|Total sets||(See List of Bionicle toys)|
|Characters||(See List of Bionicle characters)|
Bionicle (stylized as BIONICLE) was a line of toys created by the LEGO Group marketed primarily for 5- to 16-year-olds. The line was launched on December 30, 2000 and 2001 in Canada, Europe, Australia and the United States. "Bionicle" is a portmanteau constructed from the words "biological chronicle". The concept is similar to Lego Group's earlier themes, Slizers/Throwbots and RoboRiders in that each of those lines had characters based on classical elements. Earlier Bionicle packages had displayed the Technic Logo, but it was later phased out, and Bionicle evolved into its own line. In 2010, Lego announced that they would stop making Bionicle sets "for the foreseeable future". However, while production of sets will stop, the story would not, as Greg Farshtey promised to continue to update it on the website. The story abruptly stopped in the middle of 2011, presumably to focus on other projects, ending the series in a cliffhanger. After production of the toyline ended in 2010, Bionicle was replaced by Hero Factory, which was released later that same year. Hero Factory is widely considered to be the spiritual successor to Bionicle.
The Bionicle story is set in a science fantasy world and is primarily told through the book series Bionicle Chronicles, Bionicle Adventures, Bionicle Legends, and Bionicle Super Chapter Books, as well as through comic books published by DC Comics. Four films have also been made. The 2001–2008 Bionicle story arc was set in a world inhabited predominantly by part-organic, part-machine beings with souls (most notably the Matoran) on planet Aqua Magna in a time predating what we know of history. The first four seasons of Bionicle took place on an island called Mata Nui, dealing with the Quest for the Masks, Bohrok, Bohrok-Kal, and Mask of Light story arcs. This was followed in 2004 by two seasons of prequels on the futuristic utopia island of Metru Nui. In 2006, Lego launched a 3 year trilogy of new stories focusing primarily on the newly discovered Mask of Life, what would end up becoming the vessel that held the soul of the great spirit Mata Nui himself, culminating in a great swamp battle in the core of the Mata Nui Robot, where the dark villain Makuta Teridax tricks the heroes into awakening Mata Nui, after he has transferred his spirit into Mata Nui's true body. 2009 began a new saga of the storyline, leaving behind the previous years and venturing out to newer worlds. Mata Nui, having been banished by Makuta Teridax, finds his way to a mysterious planet called Bara Magna. Here he becomes the center of the story and makes new allies as he tries to find a way to save the Matoran from Makuta's tyrannical rule.
Bionicle was alluded to in The Lego Movie, with a promotional image from 2001 making a split-second appearance; however, no sets from the line appeared in the film, presumably due to movie rights issues.
- 1 Production
- 2 Story
- 2.1 2001 – Quest for the Masks
- 2.2 2002 – The Bohrok Swarms
- 2.3 2003 – The Bohrok-Kal Strike / Mask of Light
- 2.4 2004 – Legends of Metru Nui
- 2.5 2005 – Web of Shadows
- 2.6 2006 – Island of Doom
- 2.7 2007 – Sea of Darkness
- 2.8 2008 – The Final Battle
- 2.9 2009 – The Legend Reborn
- 2.10 2010 – Journey's End
- 2.11 Aftermath
- 3 Reception
- 4 Māori language controversy
- 5 Impact
- 6 Music
- 7 See also
- 8 References
- 9 External links
The concept of Bionicle was proposed in 2000. During that time, Lego was suffering a ten-year downturn. In 1998, the company suffered its first loss, resulting in layoffs for the first time with 1000 people being laid off the following year. In January 2004, Lego posted a loss of 1.4 billion Danish kroner (223.86 million USD/140 million British pounds). A few weeks earlier, in order to "stabilise its financial situation," another 500 jobs were cut.
Initially, the idea of Bionicle was faced with resistance from "company traditionalists" as Lego had "no experience of creating the kind of story-based, multichannel brand that was being proposed." Also, the war-like appearance of the Bionicle characters went against the company's values: "high-quality products, an emphasis on free play and encouraging the imagination, and no modern warfare or violence."
However, the Bionicle line soon became the "biggest of the recent hits" and the number one product of Lego in 2003. The series made its debut in virtual form on the web in December 2000. In 2004, the sets accounted for nearly all of Lego's turnover. As the sets were produced, Lego developed the Bionicle characters online through "character bios and an episodic adventure game." The main storyline is developed by a team of eight people around the world, who decide "which media gets which bit of the story." Because the Bionicle story is told through multiple media (books, comics, and movies), the purpose of the website is to put the different parts together. The practice of making every Bionicle product "from toys to toothbrushes" promote the website resulted in web traffic averaging more than a million page views per month in August 2004. Another strategy used to promote the website was the use of "Kanoka points". Each toy packaging had special access codes that allowed users to earn the points ("the Bionicle equivalent of a loyalty scheme") that can be used to play web games.
