Alternative Distribution Alliance

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ADA Worldwide
Industry Music and entertainment
Genre Various
Founded 1993
Headquarters New York, United States
Area served
Parent Warner Music Group

Alternative Distribution Alliance is a music distribution company owned by Warner Music Group, which represents the rights to various independent record labels.[1]

As the independent music distribution arm of Warner Music Group, ADA Worldwide was created in 1993[2] to offer a distribution system and marketing, merchandising, promotion, and music licensing services.

In 2012, Warner Music Group combined Independent Label Group with ADA to create a full-service company that provides services including physical and digital global distribution, physical production, merchandise production and distribution. ADA offers account management, an in-house music licensing function, custom products and services, marketing and sponsorships, as well as digital marketing tools.

In March 2017, ADA announced that it would distribute the catalogues of most of the labels owned by BMG Rights Management worldwide.[3]