Ally Energy

Pink Petro
Company type	Privately-held company
Industry	Energy
Founded	2014; 10 years ago
Founder	Katie Mehnert
Headquarters	Houston, Texas, United States
Area served	worldwide
Key people	Katie Mehnert (CEO)
Services	social media community, broadcast media, careers in energy
Parent	Cognovi Communications Inc
Website	www.pinkpetro.com

Pink Petro is a company, a social media community created for women professionals in the energy industry and headquartered in Houston, Texas. Katie Mehnert, an energy industry entrepreneur, founded the company in 2014, with the support of Shell, Halliburton, Jive Software and KPMG.^[1]^[2]^[3]^[4]^[5]

History

The Pink Petro story started in 2013, aboard a Boeing 777 from London to Houston when Mehnert laid down her ideas on three cocktail napkins.^[6] With support from Cindy Patman, a senior director of diversity and corporate affairs at Halliburton and support from Royal Dutch Shell, she launched an online platform based on cloud enterprise social technology from Jive Software. Then, the CEO of Jive, Elisa Steele created a partnership to launch the community. During the Offshore Technology Conference, former Houston Mayor, Annise Parker proclaimed Pink Petro Day on May 2, 2015 to celebrate with over 300 executives and professionals.^[7]

Pink Petro marked its first year with The HerWorld Energy Forum, on International Women’s Day, hosted at Halliburton headquarters in Houston and live-streamed around the globe.^[8]^[9]^[10]

In 2017, Emerson teamed up with Pink Petro to support women professionals in the energy industry.^[11] In 2018, NES Global Talent joined Pink Petro along with ExxonMobil, Anadarko and Wood Mackenzie.

Activities

Pink Petro advocates the creation of a new culture that better integrates women in the energy industry.^[12]^[13]^[14]^[15]^[16]

Pink Petro TV

PinkPetroTV is an online television channel produced by Pink Petro in cooperation with the TV Worldwide Internet TV network.^[17]^[18]

HERWorld conference

In March 2016, Pink Petro organized the HERWorld Energy Forum, a daylong conference on energy innovation, technology, policy and workforce. It was streamed across the globe with local events being coordinated by internal women’s networks at Halliburton, Shell, GE, KPMG, and Enbridge.^[19]

The conference grew in 2017 and attracted gender expert Josh Levs, media executive, Jeffrey W. Hayzlett, and former Federal Energy Regulatory Commission Commissioner, Vicky Bailey.

In 2018, the conference featured the first female NFL coach, Jennifer Welter, United States Department of Energy executive, Carol Battershell, and LeanIn.org founder and Facebook COO, Sheryl Sandberg. During the 2018 conference, Vice President of IHS Markit and CERA Week co-chairman James Rosenfeld expressed concerns to Bloomberg News that HERWorld was taking away from CERA Week which coincided on the same dates^[20]

Experience Energy

In 2017, Pink Petro launched Experience Energy, the first global careers site for women in energy.

Advisory Board - Key Executives

Kathleen Camilli, CEO, Camilli Economics
Margaret (Peggy) C. Montana. Former CEO of Shell Midstream Partners

References

^ Bertie Melinda (March 10, 2015). "Pink Petro Network to Grow, Empower Women in Energy". Rigzone.
^ "How social technology connects women in the energy industry". Bakken.com. March 26, 2015.
^ "This industry has even fewer women than tech". Fortune. August 4, 2015.
^ "Energy boards lacking diversity trigger climate worry". Bloomberg. June 9, 2016.
^ Angela Shah (October 22, 2014). "Social Site Pink Petro Aims to Raise the Energy Industry's XX-Factor". Xconomy.
^ "Katie Mehnert: Foster Industry Communities to Promote Women". Texas Monthly. 2018-05-09. Retrieved 2018-10-21.
^ Sewing, Joy (May 6, 2015). "Mayor Annise Parker joins the launch of Pink Petro".
^ "Pink Petro Launches HERWorld, a Global Energy Forum". Rigzone. February 10, 2016.
^ Johnson, Mary (March 1, 2016). "Woman to watch: Pink Petro founder hosts global forum for women in energy". Biz Women – The Business Journal.
^ Aringoli, Frederico (July 4, 2015). "Una red social para cerrar la brecha en el petróleo". Río Negro.
^ "Emerson Joins Pink Petro to Champion Women Professionals in Energy Industry". Retrieved 2017-10-14.
^ Ainslie Chandler (June 9, 2016). "Saving the Earth by Making Energy Industry's Boardrooms Diverse". Bloomberg.
^ Schimke, Caroline (March 16, 2016). "Diversity in energy industry workforce leads to higher productivity, profit". Eaglefordtexas.com.
^ Staff report (April 5, 2015). "Energy Pipeline: News Briefs". Greely Tribune.
^ "Didn't you know? Men, women are different". Midland Reporter-Telegram. May 12, 2015.
^ Aringoli, Frederico (July 4, 2015). "Una red social para cerrar la brecha en el petróleo". Río Negro.
^ "Share - A New Way to Educate: PinkPetroTV".
^ Kristen OCTG (June 22, 2016). "Pink Petro: The Perfect Storm – Managing Political Risk in Energy".
^ "Global HerWorld Energy Forum".
^ "Bloomberg: Oil's Big Male-Dominated Event Asked to #LetWomenSpeak".