The 2001–2008 storyline arc of Bionicle was set in a science fantasy world inhabited predominantly by part-organic, part-machine beings with souls. The subterranean world is contained in massive underground domes, which reside in the massive robot body of Mata Nui. This world (dubbed "The Matoran Universe") and its races were once protected by a Great Spirit named Mata Nui, until he was cast into sleep by the evil Makuta Teridax and the Brotherhood of Makuta. (The term "Makuta" refers technically to a species of protector beings, but it is commonly used to refer to Teridax alone.)
Characters are generally divided into six tribes based on the classical elements: earth, air, stone, fire, ice, and water.
2001 – Quest for the Masks
Six heroes called Toa—Tahu, Lewa, Gali, Kopaka, Pohatu, and Onua—arrive on the island of Mata Nui in silver canisters, remembering nothing beyond their names and scraps of disturbing dreams. The inhabitants, the Matoran villagers, face relentless attacks from infected Rahi, savage beasts controlled by the powerful influence of Makuta Teridax. The Toa join the war, searching for and finding numerous masks of power known as "Kanohi", and descend below ground to face Makuta himself. After challenging the ferocious Manas crabs and the Shadow Toa (evil doppelgänger-like illusional replicas of the Toa ), the Toa confront Makuta and, by uniting their elemental powers, defeat him and return to the surface.
2002 – The Bohrok Swarms
Upon his defeat, Makuta releases the ancient Bohrok, robotic drones designed to "cleanse" the island of Mata Nui to its state "in the before-time". The Bohrok begin to tear through the villages on the island, forcing the Matoran to flee. The Toa, unaware of the Bohrok's purpose, collect the Bohrok's Krana (mask-like creatures that function as their brains) to confront the Bohrok Queens, the Bahrag: Cahdok and Gahdok. The battle results in the queens' becoming sealed in a prison of "protodermis", a material created by fusing the elemental powers of all six Toa. The Toa Mata are then dropped into energized protodermis, which transforms them, granting them new armor, weapons, and a new name: the "Toa Nuva".
2003 – The Bohrok-Kal Strike / Mask of Light
After the defeat of the Bohrok Queens, the Toa Nuva and Matoran begin to use the Bohrok to rebuild their villages on Mata Nui. However, six new elite Bohrok, the Bohrok-Kal, appeared with the purpose of releasing the Bahrag. The Bohrok-Kal stole the six elemental symbols that granted the Toa Nuva the ability to control the six elements. Tahu and the other Toa fed their energies through the stones, causing the Bohrok-Kal's powers to expand greatly and leading them to have visions of leading the hordes instead of freeing the Bahrag. Eventually, each of the six Bohrok Kal falls victim to a horrible demise created by their own out-of-control powers, allowing the Toa Nuva to regain elemental control and bringing peace at last to the island of Mata Nui.
Several weeks later, two Matoran, Takua and Jaller, discover the Kanohi Mask of Light. Vakama, Turaga (elder) leader of their village of Ta-Koro, tasks them with traveling across the island of Mata Nui to find the Mask's owner: the seventh "Toa of Light", prophesised to defeat Makuta, and begin the process that would awaken Mata Nui. Makuta responds by creating six creatures called "Rahkshi" from his essence, tasking with finding and killing the herald of the Toa of Light. The Rahkshi tear across Mata Nui, destroying the villages of Ta-Koro and Onu-Koro. They are defeated by the Toa, but not before they kill Jaller. Jaller's death causes Takua to realize that he was the Toa of Light, and he dons the mask to become Toa Takanuva. Takanuva confronts Makuta and, during their battle, they fall into a pool of energized protodermis and become fused together into the being Takutanuva. Takutanuva opens the door to the city of Metru Nui, allowing the Matoran and Toa through. Using some of his life energy, he revives Jaller. However, the use of energy was too great and Takutanuva is crushed by the gate, appearing to kill both Takanuva and Makuta, leaving only Takanuva's Mask of Light. Vakama, Jaller, and fellow Matoran Halhi manage to revive Takanuva, using his mask to activate the beacon to Metru Nui, an island city that Makuta had prevented the Matoran from reaching. With Makuta gone, the Matoran prepare to return to that city, just as the Turaga reveal a shocking truth to the Toa Nuva: they are not the first Toa.
