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Taiwan External Trade Development Council

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Taiwan External Trade Development Council
中華民國對外貿易發展協會
Formation1 July 1970
TypeJuridical Person / Trade
HeadquartersTaipei City, Taiwan
Official language
Traditional Chinese & English
Key people
James C. F. Huang (Chairman)
Walter Yeh (President & CEO)
Simon Wang (Executive Vice President)
Websitewww.taitra.org.tw/index.asp (in English)

The Taiwan External Trade Development Council (TAITRA; Chinese: 中華民國對外貿易發展協會; pinyin: Zhōnghuá Mínguó Duìwài Màoyì Fāzhǎn Xiéhuì) is a non-profit government co-sponsored[1] trade promotion organization in Taiwan.

It was founded in 1970 as China External Trade Development Council (CETRA).[2] However, it changed its English name in January 2004.[3] This was in order to avoid confusion with bodies representing the People's Republic of China.[4]

TAITRA assists Taiwan businesses and manufacturers to reinforce their international competitiveness and to cope with the challenges they face in foreign markets.

Cooperating with Far East Trade Services, Inc. (FETS) and the Taipei World Trade Center (TWTC), its sister organizations, TAITRA has striven to adapt its trade promotion strategies to the changing international conditions.

Its major functions include: Market Research & Information Service, Market Development, Exhibition & Convention Service, Trade Education and Web Service.

Organizational structure

  • Board of Directors
  • Chairman
    • Auditing Office
  • Deputy Chairman
  • President and CEO
    • Research and Evaluation Committee
    • Executive Vice Presidents
      • Market Development Department
      • Market Research Department
      • Trade Net Center
      • International Trade Institute
      • Planning and Finance Department
      • 4 Domestic Branch Offices
      • 60 Overseas Branch Offices and 8 Points of Contact in Mainland China
      • Strategic Marketing Department
      • Service Industry Promotion Center
      • Exhibition Department
      • Taipei International Exhibition Center
      • Nangang International Exhibition Center
      • Taipei International Convention Center
      • General Administration Department

Offices

TAITRA headquarter office at International Trade Building.

Over the past decades, TAITRA has developed trade promotion, and it has an information network consisting of trained specialists stationed in offices[5] worldwide:

Country or Region Cities
 Taiwan Taipei (headquarters), Hsinchu, Kaohsiung, Taichung, Tainan
 Algeria Algiers
 Australia Sydney
 Bangladesh Dhaka
 Bulgaria Sofia [6]
 Brazil São Paulo
 Canada Toronto, Vancouver
 Mainland China Beijing, Chengdu, Dalian, Guangzhou, Nanjing, Nanning, Qingdao, Shanghai, Wuhan, Xiamen
 Egypt Cairo
 France Paris
 Germany Düsseldorf, Munich
 Hong Kong Wan Chai
 Hungary Budapest
 India Chennai, Kolkata, Mumbai, New Delhi
 Indonesia Jakarta
 Iran Tehran
 Italy Milan
 Japan Fukuoka, Osaka, Tokyo
 Kazakhstan Almaty
 Kenya Nairobi
 Kuwait Kuwait City
 Malaysia Kuala Lumpur
 Mexico Mexico City
 Myanmar Yangon
 Netherlands Rotterdam
 Nigeria Lagos
 Philippines Manila
 Poland Warsaw
 Romania Bucharest[7]
 Russia Moscow, Saint Petersburg
 Singapore Suntec City
 South Africa Johannesburg
 South Korea Seoul
 Spain Barcelona
 Thailand Bangkok
 Turkey Istanbul
 Ukraine Kyiv
 United Arab Emirates Dubai
 United Kingdom London
 United States Chicago, Los Angeles, Miami, New York, San Francisco
 Vietnam Ho Chi Minh City

See also

[8]

References

  1. ^ Tan, Jason (2006-01-05). "TAITRA looking to open another five branches this year". Taipei Times. Retrieved 2006-12-23.
  2. ^ CETRA Celebrates Past, Sets Sights, Taiwan Today, July 9, 1990
  3. ^ CETRA drops `China' from name, Taipei Times, January 6, 2004
  4. ^ CETRA to change its name, using `Taiwan' in title, Taipei Times, December 19, 2003
  5. ^ http://taipei.taiwantrade.com.tw/flash/big/unitList.jsp?lang=en_US
  6. ^ http://sofia.taiwantrade.com.tw/
  7. ^ http://bucharest.taiwantrade.com.tw/
  8. ^ http://budapest.taiwantrade.com.tw/
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