take on. We felt it wobbled in the beginning, but I think we really stuck the landing finally and it developed into something terrific..It's always a little bit of a question, do you hold onto the past or strive for the future." FX tried to shop The Riches to DirecTV. Unfortunately, it seemed that DirecTV did not pick it up because it costs too much to produce and even with a budget cut, it wouldn't work out because of low ratings.[8] According to Todd Stashwick, the show was cancelled on September 25, 2008, almost five months after season two ended and without an appropriate conclusion. On October 7, 2008, FX officially confirmed the show's demise.[9] However, Eddie Izzard announced recently that a movie was in the works to give a conclusion to the show.[10]

In late August 2008, FX launched a new website. They mention that full episodes of FX shows will soon be made available for viewing on the website. As of February 2009, It's Always Sunny in Philadelphia, 30 Days, Sons of Anarchy, Testees, Damages, and Nip/Tuck are available for viewing through the official FX site.

The new FX comedy, Testees premiered October 9, 2008. It ended its season in December 2008 and has not been renewed.

Sons of Anarchy was renewed for a second season on October 6, 2008.[11] Production is set to begin in the spring with the new season airing Fall 2009.

Promotion for the new season of Nip/Tuck began in October 2008 and Damages began promotion in November 2008. Nip/Tuck premiered the first of eight new episodes for the second half of season 5 on January 6, 2009 and Damages began its second season of thirteen episodes a day later on January 7.

Michael Chiklis, star of The Shield, is currently working with FX for his own series. The project, called House of Cards, will focus on a group of people running a Ponzi scheme. FX is currently looking for a writer for the series and expects to have one in the new future. Chiklis will serve as executive producer and will not appear on camera.[12]

In February 2009, FX greenlighted two new dramas. These were the first shows to be picked up since Sons of Anarchy in October 2007. The first show, "Lights", is about an aging former heavyweight boxing champion struggling to find his identity and support his wife and three daughters after his fighting days have ended, and reluctantly accepts a job as an enforcer collecting debts. He is diagnosed with pugilistic dementia, a neurological disorder that affects boxers who receive multiple blows to the head, which gradually will lead to a loss of all memories.

The second show is a currently titled "Fire in the Hole" a project by Graham Yost. The Yost project is based on Leonard's short story "Fire in the Hole." It centers on U.S. Marshal Raylan Givens -- a tough, soft-spoken lawman with a rough side -- and chronicles his cases and personal life, including unfinished business with an ex-wife and his aging father. It takes place in Harlan county Kentucky, but is being filmed in Washington, Pennsylvania. The show was later announced to be titled Lawman and will star Timothy Olyphant with a premiere in spring 2010.

FX also gave Rescue Me a sixth season order of 18 episodes, even though the fifth season had not premiered at the time. It is also possible that the sixth season may be the final season of the show.[13]

At the New York Comic Convention in Feb, it was confirmed by well known comic book writer Brian Michael Bendis that his book, Powers, is in pilot development on FX.[14] In addition, FX will return to sports coverage as they will carry the UEFA Champions League final starting in 2010 via sibling network Fox Soccer Channel.

FX is announced to release the 2009 remake of Star Trek for the 2011 holiday season.[15]

Some shows currently airing in reruns on the network are Spin City, That 70s Show, Malcolm in the Middle, and The Bernie Mac Show.

In July 2009, FX ordered three new comedy pilots. Archer is an animated series centering around a spy agency and comes from the co-creator of Frisky Dingo on Adult Swim.[16] The League centers around a fantasy football league and comes from a Seinfeld and Curb Your Enthusiasm veteran.[17] Archer has been currently picked up for 6 episodes set to premiere this fall. Louie will star popular stand-up comedian and writer Louis C.K. and "will blend stand-up material with what Landgraf described as 'extended vignettes' depicting moments from [the comedian's] offstage experiences." [18]It was announced by Variety that FX will broadcast the following films in 2011 including X-Men Origins: Wolverine, The Wrestler, The Day the Earth Stood Still, Marley & Me, Kung Fu Panda, Iron Man, Forgetting Sarah Marshall, Hancock, Baby Mama, and Tropic Thunder. [19]

International

Australia

In 1995, fX launched in Australia, featuring classic TV series (often branded as "Golden Years of Television")

fXM was a nightly block of classic 20th Century Fox films, hosted by Bill Collins (often branded as "Bill Collins' Golden Years of Hollywood"). In late 1998 fX became FX, a channel aimed at women, featuring shows such as The View and Donny and Marie. In late 2000, FX was again rebranded, officially becoming "Australia's first TV channel for women". In 2003, it was renamed W. as a way to make this focus more apparent.