2004 – Legends of Metru Nui
As the Matoran prepare to journey to Metru Nui, the Turaga (village elders) reveal that they had once been Toa, fighting in Metru Nui against threats to the Matoran in the last days of the city's golden age. Metru Nui had known peace under the leadership of Turaga Dume and the city's guardian Toa Lhikan, but this changed when Lhikan was kidnapped by two mercenaries, Nidhiki and Krekka, who were part of a group called the Dark Hunters. Before his kidnapping, Lhikan chose six Matoran to take his place, and made Toa stones using some of his power to turn them into Toa. The six Matoran thus became the Toa Metru, and set out to find the six Great Disks that were the key to defeating the Morbuzakh, a plant menace that threatened to destroy the city. When they did, however, they were betrayed by Dume, who had secretly arranged the kidnapping of Lhikan himself. Three Toa were captured, and the others were pursued across Metru Nui by the dark Hunters and the city's robotic law enforcers, the Vahki. After rescuing their captive brothers, and finding Lhikan, now a Turaga, the Toa discovered that Makuta Teridax, who had been assigned to protect the city, had captured Dume and taken his place and form. This was part of his plan to put the Matoran to sleep, wipe out their memories, and reawaken them "as their conqueror."
On the night the Toa confronted Makuta, the last Matoran were captured, and Mata Nui was finally put to sleep, beginning the event known as the Great Cataclysm that devastated Metru Nui. The Toa fled with as many Matoran as they could carry, but were attacked by Makuta. Combining their elemental powers, they were able to seal Teridax in a prison of crystallized protodermis, though not without the sacrifice of Lhikan. The Toa traveled to an island far above—the island of Mata Nui, as it would later be named—vowing to return to save the remaining Matoran. On their journey, they found many dangers, such as the long lost Matoran Mavrah, prehistoric Rahi, and the early prototypes for the Vahki—the Krahli. The Toa Metru chose sites for their villages and hid six Toa stones that would eventually summon the Toa Mata. With their preparations complete, the Toa Metru began their return journey to Metru Nui, to save the Matoran still trapped.
2005 – Web of Shadows
Upon the Toa Metru's return to Metru Nui to rescue the remaining Matoran, they found the city in ruins. In their absence, the evil king Sidorak and his viceroy Roodaka, agents of the Makuta, had been reigning in terror on the devastated island, with vicious spider-like creatures called Visorak overrunning the city and mutating everything that lives. The Toa were soon captured and mutated into bestial half-Toa half-Rahi Toa Hordika. The Rahaga, mysterious beings who capture Rahi in a bid to protect them from the Visorak, rescue the newly mutated Toa from falling from their cocoons to their deaths. They explain that to revert to normal, the Toa Hordika must seek out Keetongu, a legendary Rahi rumored to be knowledgeable in venoms and their counter-agents. Deciding to save the Matoran before themselves, the Toa work with the Rahaga to build airships to evacuate the Matoran.
The Rahaga reveal that they had once been the Toa bodyguards of Makuta Teridax, but they had betrayed their master after learning of his plans to enslave the Matoran, and stolen the Mask of Light, though at the cost of being mutated by Roodaka into their present twisted forms. After the Toa Hordika retrieved the Mask of Light from where the Rahaga hid it, Toa Vakama, guilt-ridden by his failure to protect his teammates, succumbed to his Rahi impulses and betrayed the other Toa to join Sidorak, who made him the leader of the Visorak. The other Toa, after enlisting Keetongu's support, confronted the Visorak horde in a great battle, during which fellow Toa Matau convinced Vakama to rejoin them. Vakama then ordered the Visorak to be free. Meanwhile, Keetongu killed Sidorak, whom Roodaka and Vakama betrayed. The six Toa then defeated Roodaka with all six of their elemental powers.
Unknown to the Toa, Roodaka had been carrying a shard of Makuta's prison within her armor. When the shard was destroyed by the Toa's elemental assault, Makuta's prison was destroyed as well. Having been restored by Keetongu, the Toa Metru, Rahaga, and Keetongu loaded up airships with the Matoran pods to bring to the island above. The leader of the Rahaga, Norik, thanked Vakama for letting him see a legend come true: the Great Rescue of the Matoran. After hiding the Mask of Light, The Toa then proceeded to awaken the Matoran by sacrificing their Toa and elemental power. Now Turaga, they christened the island Mata Nui and directed the Matoran to build the villages, knowing that Makuta would return to wage war, which would only end with the prophesised arrival of the Toa Mata.
