Head & Shoulders
| File:Head and shoulders.png | |
| Product type | Anti-dandruff shampoo |
|---|---|
| Owner | Procter & Gamble |
| Country | United States |
| Introduced | November 1961[1] |
| Markets | Worldwide |
| Website | headandshoulders |
Head & Shoulders (H&S) is an American brand of anti dandruff and non dandruff shampoo produced by parent company Procter & Gamble that was introduced in 1961.[2]
By 1982, it was the "number one brand" of shampoo, and it was noted that "[n]o one hair care brand gets so many ad dollars as Head & Shoulders, a twenty year old brand, and no other brand matches its sales", despite it being a "medicated" shampoo.[3]
Since the 1980s, the brand has long been marketed under the tagline, "You Never Get a Second Chance to Make a First Impression", which has been identified as an example of "anxiety marketing" commonly used by Procter & Gamble to drive sales by inducing fears of social consequences associated with the condition that the product claims to address.[4]
In the 2000s, however, sales of the product dropped off, a phenomenon blamed on overextension of the brand into too many varieties, with over thirty kinds of Head & Shoulders being sold.[5] A large number of celebrities have appeared in advertising campaigns for the brand, including Mexican celebrity Thalía,[6] British Formula One driver Jenson Button,[7] and Indian model Nauheed Cyrusi.[8]
The active ingredient is pyrithione zinc.[9] chemical type 5678495
List of Celebrities who have appeared in Head & Shoulders advertisements
Head & Shoulders have a long history of celebrity and sports personality sponsorships starting in 1961 when the product was launched.
| Celebrity | Profession | Year | Gender |
|---|---|---|---|
| Preity Zinta | Actress | 2004 | F |
| Angie Hastings | Actress | 2005 | F |
| Boyoung Lee | Actress | 2006 | F |
| Kristine Hermosa | Actress | 2007 | F |
| Rhianna Ramos | Actress | 2007 | F |
| Tomoko Yamaguchi | Actress | 2007 | F |
| Vicky Sunisa Jett | Actress | 2007 | F |
| John Aloisi | Football Player | 2008 | M |
| Arrisara Kamthorncharoen | News Reporter | 2008 | F |
| Jake Cuenca | Actor | 2008 | M |
| Ken Phupoom | Actor | 2008 | M |
| Luis Manzano | Journalist | 2008 | M |
| Mariel Rodriguez | Actress | 2008 | F |
| Roxanne Guinoo | Actress | 2008 | F |
| Zanjoe Marudo | Actor | 2008 | F |
| Manny Pacquiao | Boxer | 2009 | M |
| Annushka Shetty | Actress | 2010 | F |
| Angel Locsin | Actress | 2010 | F |
| Goo Joon Hee | Actress | 2010 | F |
| Sei Ashina | Actress | 2010 | F |
| Asmirandah Zantman | Actress | 2011 | F |
| Darius Sinathrya | Model | 2011 | M |
| John Lloyd Cruz | Actor | 2011 | M |
| Kareena Kapoor | Actress | 2011 | F |
| Rie Hasegawa | Model | 2011 | F |
| Saif Ali Khan | Actor | 2011 | M |
| Soha Ali Khan | Actress | 2011 | F |
| Yoo Se Yoon | Actor | 2011 | M |
| Abigail Boyle | Dancer | 2012 | F |
| Aijur Abrenica | Actor | 2012 | M |
| Eamon Sullivan | Swimmer | 2012 | M |
| Kris Bernal | Actress | 2012 | F |
| Maja Salvador | Singer | 2012 | F |
| Matteo Guidicelli | Actor | 2012 | M |
| Minh Hang | Actress | 2012 | F |
| Than Thuc | Actor | 2012 | M |
| Takashi Sorimachi | Actor | 2013 | M |
| Donna Agnesia | Television Presenter | 2014 | F |
| Kei Nishikori | Tennis Player | 2015 | M |
| Ranveer Singh | Actor | 2016 | M |
| Rika Hongo | Figure Skater | 2016 | F |
| Sandara Park | Singer | 2016 | F |
| Tamannah Bhatia | Actress | 2016 | F |
| Iko Uwais | Actor | 2017 | M |
| Aya Terakawa | Swimmer | 2017 | F |
| Rino Nakasone | Dancer | 2017 | F |