Hong Kong

FX is available on Now TV's Channel 524 in Hong Kong

Italy

Main article: FX (Italy)

FX launched the Italian version in Spring of 2006 on SKY Italia Channel 119.

Latin America

Main article: FX Latin America

The FX Network for Latin America, is intended almost entirely for the male audience, as a counterpart of Fox Life, created for the female viewers. In Brazil it is broadcast mainly by NET TV, TVA and SKY.

Singapore

FX was launched on StarHub TV's Channel 87, on February 1, 2007 at 6:00 A.M. (Singapore Time).

Thailand

FX was launched on TrueIPTV

Philippines

FX is now available on SkyCable channel 156, exclusive for Platinum and Select prepaid subscribers. Full channel launch is on February 2009.

Malaysia

FX is scheduled to be launched on Astro sometime in the future, along with Fox Crime.

Vietnam

FX was launched on Vietbao CATV's on October 29, 2007 at 12:00 A.M. (Vietnam Time) Channel 33.

Poland

FX will be launched in 2009.

Portugal

FX launched on the ZON TVCabo satellite and cable platform in 26th of September 2007, along with FOX Crime. For now it's still a ZON TVCabo exclusive.

Romania

FX was launched in 2008.

India

FX, along with a few more International FOX channels which include Fox Crime and Baby TV was launched on March 25, 2009, after Fox International had received downlink rights from the government of India for these channels on March 12.[20][21] However the channel is now available via Sun Direct TV Channel 54 using the Asian Feed.

Taiwan

FX is available at Chunghwa Telecom MOD Channel 87.

Turkey

FX was launched on April 14, 2008[22] on D-Smart digital platform.

Spain

FX currently airs as a youth block on FOX España on Saturdays from 23.30 CET.

Sweden

Fox International Channels (UK) Ltd applied for a broadcasting slot in the Swedish digital terrestrial television network in autumn of 2005 for a service called "FX", suggesting a possible launch of the channel in Sweden or Scandinavia.[1] However, when recommendations for additional channels were revealed on November 21, FX was not among the ten suggested.

UK & Republic of Ireland

Main article: FX (UK)

FX was launched in the UK as FX289 on 12 January 2004. Since then it has been rebranded to FX and is available on Satellite, Cable and IPTV platforms. An HD version of the channel was launched in the UK and Ireland on the 28th of April 2008 on Sky's HD platform and later on Virgin's V+ Platform Its on channel 158

See also

References

  1. ^ 3.09: Street Cred
  2. ^ Schneider, Michael; Martin, Denise. The two faces of Fox. Variety: March 28, 2005
  3. ^ FX Credits NASCAR for Growth, NASCAR.com, April 11, 2002
  4. ^ One Million Moms.com - Issue details
  5. ^ Albiniak, Paige. PTC aims at FX's The Shield. Broadcasting & Cable: April 9, 2002
  6. ^ Box? We Don’t Need No Box
  7. ^ Becker, Anne. FX Brands Itself with Slogan 'There Is No Box'. Broadcasting & Cable: December 11, 2007
  8. ^ DirecTV's New Role: Show Saver, Broadcasting & Cable, July 29, 2008
  9. ^ FX Cancels "The Riches", Variety.com, October 7, 2008
  10. ^ Eddie Izzard: The TV Squad Interview, TV Squad, November 2, 2008
  11. ^ "Sons of Anarchy" to Ride Again on FX, Variety.com, October 6, 2008
  12. ^ "Shield" Star Schemes New Series at FX, Zap2It.com, December 22, 2008
  13. ^ "Rescue Me": Has This Season Saved the Show?, TV Guide, June 15, 2009
  14. ^ Brian Bendis Confirms Live-Action "Powers" TV Series on FX, Draft Completed, MTV.com, February 6, 2009
  15. ^ "Trek" Logs FX Sale, Variety.com, May 11, 2009
  16. ^ Animated Archer Coming to FX, IGN.com, July 14, 2009
  17. ^ New Fantasy Football Comedy Pilot, IGN.com, July 15, 2009
  18. ^ "Louis" Greenlit by FX, Variety.com, August 19, 2009
  19. ^ [http://www.tvsquad.com/2009/05/05/wolverine-on-fx-in-2011/
  20. ^ NGC to launch 4 new channels; seeks licences for 4 Fox channels in India
  21. ^ NGC gets govt approval for launch of 3 channels in India
  22. ^ FX Turkiye Web Site: FX / Erkeksen - News Section
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