2006 – Island of Doom
After returning to Metru Nui, the Toa Nuva learn that the great Spirit Mata Nui was not only asleep but dying. To save him, they must travel to the island of Voya Nui and seek the Kanohi Ignika, the Mask of Life. The Toa Nuva set out on this adventure but were quickly taken prisoner by six new and powerful enemies, former Dark Hunters of the Skakdi species now calling themselves the Piraka. They earlier posed as Toa and brainwashed all but six of the island's Matoran. When the Toa fail to return, a group of six Matoran follow after them. Jaller, Hahli, Hewkii, Nuparu, Kongu, and Matoro escape to the island in Toa canisters; as they emerge, bolts of lighting from the Red Star transform them into the Toa Inika.
With the help of the ancient guardian Axonn, the Toa Inika free the Toa Nuva, find the temple of the mask, and battle the Piraka as well as the other creatures guarding it (including Vezon, on which the Ignika was fused to). They eventually emerge victorious with the Kanohi. But the Mask of Life possesses a will of its own, and in the last moment evades them all, dropping into the depths of the sea.
2007 – Sea of Darkness
Chasing after the Mask of Life, the Toa Inika descend into the sea after receiving the mysterious clue "save the sunken city" from an unknown Matoran, who had saved Hahli from drowning at the cost of his own life. A burst of energy from the Mask of Life transforms the Toa Inika into water-breathing Toa Mahri. They discover the inhabited village of Mahri Nui, which broke off from Voya Nui and sank a thousand years ago. Mata Nui can only awaken if Voya Nui and Mahri Nui are returned to their original state, before Makuta's cataclysm. The village is threatened by ancient warlords known as Barraki, who have been transformed by the mutagenic waters of "the Pit".
The Toa Mahri fight against the Barraki to survive. They also discover that the Makuta has survived his supposed death, and has followed the Toa beneath the waves, possessing the body of a robotic prison guard called Maxilos. However, by the time the Toa retrieve the mask, Mata Nui dies. Realizing there is still hope, Toa Matoro rushes to the core of the universe and revives Mata Nui by donning the Mask of Life—a suicidal act. In his last moment, Matoro used the Mask's power to teleport the Toa Mahri back to Metru Nui and allow them to breathe air again. Makuta, meanwhile, having fought against the vast marine armies of the Barraki, is once again presumed dead. Though Mata Nui's life is saved, he remains asleep.
2008 – The Final Battle
After being equipped with new armor and weapons by a benevolent craftsman named Artakha, the Toa Nuva arrived at Karda Nui, the core of the world glimpsed previously by the late Toa Matoro. There, they find other members of the Makuta species trying to turn the population of Av-Matoran – Matoran of Light – into Shadow Matoran. The Toa Nuva are helped by the arrival of Takanuva, now able to control light and darkness because of a shadow leech attack; and Toa Ignika, a Toa-like manifestation of the Mask of Life itself.
With their combined forces, they reach a structure in the center of Karda Nui called the "Codrex", the place where the Toa Mata were originally held in hibernation, to be released in the event of Mata Nui falling asleep. Takanuva, with the help of the remaining uncorrupted Av-Matoran, returns the Shadow Matoran to their previous states. Shortly afterwards, Ignika sacrifices his new body to awaken Mata Nui on behalf of the Toa Nuva, as the original process would have been too slow and would have trapped the Toa Nuva inside the Codrex. The 7 Toa then escape the core before the energy storm caused by Mata Nui's awakening can destroy them; the Makuta besides Teridax, however, fail to escape and are killed.
Back in Metru Nui, Mata Nui's awakening was celebrated, but the stars suddenly rearrange themselves into Makuta's face. Makuta reveals that during Mata Nui's death he took control of Mata Nui's body, and is now in full control of the Matoran Universe. He also trapped Mata Nui's spirit inside the Mask of Life and ejected it out into the atmosphere. In the epilogue, the Ignika is seen flying through space, thinking only one thing: "I will return."
