Alternative Distribution Alliance

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ADA Worldwide
IndustryMusic and entertainment
Area served
Number of employees
ParentWarner Music Group
WebsiteOfficial website

Alternative Distribution Alliance (ADA) is a music distribution company owned by Warner Music Group, which represents the rights to various independent record labels.[1] ADA provides "independent artist and label partners with access to the resources, relationships and experience required to share their creative vision with a global audience."[2]

As the independent music distribution arm of Warner Music Group, ADA Worldwide was created in 1993 as a joint-venture between WMG and Restless Records[3] to offer a distribution system and marketing, merchandising, promotion, and music licensing services.

In 2012, Warner Music Group combined Independent Label Group with ADA to create a full-service company that provides services including physical and digital global distribution, physical production, merchandise production and distribution. ADA offers account management, an in-house music licensing function, custom products and services, marketing and sponsorships, as well as digital marketing tools.

In March 2017, ADA announced that it would distribute the catalogs of most of the labels owned by BMG Rights Management worldwide.[4]

In January 2020, Beggars Group, Domino Recording Co., and Saddle Creek left ADA and switched to Redeye Distribution,[5] and later in November, Entertainment One followed suit and had AMPED distribute most of eOne's labels.[6]

Independent labels[edit]


  1. ^ "Warner's ADA takes care of A2IM member fees for independent labels". Music Business Worldwide. June 17, 2016.
  2. ^ "ADA - INDEPENDENT MUSIC WORLDWIDE SERVICES". Retrieved October 18, 2018.
  3. ^ "Alternative Distribution Alliance profile". Warner Music Group. Archived from the original on July 30, 2007. Retrieved January 19, 2013.
  4. ^ "BMG moves distribution of 8,000 albums to Warner's ADA". Music Business Worldwide. March 7, 2017.
  5. ^ "BEGGARS LEAVES ADA TO JOIN REDEYE, ALONGSIDE DOMINO, FOR PHYSICAL DISTRIBUTION IN THE US". Music Business Worldwide. January 6, 2020. Retrieved January 7, 2020.
  6. ^ "AMPED inks North American physical distribution deal with Entertainment One". Music Business Worldwide. November 3, 2020. Retrieved March 8, 2021.
  7. ^ "Cherrytree partners with Warner's ADA after splitting with UMG". Music Business Worldwide. May 26, 2016.
  8. ^ "LAB Records allies with Warner's ADA". Complete Music Update. September 19, 2017.
  9. ^ Gumble, Daniel (March 28, 2017). "Marshall Records signs distribution deal with ADA". Music Week. Retrieved March 30, 2020.
  10. ^ Pakinkis, Tom (February 21, 2014). "ADA partners with Mute in North America". Music Week. Retrieved May 18, 2014.
  11. ^ "Nuclear Blast partners with ADA". January 10, 2018.
  12. ^ "Independent label RT Industries launches with divestments from Warner". Music Business Worldwide. April 17, 2018.
  13. ^ "Warner Music's ADA Adds New West, Sumerian Records to Distribution Roster". The Hollywood Reporter. April 2, 2013.
  14. ^ "Missaligned 054: Joe Urban Returns". November 3, 2016.