External links

Pink Petro – official website
PinkPetroTV

[1] Bertie Melinda (March 10, 2015). "Pink Petro Network to Grow, Empower Women in Energy". Rigzone.

[2] "How social technology connects women in the energy industry". Bakken.com. March 26, 2015.

[3] "This industry has even fewer women than tech". Fortune. August 4, 2015.

[4] "Energy boards lacking diversity trigger climate worry". Bloomberg. June 9, 2016.

[5] Angela Shah (October 22, 2014). "Social Site Pink Petro Aims to Raise the Energy Industry's XX-Factor". Xconomy.

[6] "Katie Mehnert: Foster Industry Communities to Promote Women". Texas Monthly. 2018-05-09. Retrieved 2018-10-21.

[7] Sewing, Joy (May 6, 2015). "Mayor Annise Parker joins the launch of Pink Petro".

[8] "Pink Petro Launches HERWorld, a Global Energy Forum". Rigzone. February 10, 2016.

[9] Johnson, Mary (March 1, 2016). "Woman to watch: Pink Petro founder hosts global forum for women in energy". Biz Women – The Business Journal.

[10] Aringoli, Frederico (July 4, 2015). "Una red social para cerrar la brecha en el petróleo". Río Negro.

[11] "Emerson Joins Pink Petro to Champion Women Professionals in Energy Industry". Retrieved 2017-10-14.

[12] Ainslie Chandler (June 9, 2016). "Saving the Earth by Making Energy Industry's Boardrooms Diverse". Bloomberg.

[13] Schimke, Caroline (March 16, 2016). "Diversity in energy industry workforce leads to higher productivity, profit". Eaglefordtexas.com.

[14] Staff report (April 5, 2015). "Energy Pipeline: News Briefs". Greely Tribune.

[15] "Didn't you know? Men, women are different". Midland Reporter-Telegram. May 12, 2015.

[16] Aringoli, Frederico (July 4, 2015). "Una red social para cerrar la brecha en el petróleo". Río Negro.

[17] "Share - A New Way to Educate: PinkPetroTV".

[18] Kristen OCTG (June 22, 2016). "Pink Petro: The Perfect Storm – Managing Political Risk in Energy".

[19] "Global HerWorld Energy Forum".

[20] "Bloomberg: Oil's Big Male-Dominated Event Asked to #LetWomenSpeak".

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v t e Social networks and social media
Types	Personal Professional Sexual Value Clique Adolescent
Networks	Corporate social media Distributed social network (list) Enterprise social networking Enterprise social software Mobile social network Personal knowledge networking
Services	List of social networking services List of virtual communities with more than 1 million users
Concepts and theories	Ambient awareness Assortative mixing Attention inequality Interpersonal bridge Organizational network analysis Small-world experiment Social aspects of television Social capital Social data revolution Social exchange theory Social identity theory Social media and psychology Social media intelligence Social media mining Social media optimization Social network analysis Social web Structural endogamy Virtual collective consciousness
Models and processes	Account verification Aggregation Change detection Blockmodeling Collaboration graph Collaborative consumption Giant Global Graph Lateral communication Reputation system Social bot Social graph Social media analytics Social network analysis software Social networking potential Social television Structural cohesion
Economics	Affinity fraud Attention economy Collaborative finance Creator economy Influencer marketing Narrowcasting Sharing economy Social commerce Social sorting Viral marketing
Phenomena	Algorithmic radicalization Community recognition Complex contagion Computer addiction Consequential strangers Friend of a friend Friending and following Friendship paradox Influence-for-hire Internet addiction Information overload Overchoice Six degrees of separation Social media addiction Social media and suicide Social invisibility Social network game Suicide and the Internet Tribe Viral phenomenon
Related topics	Friendship recession Peer pressure Researchers User profile Online identity Persona Social profiling Viral messages Virtual community