Alternative Distribution Alliance

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Alternative Distribution Alliance
Industry Music and entertainment
Genre Various
Founded 1993
Headquarters New York, United States
Area served
Parent Warner Music Group

Alternative Distribution Alliance (ADA), the independent music and film distribution arm of Warner Music Group, was created in 1993[1] to focus on the independent music business. In 2007 ADA was named Medium Distributor of the Year by the National Association of Recording Merchandisers, and has been ranked the industry's No. 1 independent distributor for the past six years, according to Nielsen/SoundScan.[citation needed]

In 2009, Warner Music Group combined Ryko Distribution with ADA to create an independent label service company that provides a suite of services including physical and digital global distribution, physical production, merchandise production and distribution. ADA offers account management, an in-house music licensing function, custom products and services, marketing and sponsorships, as well as digital marketing tools.

ADA is a distributor of independent music and film, partnering with labels such as Cartoon Network, Epitaph, Hopeless, Secretly Canadian, Fearless, Side One Dummy, Taseis, and Smithsonian Folkways.[2] In 2012, Independent Label Group was merged into ADA.



The labels in the group are as follows[2]



  1. ^ "Alternative Distribution Alliance profile". Warner Music Group. 
  2. ^ a b "ADA Music – Partners". Alternative Distribution Alliance. 
  3. ^ Pakinkis, Tom. "ADA partners with Mute in North America". Music Week. Retrieved 2014-05-18. 

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