| Mathew Hayden | Cricket Player | 2008 | M |
| Faye Wong | Singer | 2000 | F |
| Shu Qi | Actress | 2003 | F |
| Zhou Xun | Actress | 2003 | F |
| Tony Leung | Actor | 2004 | M |
| Vivian Hsu | Actress | 2007 | F |
| Jolin Tsai | Show Girl | 2008 | F |
| Lee Hom Wang | Actor | 2009 | M |
| Sylvia Chang | Actress | 2010 | F |
| Donnie Yen | Actor | 2011 | M |
| Yao Chen | Actress | 2011 | F |
| Eddie Peng | Actor | 2013 | M |
| Nini | Actress & Model | 2016 | F |
| Catriona Mac Donald | Actress | 1970 | F |
| Kafetzopoulos | Actor | 1988 | M |
| Ruth Rita | 1993 | F | |
| Ulrika Jonsson | Presenter | 1993 | F |
| Courtney Cox | Actress | 1996 | F |
| Emma Forbes | Presenter | 1996 | F |
| Kati Witt B | Figure Skater | 1996 | F |
| Teresa Costonedo | Presenter | 1996 | F |
| Maruschka Detmers | Actress | 1999 | F |
| Salma Hayek | Actress | 1999 | F |
| Carolina Goceva | Singer | 2004 | F |
| Mareva Galanter | Top Model | 2004 | F |
| Nuria Roca | Presenter | 2004 | F |
| Paula Seling "Maramures" | Singer | 2004 | F |
| Radost Draganova | 2004 | F | |
| Dorota Staszewska | Wind Surfer Champion | 2005 | F |
| Renata Dancewicz | Actress | 2005 | F |
| Kristin Davis | Actress | 2006 | F |
| Melanie Sykes | Presenter | 2006 | F |
| Christophe Dominici | Rugby Player | 2007 | M |
| Leonardo Sbaraglia | Actor | 2007 | M |
| Mehemet Gunsur | Actor | 2007 | M |
| Kiko | Footballer | 2008 | M |
| Krzysztof Ibisz | Actor | 2008 | M |
| Alexander Shustov | High Jumper | 2009 | M |
| Ricardo Pereira | Footballer | 2009 | M |
| Katarzyna Cichopek | Show Girl | 2010 | F |
| Mehemet Okur | Basketball Player | 2010 | M |
| Stefano Godde | 2010 | M | |
| Yelitz Okur | Mehemet Okur Wife | 2010 | F |
| Diego Morgado | Model | 2011 | M |
| Jenson Button | F1 Pilot | 2011 | M |
| Nikos Kouris | Actor | 2011 | M |
| Anastasia Zavorotnuyk | 2011 | F | |
| Fernando Verdasco | Tennis Player | 2011 | M |
| Petr Chernishev | 2011 | M | |
| Raemon Sluiter | Tennis Player | 2011 | M |
| Roel Vanderstukken | Actor | 2011 | M |
| Sebastian Vettel | F1 Pilot | 2011 | M |
| Peter Tchernyshev | Figure Skater | 2012 | M |
| Anastasia Zavorotnyuk | Presenter | 2012 | F |
| Carlos Navarro | Basketball Player | 2012 | M |
| Emil Hegle Svendsen | Pentathlon Champion | 2012 | M |
| Henrik Lunqvist | Hockey Player | 2012 | M |
| Nikola Karrabatic | Handball Player | 2012 | M |
| Cameron Van Den Burgh | Swimmer | 2013 | M |
| Ikker Casillas | Footballer | 2013 | M |
| Marija Karan | Actress | 2013 | F |
| Matt Hummels | Footballer | 2013 | M |
| Mikkel Hansen | Handball Pleayer | 2013 | M |
| Pill Andreea | Anchor Woman | 2013 | F |
| Tuomo Ruutu | Hockey Player | 2013 | M |
| Eugeny Malkin | Hockey Player | 2014 | M |
| Federica Pellegrini | Swimmer | 2014 | F |
| Violeta Markovska | Actress | 2014 | F |
| Cedi Osman | Basketball Player | 2015 | M |
| Filippo Magnini | Swimmer | 2015 | M |
| Anna Lewandoska | Fitness Trainer | 2016 | F |
| Manuel Neuer | Footballer | 2016 | M |
| Robert Lewandosky | Footballer | 2016 | M |
| Antoine Griezmann | Footballer | 2017 | M |
| Serenay Sarikaya | Actress | 2017 | F |
| Joe Hart | Footballer | 2013 | M |
| Gigi Buffon | Footballer | 2017 | M |
| Veronica Schneider | Actress | 2003 | F |
| Ana La Salvia | Actress | 2004 | F |
| Barbara Rebolledo | Actress | 2004 | F |
| Jacqueline Bracamontes | Actress | 2004 | F |
| Martina Garcia | Actress | 2004 | F |
| Zharick Leon | Actress | 2004 | F |
| Fernanda Urrejola | Actress | 2005 | F |
| Julieta Diaz | Actress | 2005 | F |
| Paz Bazcunan | Actress | 2005 | F |