2009 – The Legend Reborn
Following Mata Nui's banishment, the arc starts with the Mask of Life crashing onto Bara Magna, a vast, mostly-barren planet. With the exception of a few wildlife species, Bara Magna is a desert planet which only supports few resources, so each tribes on the planet has a few warriors, called Glatorian, to battle for them. These resources, such as food and water, are distributed accordingly. The villagers of this world are known as Agori. The Agori together make up six different tribes, each affiliated with a region. Four of the tribes have co-existed peacefully, though the Sand Tribe has not, and its members have regressed into beasts. Recently, however, the arrival of the Rock tribe has upset the balance, as their warriors, known as Skrall, win every fight they participate in.
Just as the Skrall prepare to wage all-out war with the other tribes, the Ignika lands on Bara Magna, creating a body for Mata Nui to use. Mata Nui then joins forces with a few Glatorian to defeat the combined forces of the Skrall and bandits called the Bone Hunters and look for a way to return to his body. With the help of his new Glatorian and Agori friends, he exposes a traitor who attempts to seize power after Mata Nui defeats the Skrall's leader in single combat. Mata Nui, after turning the traitor into a snake, fights with his allies to defeat the Skrall and Bone Hunters with help from the Scarabax (a robotic bug like creature), along with an army of Glatorian led by veterans Ackar, Tarix and Vastus. Mata Nui helps the villages of the world unite, taking all of the giant mechanical pieces that make the villages and linking them into a large prototype robotic body, a body like the one the Matoran Universe resides in.
2010 – Journey's End
After defeating the Skrall and seeing the rest of the villages unite, Mata Nui now faces the challenge of taking back his old body from Teridax. He learns that he was created by the Great Beings on the planet of Spherus Magna, which is now divided into a jungle moon (Bota Magna), an ocean moon (Aqua Magna), and the remaining desert planet (Bara Magna), as the result of a great conflict known as the Core War. Mata Nui also learns that before he was built, there was a previous robot, which the Agori use as their home. Tarduk, an Agori of Tesara, shows Mata Nui an ancient, yet unstable power source that can power up the old robot. In this final journey, two heroes return to finish the fight: Tahu, returned to his original Toa Mata form to wear the powerful Golden Armor, and Takanuva.
Both the forces of the Matoran Universe and the Glatorian face the oncoming onslaught of Skakdi (led by the chieftain Nektann), Rahkshi, and Skrall, as Mata Nui uses the body of the Agori robot to fight Teridax in Mata Nui's body. The golden armour, scattered by Makuta's blasts, is collected by Tahu, Takanuva, and Gresh (a young Glatorian) from the many enemies. Tahu defeats Nektann, then dons the armour, which incinerates every Rahkshi Kraata on Bara Magna. Teridax claims that he will destroy Bara Magna with gravitational energy, until Mata Nui forces his arm upwards, causing Teridax to send the energy wave to the moons above. When Makuta is momentarily weakened by the destruction of his Rahkshi legions, Mata Nui takes advantage of the distraction, pushing Teridax back into one of the falling fragments of Aqua Magna. The impact destroys the robot's core processor, killing Teridax.
Mata Nui uses the last of his strength, and the power of the Ignika, to bring Spherus Magna together once more, to heal those who were mutated by Pit Mutagen, and to bring life back to the planet. The strain on the power core destroys the prototype robot. When the Glatorian and Toa discover the Ignika unscathed in the location where Mata Nui was, Mata Nui speaks to them from within the mask, telling them that the future is theirs to build. He then remains dormant in the Ignika. The Agori, Matoran, Toa, Glatorian and all others begin a new life on Spherus Magna.
The Bionicle toyline drew to a close after the 2010 sets were finalized for release. Originally, Lego Ben 10 was possibly Bionicle's replacement, it got a replacement in 2010 called Hero Factory, a Lego theme compatible with Bionicle sets. But despite this, the story was continuing in serials written by Greg Farshtey online at BIONICLEstory.com, until Greg temporarily stopped writing due to being occupied with family obligations. BIONICLE.com and BIONICLEstory.com were shut down on June 19, 2013.
The Bionicle franchise has been well received, with one reviewer describing the sets as "good combination of assembly and action figure" and first-year sales of £100 million ($161.7 million). Bionicle had received a Toy of the Year Award for Most Innovative Toy in 2001 from the Toy Industry Association.
The Lego Movie mentioned the series as one of the "lesser worlds" (despite its popularity) and briefly showed a picture of the Toa Mata sets for approximately one-quarter of a second.
