|Founded||May 27, 1980|
|Sven Lamote (CEO)|
|Products||soya based vegetarian/vegan products|
Number of employees
Footnotes / references|
Alpro is a European company based in Ghent, Belgium that markets organic and non-organic, non-genetically modified, plant-based products, such as foods and drinks made from soy, almonds, hazelnuts, cashew, rice, oats or coconut. Alpro employs over 1200 employees in Europe and has three production facilities in Belgium, France and the United Kingdom. Alpro markets its products in Europe and beyond with the majority of its business in Europe.
In 2008 Alpro launched the UK’s first “reduced calorie soya alternative to yogurt” following the introduction of its Soy Light “reduced calorie soya milk” in 2006.
Alpro's revenues are reported to have tripled during the period from 2000 to 2008. Beverages make up two-thirds of Alpro's revenues.
In June 2013, WhiteWave, the Dean Foods subsidiary that managed Alpro, was spun-off as an independent company - listing on the New York Stock Exchange. In July 2013 Dean Foods sold their remaining 19.9% stake in WhiteWave, thus ending their involvement with Alpro.
In July 2016 it was announced that the French company Danone would purchase WhiteWave Foods for $10.4 billion. The acquisition was completed in April 2017 and newly formed company is named DanoneWave.
Alpro's General manager is Sven Lamote.
Alpro distributes soya based vegetarian/vegan products under the brands Belsoy, Alpro Soya and Provamel. Products include soya milk, soy yogurt, soya cream and soya based desserts, plant-based margarines and plant-based ice cream. All products are made from either non-GM soya, almonds, hazelnuts, cashew, rice, oats or coconut.
Other Alpro products include yogurt as well as "dessert and meat alternative products".
To demonstrate Alpro’s milk and yogurt alternatives, a year-long experiential marketing campaign gave consumers the opportunity to sample the breakfast menu products at various events and shopping centres around the country. Alpro also encourage visitors to have their photo taken at the internet pod on the stand and upload it to Facebook, therefore joining the Alpro Soya Facebook page.
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- "Provamel". Provamel.
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- "Alpro Soya Calcium - Test" (in German). Testberichte.de. Retrieved 2013-07-26.
- "Alpro Experiential Marketing Results". iD Experiential.
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