| Scarlet Ortiz | Actress | 2005 | F |
| Soledad Villamil | Actress | 2005 | F |
| Yadhira Carillo | Actress | 2005 | F |
| Andrea Serna | Actress | 2006 | F |
| Alejandra Barroso | 2006 | F | |
| Maria José Prieto | Actress | 2006 | F |
| Vivian Varela | Actress | 2006 | F |
| Griselda Marcos | Actress | 2009 | F |
| Oscar Dela Hoya | Boxer | 2009 | M |
| Diego Torres | Singer | 2010 | M |
| Luli Fernandez | Presenter | 2010 | F |
| Malu Mader | Actress | 2010 | F |
| Marcio Garcia | Actor | 2010 | M |
| Anne Michelle | Actress | 2011 | F |
| Juliana Paes | Actress | 2011 | F |
| Mariano Zabaleta | Tennis Player | 2011 | M |
| Thalia | Singer | 2011 | F |
| Albert Subirats | Swimmer | 2012 | M |
| Luz Valdivieso | Actress | 2012 | F |
| Norelys Rodriguez | Model | 2012 | F |
| Scarlet Ortiz | 2012 | F | |
| Joahn Santana | Baseball Player | 2013 | M |
| Paola Rey | Actress | 20004 | F |
| Lionel Messi | Footballer | 2013 | M |
| Patty Manterola | Actress | 2005 | F |
| Pascale Machalan | Singer | 2001 | F |
| Joelle Behlok | Model & Fashion Designer | 2003 | F |
| Kivanc Tallitug | Actor | 2009 | M |
| Youssef El Khal | Actor | 2010 | M |
| Ahmed Hassan | Footballer | 2010 | M |
| Anas El Baz | Footballer | 2010 | M |
| Antar Yehia - | Footballer | 2010 | M |
| Shahid Afridi | Cricket Player | 2010 | M |
| Mellouli | Swimmer | 2012 | M |
| Raya | Presenter | 2012 | F |
| Alaa Wardi | Musician | 2014 | M |
| Aimée Sayah | Actress | 2017 | F |
| Amina Khalil | Actress | 2017 | F |
| Sally Geeson | Actress | 1960 | F |
| Farah Fawcett | Actress | 1970 | F |
| Lucero | Singer | 1994 | F |
| Scott Baio | Actor | 1994 | M |
| Joelle Morin | Actress | 1996 | F |
| Vanessa Marcil | Actress | 1997 | F |
| Lark Voorhies | Actress | 1998 | F |
| Denise Richards | Actress & Model | 2000 | F |
| Alejandro Sanz | Singer | 2001 | M |
| Shana Petrone | Singer | 2001 | F |
| Troy Polamalu | Football Player | 2009 | M |
| Alyson Hanningham | Actress | 2011 | F |
| Joe Mauer | Baseball Player | 2011 | M |
| Josh Hamilton | Baseball Player | 2013 | M |
| Cj Wilson | Baseball Player | 2013 | M |
| Odell Beckham | Football Player | 2015 | M |
| David Boudia | Diver | 2016 | M |
| Giovanni Dos Santos | Footballer | 2016 | M |
| Rena Soffer | Actress | 2007 | F |
| Sofia Vergara | Actress | 2014 | F |
| Michael Phelps | Swimmer | 2012 | M |
References
- ^ Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 423. Retrieved 2013-05-07.
- ^ Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 423. Retrieved 2013-05-07.
- ^ Marketing & Media Decisions (1982), Volume 17, Issues 8-13, page 186.
- ^ Thomas O'Guinn, Chris Allen, Richard J. Semenik, Advertising and Integrated Brand Promotion (2014), p. 210: "When Head & Shoulders dandruff shampoo is advertised with the theme "You Never Get a Second Chance to Make a First Impression", the audience realizes that Head & Shoulders could spare them the embarrassment of having dandruff".
- ^ Matt Haig, Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (2005), p. 73: "Procter & Gamble had seen the same thing happen with its Head & Shoulders brand. Did consumers really need 31 varieties of anti-dandruff shampoo?"
- ^ "Thalia, nueva imagen de Head & Shoulders". Revista Merca2.0. Retrieved October 31, 2014.
- ^ Baker, Rosie (24 May 2010). "Jenson Button revealed as face of Head & Shoulders". Marketing Week. Centaur Media. Retrieved 22 August 2011.
- ^ Monika Baldwa, "'My idols are Kajol and Madhuri'" (June 05, 2003).
- ^ Label: Head and Shoulders (pyrithione zinc)