Māori language controversy
In 2001, several Māori tribal groups from New Zealand threatened legal action against Lego for allegedly trademarking Māori words used in naming the Bionicle product range. In response, a Lego spokesperson stated that only the term "Bionicle" had been trademarked. Lego agreed to stop commercial use of the Māori language after sending an executive to meet with Māori representatives in New Zealand. Some Māori terms used by Lego were changed, such as "Tohunga", which was changed to "Matoran". Within the fictional Bionicle universe, these changes were explained by the introduction of a "Naming Day" holiday, in which characters who have done heroic deeds for their village are honored by having the spelling of their name changed (though the pronunciation remains the same). However, a number of Māori terms such as "Toa", which means "warrior", "Kanohi", which means "face", and "Kōpaka", which means "ice", were not changed. Since this controversy, Lego has not made any more names that are common terms in other living languages (with the exception of some names that are real names in some languages, for example: Tahu).
The rapid success of Bionicle had a major impact on the Lego company. According to Stephanie Lawrence, the global director of licensing for Lego, "We've created an evergreen franchise to complement the many event-based properties on the children's market. An increasing number of category manufacturers want to tap into the power of the Bionicle universe, and the key for us now is to manage the excitement to stay true to the brand and the lifestyle of our core consumer." According to one source, Bionicle has changed the way children think of, and play with, Lego products by combining "the best of Lego building with the story telling and adventure of an action figure line," and that 85% of American boys age 6–12 know of the Bionicle brand and 45% own the toys.
Paul Hardcastle and Simon Fuller produced the first soundtracks for Bionicle's commercials used in 2001 to 2003. Music for the first three Bionicle films featured a more classical tune, rather than the techno-like beats used in the ads and animations, composed by Nathan Furst. In 2005, the first official Bionicle songs were released. LEGO contracted the rock band All Insane Kids to produce the songs "Hero" and "Caught In A Dream". Further down Bionicle's history, more songs were used to help advertise their sets, most of which were produced by Danish band Cryoshell, as well as songs by other artists, like "Crashed" by Daughtry and "Move Along" by The All-American Rejects.
- List of Bionicle characters
- Toa (Bionicle)
- Locations in the Bionicle Saga
- Bionicle Chronicles
- Bionicle Adventures
- Bionicle Legends
- Bionicle Super Chapter Books
- List of Bionicle toys
- Official Greg Discussion p. 198 on BZPower forums, post #5922
- "An Important Announcement Regarding Bionicle". Retrieved 28 December 2009.
- Bionicle: The Legend Reborn
- Widdicombe, Rupert (2004-04-29). "Building blocks for the future". The Guardian (London). Retrieved 29 December 2009.
- C.A. Hapka, Bionicle Chronicles #1: Tale of the Toa
- C.A. Hapka, Bionicle Chronicles #2: Beware the Bohrok
- Greg Farshtey, Bionicle Adventures #1: Mystery of Metru Nui
- Greg Farshtey, Bionicle Adventures #5: Voyage of Fear
- Bionicle 3: Web of Shadows
- Bionicle 2: Legends of Metru Nui
- Greg Farshtey, Bionicle Legends #1: Island of Doom
- Greg Farshtey, Bionicle Legends #10: Swamp of Secrets
- Greg Farshtey, Bionicle Legends #11: The Final Battle-Epilogue
- BIONICLE: Journey's End
- Bionicle Glatorian #06: All That Glitters
- Bionicle Glatorian #07: Rebirth
- Doug Cornelius. "The end of LEGO Bionicle". Wired. Retrieved 2010-01-01.
- Telegraph (2009-12-17). "Lego: play it again". The Daily Telegraph (London). Retrieved 2010-01-01.
- Business Wire (2002-04-16). "LEGO Company to Channel Strong 2001 Performance into Aggressive Growth Strategy for North America; World leader in construction toys aims to double its Canadian business by 2005". Business Wire. Retrieved 2010-02-08.
- "Lego game irks Maoris". London: BBC News. 2005-05-31. Retrieved 2006-08-14.
- Griggs, Kim (2002-11-21). "Lego Site Irks Maori Sympathizer". Wired News. Retrieved 2006-08-14.
- "Lego agrees to stop using Maori names". London: BBC News. 2001-10-30. Retrieved 2006-08-14.
- Bionicle Encyclopedia, Scholastic 2007
- Business Wire (2004-06-07). "BIONICLE Fever Heats, Blazes Into New Categories; Key Players in Five Children's Merchandise Categories Jump on BIONICLE Bandwagon". Business Wire. Retrieved 2009-12-26.
- Insane Kids All Insane Kids, www.last.fm
- BIONICLEsector01.com, An external wiki